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url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/ch/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Search Engine Advertising (SEA)</span> <span class="arrow">></span> <span class="child">Google Ads: Ad Customizer mit Anwendungsbeispielen</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/190301-Dyn-Anzeigenanpassung-Google-Ads-1024x788.png" data-rocket-location-hash="065bcd20239994bc149c418c44cceefa" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>Google Ads: Ad Customizer mit Anwendungsbeispielen</h1><p class="author">von Christian Arold</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">16. Mai 2019</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 4</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Um erweiterte Textanzeigen für die Zielgruppe aktueller und relevanter zu gestalten, besteht für Werbetreibende die Möglichkeit, diese mit Anzeigenanpassungsdaten zu ergänzen. Neben den bereits im Google Ads Konto vorhandenen Funktionen wie bspw. des Keyword-Platzhalters {KeyWord:Google Ads Agentur}, der IF-Funktionen {=IF(device=mobile, Experten anrufen):online informieren} und der Countdown Funktion{=COUNTDOWN("10.04.2019 10:00:00")}, können Sie durch individuell angepasste Anzeigen genauere Botschaften an die Zielgruppe richten. Im diesem Blogartikel erklären wir, wie ein Datenfeed als Voraussetzung für dynamische Anzeigenanpassungen erstellt sowie implementiert wird und zeigen einige praktische Anwendungsbeispiele für dynamische Suchnetzwerk Anzeigen.</p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Search Engine Advertising (SEA)</div><p><p>Als zertifizierter Google Ads Premier Partner helfen wir Ihnen das meiste aus Ihren Kampagnen im Such- und Display-Netzwerk, Google Shopping, in Apps und auf YouTube herauszuholen.</p> </p><a href="/ch/bessere-kampagnen/#search-shopping" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="79b6db426fba08c54584018de0e730d0" data-elementor-type="wp-post" data-elementor-id="40969" class="elementor elementor-40969 elementor-27007" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-b2b957c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b2b957c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19a4b31a" data-id="19a4b31a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2fd5e23b elementor-widget elementor-widget-heading" data-id="2fd5e23b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Wie wird der Datenfeed erstellt und in Google Ads geladen? </h2> </div> </div> <div class="elementor-element elementor-element-f3f1401 elementor-widget elementor-widget-text-editor" data-id="f3f1401" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ol><li>Ein <strong>Datenfeed wird in Excel, CSV oder TSV angefertigt</strong>, wobei die Spezifikationen für Anpassungsdaten berücksichtigt werden müssen. Es wird dabei zwischen <strong>Sprachcodes, Attributtypen, Standardattributen und Ausrichtungsattributen</strong> unterschieden. Mehr Informationen finden sie unter: <a href="https://support.google.com/google-ads/answer/6093368?hl=de" target="_blank" rel="noopener">https://support.google.com </a><strong>Hier ein Beispiel für einen Onlineshop:<br /></strong></li></ol> </div> </div> <div class="elementor-element elementor-element-11a6083 elementor-widget elementor-widget-image" data-id="11a6083" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="800" height="219" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20219'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23705" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/17-05-_2019_16-52-48.png 927w, https://e-dialog.group/wp-content/uploads/2022/02/17-05-_2019_16-52-48-300x82.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/17-05-_2019_16-52-48-768x210.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/17-05-_2019_16-52-48.png" /><noscript><img fetchpriority="high" decoding="async" width="800" height="219" src="https://e-dialog.group/wp-content/uploads/2022/02/17-05-_2019_16-52-48.png" class="attachment-large size-large wp-image-23705" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/17-05-_2019_16-52-48.png 927w, https://e-dialog.group/wp-content/uploads/2022/02/17-05-_2019_16-52-48-300x82.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/17-05-_2019_16-52-48-768x210.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-125facc elementor-widget elementor-widget-text-editor" data-id="125facc" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>2. Sobald der Feed angelegt ist, müssen Sie diesen in Ihrem <strong>Google Ads Konto hochladen</strong>. Dafür wählen Sie im Interface zuerst rechts oben “Tools” und klicken auf “Geschäftsdaten”.</p> </div> </div> <div class="elementor-element elementor-element-701f6a4 elementor-widget elementor-widget-image" data-id="701f6a4" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="446" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20446'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23706" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/2-2.png 899w, https://e-dialog.group/wp-content/uploads/2022/02/2-2-300x167.