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data-dropdown-indicator-class="<i aria-hidden="true" class="fas fa-angle-down"></i>" class="eael-advanced-menu-container eael-advanced-menu-align-right eael-advanced-menu-dropdown-align-left" data-hamburger-breakpoints="{"mobile":"Mobile Portrait (> 767px)","tablet":"Tablet Portrait (> 1024px)","tablet_extra":"Tablet Landscape (> 1200px)","desktop":"Desktop (> 2400px)","none":"None"}" data-hamburger-device="tablet"> <ul id="menu-hauptmenu-schweiz" class="eael-advanced-menu eael-advanced-menu-dropdown-animate-to-top eael-advanced-menu-indicator eael-advanced-menu-horizontal"><li id="menu-item-36996" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-36996"><a href="#">Leistungen</a> <ul class="sub-menu"> <li id="menu-item-36997" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36997"><a href="https://e-dialog.group/ch/bessere-kampagnen/">Digitale Werbung <br> & Kreation</a> <ul class="sub-menu"> 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url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/ch/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Search Engine Advertising (SEA)</span> <span class="arrow">></span> <span class="child">Google Local Campaigns</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/Google-Local-Campaigns.jpg" data-rocket-location-hash="56ccb9799a0731111b57ad17cbaf425a" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>Google Local Campaigns</h1><p class="author">von Christian Arold</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">27. Mai 2020</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 4</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Sie suchen nach einer Möglichkeit, KundInnen direkt zu Ihren Unternehmensstandorten zu bringen? Dann möchten wir Ihnen heute die Local Campaigns von Google Ads vorstellen.</p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Search Engine Advertising (SEA)</div><p><p>Als zertifizierter Google Ads Premier Partner helfen wir Ihnen das meiste aus Ihren Kampagnen im Such- und Display-Netzwerk, Google Shopping, in Apps und auf YouTube herauszuholen.</p> </p><a href="/ch/bessere-kampagnen/#search-shopping" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="a647fc0809b4418b14461a7d69731947" data-elementor-type="wp-post" data-elementor-id="40825" class="elementor elementor-40825 elementor-27654" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-3bde643e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3bde643e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25febd68" data-id="25febd68" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-268674bb elementor-widget elementor-widget-text-editor" data-id="268674bb" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span class="management-summary"><span style="font-weight: 400;">Google Local Campaigns können Ihre Filialen bzw. Unternehmensstandorte (Hotels, Autohäuser, Restaurants, Servicecenter, etc.) in der Google Suche, auf Google Maps, YouTube und im Google Display Netzwerk hervorzuheben. Dadurch können Sie UserInnen einfacher in Ihre Filialen führen und sie auf Rabatte und Aktionen aufmerksam machen. </span></span></p> </div> </div> <div class="elementor-element elementor-element-4fcee29 elementor-widget elementor-widget-text-editor" data-id="4fcee29" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Der Kampagnentyp Local Campaigns wurde entworfen, um Ihre Filialen bzw. Unternehmensstandorte (Hotels, Autohäuser, Restaurants, Servicecenter, etc.) in der Google Suche, auf Google Maps, YouTube und im Google Display Netzwerk hervorzuheben. Über einfache Templates können Sie dort Text und Bilder einer lokalen Kampagne hinzufügen und den Rest vollautomatisiert von Google erledigen lassen. Sie können UserInnen in Ihre Filialen führen und zum Beispiel auf Sonderaktionen der jeweiligen Standorte aufmerksam machen. Dieser Artikel erklärt Ihnen kurz, welche Voraussetzungen dazu notwendig sind und wie Sie eine solche Kampagne einrichten!</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4000472 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4000472" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e4c8afb" data-id="e4c8afb" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-27885d0 elementor-widget elementor-widget-heading" data-id="27885d0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Grundlegende Anforderungen – Filialen </h2> </div> </div> <div class="elementor-element elementor-element-9f9682b elementor-widget elementor-widget-text-editor" data-id="9f9682b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Es liegt auf der Hand: die wichtigste Anforderung ist, Unternehmensstandorte zu besitzen, an denen Ihre potentiellen KundInnen euch besuchen können. Hierzu müssen Sie in der Lage sein, Ladenbesuche (Store Visits) zu messen, wofür Google Ads einige Mindestanforderungen stellt:</span></p><ul><li style="font-weight: 400;"><span style="font-weight: 400;">mehrere physische Unternehmensstandorte in ausgewählten Ländern besitzen – sprecht dazu am besten mit eurem Google Account Manager</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">mehrere