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tableValues="1 1" /></feComponentTransfer><feComposite in2="SourceGraphic" operator="in" /></filter></defs></svg> <div data-elementor-type="header" data-elementor-id="44677" class="elementor elementor-44677 elementor-5062 elementor-location-header"> <section class="elementor-section elementor-top-section elementor-element elementor-element-62d67729 elementor-section-height-min-height mwd-menu-home elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle elementor-invisible" data-id="62d67729" data-element_type="section" data-settings="{"sticky":"top","sticky_effects_offset":3,"animation":"fadeIn","sticky_on":["desktop","tablet_extra","tablet","mobile"],"sticky_offset":0}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-31be865c" data-id="31be865c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-552c980a elementor-widget elementor-widget-image" data-id="552c980a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.11.0 - 13-02-2023 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <a href="https://e-dialog.group/ch/"> <img width="236" height="59" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-logo.svg" class="attachment-full size-full wp-image-5066" alt="" loading="lazy" /> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-80a38b8" data-id="80a38b8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-27c28c5f eael_advanced_menu_hamburger_disable_selected_menu_hide eael-advanced-menu--stretch elementor-widget elementor-widget-eael-advanced-menu" data-id="27c28c5f" data-element_type="widget" id="advancedmenue" data-widget_type="eael-advanced-menu.default"> <div class="elementor-widget-container"> <div class="eael-advanced-menu-container eael-advanced-menu-align-right eael-advanced-menu-dropdown-align-left" data-indicator-class="fas fa-angle-down fa-solid" data-dropdown-indicator-class="fas fa-angle-down fa-solid"><ul id="menu-hauptmenu-schweiz" class="eael-advanced-menu eael-advanced-menu-dropdown-animate-to-top eael-advanced-menu-indicator eael-advanced-menu-horizontal"><li id="menu-item-36996" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-36996"><a href="#">Ich will</a> <ul class="sub-menu"> <li id="menu-item-36997" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36997"><a href="https://e-dialog.group/ch/bessere-kampagnen/">Bessere <br> Kampagnen</a> <ul class="sub-menu"> <li id="menu-item-36998" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-36998"><a href="/ch/bessere-kampagnen/#holistic-cross-channel-campaigns">Holistic Cross-Channel-Campaigns</a></li> <li id="menu-item-36999" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-36999"><a href="/ch/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li id="menu-item-37000" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37000"><a href="/ch/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li id="menu-item-37001" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37001"><a href="/ch/bessere-kampagnen/#search-engine-advertising">Search 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menu-item-37018"><a href="https://e-dialog.group/ch/technologien/">Technologien</a></li> <li id="menu-item-37017" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37017"><a href="https://e-dialog.group/ch/kanaele/">Kanäle</a></li> </ul> </li> <li id="menu-item-37019" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37019"><a href="#">Wir sind</a> <ul class="sub-menu"> <li id="menu-item-37021" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37021"><a href="https://e-dialog.group/ch/kontakt/">Kontakte und Standorte</a></li> <li id="menu-item-37020" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37020"><a href="https://e-dialog.group/ch/karriere/">Team & Karriere</a></li> <li id="menu-item-37023" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37023"><a href="https://e-dialog.group/ch/teaching-talking/">Teaching & Talking</a></li> <li id="menu-item-37022" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37022"><a