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/2-2-768x428.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/2-2.png" /><noscript><img decoding="async" width="800" height="446" src="https://e-dialog.group/wp-content/uploads/2022/02/2-2.png" class="attachment-large size-large wp-image-23706" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/2-2.png 899w, https://e-dialog.group/wp-content/uploads/2022/02/2-2-300x167.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/2-2-768x428.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-8b59c16 elementor-widget elementor-widget-text-editor" data-id="8b59c16" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>3. Danach klicken Sie auf das große blaue Plus, gehen auf “<strong>Anzeigenanpassungsdaten</strong>” und laden den Feed hoch.</p><p>4. Um zu überprüfen, ob die Daten vollständig gelesen werden und kein Fehler vorliegt, klicken Sie zuerst auf “<strong>Vorschau</strong>”.</p><p>5. Falls Fehler auftreten, sollten Sie diese korrigieren und den gleichen Prozess wiederholen. Falls keine Fehler aufgetreten sind, klicken Sie auf <strong>“Übernehmen”</strong> und der neu erstellte Datenfeed erscheint in den Geschäftsdaten.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-2f53200 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2f53200" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8e5ac0" data-id="b8e5ac0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-71c9e5c elementor-widget elementor-widget-heading" data-id="71c9e5c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Verwendung der Geschäftsdaten in Anzeigentexten </h2> </div> </div> <div class="elementor-element elementor-element-6690895 elementor-widget elementor-widget-text-editor" data-id="6690895" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Erstellen Sie eine neue Textanzeige</strong>, fügen Sie im <strong>Feld Anzeigentitel</strong> eine geschwungene Klammer ein und wählen Sie die Funktion “<strong>Anzeigenanpassungen</strong>” im folgenden Menü aus:</p> </div> </div> <div class="elementor-element elementor-element-e61b041 elementor-widget elementor-widget-image" data-id="e61b041" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="736" height="597" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20736%20597'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23707" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/3.png 736w, https://e-dialog.group/wp-content/uploads/2022/02/3-300x243.png 300w" data-lazy-sizes="(max-width: 736px) 100vw, 736px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/3.png" /><noscript><img loading="lazy" decoding="async" width="736" height="597" src="https://e-dialog.group/wp-content/uploads/2022/02/3.png" class="attachment-large size-large wp-image-23707" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/3.png 736w, https://e-dialog.group/wp-content/uploads/2022/02/3-300x243.png 300w" sizes="(max-width: 736px) 100vw, 736px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-d20f459 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d20f459" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-baaa7ad" data-id="baaa7ad" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-8d762dc elementor-widget elementor-widget-heading" data-id="8d762dc" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Für welche Unternehmen sind dynamische Anzeigenanpassungen sinnvoll? – Praxisbeispiele </h2> </div> </div> <div class="elementor-element elementor-element-8eb38e6 elementor-widget elementor-widget-heading" data-id="8eb38e6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Beispiel 1: saisonale Angebote und Aktionen für einen Supermarkt </h3> </div> </div> <div class="elementor-element elementor-element-dfad97f elementor-widget elementor-widget-text-editor" data-id="dfad97f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Stellen Sie sich vor Sie betreiben einen Supermarkt und möchten <strong>saisonale Angebote und ständige wechselnde Aktionen bewerben</strong>, ohne viel Zeit und Mühe in die Erstellung von Hunderten von Anzeigentexten zu stecken. Durch das Feature der Anzeigenanpassungen können Sie <strong>mühelos in einem Excel File sämtliche geplante Angebote und Aktionen</strong>, die über das Jahr verteilt sind, erfassen und die Anzeigentexte durch die Festlegung von <strong>Start- und Enddatum</strong> voreinstellen.