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url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/ch/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Search Engine Advertising (SEA)</span> <span class="arrow">></span> <span class="child">Die Macht der Daten: Reportings im Google Merchant Center</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-1024x684.jpg" data-rocket-location-hash="76ca617292aec71c0777a46c14eb2bd2" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>Die Macht der Daten: Reportings im Google Merchant Center</h1><p class="author">von Katharina Maurer</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">19. Februar 2024</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 3</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Das Google Merchant Center ermöglicht umfangreiche Reportings. Diese bieten Einblicke in die Leistung der Produktanzeigen, ermöglichen gezielte Analysen und Fehlerbehebungen sowie die Optimierung von Kampagnen. Darüber hinaus liefert das Benchmark-Reporting wertvolle Vergleichsdaten. Diese Daten sind entscheidend für strategische Entscheidungen, um die Performance zu steigern und sich im Markt zu differenzieren.</p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Search Engine Advertising (SEA)</div><p><p>Als zertifizierter Google Ads Premier Partner helfen wir Ihnen das meiste aus Ihren Kampagnen im Such- und Display-Netzwerk, Google Shopping, in Apps und auf YouTube herauszuholen.</p> </p><a href="/ch/bessere-kampagnen/#search-shopping" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="d944efe4a5618122e02b5b3bf1347fb3" data-elementor-type="wp-post" data-elementor-id="56077" class="elementor elementor-56077 elementor-56053" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-92ca097 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="92ca097" data-element_type="section"> <div data-rocket-location-hash="7be7f7b3bdaf5cf3a88dc1de741ecbc4" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7301299" data-id="7301299" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-dd4ec82 elementor-widget elementor-widget-text-editor" data-id="dd4ec82" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Reportings im Google Merchant Center sind ein hilfreiches Tool der Werbeanzeigenanalyse. Richtig eingesetzt, können sie helfen das vollste Potential aus Ihren Kampagnen zu schöpfen.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-e835ef8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e835ef8" data-element_type="section"> <div data-rocket-location-hash="622b83862fb0da48894e4bb84c0639b6" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-900f013" data-id="900f013" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e00df53 elementor-widget elementor-widget-heading" data-id="e00df53" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Google Merchant Center</h2> </div> </div> <div class="elementor-element elementor-element-0448bee elementor-widget elementor-widget-text-editor" data-id="0448bee" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Das Google Merchant Center ist ein essentielles Werkzeug für Online-Händler, um ihre Produkte auf Google zu präsentieren. Während die Produktverwaltung zweifellos wichtig ist, verbirgt sich hinter den Kulissen eine leistungsstarke Funktion, die oft übersehen wird: Reportings. Diese bieten ein wertvolles Instrumentarium, um tiefe Einblicke in die Leistung und Effektivität Ihrer Produktanzeigen zu gewinnen.</p> </div> </div> <div class="elementor-element elementor-element-0be02cd elementor-widget elementor-widget-heading" data-id="0be02cd" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default"> Leistungsbericht und seine Funktionen</h3> </div> </div> <div class="elementor-element elementor-element-b42d809 elementor-widget elementor-widget-text-editor" data-id="b42d809" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Der Leistungsbericht im Google Merchant Center ist das Herzstück der Reporting-Optionen. Hier können Händler umfassende Einblicke in die Performance ihrer Anzeigen erhalten. Von Klicks und Impressionen bis hin zu Conversion-Raten bietet dieser Bericht detaillierte Statistiken über den Erfolg der Produktanzeigen. Durch die Möglichkeit, Daten nach verschiedenen Kriterien wie Produktkategorie, Marke oder Produkt-ID zu filtern, erhalten Händler präzise Erkenntnisse, um ihre Strategien zu optimieren.</p> </div> </div> <div class="elementor-element elementor-element-297ac59 elementor-widget elementor-widget-image" data-id="297ac59" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="800" height="463" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20463'%3E%3C/svg%3E" class="attachment-large size-large wp-image-56056" alt="Leistungsbericht" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/02/1-1024x593.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/02/1-300x174.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/02/1-768x444.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/02/1.jpg 1030w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/02/1-1024x593.jpg" /><noscript><img fetchpriority="high" decoding="async" width="800" height="463" src="https://e-dialog.group/wp-content/uploads/2024/02/1-1024x593.jpg" class="attachment-large size-large wp-image-56056" alt="Leistungsbericht" srcset="https://e-dialog.group/wp-content/uploads/2024/02/1-1024x593.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/02/1-300x174.