href="https://e-dialog.group/ch/social-engagement/">Social Engagement</a></li> </ul> </li> </ul></div> </div> </div> <div class="elementor-element elementor-element-0e794f6 elementor-widget elementor-widget-shortcode" data-id="0e794f6" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><div id="mwd-main-navigation"><div id="mobile-ui-btn-bar"><img class="burger" src="https://e-dialog.group/wp-content/themes/e-dialog/img/bars.svg" alt="menue"><img class="close" src="https://e-dialog.group/wp-content/themes/e-dialog/img/close.svg" alt="menue"></div><div id="mobile-ui-footer"><a href="https://e-dialog.group/ch/kontakt/" target="">Kontakt</a><div class="social-media"><a target="_blank" href="https://de-de.facebook.com/edialog.at/"><img 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menu-item-has-children menu-item-36997"><a href="https://e-dialog.group/ch/bessere-kampagnen/">Bessere <br> Kampagnen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-36998"><a href="/ch/bessere-kampagnen/#holistic-cross-channel-campaigns">Holistic Cross-Channel-Campaigns</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-36999"><a href="/ch/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37000"><a href="/ch/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37001"><a href="/ch/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37002"><a href="/ch/bessere-kampagnen/#creativity">Creativity</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37003"><a href="/ch/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-37004"><a href="https://e-dialog.group/ch/daten-nutzen/">Daten <br> nutzen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37005"><a href="/ch/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37006"><a href="/ch/daten-nutzen/#consent-management">Consent Management</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37007"><a href="/ch/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37008"><a href="/ch/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37009"><a href="/ch/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-37010"><a href="https://e-dialog.group/ch/euer-wissen/">Euer <br> Wissen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37012"><a href="https://e-dialog.group/ch/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37014"><a href="https://e-dialog.group/ch/whitepaper-ubersicht/">Whitepaper</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37013"><a href="https://e-dialog.group/ch/success-stories/">Success Stories</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37011"><a href="https://e-dialog.group/ch/blog/">Blogartikel</a></li> </ul> </li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37015"><a href="#">Wir können<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37016"><a href="https://e-dialog.group/ch/branchen/">Branchen</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37018"><a href="https://e-dialog.group/ch/technologien/">Technologien</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37017"><a href="https://e-dialog.group/ch/kanaele/">Kanäle</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37019"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37021"><a href="https://e-dialog.group/ch/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37020"><a href="https://e-dialog.group/ch/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37023"><a href="https://e-dialog.group/ch/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37022"><a href="https://e-dialog.group/ch/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <style>.bg-color-post {background-color: #0d5699;}.bg-color-success-story {background-color: #081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/ch/success-stories/" title="Success Stories">Success Stories</a> </span> <span class="arrow">></span> <span class="child">Wie GALERIA mit GMP und GCP das ultimative Einkaufs­erlebnis geschaffen hat</span> </div> </div> <div class="mwd-blogPost flex job-intro"><div class="container"><div class=""><div class="image-holder" style="background-image: