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url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/ch/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Search Engine Advertising (SEA)</span> <span class="arrow">></span> <span class="child">Online Suchverhalten in Zeiten von Corona - Was hat sich verändert?</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/andrew-ridley-ER6_i8FhQIw-unsplash.jpg" data-rocket-location-hash="71415341bf74cdaa6c5582dc82093db9" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>Online Suchverhalten in Zeiten von Corona - Was hat sich verändert?</h1><p class="author">von Christian Arold</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">27. April 2020</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 4</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Während die Auswirkungen des Coronavirus und der damit einhergehenden Isolationsmaßnahmen auf Arbeits- und Freizeitgestaltung unübersehbar sind, hat die Pandemie (wenn auch auf subtilere Art und Weise) auch das Online-Suchverhalten der Menschen stark beeinflusst. Netflix erzielte neue Rekorde bei den Neuanmeldungen und die Watchtime steigt enorm an. Pasta, Klopapier, Desinfektionsmittel, etc. waren nicht nur im stationären Handel ausverkauft, sondern wurde auch online viel häufiger gesucht. Wie die Corona Krise die Interaktion zwischen Suchmaschinen-Nutzern und Suchanzeigen in verschiedenen Branchen beeinflusst hat und welche Chancen diese Veränderungen mit sich bringen, erfahren Sie in diesem Blogartikel! </p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Search Engine Advertising (SEA)</div><p><p>Als zertifizierter Google Ads Premier Partner helfen wir Ihnen das meiste aus Ihren Kampagnen im Such- und Display-Netzwerk, Google Shopping, in Apps und auf YouTube herauszuholen.</p> </p><a href="/ch/bessere-kampagnen/#search-shopping" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="ce0c04131a5dc215abbb236cb44cda9c" data-elementor-type="wp-post" data-elementor-id="40835" class="elementor elementor-40835 elementor-27615" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-4c09001d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4c09001d" data-element_type="section"> <div data-rocket-location-hash="7be7f7b3bdaf5cf3a88dc1de741ecbc4" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25282716" data-id="25282716" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1ddae56b elementor-widget elementor-widget-text-editor" data-id="1ddae56b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Die Turbulenzen der letzten Wochen sind auch an Digital-Advertisern nicht spurlos vorüber gegangen. Auch wenn sich in den meisten Fällen (noch) kein finales Urteil über die langfristigen Auswirkungen der Corona Pandemie auf die Online-Performance heimischer Unternehmen fällen lässt, haben wir bei e-dialog in den letzten Wochen einige interessante Veränderungen in den Interaktionsmustern vor bzw. während der Coronakrise zwischen Google-Nutzern und den Suchanzeigen unserer Klienten feststellen können. </span></p> </div> </div> <div class="elementor-element elementor-element-210f414 elementor-widget elementor-widget-text-editor" data-id="210f414" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">In den folgenden Absätzen möchten wir ausgewählte Highlights unserer Beobachtungen anhand anonymisierter Kundenbeispiele aus den Branchen Handel, Bildung, B2B und Online Glücksspiel mit Ihnen teilen! Die verglichenen Perioden beziehen sich jeweils auf Februar 2020 sowie 4 Wochen nach Inkrafttreten der Ausgangsbeschränkungen und Isolationsmaßnahmen in Österreich ab Mitte März 2020.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-f4754ae elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f4754ae" data-element_type="section"> <div data-rocket-location-hash="622b83862fb0da48894e4bb84c0639b6" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22b0c72" data-id="22b0c72" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-44c65d2 elementor-widget elementor-widget-heading" data-id="44c65d2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Höherer Anteil von Mobile Traffic auch im B2B Bereich</h2> </div> </div> <div class="elementor-element elementor-element-3734a8a elementor-widget elementor-widget-text-editor" data-id="3734a8a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Die seit Jahren anhaltende Entwicklung hin zur stärkeren Nutzung von Smartphones für alltägliche Internetaktivitäten, scheint auch durch die Corona Krise nicht gebrochen. Im Gegenteil, der Trend wurde nochmal verstärkt und die durchschnittliche Nutzungszeit von Smartphones ist sogar weiter gestiegen. Die Leute nutzen die viele Zeit in den eigenen vier Wänden insbesondere dazu mithilfe ihrer Mobilgeräte soziale Kontakte zu pflegen und digitale Entertainment-Inhalte zu konsumieren. </span></p> </div> </div> <div class="elementor-element elementor-element-d234459 elementor-widget elementor-widget-text-editor" data-id="d234459" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Auf den ersten Blick etwas überraschend, aber dennoch im Einklang mit dem soeben erwähnten Trend, ist unsere Beobachtung, dass B2B Leistungen nach Ausbruch der Corona Krise einen besonders starken Zuwachs an Mobile Search-Traffic verzeichnen konnten. Da im Unternehmen meist die nötige Infrastruktur mit Firmenrechner gegeben ist, wäre eine mögliche Erklärung hierfür, dass im Home Office die Grenzen zwischen der Nutzung unterschiedlicher Gerätetypen für private oder berufliche Zwecke verschwimmen. Viele Mitarbeiter die über kein vollwertig ausgestattetes Home Office Setup verfügen, laden vermehrt arbeitsnotwendige Apps auf Ihr Smartphone und nutzen selbiges für Arbeitsaufgaben.