Tausend Klicks und Impressionen eurer Anzeigen</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Google My Business Account inkl. aller Unternehmensstandorte (am besten als Inhaber verifiziert) mit den neuesten Informationen zu den Filialen</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Verknüpfung der Google Ads und Google My Business Accounts</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Bestätigung von 90% der verknüpften Standorte</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Aktivierung der Standorterweiterungen, was sich meist positiv auf die User Experience auswirkt und als Best Practice empfohlen wird</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Genügend Online- & Filial-Traffic, um Ladenbesuche DSGVO-konform einzusetzen</span></li></ul> </div> </div> <div class="elementor-element elementor-element-37ebd99 elementor-widget elementor-widget-text-editor" data-id="37ebd99" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Google verwendet bspw. GPS- oder WLAN-Signale samt Standortverlauf am Smartphone oder auch Google Maps Befragungen, um den Aufenthalt in den Unternehmensstandorten korrekt als Store Visit auszuweisen. Auch eine gewisse Aufenthaltsdauer ist eine Voraussetzung, um den Visit als Conversion zu erfassen.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-efe9b7b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="efe9b7b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56ebd5e" data-id="56ebd5e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a1cb1c3 elementor-widget elementor-widget-heading" data-id="a1cb1c3" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Ladenbesuche und Datenschutz </h2> </div> </div> <div class="elementor-element elementor-element-acbe18b elementor-widget elementor-widget-text-editor" data-id="acbe18b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Alle Daten werden von Google anonym erfasst und als aggregierte Daten im Google Ads Interface angezeigt. Anhand aktueller und vergangener Daten werden die Daten auch danach modelliert, wie viele Anzeigenklicks zu Ladenbesuchen geführt haben. Der Rückschluss auf einzelne Personen ist an dieser Stelle nicht möglich und die Daten können daher DSGVO-konform genutzt werden. Sollte die Datengrundlage allerdings nicht groß genug sein, erhält man als Werbetreibender keine Statistiken. </p><p>Erfüllen Sie alle Voraussetzungen, können Sie mit dem Kampagnen Setup starten!</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-803402e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="803402e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cbfcd91" data-id="cbfcd91" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a6abf5d elementor-widget elementor-widget-heading" data-id="a6abf5d" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">So erstellt ihr eine lokale Kampagne </h2> </div> </div> <div class="elementor-element elementor-element-a3fa2d9 elementor-widget elementor-widget-text-editor" data-id="a3fa2d9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Local Campaigns zählen zu den Smart Campaigns und daher ist das Setup sehr einfach – die wichtigsten Stellschrauben zum Kampagnenerfolg sind das Kampagnenbudget und die Creatives. </p><p>Bei der Erstellung einer neuen Kampagne stehr Ihnen das Ziel “Lokale Ladenbesuche und Werbeaktionen” zu Verfügung. Klicken Sie auf dieses Ziel und beginnen Sie mit dem Setup. </p> </div> </div> <div class="elementor-element elementor-element-9fb02cc elementor-widget elementor-widget-image" data-id="9fb02cc" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img fetchpriority="high" decoding="async" width="800" height="521" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20521'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24122" alt="Lokale Kampagne" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/1-lokale-kampagne-1024x667.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/1-lokale-kampagne-300x195.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/1-lokale-kampagne-768x500.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/1-lokale-kampagne.png 1090w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/1-lokale-kampagne-1024x667.png" /><noscript><img fetchpriority="high" decoding="async" width="800" height="521" src="https://e-dialog.group/wp-content/uploads/2022/02/1-lokale-kampagne-1024x667.png" class="attachment-large size-large wp-image-24122" alt="Lokale Kampagne" srcset="https://e-dialog.group/wp-content/uploads/2022/02/1-lokale-kampagne-1024x667.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/1-lokale-kampagne-300x195.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/1-lokale-kampagne-768x500.