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url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/ch/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Search Engine Advertising (SEA)</span> <span class="arrow">></span> <span class="child">Google’s „+1“: Ein weiterer Grund, mehr an User zu denken</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_11-38-55-1.png" data-rocket-location-hash="fb5095aa7ef247933a94ea4e794ba973" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>Google’s „+1“: Ein weiterer Grund, mehr an User zu denken</h1><p class="author">von Siegfried Stepke</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">18. Juni 2011</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> < 1</span> <span class="rt-label rt-postfix">Minute</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Jetzt können wir also auch bei Google „liken“ (vorerst US-only). Ob wir das als epigonal verteufeln ist unerheblich. Wichtig ist die Erkenntnis, dass die rein formelbezogene und damit technisierbare Bewertung von Seiten für ihre Relevanzeinschätzung nicht mehr ausreicht. Es ist keine Modeerscheinung, dass wir alles liken und uns Seiten und Nachrichten mehr interessieren, die auch von unserem sozialen Umfeld als wertvoll eingeschätzt werden. Es ist ein logischer, evolutionärer Schritt, dass dies nun auch von Suchmaschinen nachvollzogen wird.</p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Search Engine Advertising (SEA)</div><p><p>Als zertifizierter Google Ads Premier Partner helfen wir Ihnen das meiste aus Ihren Kampagnen im Such- und Display-Netzwerk, Google Shopping, in Apps und auf YouTube herauszuholen.</p> </p><a href="/ch/bessere-kampagnen/#search-shopping" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="74b4771830385b32012331142df2b362" data-elementor-type="wp-post" data-elementor-id="41485" class="elementor elementor-41485 elementor-25454" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-7b1d20f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7b1d20f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66ea55b2" data-id="66ea55b2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7d5b9321 elementor-widget elementor-widget-heading" data-id="7d5b9321" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Bedeutung speziell für SEO und generell für Sites und Kampagnen</h2> </div> </div> <div class="elementor-element elementor-element-383383cc elementor-widget elementor-widget-text-editor" data-id="383383cc" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Schon bei der Entwicklung von Sites muss nun verstärkt auf die User-Experience geachtet werden. Dies eigentlich schon immer – allerdings wird die Missachtung dieses Prinzips immer stärker bestraft und zwar jetzt auch noch durch den Mangel an likes.<br />Ein starker Buzz für Schwerpunkt-Kampagnen wird zwar temporär seine Wirkung zeigen, allerdings muss auch eine kontinuierliche Basisarbeit für Zustimmungen geleistet werden, um seine Relevanz zu untermauern.</p> </div> </div> <div class="elementor-element elementor-element-97cbaac elementor-widget elementor-widget-text-editor" data-id="97cbaac" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Als Fazit kann also gezogen werden, dass neben den bisherigen drei SEO-Säulen Technik, Content und Links nun eine vierte hinzukommt: Social-SEO *).</p> </div> </div> <div class="elementor-element elementor-element-e908efe elementor-widget elementor-widget-text-editor" data-id="e908efe" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>*) Seinen Mitarbeitern den Zugang zu Sozialen Netzwerk zu sperren, ist auch aus diesem Gesichtspunkt vielleicht nicht die beste Entscheidung…</p> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/ch/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div data-rocket-location-hash="03910ff8661ec99940484bdcacc47ffb" id="wobbleCTA"></div></div> <div data-rocket-location-hash="432af2bac3067702fc14620b17bfd000" class="mwd-blogPost flex more-topics space-top space-bottom"> <div data-rocket-location-hash="e02d4abb341ba01ddcf628736c86d19a" class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div data-rocket-location-hash="42cd2c730aabf27b255fca5895c1d6b0" class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-61662 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" 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