</p> </div> </div> <div class="elementor-element elementor-element-72ea32e elementor-widget elementor-widget-image" data-id="72ea32e" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="638" height="337" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20638%20337'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23708" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/4.png 638w, https://e-dialog.group/wp-content/uploads/2022/02/4-300x158.png 300w" data-lazy-sizes="(max-width: 638px) 100vw, 638px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/4.png" /><noscript><img loading="lazy" decoding="async" width="638" height="337" src="https://e-dialog.group/wp-content/uploads/2022/02/4.png" class="attachment-large size-large wp-image-23708" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/4.png 638w, https://e-dialog.group/wp-content/uploads/2022/02/4-300x158.png 300w" sizes="(max-width: 638px) 100vw, 638px" /></noscript> </div> </div> <div class="elementor-element elementor-element-fa9238b elementor-widget elementor-widget-image" data-id="fa9238b" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="675" height="114" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20675%20114'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23709" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/5.png 675w, https://e-dialog.group/wp-content/uploads/2022/02/5-300x51.png 300w" data-lazy-sizes="(max-width: 675px) 100vw, 675px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/5.png" /><noscript><img loading="lazy" decoding="async" width="675" height="114" src="https://e-dialog.group/wp-content/uploads/2022/02/5.png" class="attachment-large size-large wp-image-23709" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/5.png 675w, https://e-dialog.group/wp-content/uploads/2022/02/5-300x51.png 300w" sizes="(max-width: 675px) 100vw, 675px" /></noscript> </div> </div> <div class="elementor-element elementor-element-d6ee76c elementor-widget elementor-widget-heading" data-id="d6ee76c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Beispiel 2: regionale Nutzeransprache für einen Messeveranstalter </h3> </div> </div> <div class="elementor-element elementor-element-86cd355 elementor-widget elementor-widget-text-editor" data-id="86cd355" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Sie vermarkten unterschiedliche Messen und möchten, dass Nutzern abhängig davon, in welchem Bundesland sie nach Messen suchen, <strong>die nächste Messe in der Nähe</strong> angezeigt wird.</p><p><strong>Excel Feed:</strong></p> </div> </div> <div class="elementor-element elementor-element-315ac06 elementor-widget elementor-widget-image" data-id="315ac06" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="286" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20286'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23710" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/17-05-_2019_17-03-01-1024x366.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/17-05-_2019_17-03-01-300x107.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/17-05-_2019_17-03-01-768x274.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/17-05-_2019_17-03-01.png 1316w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/17-05-_2019_17-03-01-1024x366.png" /><noscript><img loading="lazy" decoding="async" width="800" height="286" src="https://e-dialog.group/wp-content/uploads/2022/02/17-05-_2019_17-03-01-1024x366.png" class="attachment-large size-large wp-image-23710" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/17-05-_2019_17-03-01-1024x366.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/17-05-_2019_17-03-01-300x107.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/17-05-_2019_17-03-01-768x274.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/17-05-_2019_17-03-01.png 1316w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-9539de0 elementor-widget elementor-widget-text-editor" data-id="9539de0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Funktion:</strong> Nutzern, die im <strong>Zeitraum</strong> zwischen 10.04.2018 und 19.04.2018 in der <strong>Zielregion</strong> Wien nach einer Messe suchen, wird die Tourismus Messe angezeigt. Nutzern, die im gleichen Zeitraum in der Zielregion Burgenland suchen, wird die Berufsmesse angezeigt.</p> </div> </div> <div class="elementor-element elementor-element-3b4db25 elementor-widget elementor-widget-image" data-id="3b4db25" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="652" height="336" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20652%20336'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23711" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/7.png 652w, https://e-dialog.group/wp-content/uploads/2022/02/7-300x155.png 300w" data-lazy-sizes="(max-width: 652px) 100vw, 652px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/7.png" /><noscript><img loading="lazy" decoding="async" width="652" height="336" src="https://e-dialog.group/wp-content/uploads/2022/02/7.png" class="attachment-large size-large wp-image-23711" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/7.png 652w, https://e-dialog.group/wp-content/uploads/2022/02/7-300x155.png 300w" sizes="(max-width: 652px) 100vw, 652px" /></noscript> </div> </div> <div class="elementor-element elementor-element-648bede elementor-widget elementor-widget-image" data-id="648bede" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="674" height="112" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20674%20112'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23712" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/8.png 674w, https://e-dialog.group/wp-content/uploads/2022/02/8-300x50.png 300w" data-lazy-sizes="(max-width: 674px) 100vw, 674px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/8.png" /><noscript><img