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url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/ch/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Search Engine Advertising (SEA)</span> <span class="arrow">></span> <span class="child">7 Tipps für das Google Ads Setup im B2B-Umfeld | Wie gehe ich mit der eigenen “B2C-Konkurrenz” um?</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/06/Blog-7-Tipps-Google-Ads-Setup-B2B-1024x549.jpg" class="mwd-blogPost flex header rocket-lazyload" style=""><div class="container"><h1>7 Tipps für das Google Ads Setup im B2B-Umfeld | Wie gehe ich mit der eigenen “B2C-Konkurrenz” um?</h1><p class="author">von Jerome Fleck</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">27. Juni 2022</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 7</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>In Google Ads ist oft die Herausforderung, dass es separate Unternehmensbereiche für B2B und B2C gibt. Jeder Bereich verfolgt andere Ziele und genau das gilt es im Kampagnensetup zu berücksichtigen. B2C ist stark Sales-getrieben und bei B2B liegt der Fokus eher auf Leads. Wie ist es aber möglich, dass für beide Bereiche das bestmögliche Setup erstellt wird? Genau auf diese Frage möchten wir weiter eingehen. Wir zeigen einige Ideen, um die Kampagnen spezifischer für B2B anzupassen. Von der Ansprache bis hin zu Zielgruppen soll hier ein mögliches Setup dargestellt werden. Mit diesem ist es möglich, dass beide Bereiche ihre Ziele verfolgen ohne das große Ganze aus den Augen zu verlieren.</p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Search Engine Advertising (SEA)</div><p><p>Als zertifizierter Google Ads Premier Partner helfen wir Ihnen das meiste aus Ihren Kampagnen im Such- und Display-Netzwerk, Google Shopping, in Apps und auf YouTube herauszuholen.</p> </p><a href="/ch/bessere-kampagnen/#search-shopping" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="40594" class="elementor elementor-40594 elementor-36241" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-4f387d7d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4f387d7d" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89eed02" data-id="89eed02" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-57cbd7a5 elementor-widget elementor-widget-text-editor" data-id="57cbd7a5" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Im Bereich von Google Ads gibt es nur begrenzte Möglichkeiten B2B und B2C zu trennen. Wir haben 7 Tipps für ein mögliches Setup, um B2B und B2C innerhalb des Kampagnensetups zu trennen.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-b742e80 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b742e80" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a69476e" data-id="a69476e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a005776 elementor-widget elementor-widget-heading" data-id="a005776" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Tipp 1: Bewusste Zielgruppenansprache</h2> </div> </div> <div class="elementor-element elementor-element-ed3de1d elementor-widget elementor-widget-text-editor" data-id="ed3de1d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Der erste Tipp geht auf die Erstellung bzw. Individualisierung der Anzeigentexte ein. Hier ist es wichtig, dass wir unsere Zielgruppe im Vorfeld definieren und diese in unseren Anzeigen korrekt ansprechen. </p><p>Es gibt zahlreiche Kombinationen, die beim späteren Keywordsetup berücksichtigt werden sollten. Folgende Zielgruppen decken einen Großteil der Nutzer im B2B-Bereich ab:</p><ul><li>Business</li><li>Geschäftskunden</li><li>Selbstständige</li><li>uvm.</li></ul><p>Sicherlich kann diese Liste noch um zig Kombinationen erweitert werden, bietet aber bereits einen kleinen Einblick. Im zweiten Tipp gehen wir dann noch stärker auf die verschiedenen Keywordkombinationen ein.</p><p>Hat deine Brand für den B2B-Bereich bereits einen etablierten Namen? Super! Denn dann sollte dieser unbedingt fest in den Anzeigen über alle Kanäle hinweg genutzt werden. Dieses Alleinstellungsmerkmal kann vor allem in der Abgrenzung zu B2C maßgeblich dazu führen, dass eine Suchanfrage zum richtigen Geschäftsbereich eures Unternehmens führt.</p><p>Falls noch kein fester Name für den B2B-Bereich etabliert ist, sollte dies in Erwägung gezogen werden. Anhand der Suchanfragen kristallisieren sich bestimmte Brand Business Kombinationen heraus, die hierfür in Frage kommen und auf die in Zukunft stärker gesetzt werden kann.</p><p>Wird dies nun über alle Kanäle wie bspw. Display, Social und YouTube berücksichtigt, kann es sich positiv auf die Entwicklung der spezifischen Brand Suchanfragen in Google Ads auswirken.</p> </div> </div> <div class="elementor-element elementor-element-f0e36ad elementor-widget elementor-widget-heading" data-id="f0e36ad" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Aber was ist genau damit gemeint?</h4> </div> </div> <div class="elementor-element elementor-element-d4d31c4 elementor-widget elementor-widget-text-editor" data-id="d4d31c4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Gehen wir davon aus, dass wir bei e-dialog eine B2B- und B2C-Abteilung hätten. Die unterschiedlichen Geschäftsbereiche verfolgen ihre eigenen Ziele und verfügen über jeweils unterschiedliche Budgets – so oder so ähnlich ist es aktuell in den meisten Unternehmen.