</span></p> </div> </div> <div class="elementor-element elementor-element-84cacd7 elementor-widget elementor-widget-text-editor" data-id="84cacd7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Diese Entwicklung wirkt sich natürlich auch auf die Geräteverteilung der Online-Suchnachfragen nach Business-to-Business Leistungen aus. Der folgende Graph zeigt das Beispiel eines B2B Service Unternehmens, das im Vergleichszeitraum eine Steigerung des relativen Anteils Smartphone-basierter Anzeigen-Klicks von 57% auf 78% erlebte während der Anteil an Computer-basierten Traffic von 41% auf 18% zurückging:</span></p> </div> </div> <div class="elementor-element elementor-element-2b673d2 elementor-widget elementor-widget-image" data-id="2b673d2" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="583" height="366" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20583%20366'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24096" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-1-B2B.png 583w, https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-1-B2B-300x188.png 300w" data-lazy-sizes="(max-width: 583px) 100vw, 583px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-1-B2B.png" /><noscript><img fetchpriority="high" decoding="async" width="583" height="366" src="https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-1-B2B.png" class="attachment-large size-large wp-image-24096" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-1-B2B.png 583w, https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-1-B2B-300x188.png 300w" sizes="(max-width: 583px) 100vw, 583px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-685daa9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="685daa9" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6df0ed4" data-id="6df0ed4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3e7a6e7 elementor-widget elementor-widget-heading" data-id="3e7a6e7" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Online Handel schwimmt gegen den Trend </h2> </div> </div> <div class="elementor-element elementor-element-8aca39b elementor-widget elementor-widget-text-editor" data-id="8aca39b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Auch wenn der allgemeine Trend bezüglich Online-Suchverhaltens während Corona eindeutig in Richtung stärkerer Nutzung von mobilen Endgeräten geht, verzeichnen unsere Kunden aus der Online-Handelsbranche entweder kaum Veränderungen in der Geräteverteilung bezogen auf Suchanzeigen-Traffic oder sogar Entwicklungen in die entgegengesetzte Richtung.</p> </div> </div> <div class="elementor-element elementor-element-fe19277 elementor-widget elementor-widget-text-editor" data-id="fe19277" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Manche Online-Händler verzeichneten eine deutliche Erhöhung des relativen Anteils an Anzeigen Klicks auf Computern zu Lasten von Smartphone Traffic. Die Ursachen für diese Abweichung vom allgemeinen Trend sind unklar – möglicherweise macht sich das Wegfallen des täglichen Pendelns mit Zug und Bahn im Mobile-Shopping Verhalten der User bemerkbar oder es ist ein weiteres Beispiel für die Aufweichung zwischen privater und beruflicher Gerätenutzung. Vielleicht nimmt der Trend im Home Office zum digitalen Shopping während der Arbeitszeit auch zu 😉</p> </div> </div> <div class="elementor-element elementor-element-304deaa elementor-widget elementor-widget-text-editor" data-id="304deaa" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wie sich das Nachfrageverhalten bezüglich Online-Shopping Angebote weiter entwickelt, bleibt auf jeden Fall eine spannende Frage. Die folgende Abbildung zeigt das Beispiel eines Online Shops der den Anteil von Computer-Traffic im Vergleichszeitraum von 34% auf 42% steigern konnte:</p> </div> </div> <div class="elementor-element elementor-element-fe8b730 elementor-widget elementor-widget-image" data-id="fe8b730" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="579" height="368" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20579%20368'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24097" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-2-Online-Handel.png 579w, https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-2-Online-Handel-300x191.png 300w" data-lazy-sizes="(max-width: 579px) 100vw, 579px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-2-Online-Handel.png" /><noscript><img decoding="async" width="579" height="368" src="https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-2-Online-Handel.png" class="attachment-large size-large wp-image-24097" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-2-Online-Handel.png 579w, https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-2-Online-Handel-300x191.png 300w" sizes="(max-width: 579px) 100vw, 579px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-e19ef8f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e19ef8f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3edb66" data-id="c3edb66" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-cfcbb5d elementor-widget