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url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/success-stories/" title="Success Stories">Success Stories</a> </span> <span class="arrow">></span> <span class="child">95% Effizienzsteigerung durch Outage Tracker für Floodlight Conversions</span> </div> </div> <div class="mwd-blogPost flex job-intro"><div class="container"><div class=""><div class="image-holder" style="background-image: url(https://e-dialog.group/wp-content/uploads/2025/08/mobiliar-outage-tracker.png)"><div class="logo"><img width="460" height="127" src="https://e-dialog.group/wp-content/uploads/2024/05/logo-mobiliar.jpg" alt="logo"></div></div><h1>Die Schweizerische Mobiliar automatisiert die Floodlight Überwachung mit Threshold Alerts via GCP</h1></div></div></div><div class="mwd-blogPost job-intro-subbox flex"><div class="container"><div class="whitebox"><div class="inner">Das automatisierte System revolutioniert das Floodlight-Conversion-Tracking in CM360. Nach nur 3-tägiger Implementierungszeit profitiert der Kunde von 95 % weniger manuellem Aufwand.</div></div><div class="bluebox"><div class="inner">Die Schweizerische Mobiliar ist die älteste private Versicherungsgesellschaft der Schweiz<br /> 1826 in Bern gegründet<br /> rund 160 Standorte in der Schweiz und in Liechtenstein<br /> ca. 6300 Mitarbeitende<br /> mobiliar.ch<br /> <br /> Projektzeitraum: 21.2.-3.3.2025<br /> </div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="66433" class="elementor elementor-66433" data-elementor-post-type="success-story"> <section class="elementor-section elementor-top-section elementor-element elementor-element-b314bb2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b314bb2" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82e1ac2" data-id="82e1ac2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-48361ff elementor-widget elementor-widget-heading" data-id="48361ff" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Herausforderung</h2> </div> </div> <div class="elementor-element elementor-element-6deba34 elementor-widget elementor-widget-text-editor" data-id="6deba34" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Das Tracken mehrerer Floodlight-Conversions in CM360 war eine manuelle, zeitaufwändige Aufgabe. Die Kampagnen-Teams von die Mobiliar mussten Anomalien manuell überprüfen, was zu Ineffizienzen und Verzögerungen führte. Ohne proaktive Warnungen waren sie auf Ad-hoc-Abfragen angewiesen, um Probleme zu erkennen. Das Monitoring ließ sich nicht gut skalieren, da Schwellenwerte für jede Conversion manuell verfolgt werden mussten.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1be722d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1be722d" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-56df768" data-id="56df768" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-9ddd8cd elementor-widget elementor-widget-heading" data-id="9ddd8cd" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Maßnahmen</h2> </div> </div> <div class="elementor-element elementor-element-199395a elementor-widget elementor-widget-text-editor" data-id="199395a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wir haben ein in der GCP maßgeschneidertes automatisiertes System implementiert, das täglich Floodlight-Conversions überprüft. Liegen die Zahlen über oder unter den erwarteten Werten, wird das Problem sofort erkannt. Ein Folgeprozess sendet Warnungen, um den Teams zu helfen, Probleme schnell zu erkennen und zu beheben.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f88a7af" data-id="f88a7af" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-8d6b00d elementor-widget elementor-widget-shortcode" data-id="8d6b00d" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><div class="tool-icons"><img width="300" height="100" decoding="async" class="single-tool-icon" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20100'%3E%3C/svg%3E" alt="" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/Campaign-Manager-300x100.png" /><noscript><img width="300" height="100" decoding="async" class="single-tool-icon" src="https://e-dialog.group/wp-content/uploads/2022/03/Campaign-Manager-300x100.png" alt="" /></noscript><img width="300" height="46" decoding="async" class="single-tool-icon" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%2046'%3E%3C/svg%3E" alt="Google Cloud Platform" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/google_cloud_platform-1-300x46.png" /><noscript><img width="300" height="46" decoding="async" class="single-tool-icon" src="https://e-dialog.group/wp-content/uploads/2022/03/google_cloud_platform-1-300x46.png" alt="Google Cloud Platform" /></noscript></div></div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3971b44f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3971b44f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-71a5f992" data-id="71a5f992" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-75b6ad84 elementor-widget elementor-widget-heading" data-id="75b6ad84" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Ergebnisse</h2> </div> </div> <div class="elementor-element elementor-element-384eb902 elementor-widget elementor-widget-text-editor" data-id="384eb902" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Das automatisierte System eliminierte die manuelle Floodlight-Überwachung, wodurch der Aufwand um 95 % reduziert und eine nahezu Echtzeit-Datenvalidierung ermöglicht wurde. Proaktive Google Chat-Benachrichtigungen ermöglichen eine schnelle Problemlösung und skalierbare Überwachung für alle Werbetreibenden, wodurch Konversionsdiskrepanzen minimiert werden.