</p><p>Das meiste Suchvolumen wird über B2C generiert, da das B2B-Umfeld in vielen Fällen bekanntlich überschaubarer ist.</p> </div> </div> <div class="elementor-element elementor-element-9ca7b91 elementor-widget elementor-widget-heading" data-id="9ca7b91" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Wie kommen wir an Suchvolumen für B2B Brand Suchanfragen?</h4> </div> </div> <div class="elementor-element elementor-element-63547c6 elementor-widget elementor-widget-text-editor" data-id="63547c6" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Eine Idee ist, dass wir bspw. “e-dialog Business” etablieren, um die Nutzer bewusst in den B2B-Bereich zu lenken. Auf diese Weise stehen wir nicht mit B2C in Konkurrenz und bekommen dennoch qualifizierten B2B-Traffic. Wenn dies nun wie bereits beschrieben über einen längeren Zeitraum auch über weitere Kanäle benutzt wird, kann auf diese Weise der Brand Traffic für “e-dialog Business” wachsen.</p><p>Somit profitieren sowohl B2B als auch B2C von der Trennung, da die Nutzer über die Zeit hinweg für den jeweiligen Bereich sensibilisiert werden.</p><p>Natürlich sollte diese Brand Kombination “e-dialog Business” auch entsprechend in die Anzeigen mit aufgenommen werden.</p> </div> </div> <div class="elementor-element elementor-element-a74739d elementor-widget elementor-widget-image" data-id="a74739d" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="472" height="90" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20472%2090'%3E%3C/svg%3E" class="attachment-large size-large wp-image-36249" alt="Google Ads Business Anzeige nachgebaut" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Business-Anzeige-nachgebaut.jpg 472w, https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Business-Anzeige-nachgebaut-300x57.jpg 300w" data-lazy-sizes="(max-width: 472px) 100vw, 472px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Business-Anzeige-nachgebaut.jpg" /><noscript><img decoding="async" width="472" height="90" src="https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Business-Anzeige-nachgebaut.jpg" class="attachment-large size-large wp-image-36249" alt="Google Ads Business Anzeige nachgebaut" srcset="https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Business-Anzeige-nachgebaut.jpg 472w, https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Business-Anzeige-nachgebaut-300x57.jpg 300w" sizes="(max-width: 472px) 100vw, 472px" /></noscript> </div> </div> <div class="elementor-element elementor-element-694a6e4 elementor-widget elementor-widget-heading" data-id="694a6e4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Was aber, wenn die B2B-Nutzer weiterhin nach e-dialog suchen?</h4> </div> </div> <div class="elementor-element elementor-element-d6d84f8 elementor-widget elementor-widget-text-editor" data-id="d6d84f8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Auf diese Frage und eine mögliche Herangehensweise gehen wir in Tipp 7 weiter ein.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-5f43246 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5f43246" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3637e65" data-id="3637e65" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b9b261a elementor-widget elementor-widget-heading" data-id="b9b261a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Tipp 2: Umgang mit dem Keywordsetup und Kombinationen anhand der Zielgruppe</h2> </div> </div> <div class="elementor-element elementor-element-627615d elementor-widget elementor-widget-text-editor" data-id="627615d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Dadurch, dass die meisten Keywords, die aus 1-2 Wörtern bestehen, meist im B2C-Umfeld liegen, wird der Fokus im B2B-Umfeld relativ stark auf Longtail Keywords gelegt.</p><p>Der Alltag im Google Ads Business Konto zeigt oftmals “Nicht aktiv: Geringes Suchvolumen”, da die Kombinationen, die beim Setup berücksichtigt wurden, schlichtweg keinen Traffic erhalten. Die Erfahrung zeigt, dass diese Keywords auch im zeitlichen Verlauf diesen Status nicht mehr verändern und Karteileichen im Setup bleiben.</p><p>In der Regel lässt ein Keyword in Verbindung mit den entsprechenden B2B-Kombinationen, die in Punkt 1 erwähnt wurden, das Konto sehr groß werden.</p> </div> </div> <div class="elementor-element elementor-element-ff93c7b elementor-widget elementor-widget-image" data-id="ff93c7b" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="497" height="311" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20497%20311'%3E%3C/svg%3E" class="attachment-large size-large wp-image-36252" alt="Google Ads Interface Screenshot" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Interface-Screenshot.png 497w, https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Interface-Screenshot-300x188.png 300w" data-lazy-sizes="(max-width: 497px) 100vw, 497px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Interface-Screenshot.png" /><noscript><img fetchpriority="high" decoding="async" width="497" height="311" src="https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Interface-Screenshot.png" class="attachment-large