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/1-lokale-kampagne.png 1090w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Festlegen des Kampagnentyps “Lokale Kampagne”</figcaption> </figure> </div> </div> <div class="elementor-element elementor-element-ea52939 elementor-widget elementor-widget-text-editor" data-id="ea52939" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wählen Sie danach den Typ “Lokal”. Im nächsten Schritt können Sie dann alle via Google My Business gepflegten Unternehmensstandorte nutzen oder Standortgruppen mit ausgewählten Filialen erstellen. Beispielsweise alle Filialen in der Nähe von Großstädten mit geringerer Einzugsfläche oder eher die in ländlichen Regionen mit größerem Einzug. Hilfreich ist das außerdem, wenn Sie über regionale Budgets verfügen und so Ihre Kampagnen planen möchten.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-a4fa593 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a4fa593" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb40085" data-id="eb40085" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ce84db0 elementor-widget elementor-widget-heading" data-id="ce84db0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Kampagnenbudget, Sprache und Produktdatenfeed </h3> </div> </div> <div class="elementor-element elementor-element-11e97c6 elementor-widget elementor-widget-text-editor" data-id="11e97c6" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Im nächsten Schritt können Sie das Kampagnenbudget, die Sprache der gewünschten Zielgruppe sowie einen Datenfeed auswählen, über den das lokal verfügbare Inventar beworben wird.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-5f55e6b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5f55e6b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bbda933" data-id="bbda933" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-14b3f5e elementor-widget elementor-widget-heading" data-id="14b3f5e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Anzeigenerstellung </h3> </div> </div> <div class="elementor-element elementor-element-73d1dbb elementor-widget elementor-widget-text-editor" data-id="73d1dbb" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Schließlich sind wir bei der Anzeigenerstellung angekommen. Diese Anzeigentemplates werden bei Google verwaltet und über mehrere Netzwerke ausgespielt und daher ist es wichtig, jeweils die Spezifikationen einzuhalten, damit die Anzeigen wie gewünscht ausgespielt werden können. Es ist empfehlenswert, verschiedene Varianten zu erstellen und diese gegeneinander zu testen, um die UserInnen aufmerksam zu machen und sie in Ihre Filiale zu locken. Das ist auch wesentlich wichtiger als die Klickrate bei diesem Kampagnenziel.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-2067ca8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2067ca8" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6815d89" data-id="6815d89" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-787e7a6 elementor-widget elementor-widget-heading" data-id="787e7a6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Anzeigen-Templates für lokale Kampagnen </h3> </div> </div> <div class="elementor-element elementor-element-786124d elementor-widget elementor-widget-text-editor" data-id="786124d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Bei Google Local Campaigns besteht ähnlich wie bei responsiven Display Anzeigen die Möglichkeit, via Template eine Zielseite inkl. Pfad zu definieren. Als Überschrift können bis zu 5 Anzeigentitel (max. 30 Zeichen) und als Beschreibung (max. 60 Zeichen) bis zu 5 Varianten erstellt werden. Ebenso können bis zu 5 Call-to-Actions (max. 11 Zeichen) frei erstellt und gegeneinander getestet werden. Im Englischen wäre z.B. “Buy now” in Ordnung, aber im Deutschen “Jetzt kaufen” mit 12 Zeichen bereits zu lang. </p> </div> </div> <div class="elementor-element elementor-element-e4be082 elementor-widget elementor-widget-image" data-id="e4be082" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img decoding="async" width="800" height="761" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20761'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24123" alt="Lokale Kampagne" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/2-lokale-kampagne.png 824w, https://e-dialog.group/wp-content/uploads/2022/02/2-lokale-kampagne-300x285.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/2-lokale-kampagne-768x731.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/2-lokale-kampagne.png" /><noscript><img decoding="async" width="800" height="761" src="https://e-dialog.group/wp-content/uploads/2022/02/2-lokale-kampagne.png" class="attachment-large size-large wp-image-24123" alt="Lokale Kampagne" srcset="https://e-dialog.group/wp-content/uploads/2022/02/2-lokale-kampagne.png 824w, https://e-dialog.group/wp-content/uploads/2022/02/2-lokale-kampagne-300x285.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/2-lokale-kampagne-768x731.