url(https://e-dialog.group/wp-content/uploads/2023/02/e-dialog-case-galeria-reco.jpg)"><div class="logo"><img src="https://e-dialog.group/wp-content/uploads/2023/02/e-dialog-success-story-logo-galeria.jpg" alt="logo"></div></div><h1>Retail Therapy: Wie GALERIA mit GMP und GCP das ultimative Einkaufs­erlebnis geschaffen hat</h1></div></div></div><div class="mwd-blogPost job-intro-subbox flex"><div class="container"><div class="whitebox"><div class="inner">Da sich die Verbraucheranforderungen weiterentwickeln, stehen führende Online-Händler wie GALERIA unter dem Druck, stärker personalisierte Angebote und eine bessere Website-Funktionalität bereitzustellen. <br /> Mithilfe der Empfehlungs- und Such-KI von Google setzte e-dialog eine Lösung um, die Usern relevante Produktempfehlungen und personalisierte Sucherergebnisse bietet. </div></div><div class="bluebox"><div class="inner">zweitgrößter Warenhauskonzern Europas mit Hauptsitz in Essen, DE<br /> 131 Standorte<br /> rund 18.000 Mitarbeiter:innen<br /> <br /> Projektzeitraum: 2021 bis 2022</div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="45747" class="elementor elementor-45747 elementor-45734"> <section class="elementor-section elementor-top-section elementor-element elementor-element-a2aae1c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a2aae1c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b4a98c8" data-id="b4a98c8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2b1be4c elementor-widget elementor-widget-heading" data-id="2b1be4c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.11.0 - 13-02-2023 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style><h2 class="elementor-heading-title elementor-size-default">Herausforderung</h2> </div> </div> <div class="elementor-element elementor-element-6b57b7e elementor-widget elementor-widget-text-editor" data-id="6b57b7e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.11.0 - 13-02-2023 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}</style> <p>Skalierbarkeit, Flexibilität, beschleunigte Verarbeitung und automatisierte Sicherheit sind allesamt erfolgsentscheidend – und müssen nahtlos in die Benutzersignale und über die gesamte Wertschöpfungskette hinweg integriert werden. </p><p><span style="font-weight: 400;">Mit seinem umfangreichen und dynamischen Produktkatalog benötigte GALERIA eine Lösung, die sich schnell integrieren lässt – und das vollständig automatisiert. Als Google Cloud- und Google Marketing Platform-Partner war e-dialog der ideale Partner, um bei der Implementierung der richtigen Lösung zu helfen. </span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-9590547 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9590547" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-babe52e" data-id="babe52e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-23f0c67 elementor-widget elementor-widget-heading" data-id="23f0c67" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Ziele</h2> </div> </div> <div class="elementor-element elementor-element-8cfed62 elementor-widget elementor-widget-text-editor" data-id="8cfed62" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li><p>Bessere User-Experience durch Personalisierung</p></li><li><p>Optimierung der Conversion Rate</p></li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-6cd9e9a elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6cd9e9a" data-element_type="section" data-settings="{"background_background":"classic","stretch_section":"section-stretched"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ac50255" data-id="3ac50255" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-45ff82f2 elementor-testimonial--layout-image_left elementor-testimonial--align-left mwd-testimonial elementor-testimonial--skin-default elementor-pagination-type-bullets elementor-widget