size-large wp-image-36252" alt="Google Ads Interface Screenshot" srcset="https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Interface-Screenshot.png 497w, https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Interface-Screenshot-300x188.png 300w" sizes="(max-width: 497px) 100vw, 497px" /></noscript> </div> </div> <div class="elementor-element elementor-element-2b43c2b elementor-widget elementor-widget-text-editor" data-id="2b43c2b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>An dieser Stelle lohnt sich ein Blick in den Empfehlungen-Tab innerhalb von Google Ads. Für ein übersichtliches Setup sollte hin und wieder geprüft werden, ob Keywords entfernt werden können. Gerade bei neu erstellten Setups sollte nicht jede Empfehlung blind umgesetzt werden.</p><p>Hier gilt die Devise “Vertrauen ist gut, Kontrolle ist besser”. Denn es hat sich gezeigt, dass hinter jedem noch so guten Algorithmus doch noch ein Mensch steckt.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-5ebe5b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5ebe5b7" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28c72b5" data-id="28c72b5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ee49d73 elementor-widget elementor-widget-heading" data-id="ee49d73" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Tipp 3: B2B Conversions richtig tracken</h2> </div> </div> <div class="elementor-element elementor-element-5ae1273 elementor-widget elementor-widget-text-editor" data-id="5ae1273" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Jedes B2B Konto steht und fällt mit dem Erfolg bzw. dem Tracking der Kampagnen. In diesem Fall ist es wichtig, dass sich die Conversions in B2B- bzw. B2C-Conversions unterteilen lassen, damit der Erfolg einer Kampagne besser beurteilt werden kann.</p><p>Bei Conversions wie “Kauf” muss sichergestellt sein, dass dies auf eine B2B- oder B2C-Conversion zurückzuführen ist. Auf diese Weise kann die Conversion auch besser in der jeweiligen Gebotsstrategie in Verbindung mit entsprechenden Soft-Conversions berücksichtigt werden und verfolgt die Ziele des Unternehmensbereichs.</p><p>Eine gewisse Schnittmenge von B2B- und B2C-Conversions innerhalb des jeweiligen Kontos wird sich nicht verhindern lassen, aber das Ziel kann es sein, dass B2C-Conversions im B2B-Konto gesenkt und B2B-Conversions gesteigert werden. Hier gibt es verschiedene Herangehensweisen wie Conversion-Aktionsgruppen oder eine entsprechende Gewichtung innerhalb von SA360.</p><p>Im besten Fall findet auch so eine Budgetverteilung zugunsten von B2B statt.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-ff8308a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ff8308a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-94e7069" data-id="94e7069" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c15e775 elementor-widget elementor-widget-heading" data-id="c15e775" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Tipp 4: Soft-Conversions berücksichtigen</h2> </div> </div> <div class="elementor-element elementor-element-6095fe6 elementor-widget elementor-widget-text-editor" data-id="6095fe6" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Im B2B Bereich sind Conversions nicht immer in ausreichender Zahl vorhanden, damit der Algorithmus wirklich gut damit klar kommt. In diesem Fall ist es sinnvoll, dem Algorithmus unter die Arme zu greifen, um alle für den Kaufprozess relevanten Conversions zu berücksichtigen und Soft-Conversions in das Bidding zu berücksichtigen.</p><p>Unsere Empfehlung ist, dass “Add to Cart”, “Time on Site” und weitere ähnliche Merkmale, die ein erhöhtes Interesse zeigen, als Soft-Conversions hinterlegt werden. Auf diese Weise hat der Algorithmus noch zusätzliche Signale, anhand derer er die Kaufabsicht besser beurteilen und die jeweiligen Gebote setzen kann.</p> </div> </div> <div class="elementor-element elementor-element-bbb5016 elementor-widget elementor-widget-image" data-id="bbb5016" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" title="" alt="" data-lazy-src="https://media.giphy.com/media/fw2LNzndEtIytKbDqU/giphy.gif" /><noscript><img decoding="async" src="https://media.giphy.com/media/fw2LNzndEtIytKbDqU/giphy.gif" title="" alt="" loading="lazy" /></noscript> </div> </div> <div class="elementor-element elementor-element-d6b5026 elementor-widget elementor-widget-text-editor" data-id="d6b5026" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Quelle: <a href="https://media.giphy.com/media/fw2LNzndEtIytKbDqU/giphy.gif">Giphy</a></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-33af21c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="33af21c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3512da1" data-id="3512da1" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ed4b05d elementor-widget elementor-widget-heading" data-id="ed4b05d" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Tipp 5: Zielgruppentargeting</h2> </div> </div> <div class="elementor-element elementor-element-93fff3d elementor-widget elementor-widget-heading" data-id="93fff3d" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Google Zielgruppen</h4> </div> </div> <div class="elementor-element elementor-element-fd65404 elementor-widget elementor-widget-text-editor" data-id="fd65404" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Mit Hilfe von verschiedenen Zielgruppen ist es möglich, dass nur Nutzer innerhalb dieser Zielgruppen angesprochen werden. Vor allem im B2B-Umfeld macht dies Sinn, um die Reichweite bewusst einzuschränken. Gerade bei Begriffen, die sowohl einen B2B- als auch B2C-Bezug haben, kann dies die Kosten schnell in die Höhe treiben.