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Erstellung der Anzeigen via Template in Google Ads</figcaption> </figure> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-8c286d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8c286d8" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c8aaea" data-id="6c8aaea" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-9ce42ef elementor-widget elementor-widget-heading" data-id="9ce42ef" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Creatives bei lokalen Kampagnen </h3> </div> </div> <div class="elementor-element elementor-element-65c0c32 elementor-widget elementor-widget-text-editor" data-id="65c0c32" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Bei der Auswahl der Bilder (max. 20), Logos (max. 5) und Videos (max. 20) haben Sie deutlich mehr Gestaltungsspielraum. Diese Bilder und Videos sind sehr wichtig, achten Sie also unbedingt auf auffällige Bilder – als Eye-Catcher. Wenn Sie ein Lokal besitzen, können Sie z.B. das herrliche Ambiente und die köstlichen Speisen gezielt in Szene setzen – denn das macht doch uns allen Lust auf mehr 🙂</p><p>Zu empfehlen sind auf jeden Fall fortlaufende Tests, um sicherzustellen, dass das Maximum aus dem eingesetzten Mediabudget herausgeholt wird und möglichst viele BesucherInnen den Weg zu Ihren Unternehmensstandorten finden!</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-9743110 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9743110" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f21d7c" data-id="8f21d7c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-61c2bcf elementor-widget elementor-widget-heading" data-id="61c2bcf" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Tests bei lokalen Kampagnen </h3> </div> </div> <div class="elementor-element elementor-element-fc75c42 elementor-widget elementor-widget-text-editor" data-id="fc75c42" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Diese smarte Kampagne lässt wenig Experimente bei der Erstellung zu, aber das Zielgruppung Testing ist ein erster Schritt. Fügen Sie Zielgruppen hinzu und testen Sie so kaufbereite User oder Website Besucher. Eine weitere Möglichkeit wäre das Testen von unterschiedlichen Landingpages. Bspw. auf eine Unterseite mit lokalen Aktionen oder im Falle eines Restaurants direkt zum täglichen Abendmenü</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1997dbf elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1997dbf" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd631ca" data-id="cd631ca" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0017b5a elementor-widget elementor-widget-heading" data-id="0017b5a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Fazit:</h3> </div> </div> <div class="elementor-element elementor-element-d9750e2 elementor-widget elementor-widget-text-editor" data-id="d9750e2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Lokale Kampagnen via Google Ads sind vielleicht nicht für jedes Geschäftsmodell geeignet, können aber ein wertvolles Instrument sein, um den stationären Handel zu pushen.</p> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! 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https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-300x187.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-1024x637.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-1536x955.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-1013x630.jpg 1013w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24.jpg 1898w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-768x477.jpg" /><noscript><img width="768" height="477" src="https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-768x477.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Die Post-Cookie-Checkliste für Google Ads: Anpassungen für eine neue Ära" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-768x477.jpg 768w, 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href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/die-post-cookie-checkliste-fur-google-ads-anpassungen-fur-eine-neue-ara/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-57075 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-ads-revolution-direkte-erstellung-von-google-analytics-4-zielgruppen-in-google-ads/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="GA4 Zielgruppenerstellung Google Ads" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-300x161.jpg 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elementor-section-height-default elementor-section-height-default" data-id="7e5650a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-3dd98dd" data-id="3dd98dd" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-66ddefe elementor-widget elementor-widget-heading" data-id="66ddefe" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Zürich</p> </div> </div> <div class="elementor-element elementor-element-56ced21 elementor-widget elementor-widget-heading" data-id="56ced21" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Ernst-Nobs-Platz 1 <br> 8004 Zürich </p> </div> </div> <div class="elementor-element elementor-element-eeb7efb elementor-widget elementor-widget-heading" data-id="eeb7efb" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+41763363888">+41 76 3363 888</a></p> </div> </div> <div class="elementor-element elementor-element-b978e36 elementor-widget elementor-widget-heading" data-id="b978e36" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.ch">kontakt@e-dialog.ch</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-b9ed94d" data-id="b9ed94d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div 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