loading="lazy" decoding="async" width="674" height="112" src="https://e-dialog.group/wp-content/uploads/2022/02/8.png" class="attachment-large size-large wp-image-23712" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/8.png 674w, https://e-dialog.group/wp-content/uploads/2022/02/8-300x50.png 300w" sizes="(max-width: 674px) 100vw, 674px" /></noscript> </div> </div> <div class="elementor-element elementor-element-fd940b4 elementor-widget elementor-widget-heading" data-id="fd940b4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Beispiel 3: regionale Nutzeransprache für verschiedene Möbelhaus Filialen </h3> </div> </div> <div class="elementor-element elementor-element-8ca250d elementor-widget elementor-widget-text-editor" data-id="8ca250d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Eine Möbelhauskette möchte für jeden Standort eine dynamische Textanzeige für die jeweilige Zielregion erstellen. Sie laden einen Feed mit allen Filialen in Google Ads hoch und die dynamische Anzeige wird je nach Ort, in dem der Nutzer eine Filiale sucht, ausgeliefert.<br />Wenn ein Nutzer in der Nähe von St.Valentin sucht, taucht folgende Anzeige auf (Screenshot unten), wenn er in der Nähe von Amstetten sucht, dann eine Anzeige für die Filiale in Amstetten.</p> </div> </div> <div class="elementor-element elementor-element-6afdce4 elementor-widget elementor-widget-image" data-id="6afdce4" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="783" height="140" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20783%20140'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23713" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/9.png 783w, https://e-dialog.group/wp-content/uploads/2022/02/9-300x54.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/9-768x137.png 768w" data-lazy-sizes="(max-width: 783px) 100vw, 783px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/9.png" /><noscript><img loading="lazy" decoding="async" width="783" height="140" src="https://e-dialog.group/wp-content/uploads/2022/02/9.png" class="attachment-large size-large wp-image-23713" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/9.png 783w, https://e-dialog.group/wp-content/uploads/2022/02/9-300x54.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/9-768x137.png 768w" sizes="(max-width: 783px) 100vw, 783px" /></noscript> </div> </div> <div class="elementor-element elementor-element-7db5eb1 elementor-widget elementor-widget-heading" data-id="7db5eb1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Beispiel 4: saisonale Programmplanung für ein Landestheater </h3> </div> </div> <div class="elementor-element elementor-element-b9fe4d1 elementor-widget elementor-widget-text-editor" data-id="b9fe4d1" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>In einem Landestheater ist es oft üblich, dass über eine <strong>gewisse Zeitspanne</strong> (sagen wir einen Monat) die gleiche Produktion gespielt wird. Zum Beispiel im Jänner “La Bohème”, im Februar “Tanz der Vampire” etc. Das Jahresprogramm ist oft <strong>mehrere Saisonen im Vorhinein bekannt und kann daher mühelos im Vorhinein als Feed in Google Ads geladen werden.</strong> Somit wird der Wartungsaufwand während der Saison geringer.</p> </div> </div> <div class="elementor-element elementor-element-f385846 elementor-widget elementor-widget-image" data-id="f385846" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="643" height="344" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20643%20344'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23714" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/10.png 643w, https://e-dialog.group/wp-content/uploads/2022/02/10-300x160.png 300w" data-lazy-sizes="(max-width: 643px) 100vw, 643px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/10.png" /><noscript><img loading="lazy" decoding="async" width="643" height="344" src="https://e-dialog.group/wp-content/uploads/2022/02/10.png" class="attachment-large size-large wp-image-23714" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/10.png 643w, https://e-dialog.group/wp-content/uploads/2022/02/10-300x160.png 300w" sizes="(max-width: 643px) 100vw, 643px" /></noscript> </div> </div> <div class="elementor-element elementor-element-2274f77 elementor-widget elementor-widget-image" data-id="2274f77" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="680" height="107" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20680%20107'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23715" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/11-1.png 680w, https://e-dialog.group/wp-content/uploads/2022/02/11-1-300x47.png 300w" data-lazy-sizes="(max-width: 680px) 100vw, 680px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/11-1.png" /><noscript><img loading="lazy" decoding="async" width="680" height="107" src="https://e-dialog.group/wp-content/uploads/2022/02/11-1.png" class="attachment-large size-large wp-image-23715" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/11-1.png 680w, https://e-dialog.group/wp-content/uploads/2022/02/11-1-300x47.png 300w" sizes="(max-width: 680px) 100vw, 680px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-27fd745 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="27fd745" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-85778a9" data-id="85778a9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-91599c6 elementor-widget elementor-widget-heading" data-id="91599c6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Vorteile von dynamischen Textanzeigen </h2> </div> </div> <div class="elementor-element elementor-element-18a4b81 elementor-widget elementor-widget-text-editor" data-id="18a4b81" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li><strong>Customized:</strong> Auf Nutzerstandort, Aktionen, Geräte oder aufgerufene Webseiten individuell zugeschnittene Werbebotschaften.