</p> </div> </div> <div class="elementor-element elementor-element-156b460 elementor-widget elementor-widget-image" data-id="156b460" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="301" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20301'%3E%3C/svg%3E" class="attachment-large size-large wp-image-36258" alt="Google Ads Zielgruppen" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Zielgruppen-1024x385.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Zielgruppen-300x113.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Zielgruppen-768x289.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Zielgruppen.jpg 1443w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Zielgruppen-1024x385.jpg" /><noscript><img loading="lazy" decoding="async" width="800" height="301" src="https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Zielgruppen-1024x385.jpg" class="attachment-large size-large wp-image-36258" alt="Google Ads Zielgruppen" srcset="https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Zielgruppen-1024x385.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Zielgruppen-300x113.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Zielgruppen-768x289.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Zielgruppen.jpg 1443w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-ed47b20 elementor-widget elementor-widget-text-editor" data-id="ed47b20" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Quelle: e-dialog</p> </div> </div> <div class="elementor-element elementor-element-e48064e elementor-widget elementor-widget-text-editor" data-id="e48064e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Mittels Zielgruppen wie bspw. “Geschäftsdienstleistungen” oder “Geschäftsleute” kann die Reichweite einer Kampagne sehr stark eingeschränkt, aber deutlich zielgerichteter eingesetzt werden. Hierzu ist es nötig, dass das Targeting einer Kampagne von “Beobachtung” auf “Ausrichtung” geändert wird.</p> </div> </div> <div class="elementor-element elementor-element-e9bbc9c elementor-widget elementor-widget-heading" data-id="e9bbc9c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Google Analytics Zielgruppen</h4> </div> </div> <div class="elementor-element elementor-element-21a415e elementor-widget elementor-widget-text-editor" data-id="21a415e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Google Analytics Zielgruppen bieten darüber hinaus eine noch stärkere Möglichkeit der Segmentierung. So lassen sich Kriterien wie Besuchsdauer, B2B-spezifische URL Bestandteile und viele mehr kombinieren, um sich selbst eine B2B-Zielgruppe zu bauen.</p> </div> </div> <div class="elementor-element elementor-element-e03c873 elementor-widget elementor-widget-heading" data-id="e03c873" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Similar Audiences</h4> </div> </div> <div class="elementor-element elementor-element-bd02363 elementor-widget elementor-widget-text-editor" data-id="bd02363" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Meist erscheinen im Konto zusätzlich zu diesen Zielgruppen noch Similar Audiences, welche sich ebenfalls für das Targeting und die Stärkung der Reichweite nutzen lassen.</p> </div> </div> <div class="elementor-element elementor-element-33b12d1 elementor-widget elementor-widget-text-editor" data-id="33b12d1" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Tipp: </strong>Es sollte immer eine Absprache zwischen B2B und B2C vorhanden sein, damit nicht die Konkurrenz im eigenen Haus sitzt und man sich unnötig hochbietet.</p> </div> </div> <div class="elementor-element elementor-element-0fec8dd elementor-widget elementor-widget-image" data-id="0fec8dd" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="300" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20300'%3E%3C/svg%3E" class="attachment-large size-large wp-image-36246" alt="Google Ads Ähnliche Zielgruppen" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Ahnliche-Zielgruppen-1024x384.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Ahnliche-Zielgruppen-300x112.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Ahnliche-Zielgruppen-768x288.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Ahnliche-Zielgruppen.jpg 1443w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Ahnliche-Zielgruppen-1024x384.jpg" /><noscript><img loading="lazy" decoding="async" width="800" height="300" src="https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Ahnliche-Zielgruppen-1024x384.jpg" class="attachment-large size-large wp-image-36246" alt="Google Ads Ähnliche Zielgruppen" srcset="https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Ahnliche-Zielgruppen-1024x384.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Ahnliche-Zielgruppen-300x112.