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/02/1-768x444.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/02/1.jpg 1030w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-3902315 elementor-widget elementor-widget-text-editor" data-id="3902315" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 13px;">Leistungsbericht, Quelle: Google </span></p> </div> </div> <div class="elementor-element elementor-element-40b7fa7 elementor-widget elementor-widget-heading" data-id="40b7fa7" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Produktleistungsdaten für gezielte Analysen</h3> </div> </div> <div class="elementor-element elementor-element-9a4deed elementor-widget elementor-widget-text-editor" data-id="9a4deed" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Neben dem Leistungsbericht bieten die Produktleistungsdaten tiefe Einblicke in die Performance einzelner Produkte. Diese Daten ermöglichen es, die Leistung von Produkten anhand verschiedener Metriken zu analysieren. Durch die Segmentierung nach Produktattributen wie Marke, Kategorie oder Verfügbarkeit können Händler die Leistung einzelner Produktgruppen besser verstehen und gezieltere Entscheidungen treffen.</p> </div> </div> <div class="elementor-element elementor-element-453b109 elementor-widget elementor-widget-heading" data-id="453b109" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Diagnoseberichte für Fehlerbehebung</h3> </div> </div> <div class="elementor-element elementor-element-1a461e6 elementor-widget elementor-widget-text-editor" data-id="1a461e6" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Diagnoseberichte im Google Merchant Center sind von unschätzbarem Wert, um potenzielle Probleme bei Produktanzeigen zu identifizieren. Sie zeigen Fehler oder Warnungen bezüglich fehlender Produktinformationen, abgelehnter Produkte oder anderer Probleme, die die Anzeigenschaltung beeinträchtigen könnten. Die Möglichkeit, diese Fehler schnell zu identifizieren und zu beheben, ist entscheidend, um eine reibungslose Präsentation der Produkte sicherzustellen.</p> </div> </div> <div class="elementor-element elementor-element-9125420 elementor-widget elementor-widget-image" data-id="9125420" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="103" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20103'%3E%3C/svg%3E" class="attachment-large size-large wp-image-56060" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/02/2.jpg 992w, https://e-dialog.group/wp-content/uploads/2024/02/2-300x39.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/02/2-768x99.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/02/2.jpg" /><noscript><img decoding="async" width="800" height="103" src="https://e-dialog.group/wp-content/uploads/2024/02/2.jpg" class="attachment-large size-large wp-image-56060" alt="" srcset="https://e-dialog.group/wp-content/uploads/2024/02/2.jpg 992w, https://e-dialog.group/wp-content/uploads/2024/02/2-300x39.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/02/2-768x99.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-5c3c95c elementor-widget elementor-widget-text-editor" data-id="5c3c95c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 13px;">Diagnosebericht, Quelle: Google </span></p> </div> </div> <div class="elementor-element elementor-element-742c3b6 elementor-widget elementor-widget-heading" data-id="742c3b6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Möglichkeiten der Anpassung und Optimierung</h3> </div> </div> <div class="elementor-element elementor-element-c3457c7 elementor-widget elementor-widget-text-editor" data-id="c3457c7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Reportings im Google Merchant Center bieten nicht nur Einblicke, sondern auch Möglichkeiten zur Anpassung und Optimierung. Durch die Analyse der Daten können Händler ihre Produktbeschreibungen verbessern, fehlende Attribute hinzufügen oder sogar gezielt ihre Zielgruppen ansprechen. Die Möglichkeit, auf Grundlage konkreter Daten strategische Entscheidungen zu treffen, ist ein unschätzbarer Vorteil für eine effektive Marketingstrategie.</p> </div> </div> <div class="elementor-element elementor-element-49a53c3 elementor-widget elementor-widget-heading" data-id="49a53c3" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Potenzial für zielgerichtetes Marketing</h3> </div> </div> <div class="elementor-element elementor-element-0fdc466 elementor-widget elementor-widget-text-editor" data-id="0fdc466" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die gesammelten Daten im Google Merchant Center bieten nicht nur die Möglichkeit zur Optimierung von Produktanzeigen, sondern können auch für zielgerichtetes Marketing genutzt werden. Indem Händler die Vorlieben und Verhaltensweisen ihrer Kunden besser verstehen, können sie gezieltere Marketingkampagnen erstellen und ihre Anzeigen an eine spezifische Zielgruppe anpassen.</p> </div> </div> <div class="elementor-element elementor-element-8b5be3c elementor-widget elementor-widget-heading" data-id="8b5be3c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Benchmark-Reporting für Kontext und Vergleich</h3> </div> </div> <div class="elementor-element elementor-element-32833e3 elementor-widget elementor-widget-text-editor" data-id="32833e3" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Eine weitere leistungsstarke Funktion im Google Merchant Center ist das Benchmark-Reporting. Es ermöglicht Händlern, ihre Leistung im Vergleich zu Branchenstandards und Wettbewerbern zu betrachten. Durch die Analyse dieser Daten können Händler sehen, wie gut ihre Produktanzeigen im Vergleich zu ähnlichen Unternehmen in der Branche abschneiden. Diese Einblicke sind äußerst wertvoll, da sie Kontext und Referenzpunkte bieten, um zu verstehen, ob die eigenen Leistungskennzahlen im Einklang mit dem Branchendurchschnitt liegen oder verbessert werden müssen. Benchmark-Reporting bietet somit eine Orientierung und Inspiration für strategische Anpassungen, um die eigene Position im Markt zu stärken.