</li><li><strong>Zeitersparnis:</strong> Durch dynamische Anzeigen muss man keine separaten Anzeigen für jede Variante erstellen.</li><li><strong>Anzeigenüberprüfung und Freigabe:</strong> Nur die im Datenfeed erstellten Varianten benötigen eine Überprüfung durch Google und nicht jede einzelne Anzeige, nachdem das initiale Setup durchgeführt wurde.</li><li><strong>Skalierbarkeit:</strong> Hunderte Varianten für eine einzelne Textanzeige. Potentiellen Kunden wird die relevanteste Variante angezeigt. Sollten Änderungen am Werbetext notwendig sein, muss dieser nur einmalig im Feed und nicht in jeder einzelnen Anzeige angepasst werden.</li><li><strong>Text, Preise, Zahlen und Countdowns</strong> können in Anzeigentitel und Anzeigentext eingefügt werden.</li><li><strong>Ausrichtung:</strong> Textbotschaften können auf bestimmte Kampagnen, Anzeigengruppen oder Keywords ausgerichtet werden (unterschiedliche Keywords lösen unterschiedliche Anpassungen aus).</li><li><strong>Statistiken zur Leistung</strong> der verschiedenen Anzeigenvarianten werden von jeder Anzeigenanpassung aufgezeichnet.</li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-7dc292c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7dc292c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-388e352" data-id="388e352" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e4d8714 elementor-widget elementor-widget-heading" data-id="e4d8714" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Worauf muss man bei der Erstellung des Datenfeed achten? </h2> </div> </div> <div class="elementor-element elementor-element-e1da007 elementor-widget elementor-widget-text-editor" data-id="e1da007" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li>Bei Werbeaktionen mit Start- und Enddatum muss man unbedingt die korrekten Spaltenbezeichnungen und das richtige Format TT.MM.JJ hh:mm:ss beachten, sonst funktioniert die Funktion im Feed nicht. Am einfachsten ist es, die Anpassung im Google Ads Interface vorzunehmen und dort das gewünschte Start- und Enddatum festzulegen.</li><li>Auch wenn dynamische Anzeigenanpassungen in vielen Fällen sehr positive Ergebnisse erzielt haben, ist es sinnvoll statische Anzeigen nicht zur Gänze wegzulassen, sondern als Backup zu hinterlegen und umfangreich zu testen.</li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3ae5990 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3ae5990" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a140526" data-id="a140526" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-fe65d6c elementor-widget elementor-widget-heading" data-id="fe65d6c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Sie möchten Ihre Google Ads Textanzeigen auch besser an Ihre Werbeaktionen, die Zielgruppe, Geräte oder Nutzerstandorte anpassen? Wir helfen Ihnen gerne! <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a> </h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/ch/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div data-rocket-location-hash="03910ff8661ec99940484bdcacc47ffb" id="wobbleCTA"></div></div> <div data-rocket-location-hash="432af2bac3067702fc14620b17bfd000" class="mwd-blogPost flex more-topics space-top space-bottom"> <div data-rocket-location-hash="e02d4abb341ba01ddcf628736c86d19a" class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div data-rocket-location-hash="42cd2c730aabf27b255fca5895c1d6b0" class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-61662 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" 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href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/mythos-oder-wahrheit-bringt-mir-sa360-wirklich-eine-bessere-performance/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="476" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20476'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Mythos oder Wahrheit? 