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Ahnliche-Zielgruppen-768x288.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Ahnliche-Zielgruppen.jpg 1443w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3cbfd2d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3cbfd2d" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-854be5f" data-id="854be5f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e551afa elementor-widget elementor-widget-heading" data-id="e551afa" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Tipp 6: Customer Match Negativ nutzen und B2C ausschließen</h2> </div> </div> <div class="elementor-element elementor-element-1b27331 elementor-widget elementor-widget-text-editor" data-id="1b27331" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Das Thema Customer Match wird in Zukunft immer wichtiger und auch in jedem B2B-Setup sollte es daher Berücksichtigung finden. Ob der Fokus auf eigene Zielgruppen und Upselling, der Ausschluss von eigenen Nutzern oder das Handling mit B2C-Nutzern ist, die Möglichkeiten sind vielfältig.</p> </div> </div> <div class="elementor-element elementor-element-3b5a14a elementor-widget elementor-widget-image" data-id="3b5a14a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="281" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20281'%3E%3C/svg%3E" class="attachment-large size-large wp-image-36261" alt="Google Ads Zielgruppenauswahl" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Zielgruppenauswahl-1024x360.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Zielgruppenauswahl-300x106.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Zielgruppenauswahl-768x270.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Zielgruppenauswahl.jpg 1089w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Zielgruppenauswahl-1024x360.jpg" /><noscript><img loading="lazy" decoding="async" width="800" height="281" src="https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Zielgruppenauswahl-1024x360.jpg" class="attachment-large size-large wp-image-36261" alt="Google Ads Zielgruppenauswahl" srcset="https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Zielgruppenauswahl-1024x360.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Zielgruppenauswahl-300x106.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Zielgruppenauswahl-768x270.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/06/Google-Ads-Zielgruppenauswahl.jpg 1089w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-3060122 elementor-widget elementor-widget-text-editor" data-id="3060122" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Quelle: e-dialog</p> </div> </div> <div class="elementor-element elementor-element-353f1c7 elementor-widget elementor-widget-text-editor" data-id="353f1c7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wir möchten nun im Einzelnen auf diese Möglichkeiten eingehen:</p> </div> </div> <div class="elementor-element elementor-element-0089ea0 elementor-widget elementor-widget-heading" data-id="0089ea0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">B2B-Zielgruppen und Cross- bzw. Upselling</h4> </div> </div> <div class="elementor-element elementor-element-93c7434 elementor-widget elementor-widget-text-editor" data-id="93c7434" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Kampagnen für eigene Zielgruppen können vor allem dann Sinn machen, wenn es um das Thema Cross- bzw. Upselling geht. Einen Kunden auf das nächste Level zu heben, um ihn möglichst langfristig an das Unternehmen zu binden, sollte das Ziel jedes Unternehmens sein. Werden Customer Match Listen hierzu herangezogen, kann das Targeting auf neue oder ergänzende Produkte noch intensiver genutzt werden. </p> </div> </div> <div class="elementor-element elementor-element-5d087fc elementor-widget elementor-widget-text-editor" data-id="5d087fc" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>TIPP:</strong> Customer Match Listen sollten immer regelmäßig aktualisiert werden, damit Ex-Kunden nicht weiterhin beworben werden.</p> </div> </div> <div class="elementor-element elementor-element-a444301 elementor-widget elementor-widget-image" data-id="a444301" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" title="" alt="" data-lazy-src="https://media2.giphy.com/media/OQJ8XYBu5jjHp4fpPp/giphy.gif" /><noscript><img decoding="async" src="https://media2.giphy.com/media/OQJ8XYBu5jjHp4fpPp/giphy.gif" title="" alt="" loading="lazy" /></noscript> </div> </div> <div class="elementor-element elementor-element-a3866e9 elementor-widget elementor-widget-text-editor" data-id="a3866e9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Quelle: <a href="https://media2.giphy.com/media/OQJ8XYBu5jjHp4fpPp/giphy.gif">Giphy</a></p> </div> </div> <div class="elementor-element elementor-element-d6a1308 elementor-widget elementor-widget-heading" data-id="d6a1308" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">B2B-Nutzer ausschließen</h4> </div> </div> <div class="elementor-element elementor-element-0d07d89 elementor-widget elementor-widget-text-editor" data-id="0d07d89" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Nutzt man die Customer Match Listen als negatives Targeting und erstellt Similar Audiences, können Neukunden erreicht werden, die unseren bisherigen Kunden sehr ähnlich sind und auch gegebenenfalls über ein ähnliches Kaufverhalten verfügen.