elementor-widget-testimonial-carousel" data-id="45ff82f2" data-element_type="widget" data-settings="{"slides_per_view":"1","autoplay_speed":12000,"space_between":{"unit":"px","size":0,"sizes":[]},"space_between_mobile":{"unit":"px","size":"","sizes":[]},"pagination":"bullets","speed":500,"autoplay":"yes","loop":"yes","pause_on_hover":"yes","pause_on_interaction":"yes","space_between_tablet_extra":{"unit":"px","size":10,"sizes":[]},"space_between_tablet":{"unit":"px","size":10,"sizes":[]}}" data-widget_type="testimonial-carousel.default"> <div class="elementor-widget-container"> <link rel="stylesheet" href="https://e-dialog.group/wp-content/plugins/elementor-pro/assets/css/widget-carousel.min.css"> <div class="elementor-swiper"> <div class="elementor-main-swiper swiper-container"> <div class="swiper-wrapper"> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> Personalisierte Einkaufserlebnisse sind unerlässlich, um uns dabei zu helfen, unsere Geschäftsziele zu erreichen. Durch die Partnerschaft mit Google und e-dialog haben wir eine ausgeklügelte Bereitstellung erreicht und profitieren von ständiger Optimierung. </div> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Michael Drexler</span><span class="elementor-testimonial__title">Director E-Commerce, GALERIA Karstadt Kaufhof GmbH</span></cite> </div> <div class="elementor-testimonial__footer"> <div class="elementor-testimonial__image"> <img decoding="async" src="https://e-dialog.group/wp-content/uploads/2023/02/e-dialog-quote-weiss.svg" alt="Michael Drexler"> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-d77b047 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d77b047" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-38041ce" data-id="38041ce" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2ac67ef elementor-widget elementor-widget-heading" data-id="2ac67ef" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Maßnahmen</h2> </div> </div> <div class="elementor-element elementor-element-3572b04 elementor-widget elementor-widget-text-editor" data-id="3572b04" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Mithilfe der Empfehlungs- und Such-KI von Google erstellte das Team eine Lösung, die den Verbrauchern relevante Produktempfehlungen in großem Maßstab und mit personalisierten Suchergebnissen gab. Untermauert wurde der neue Ansatz von der Google Cloud Platform – insbesondere ihren Echtzeitsignalen und Maschine Learning-Fähigkeiten.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5397b49" data-id="5397b49" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-bb3883b elementor-widget elementor-widget-shortcode" data-id="bb3883b" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><div class="tool-icons"><img decoding="async" class="single-tool-icon" src="https://e-dialog.group/wp-content/uploads/2022/03/google_cloud_platform-1-300x46.png" alt="Google Cloud Platform" /><img decoding="async" class="single-tool-icon" src="https://e-dialog.group/wp-content/uploads/2022/03/GMP-Logo-horizontal-300x34.png" alt="Google Marketing Platform" /></div></div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-9c78dea elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="9c78dea" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ad81b30" data-id="ad81b30" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-20aa96c3 elementor-widget elementor-widget-heading" data-id="20aa96c3" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Ergebnisse</h2> </div> </div> <div class="elementor-element elementor-element-4f73016f elementor-widget elementor-widget-text-editor" data-id="4f73016f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> Personalisierte Empfehlungen basierend auf Benutzersignalen lieferten verbesserte Einkaufserlebnisse, verbesserte Konversions­raten und höhere Bestellwerte. Außerdem wurden mehr als 800 linguistische, Filter- und Geschäftssignale auf jede Suchanfrage angewendet – was dazu beitrug, Suchabbrüche durch Suchfunktionen in Google-Qualität zu reduzieren. </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3d88feaf" data-id="3d88feaf" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5799d042 elementor-position-left elementor-vertical-align-middle elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box" data-id="5799d042" data-element_type="widget" data-widget_type="icon-box.default"> <div class="elementor-widget-container"> <link rel="stylesheet" href="https://e-dialog.group/wp-content/uploads/elementor/css/custom-widget-icon-box.min.css?ver=1678698909"> <div class="elementor-icon-box-wrapper"> <div class="elementor-icon-box-icon"> <span class="elementor-icon elementor-animation-" > <svg xmlns="http://www.w3.org/2000/svg" width="41" height="41" viewBox="0 0 41 41" fill="none"><path d="M9.13344 3.40067C9.23313 3.17048 9.37728 2.96174 9.55743 2.78663C9.71876 2.59968 9.91593 2.44703 10.1371 2.33786C10.3583 2.22868 10.5989 2.1653 10.8442 2.15153L37.5215 2.03046C37.7716 2.01935 38.0207 2.06001 38.2532 2.14995C38.4856 2.2399 38.6964 2.3772 38.8724 2.55315C39.0483 2.72909 39.1856 2.93988 39.2756 3.17236C39.3655 3.40484 39.4062 3.65397 39.3951 3.90405L39.274 30.5813C39.2683 31.0891 39.0705 31.5779 38.7203 31.9495C38.5455 32.1358 38.3324 32.2819 38.096 32.3776C37.8595 32.4733 37.6056 32.5162 37.352 32.5033C36.853 32.5039 36.3761 32.3074 36.0252 31.9565C35.6743 31.6056 35.4778 31.1287 35.4784 30.6297L35.6021 8.39022L4.59178 39.3579C4.36383 39.5859 4.00502 39.6643 3.59431 39.576C3.18361 39.4877 2.75462 39.2398 2.40174 38.8869C2.22361 38.7136 2.06952 38.5183 1.94876 38.3129C1.82801 38.1074 1.74313 37.896 1.69913 37.6914C1.65512 37.4868 1.65295 37.2933 1.69275 37.1224C1.73255 36.9514 1.8135 36.8067 1.93073 36.6969L32.947 5.85707L10.8773 6.02855C10.372 6.02631 9.88982 5.82604 9.53445 5.47067C9.17907 5.11529 8.97879 4.63314 8.97655 4.1278C8.98045 3.87796 9.03374 3.63086 9.13344 3.40067Z" fill="#3DA4C6" stroke="#3DA4C6" stroke-width="2.5" stroke-linejoin="round"></path></svg> </span> </div> <div class="elementor-icon-box-content"> <h3 class="elementor-icon-box-title"> <span > 17.2 % </span> </h3> <p class="elementor-icon-box-description"> Such-Conversion-Rate </p> </div> </div> </div> </div> <div class="elementor-element elementor-element-1f1f4cb9 elementor-position-left elementor-vertical-align-middle elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box" data-id="1f1f4cb9" data-element_type="widget" data-widget_type="icon-box.default"> <div class="elementor-widget-container"> <div class="elementor-icon-box-wrapper"> <div class="elementor-icon-box-icon"> <span class="elementor-icon elementor-animation-" > <svg xmlns="http://www.w3.org/2000/svg" width="41" height="41" viewBox="0 0 41 41" fill="none"><path d="M9.13344 3.40067C9.23313 3.17048 9.37728 2.96174 9.55743 2.78663C9.71876 2.59968 9.91593 2.44703 10.1371 2.33786C10.3583 2.22868 10.5989 2.1653 10.8442 2.15153L37.5215 2.03046C37.7716 2.01935 38.0207 2.06001 38.2532 2.14995C38.4856 2.2399 38.6964 2.3772 38.8724 2.55315C39.0483 2.72909 39.1856 2.93988 39.2756 3.17236C39.3655 3.40484 39.4062 3.65397 39.3951 3.90405L39.274 30.5813C39.2683 31.0891 39.0705 31.5779 38.7203 31.9495C38.5455 32.1358 38.3324 32.2819 38.096 32.3776C37.8595 32.4733 37.6056 32.5162 37.352 32.5033C36.853 32.5039 36.3761 32.3074 36.0252 31.9565C35.6743 31.6056 35.4778 31.1287 35.4784 30.6297L35.6021 8.39022L4.59178 39.3579C4.36383 39.5859 4.00502 39.6643 3.59431 39.576C3.18361 39.4877 2.75462 39.2398 2.40174 38.8869C2.22361 38.7136 2.06952 38.5183 1.94876 38.3129C1.82801 38.1074 1.74313 37.896 1.69913 37.6914C1.65512 37.4868 1.65295 37.2933 1.69275 37.1224C1.73255 36.9514 1.8135 36.8067 1.93073 36.6969L32.947 5.85707L10.8773 6.02855C10.372 6.02631 9.88982 5.82604 9.53445 5.47067C9.17907 5.11529 8.97879 4.63314 8.97655 4.1278C8.98045 3.87796 9.03374 3.63086 9.13344 3.40067Z" fill="#3DA4C6" stroke="#3DA4C6" stroke-width="2.5" stroke-linejoin="round"></path></svg> </span> </div> <div class="elementor-icon-box-content"> <h3 class="elementor-icon-box-title"> <span > 100 % </span> </h3> <p class="elementor-icon-box-description"> personalisierte User Experience </p> </div> </div> </div> </div> <div class="elementor-element elementor-element-7992dd87 elementor-position-left elementor-vertical-align-middle elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box" data-id="7992dd87" data-element_type="widget" data-widget_type="icon-box.default"> <div class="elementor-widget-container"> <div class="elementor-icon-box-wrapper"> <div class="elementor-icon-box-icon"> <span class="elementor-icon elementor-animation-" > <svg xmlns="http://www.w3.org/2000/svg" width="41" height="41" viewBox="0 0 41 41" fill="none"><path d="M9.13344 3.40067C9.23313 3.17048 9.37728 2.96174 9.55743 2.78663C9.71876 2.59968 9.91593 2.44703 10.1371 2.33786C10.3583 2.22868 10.5989 2.1653 10.8442 2.15153L37.5215 2.03046C37.7716 2.01935 38.0207 2.06001 38.2532 2.14995C38.4856 2.2399 38.6964 2.3772 38.8724 2.55315C39.0483 2.72909 39.1856 2.93988 39.2756 3.17236C39.3655 3.40484 39.4062 3.65397 39.3951 3.90405L39.274 30.5813C39.2683 31.0891 39.0705 31.5779 38.7203 31.9495C38.5455 32.1358 38.3324 32.2819 38.096 32.3776C37.8595 32.4733 37.6056 32.5162 37.352 32.5033C36.853 32.5039 36.3761 32.3074 36.0252 31.9565C35.6743 31.6056 35.4778 31.1287 35.4784 30.6297L35.6021 8.39022L4.59178 39.3579C4.36383 39.5859 4.00502 39.6643 3.59431 39.576C3.18361 39.4877 2.75462 39.2398 2.40174 38.8869C2.22361 38.7136 2.06952 38.5183 1.94876 38.3129C1.82801 38.1074 1.74313 37.896 1.69913 37.6914C1.65512 37.4868 1.65295 37.2933 1.69275 37.1224C1.73255 36.9514 1.8135 36.8067 1.93073 36.6969L32.947 5.85707L10.8773 6.02855C10.372 6.02631 9.88982 5.82604 9.53445 5.47067C9.17907 5.11529 8.97879 4.63314 8.97655 4.1278C8.98045 3.87796 9.03374 3.63086 9.13344 3.40067Z" fill="#3DA4C6" stroke="#3DA4C6" stroke-width="2.5" stroke-linejoin="round"></path></svg> </span> </div> <div class="elementor-icon-box-content"> <h3 class="elementor-icon-box-title"> <span > + 800 </span> </h3> <p class="elementor-icon-box-description"> Signale werden auf jede Suche angewendet </p> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div></div><div class="mwd-blogPost flex success-story__cta-footer teaser"><div class="col-container container container--full-width"><div class="inner-content call-to-action mwd-blogPost"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><h3>Bereit für Ihr neues Projekt?</h3><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/ch/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div id="wobbleCTA"></div></div><div class="inner-content success-story__cta-footer-service"><div class="container"><div class="call-to-action-inner"><span class="lead">Unsere Services</span><h3>Datascience & AI in Marketing in Retail</h3><p><p>Webanalyse steht für Messbarkeit und ist die Grundlage für langfristige Erfolgskontrolle und Effizienzsteigerung Ihrer (Online) Marketing Aktivitäten.</p> </p><a href="https://e-dialog.group/ch//ch/daten-nutzen/#datascience-ai-in-marketing" class="btn" title="Mehr erfahren">Mehr erfahren</a></div></div></div></div></div><div class="mwd-blogPost flex more-topics space-top space-bottom"><div class="container"><h3 class="more-topics-headline">Weitere Success Stories</h3><div class="col-container"><div class="col"><a href="https://e-dialog.group/ch/success-story/beste-roi-performance-kampagne-webad-fur-e-dialog/" title="Beste ROI-Performance Kampagne: webAD Gold für e-dialog"><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2022/03/e-dialog-Success-Story-XXXLutz-YT-Leadgenerierung-Vorschaubild.jpg" class="attachment-large size-large wp-post-image" alt="Success Story XXXLutz YT Leadgenerierung" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/03/e-dialog-Success-Story-XXXLutz-YT-Leadgenerierung-Vorschaubild.jpg 460w, https://e-dialog.group/wp-content/uploads/2022/03/e-dialog-Success-Story-XXXLutz-YT-Leadgenerierung-Vorschaubild-300x160.jpg 300w" sizes="(max-width: 460px) 100vw, 460px" /><div class="inner"><div class="icon icon-success-story"></div><h4>Beste ROI-Performance Kampagne: webAD Gold für e-dialog</h4><a class="link" href="https://e-dialog.group/ch/success-story/beste-roi-performance-kampagne-webad-fur-e-dialog/" title="Beste ROI-Performance Kampagne: webAD Gold für e-dialog">Mehr Lesen <svg width="21" height="11" viewBox="0 0 