</p> </div> </div> <div class="elementor-element elementor-element-b6ac6f9 elementor-widget elementor-widget-image" data-id="b6ac6f9" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="192" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20192'%3E%3C/svg%3E" class="attachment-large size-large wp-image-56063" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/02/3-1024x246.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/02/3-300x72.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/02/3-768x184.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/02/3.jpg 1029w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/02/3-1024x246.jpg" /><noscript><img loading="lazy" decoding="async" width="800" height="192" src="https://e-dialog.group/wp-content/uploads/2024/02/3-1024x246.jpg" class="attachment-large size-large wp-image-56063" alt="" srcset="https://e-dialog.group/wp-content/uploads/2024/02/3-1024x246.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/02/3-300x72.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/02/3-768x184.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/02/3.jpg 1029w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-822141d elementor-widget elementor-widget-text-editor" data-id="822141d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-size: 13px;">Benchmark-Reporting für Kontext und Vergleich, Quelle: Google </span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-106ab8d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="106ab8d6" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15df74d7" data-id="15df74d7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c40f5a5 elementor-widget elementor-widget-heading" data-id="c40f5a5" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Fazit:</h2> </div> </div> <div class="elementor-element elementor-element-4bdc9b92 elementor-widget elementor-widget-text-editor" data-id="4bdc9b92" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Möglichkeiten der Reportings im Google Merchant Center sind vielfältig und bieten Händlern eine wertvolle Basis, um ihre Produktanzeigen zu verbessern und ihren Umsatz zu steigern. Die fortlaufende Analyse und Nutzung dieser Daten sind entscheidend, um die Leistung zu optimieren und sich in einem wettbewerbsintensiven Markt erfolgreich zu positionieren.</p> </div> </div> <div class="elementor-element elementor-element-bf18a60 elementor-widget elementor-widget-text-editor" data-id="bf18a60" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3><span style="font-weight: 400;">Sie haben noch Fragen, brauchen Unterstützung bei Ihrer E-Commerce Strategie oder interessieren sich für Google Shopping? Kontaktieren Sie uns via <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a></span></h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! 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data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Google Ads: 8 Tipps zur Optimierung Ihrer Performance Max Kampagne" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/09/optimierung-pmax-kampagnen-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-ads-8-tipps-zur-optimierung-ihrer-performance-max-kampagne/"> Google Ads: 8 Tipps zur Optimierung Ihrer Performance Max Kampagne </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-ads-8-tipps-zur-optimierung-ihrer-performance-max-kampagne/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-61168 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" 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https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-1024x685.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-1536x1027.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-942x630.jpg 942w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27.jpg 1764w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/innovatives-upgrade-fur-sa360-in-2024-integriertes-remarketing-von-social-ads/"> Innovatives Upgrade für SA360 in 2024: Integriertes Remarketing von Social Ads </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/innovatives-upgrade-fur-sa360-in-2024-integriertes-remarketing-von-social-ads/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-58145 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/vier-werkzeuge-maximale-wirkung-ihr-leitfaden-fur-google-ads-anzeigenanpassungen/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Google Ads Anzeigenanpassungen" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Google Ads Anzeigenanpassungen" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/vier-werkzeuge-maximale-wirkung-ihr-leitfaden-fur-google-ads-anzeigenanpassungen/"> Vier Werkzeuge, maximale Wirkung: Ihr Leitfaden für Google Ads Anzeigenanpassungen </a> </h3> <a class="c-post-types__entry-read-more" 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https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-300x187.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-1024x637.