</p> </div> </div> <div class="elementor-element elementor-element-47b5903 elementor-widget elementor-widget-heading" data-id="47b5903" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">B2C-Nutzer ausschließen</h4> </div> </div> <div class="elementor-element elementor-element-4c56c27 elementor-widget elementor-widget-text-editor" data-id="4c56c27" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Ein weiterer großer Vorteil der Customer Match Listen ist der Ausschluss von B2C-Nutzern. Auf diese Weise ist es möglich sich verhältnismäßig stark von B2C abzugrenzen, da der Fokus hier verstärkt auf B2B-Nutzern liegt und B2C relativ gut ausgeschlossen werden kann.</p><p>Durch die immer weiter voranschreitende Auflösung von Keyword Matchtypes wird eine Trennung der Unternehmensbereiche eine Herausforderung im Setup.</p><p>Es wird immer schwieriger spezielle B2B-Keywords im Konto zu integrieren, da Google mit Broad Match das Targeting sehr stark aufweicht.</p><p>Mit Hilfe von B2C Customer Match Listen ist es immerhin möglich, dass die eigenen Nutzer ausgeschlossen werden können.</p> </div> </div> <div class="elementor-element elementor-element-6a1bb25 elementor-widget elementor-widget-image" data-id="6a1bb25" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" title="" alt="" data-lazy-src="https://media2.giphy.com/media/l2YWgjNtuo8fSGwKI/giphy.gif" /><noscript><img decoding="async" src="https://media2.giphy.com/media/l2YWgjNtuo8fSGwKI/giphy.gif" title="" alt="" loading="lazy" /></noscript> </div> </div> <div class="elementor-element elementor-element-f4565ec elementor-widget elementor-widget-text-editor" data-id="f4565ec" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Quelle: <a href="https://media2.giphy.com/media/l2YWgjNtuo8fSGwKI/giphy.gif">Giphy</a></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-add7a0f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="add7a0f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b3e9015" data-id="b3e9015" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5cf16c8 elementor-widget elementor-widget-heading" data-id="5cf16c8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Tipp 7: Brand Suchanfragen</h2> </div> </div> <div class="elementor-element elementor-element-dc02c26 elementor-widget elementor-widget-text-editor" data-id="dc02c26" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Im Tipp 1 wurde bereits auf die Trennung der B2B- und B2C-Suchanfragen anhand der Zielgruppenansprache mit dem Beispiel “e-dialog Business” eingegangen.</p> </div> </div> <div class="elementor-element elementor-element-cfabc27 elementor-widget elementor-widget-heading" data-id="cfabc27" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Wie verhält es sich aber mit dem Begriff “e-dialog”? Suchen nicht auch B2B’ler nach “e-dialog” und wie sollte damit umgegangen werden?</h4> </div> </div> <div class="elementor-element elementor-element-9787d25 elementor-widget elementor-widget-text-editor" data-id="9787d25" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>In diesem Fall hat es sich bewährt, dass das Keyword auch fest ins B2B Setup eingeplant wird, da es auch übergreifende Suchanfragen gibt. Vor allem in der schnelllebigen digitalen Welt spart man sich ggf. lange Suchanfragen mit speziellen Business Kombinationen und steigt direkt über die Brand in eine Webseite ein.</p> </div> </div> <div class="elementor-element elementor-element-b9e9bba elementor-widget elementor-widget-heading" data-id="b9e9bba" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Es gibt verschiedene Herangehensweisen an dieses Thema.</h4> </div> </div> <div class="elementor-element elementor-element-4caae4c elementor-widget elementor-widget-text-editor" data-id="4caae4c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Eine Möglichkeit ist zum Beispiel die Google-eigene Zielgruppe “Geschäftsdienstleistungen” oder auch “Geschäftsleute”, die einen sehr starken B2B-Bezug hat. Mittels dieser Listen und einer Ausrichtung auf spezielle Keywords besteht die Möglichkeit an zusätzlichen B2B-Traffic zu gelangen.</p><p>Die andere Möglichkeit ist eine eigens aufgesetzte Google Analytics Audience, die den kompletten B2C-Bereich einer Webseite ausschließt.</p><p>Nutzt man eine der beiden Zielgruppen als Ausrichtung statt Beobachtung und schließt diese wiederum bei B2C aus, kann die B2B-Zielgruppe nochmal spezifischer mit entsprechenden Angeboten angesprochen werden.</p><p><strong>TIPP:</strong> Es muss sichergestellt werden, dass auch B2C-Conversions im B2B-Konto getrackt werden, um auf die ganzheitlichen Ziele eines Unternehmens einzahlen zu können.</p> </div> </div> <div class="elementor-element elementor-element-5b65fe7a elementor-widget elementor-widget-heading" data-id="5b65fe7a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Fazit:</h3> </div> </div> <div class="elementor-element elementor-element-5281134 elementor-widget elementor-widget-text-editor" data-id="5281134" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Setzt man diese sieben Tipps ein, sollte gewährleistet sein, dass das Targeting auf die B2B-Zielgruppe genauer funktionieren kann und die Conversions im richtigen Unternehmensbereich erzielt werden.