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Bringt mir SA360 wirklich eine bessere Performance? </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/mythos-oder-wahrheit-bringt-mir-sa360-wirklich-eine-bessere-performance/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-60580 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-ads-neues-interface-2024/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Google Ads Interface Update 2024" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Google Ads Interface Update 2024" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/07/google-ads-interface-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-ads-neues-interface-2024/"> Google Ads – neues Interface 2024 </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-ads-neues-interface-2024/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-58124 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/innovatives-upgrade-fur-sa360-in-2024-integriertes-remarketing-von-social-ads/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="514" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20514'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Innovatives Upgrade für SA360 in 2024: Integriertes Remarketing von Social Ads" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-768x514.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-300x201.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-1024x685.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-1536x1027.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-942x630.jpg 942w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27.jpg 1764w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-768x514.jpg" /><noscript><img width="768" height="514" src="https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-768x514.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Innovatives Upgrade für SA360 in 2024: Integriertes Remarketing von Social Ads" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-768x514.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-300x201.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-1024x685.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-1536x1027.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-942x630.jpg 942w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27.jpg 1764w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/innovatives-upgrade-fur-sa360-in-2024-integriertes-remarketing-von-social-ads/"> Innovatives Upgrade für SA360 in 2024: Integriertes Remarketing von Social Ads </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/innovatives-upgrade-fur-sa360-in-2024-integriertes-remarketing-von-social-ads/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-58145 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/vier-werkzeuge-maximale-wirkung-ihr-leitfaden-fur-google-ads-anzeigenanpassungen/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Google Ads Anzeigenanpassungen" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Google Ads Anzeigenanpassungen" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/vier-werkzeuge-maximale-wirkung-ihr-leitfaden-fur-google-ads-anzeigenanpassungen/"> Vier Werkzeuge, maximale Wirkung: Ihr Leitfaden für Google Ads Anzeigenanpassungen </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/vier-werkzeuge-maximale-wirkung-ihr-leitfaden-fur-google-ads-anzeigenanpassungen/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-57197 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/die-post-cookie-checkliste-fur-google-ads-anpassungen-fur-eine-neue-ara/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="477" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20477'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Die Post-Cookie-Checkliste für Google Ads: Anpassungen für eine neue Ära" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-768x477.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-300x187.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-1024x637.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-1536x955.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-1013x630.jpg 1013w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24.jpg 1898w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-768x477.jpg" /><noscript><img width="768" height="477" src="https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-768x477.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Die Post-Cookie-Checkliste für Google Ads: Anpassungen für eine neue Ära" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-768x477.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-300x187.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-1024x637.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-1536x955.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-1013x630.jpg 1013w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24.jpg 1898w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/die-post-cookie-checkliste-fur-google-ads-anpassungen-fur-eine-neue-ara/"> Die Post-Cookie-Checkliste für Google Ads: Anpassungen für eine neue Ära </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/die-post-cookie-checkliste-fur-google-ads-anpassungen-fur-eine-neue-ara/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-57075 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-ads-revolution-direkte-erstellung-von-google-analytics-4-zielgruppen-in-google-ads/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="GA4 Zielgruppenerstellung Google Ads" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="GA4 Zielgruppenerstellung Google