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-744b0b19" data-id="744b0b19" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-74b6350a elementor-position-left elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box" data-id="74b6350a" data-element_type="widget" data-widget_type="icon-box.default"> <div class="elementor-widget-container"> <div class="elementor-icon-box-wrapper"> <div class="elementor-icon-box-icon"> <span class="elementor-icon"> <svg xmlns="http://www.w3.org/2000/svg" width="41" height="41" viewBox="0 0 41 41" fill="none"><path d="M9.13344 3.40067C9.23313 3.17048 9.37728 2.96174 9.55743 2.78663C9.71876 2.59968 9.91593 2.44703 10.1371 2.33786C10.3583 2.22868 10.5989 2.1653 10.8442 2.15153L37.5215 2.03046C37.7716 2.01935 38.0207 2.06001 38.2532 2.14995C38.4856 2.2399 38.6964 2.3772 38.8724 2.55315C39.0483 2.72909 39.1856 2.93988 39.2756 3.17236C39.3655 3.40484 39.4062 3.65397 39.3951 3.90405L39.274 30.5813C39.2683 31.0891 39.0705 31.5779 38.7203 31.9495C38.5455 32.1358 38.3324 32.2819 38.096 32.3776C37.8595 32.4733 37.6056 32.5162 37.352 32.5033C36.853 32.5039 36.3761 32.3074 36.0252 31.9565C35.6743 31.6056 35.4778 31.1287 35.4784 30.6297L35.6021 8.39022L4.59178 39.3579C4.36383 39.5859 4.00502 39.6643 3.59431 39.576C3.18361 39.4877 2.75462 39.2398 2.40174 38.8869C2.22361 38.7136 2.06952 38.5183 1.94876 38.3129C1.82801 38.1074 1.74313 37.896 1.69913 37.6914C1.65512 37.4868 1.65295 37.2933 1.69275 37.1224C1.73255 36.9514 1.8135 36.8067 1.93073 36.6969L32.947 5.85707L10.8773 6.02855C10.372 6.02631 9.88982 5.82604 9.53445 5.47067C9.17907 5.11529 8.97879 4.63314 8.97655 4.1278C8.98045 3.87796 9.03374 3.63086 9.13344 3.40067Z" fill="#3DA4C6" stroke="#3DA4C6" stroke-width="2.5" stroke-linejoin="round"></path></svg> </span> </div> <div class="elementor-icon-box-content"> <h3 class="elementor-icon-box-title"> <span > 95 % </span> </h3> <p class="elementor-icon-box-description"> Effizienzsteigerung </p> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div></div><div class="mwd-blogPost flex success-story__cta-footer teaser"><div class="col-container container container--full-width"><div class="inner-content call-to-action mwd-blogPost"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div id="wobbleCTA"></div></div><div class="inner-content success-story__cta-footer-service"><div class="container"><div class="call-to-action-inner"><span class="lead">Unsere Services</span><div class="call-to-action-inner-title">Datascience & AI in Marketing and Retail</div><p><p>Machine Learning mit eigenen Daten, zurechtgeschneidert auf eigene Business Cases bringt riesiges Potential und ist der Schlüssel für weitere Wettbewerbsfähigkeit.</p> </p><a href="https://e-dialog.group/daten-nutzen/#datascience-ai-in-marketing-and-retail" class="btn" title="Mehr erfahren">Mehr erfahren</a></div></div></div></div></div> <div data-wpr-lazyrender="1" class="mwd-blogPost flex more-topics space-top space-bottom"> <div class="container"> <h3 class="more-topics-headline">Mehr zum Thema</h3> <div 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</article> <article class="c-post-types__entry post-16888 success-story type-success-story swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/success-story/neukunden-mit-custom-conversions-in-search-ads-360/"> <div class="c-post-types__entry-thumbnail"> <img width="460" height="246" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20246'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="e-dialog Case Preview Globus SA360" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2020/04/e-dialog-Case-Preview-Globus-SA360.png 460w, https://e-dialog.group/wp-content/uploads/2020/04/e-dialog-Case-Preview-Globus-SA360-300x160.png 300w" data-lazy-sizes="(max-width: 460px) 100vw, 460px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2020/04/e-dialog-Case-Preview-Globus-SA360.png" /><noscript><img width="460" 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</section> <section class="elementor-section elementor-top-section elementor-element elementor-element-71b6e2d elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="71b6e2d" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d85d165" data-id="d85d165" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-296e467 elementor-widget elementor-widget-heading" data-id="296e467" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">© e-dialog 2022</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 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