</p> </div> </div> <div class="elementor-element elementor-element-5f47548 elementor-widget elementor-widget-image" data-id="5f47548" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" title="" alt="" data-lazy-src="https://media2.giphy.com/media/QFypAZbq5lz3i/giphy.gif" /><noscript><img decoding="async" src="https://media2.giphy.com/media/QFypAZbq5lz3i/giphy.gif" title="" alt="" loading="lazy" /></noscript> </div> </div> <div class="elementor-element elementor-element-a754bf5 elementor-widget elementor-widget-text-editor" data-id="a754bf5" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Quelle: <a href="https://media2.giphy.com/media/QFypAZbq5lz3i/giphy.gif">Giphy</a></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-6b1706fc elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6b1706fc" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6db086a3" data-id="6db086a3" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e6d2a2e elementor-widget elementor-widget-heading" data-id="e6d2a2e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Haben Sie Fragen oder wollen selber mit dem Google Ads Setup im B2B-Umfeld starten? Wir unterstützen Sie gerne: <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a></h3> </div> </div> <div class="elementor-element elementor-element-42115a9e elementor-widget elementor-widget-text-editor" data-id="42115a9e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> </div> </div> </div> </div> </div> </section> </div> </div></div><div class="mwd-blogPost flex call-to-action space-top space-bottom"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/ch/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div id="wobbleCTA"></div></div> <div class="mwd-blogPost flex more-topics space-top space-bottom"> <div class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-61222 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-ads-8-tipps-zur-optimierung-ihrer-performance-max-kampagne/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Google Ads: 8 Tipps zur Optimierung Ihrer Performance Max Kampagne" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Google Ads: 8 Tipps zur Optimierung Ihrer Performance Max Kampagne" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-ads-8-tipps-zur-optimierung-ihrer-performance-max-kampagne/"> Google Ads: 8 Tipps zur Optimierung Ihrer Performance Max Kampagne </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-ads-8-tipps-zur-optimierung-ihrer-performance-max-kampagne/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-61168 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/mythos-oder-wahrheit-bringt-mir-sa360-wirklich-eine-bessere-performance/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="476" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20476'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Mythos oder Wahrheit? 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href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/die-post-cookie-checkliste-fur-google-ads-anpassungen-fur-eine-neue-ara/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-57075 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-ads-revolution-direkte-erstellung-von-google-analytics-4-zielgruppen-in-google-ads/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="GA4 Zielgruppenerstellung Google Ads" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="GA4 Zielgruppenerstellung Google Ads" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-ads-revolution-direkte-erstellung-von-google-analytics-4-zielgruppen-in-google-ads/"> Google Ads Revolution: Direkte Erstellung von Google Analytics 4 Zielgruppen in Google Ads </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-ads-revolution-direkte-erstellung-von-google-analytics-4-zielgruppen-in-google-ads/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-56893 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/optimierung-von-kampagnen-mit-geringem-conversion-volumen-durch-softgoals/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Kampagnen mit geringen Conversions mit Softgoals optimieren" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/03/softgoals-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/03/softgoals-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2024/03/softgoals-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Kampagnen mit geringen Conversions mit Softgoals optimieren" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/03/softgoals-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/optimierung-von-kampagnen-mit-geringem-conversion-volumen-durch-softgoals/"> Optimierung von Kampagnen mit geringem Conversion-Volumen durch Softgoals </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/optimierung-von-kampagnen-mit-geringem-conversion-volumen-durch-softgoals/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-56077 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/die-macht-der-daten-reportings-im-google-merchant-center/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="513" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20513'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Die Macht der Daten: Reportings im Google Merchant Center" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-768x513.