Ads" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-ads-revolution-direkte-erstellung-von-google-analytics-4-zielgruppen-in-google-ads/"> Google Ads Revolution: Direkte Erstellung von Google Analytics 4 Zielgruppen in Google Ads </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-ads-revolution-direkte-erstellung-von-google-analytics-4-zielgruppen-in-google-ads/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-56893 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/optimierung-von-kampagnen-mit-geringem-conversion-volumen-durch-softgoals/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Kampagnen mit geringen Conversions mit Softgoals optimieren" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/03/softgoals-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/03/softgoals-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2024/03/softgoals-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Kampagnen mit geringen Conversions mit Softgoals optimieren" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/03/softgoals-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-1536x824.jpg 1536w, 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<a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/die-macht-der-daten-reportings-im-google-merchant-center/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="513" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20513'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Die Macht der Daten: Reportings im Google Merchant Center" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-768x513.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-1024x684.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-1536x1026.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-943x630.jpg 943w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21.jpg 1767w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-768x513.jpg" /><noscript><img width="768" height="513" src="https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-768x513.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Die Macht der Daten: Reportings im Google Merchant Center" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-768x513.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-1024x684.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-1536x1026.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-943x630.jpg 943w, 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https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Maximale Wirkung mit Google Ads: Ihr kurzer, praxisorientierter Audit-Ratgeber" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-16-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/maximale-wirkung-mit-google-ads-ihr-kurzer-praxisorientierter-audit-ratgeber/"> Maximale Wirkung mit Google Ads: Ihr kurzer, praxisorientierter Audit-Ratgeber </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/maximale-wirkung-mit-google-ads-ihr-kurzer-praxisorientierter-audit-ratgeber/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-55551 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/3-sa360-updates-die-sie-fuer-2024-berucksichtigen-sollten/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="3 SA360 Updates, die du für 2024 berücksichtigen solltest" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="3 SA360 Updates, die du für 2024 berücksichtigen solltest" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/3-sa360-updates-die-sie-fuer-2024-berucksichtigen-sollten/"> 3 SA360 Updates, die Sie für 2024 berücksichtigen sollten </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/3-sa360-updates-die-sie-fuer-2024-berucksichtigen-sollten/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-55414 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/ppc-camp-rosenheim-das-grose-klassentreffen-der-sea-szene/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="PPC Camp Rosenheim | Das große Klassentreffen der SEA-Szene" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-768x412.jpg" /><noscript><img width="768" 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<h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/ppc-camp-rosenheim-das-grose-klassentreffen-der-sea-szene/"> PPC Camp Rosenheim | Das große Klassentreffen der SEA-Szene </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/ppc-camp-rosenheim-das-grose-klassentreffen-der-sea-szene/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-54626 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/online-marketing-know-how-ch/digital-marketing-trends-2024/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Digital Marketing Trends 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https://e-dialog.group/wp-content/uploads/2023/12/trends2024-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Consent Management </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/online-marketing-know-how-ch/digital-marketing-trends-2024/"> Digital Marketing Trends 2024 </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/online-marketing-know-how-ch/digital-marketing-trends-2024/"> MEHR LESEN </a> </div> </div> </article> <article 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