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-1536x955.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-1013x630.jpg 1013w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24.jpg 1898w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-768x477.jpg" /><noscript><img width="768" height="477" src="https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-768x477.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Die Post-Cookie-Checkliste für Google Ads: Anpassungen für eine neue Ära" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-768x477.jpg 768w, 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href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/die-post-cookie-checkliste-fur-google-ads-anpassungen-fur-eine-neue-ara/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-57075 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-ads-revolution-direkte-erstellung-von-google-analytics-4-zielgruppen-in-google-ads/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="GA4 Zielgruppenerstellung Google Ads" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-300x161.jpg 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MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-56893 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/optimierung-von-kampagnen-mit-geringem-conversion-volumen-durch-softgoals/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Kampagnen mit geringen Conversions mit Softgoals optimieren" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/03/softgoals-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/03/softgoals-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2024/03/softgoals-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Kampagnen mit geringen Conversions mit Softgoals optimieren" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/03/softgoals-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/optimierung-von-kampagnen-mit-geringem-conversion-volumen-durch-softgoals/"> Optimierung von Kampagnen mit geringem Conversion-Volumen durch Softgoals </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/optimierung-von-kampagnen-mit-geringem-conversion-volumen-durch-softgoals/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-55664 post type-post swiper-slide"> <div class="c-post-types__entry-card"> 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1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="3 SA360 Updates, die du für 2024 berücksichtigen solltest" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/3-sa360-updates-die-sie-fuer-2024-berucksichtigen-sollten/"> 3 SA360 Updates, die Sie für 2024 berücksichtigen sollten </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/3-sa360-updates-die-sie-fuer-2024-berucksichtigen-sollten/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-55414 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/ppc-camp-rosenheim-das-grose-klassentreffen-der-sea-szene/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="PPC Camp Rosenheim | Das große Klassentreffen der SEA-Szene" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-768x412.jpg" /><noscript><img width="768" 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<h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/ppc-camp-rosenheim-das-grose-klassentreffen-der-sea-szene/"> PPC Camp Rosenheim | Das große Klassentreffen der SEA-Szene </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/ppc-camp-rosenheim-das-grose-klassentreffen-der-sea-szene/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-54626 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/online-marketing-know-how-ch/digital-marketing-trends-2024/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Digital Marketing Trends 2024" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/12/trends2024-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/12/trends2024-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2023/12/trends2024-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Digital Marketing Trends 2024" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/12/trends2024-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Consent Management </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/online-marketing-know-how-ch/digital-marketing-trends-2024/"> Digital Marketing Trends 2024 </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/online-marketing-know-how-ch/digital-marketing-trends-2024/"> MEHR LESEN </a> </div> </div> </article> <article 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https://e-dialog.group/wp-content/uploads/2023/11/supplementar-feeds-im-google-merchant-center-1-1024x641.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/11/supplementar-feeds-im-google-merchant-center-1-1536x962.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/11/supplementar-feeds-im-google-merchant-center-1-1006x630.jpg 1006w, https://e-dialog.group/wp-content/uploads/2023/11/supplementar-feeds-im-google-merchant-center-1.jpg 1884w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/11/supplementar-feeds-im-google-merchant-center-1-768x481.jpg" /><noscript><img width="768" height="481" src="https://e-dialog.group/wp-content/uploads/2023/11/supplementar-feeds-im-google-merchant-center-1-768x481.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Maximieren Sie Ihren Erfolg im E-Commerce mit Supplementär Feeds im Google Merchant Center" decoding="async" 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