elementor-widget-heading" data-id="cfcbb5d" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Bildungsangebote zu späteren Tageszeiten gesucht </h2> </div> </div> <div class="elementor-element elementor-element-c4e0559 elementor-widget elementor-widget-text-editor" data-id="c4e0559" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Tageszeiten zu denen User auf Google nach Informationen suchen, haben sich unseren Daten zufolge für die meisten Produkte und Dienstleistungen leicht verändert. Bei unseren Kunden im Bildungsbereich konnten wir eine klare zeitliche Verschiebungen seit der Coronakrise feststellen. </p> </div> </div> <div class="elementor-element elementor-element-2142371 elementor-widget elementor-widget-text-editor" data-id="2142371" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die User nutzen vermehrt die zweite Tageshälfte zur Suche nach Information zu Bildungsangeboten. Außerdem rückt das Thema Online-Learning Angebote, welches besonders interessant für Personen in Kurzarbeit aber auch Vollzeitbeschäftigte ist, vermehrt in den Fokus von Suchanzeigen und treibt Nachfrage weiter Richtung Abend. Gleichzeitig fallen viele praxisbezogene & technische Fortbildungskurse, die normalerweise von Personalverantwortlichen tagsüber während der Arbeitszeiten nachgefragt werden, weg.</p> </div> </div> <div class="elementor-element elementor-element-a02319f elementor-widget elementor-widget-text-editor" data-id="a02319f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die nachfolgende Abbildung zeigt eine Bildungseinrichtung, die eine besonders starke Verschiebung der Suchnachfrage erlebte und den täglichen Höhepunkts des durch Suchanzeigen ausgelösten Website-Traffics statt am Vormittag während Corona durchschnittlich am späteren Nachmittag verzeichnete:</p> </div> </div> <div class="elementor-element elementor-element-fc3e70d elementor-widget elementor-widget-image" data-id="fc3e70d" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="583" height="354" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20583%20354'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24098" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-3-Bildung.png 583w, https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-3-Bildung-300x182.png 300w" data-lazy-sizes="(max-width: 583px) 100vw, 583px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-3-Bildung.png" /><noscript><img loading="lazy" decoding="async" width="583" height="354" src="https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-3-Bildung.png" class="attachment-large size-large wp-image-24098" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-3-Bildung.png 583w, https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-3-Bildung-300x182.png 300w" sizes="(max-width: 583px) 100vw, 583px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-f2db66a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f2db66a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3841f59" data-id="3841f59" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4baad10 elementor-widget elementor-widget-heading" data-id="4baad10" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Online-Glücksspiel Nachfrage gleichmäßiger über den Tag verteilt </h2> </div> </div> <div class="elementor-element elementor-element-8b8271f elementor-widget elementor-widget-text-editor" data-id="8b8271f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Unser letztes Beobachtungs-Highlight der vergangenen Wochen bezieht sich auf Suchanzeigen Traffic für Online Glücksspiel, wo wir eine Verflachung der täglichen Nachfrageverteilung beobachten konnten.</p> </div> </div> <div class="elementor-element elementor-element-4c2e41d elementor-widget elementor-widget-text-editor" data-id="4c2e41d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Der Verbot offizieller Sportveranstaltungen, hat nicht nur eine verringerte Nachfrage nach Online-Wettangeboten zur Folge. Anfängliche Geisterspiele in der Bundesliga oder gerade Champions- und Europa-League während der Primetime finden derzeit nicht statt. Dies zeigt sich sehr deutlich in der allgemeinen Suchnachfrage, gleichzeitig werden andere Möglichkeiten wieder vermehrt auf Glücksspiel Plattformen genutzt, die weniger an bestimmte Uhrzeiten gebunden sind.</p> </div> </div> <div class="elementor-element elementor-element-4534bd0 elementor-widget elementor-widget-text-editor" data-id="4534bd0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Der folgende Graph zeigt die beschriebene Entwicklung in Richtung einer gleichmäßigeren Verteilung von Glücksspiel Suchanfragen:</p> </div> </div> <div class="elementor-element elementor-element-12e0be7 elementor-widget elementor-widget-image" data-id="12e0be7" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="576" height="360" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20576%20360'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24099" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-4-Online-Glucksspiel.png 576w, https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-4-Online-Glucksspiel-300x188.png 300w" data-lazy-sizes="(max-width: 576px) 100vw, 576px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-4-Online-Glucksspiel.png" /><noscript><img loading="lazy" decoding="async" width="576" height="360" src="https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-4-Online-Glucksspiel.png" class="attachment-large size-large