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-1024x684.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-1536x1026.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-943x630.jpg 943w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21.jpg 1767w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-768x513.jpg" /><noscript><img width="768" height="513" src="https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-768x513.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Die Macht der Daten: Reportings im Google Merchant Center" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-768x513.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-1024x684.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-1536x1026.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-943x630.jpg 943w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21.jpg 1767w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/die-macht-der-daten-reportings-im-google-merchant-center/"> Die Macht der Daten: Reportings im Google Merchant Center </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/die-macht-der-daten-reportings-im-google-merchant-center/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-55664 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/maximale-wirkung-mit-google-ads-ihr-kurzer-praxisorientierter-audit-ratgeber/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Maximale Wirkung mit Google Ads: Ihr kurzer, praxisorientierter Audit-Ratgeber" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Maximale Wirkung mit Google Ads: Ihr kurzer, praxisorientierter Audit-Ratgeber" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/maximale-wirkung-mit-google-ads-ihr-kurzer-praxisorientierter-audit-ratgeber/"> Maximale Wirkung mit Google Ads: Ihr kurzer, praxisorientierter Audit-Ratgeber </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/maximale-wirkung-mit-google-ads-ihr-kurzer-praxisorientierter-audit-ratgeber/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-55551 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/3-sa360-updates-die-sie-fuer-2024-berucksichtigen-sollten/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="3 SA360 Updates, die du für 2024 berücksichtigen solltest" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="3 SA360 Updates, die du für 2024 berücksichtigen solltest" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/3-sa360-updates-die-sie-fuer-2024-berucksichtigen-sollten/"> 3 SA360 Updates, die Sie für 2024 berücksichtigen sollten </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/3-sa360-updates-die-sie-fuer-2024-berucksichtigen-sollten/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-55414 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/ppc-camp-rosenheim-das-grose-klassentreffen-der-sea-szene/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="PPC Camp Rosenheim | Das große Klassentreffen der SEA-Szene" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-768x412.jpg" /><noscript><img width="768" 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<h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/ppc-camp-rosenheim-das-grose-klassentreffen-der-sea-szene/"> PPC Camp Rosenheim | Das große Klassentreffen der SEA-Szene </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/ppc-camp-rosenheim-das-grose-klassentreffen-der-sea-szene/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-54626 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/online-marketing-know-how-ch/digital-marketing-trends-2024/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Digital Marketing Trends 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elementor-size-default">Zürich</p> </div> </div> <div class="elementor-element elementor-element-56ced21 elementor-widget elementor-widget-heading" data-id="56ced21" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Ernst-Nobs-Platz 1 <br> 8004 Zürich </p> </div> </div> <div class="elementor-element elementor-element-eeb7efb elementor-widget elementor-widget-heading" data-id="eeb7efb" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+41763363888">+41 76 3363 888</a></p> </div> </div> <div class="elementor-element elementor-element-b978e36 elementor-widget elementor-widget-heading" data-id="b978e36" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.ch">kontakt@e-dialog.ch</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-b9ed94d" data-id="b9ed94d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5258832 elementor-widget elementor-widget-heading" data-id="5258832" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Berlin</p> </div> </div> <div class="elementor-element elementor-element-5e72bf6 elementor-widget elementor-widget-heading" data-id="5e72bf6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Jägerstraße 27 <br> 10117 Berlin</p> </div> </div> <div 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