wp-image-24099" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-4-Online-Glucksspiel.png 576w, https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-4-Online-Glucksspiel-300x188.png 300w" sizes="(max-width: 576px) 100vw, 576px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-f5200b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f5200b4" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-695d94c" data-id="695d94c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e4c386f elementor-widget elementor-widget-heading" data-id="e4c386f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Möglichkeiten erkennen und nutzen </h2> </div> </div> <div class="elementor-element elementor-element-8158ea1 elementor-widget elementor-widget-text-editor" data-id="8158ea1" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Die beschriebenen Beispiele machen deutlich: Veränderte Lebensumstände ziehen auch Veränderung im Suchverhalten und der Online Nutzung der Menschen nach sich! Das Erkennen neuer Verhaltensmuster ist aber nur der erste Schritt. Nur mit weiterer Beobachtung und gegebenenfalls Anpassungen in Anzeigenplanung oder Kommunikationsstrategie, können auch Sie als Gewinner aus der Krise hervorgehen.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4b6abfa elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4b6abfa" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ceeeee" data-id="5ceeeee" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-334ac37 elementor-widget elementor-widget-text-editor" data-id="334ac37" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><b><i>Klingen solche Analysen auch für Ihr Unternehmen interessant? Wir bieten neben tiefgehenden Analysen, Online Marktforschung sowie Werbedienstleistungen umfassende Beratung rund um das Thema Digital Marketing!</i></b></p> </div> </div> <div class="elementor-element elementor-element-d2dd838 elementor-widget elementor-widget-heading" data-id="d2dd838" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Gerne beraten wir Sie persönlich: <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a> </h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/ch/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div data-rocket-location-hash="03910ff8661ec99940484bdcacc47ffb" id="wobbleCTA"></div></div> <div data-rocket-location-hash="432af2bac3067702fc14620b17bfd000" class="mwd-blogPost flex more-topics space-top space-bottom"> <div data-rocket-location-hash="e02d4abb341ba01ddcf628736c86d19a" class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div data-rocket-location-hash="42cd2c730aabf27b255fca5895c1d6b0" class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-61662 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" 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https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-300x187.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-1024x637.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-1536x955.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-1013x630.jpg 1013w, https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24.jpg 1898w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-768x477.jpg" /><noscript><img width="768" height="477" src="https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-768x477.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Die Post-Cookie-Checkliste für Google Ads: Anpassungen für eine neue Ära" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/03/blog-2023-02ff-24-768x477.jpg 768w, 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href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/die-post-cookie-checkliste-fur-google-ads-anpassungen-fur-eine-neue-ara/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-57075 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-ads-revolution-direkte-erstellung-von-google-analytics-4-zielgruppen-in-google-ads/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="GA4 Zielgruppenerstellung Google Ads" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-300x161.jpg 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<h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/ppc-camp-rosenheim-das-grose-klassentreffen-der-sea-szene/"> PPC Camp Rosenheim | Das große Klassentreffen der SEA-Szene </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/ppc-camp-rosenheim-das-grose-klassentreffen-der-sea-szene/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-54626 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/online-marketing-know-how-ch/digital-marketing-trends-2024/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Digital Marketing Trends 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elementor-size-default">Ernst-Nobs-Platz 1 <br> 8004 Zürich </p> </div> </div> <div class="elementor-element elementor-element-eeb7efb elementor-widget elementor-widget-heading" data-id="eeb7efb" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+41763363888">+41 76 3363 888</a></p> </div> </div> <div class="elementor-element elementor-element-b978e36 elementor-widget elementor-widget-heading" data-id="b978e36" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.ch">kontakt@e-dialog.ch</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-b9ed94d" data-id="b9ed94d" data-element_type="column"> <div class="elementor-widget-wrap 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