21 11" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_1055_4846)"><path fill-rule="evenodd" clip-rule="evenodd" d="M15.33 -4.71306e-05C15.2653 -0.000974069 15.201 0.01092 15.141 0.0349489C15.0809 0.0589778 15.0262 0.0946651 14.98 0.139952C14.8884 0.233417 14.837 0.359078 14.837 0.489955C14.837 0.620831 14.8884 0.746489 14.98 0.839953L19.52 5.35995L14.98 9.89995C14.889 9.99172 14.8379 10.1157 14.8379 10.245C14.8379 10.3742 14.889 10.4982 14.98 10.59C15.0238 10.639 15.0779 10.6779 15.1383 10.7038C15.1988 10.7297 15.2642 10.7421 15.33 10.74C15.4614 10.736 15.5865 10.6824 15.68 10.59L20.56 5.69995C20.6075 5.65595 20.6455 5.60259 20.6714 5.54322C20.6974 5.48384 20.7108 5.41975 20.7108 5.35495C20.7108 5.29016 20.6974 5.22606 20.6714 5.16669C20.6455 5.10732 20.6075 5.05396 20.56 5.00995L15.68 0.119952C15.6328 0.07731 15.5774 0.0446883 15.5173 0.0240618C15.4571 0.0034352 15.3934 -0.00476597 15.33 -4.71306e-05Z" fill="#081E56"/><path fill-rule="evenodd" clip-rule="evenodd" d="M0.490005 4.91002C0.425284 4.90866 0.360953 4.9204 0.300888 4.94454C0.240822 4.96868 0.186262 5.00473 0.140487 5.0505C0.0947122 5.09628 0.0586421 5.15084 0.0344998 5.2109C0.0103575 5.27097 -0.00137862 5.3353 -1.56025e-05 5.40002C-1.56025e-05 5.52998 0.0516157 5.65461 0.143509 5.7465C0.235401 5.83839 0.360049 5.89002 0.490005 5.89002H19.05C19.1792 5.88746 19.3023 5.83502 19.3936 5.74367C19.485 5.65233 19.5374 5.52917 19.54 5.40002C19.5414 5.3353 19.5296 5.27097 19.5055 5.2109C19.4813 5.15084 19.4453 5.09628 19.3995 5.0505C19.3537 5.00473 19.2992 4.96868 19.2391 4.94454C19.1791 4.9204 19.1147 4.90866 19.05 4.91002H0.490005Z" fill="#081E56"/></g><defs><clipPath id="clip0_1055_4846"><rect width="20.71" height="10.77" fill="white"/></clipPath></defs></svg></a></div></a></div><div class="col"><a href="https://e-dialog.group/ch/success-story/innovative-ad-collisions-optimierung-mit-dem-ads-data-hub-fuer-magenta-telekom/" title="Innovative Ad Collisions Optimierung mit KI und dem Ads Data Hub für Magenta Telekom"><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2020/12/e-dialog-Case-Preview-Magenta-Ad-Collision-white.png" class="attachment-large size-large wp-post-image" alt="e-dialog Case Preview Magenta Ad Collision" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2020/12/e-dialog-Case-Preview-Magenta-Ad-Collision-white.png 460w, https://e-dialog.group/wp-content/uploads/2020/12/e-dialog-Case-Preview-Magenta-Ad-Collision-white-300x160.png 300w" sizes="(max-width: 460px) 100vw, 460px" /><div class="inner"><div class="icon icon-success-story"></div><h4>Innovative Ad Collisions Optimierung mit KI und dem Ads Data Hub für Magenta Telekom</h4><a class="link" href="https://e-dialog.group/ch/success-story/innovative-ad-collisions-optimierung-mit-dem-ads-data-hub-fuer-magenta-telekom/" title="Innovative Ad Collisions Optimierung mit KI und dem Ads Data Hub für Magenta Telekom">Mehr Lesen <svg width="21" height="11" viewBox="0 0 21 11" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_1055_4846)"><path fill-rule="evenodd" clip-rule="evenodd" d="M15.33 -4.71306e-05C15.2653 -0.000974069 15.201 0.01092 15.141 0.0349489C15.0809 0.0589778 15.0262 0.0946651 14.98 0.139952C14.8884 0.233417 14.837 0.359078 14.837 0.489955C14.837 0.620831 14.8884 0.746489 14.98 0.839953L19.52 5.35995L14.98 9.89995C14.889 9.99172 14.8379 10.1157 14.8379 10.245C14.8379 10.3742 14.889 10.4982 14.98 10.59C15.0238 10.639 15.0779 10.6779 15.1383 10.7038C15.1988 10.7297 15.2642 10.7421 15.33 10.74C15.4614 10.736 15.5865 10.6824 15.68 10.59L20.56 5.69995C20.6075 5.65595 20.6455 5.60259 20.6714 5.54322C20.6974 5.48384 20.7108 5.41975 20.7108 5.35495C20.7108 5.29016 20.6974 5.22606 20.6714 5.16669C20.6455 5.10732 20.6075 5.05396 20.56 5.00995L15.68 0.119952C15.6328 0.07731 15.5774 0.0446883 15.5173 0.0240618C15.4571 0.0034352 15.3934 -0.00476597 15.33 -4.71306e-05Z" fill="#081E56"/><path fill-rule="evenodd" clip-rule="evenodd" d="M0.490005 4.91002C0.425284 4.90866 0.360953 4.9204 0.300888 4.94454C0.240822 4.96868 0.186262 5.00473 0.140487 5.0505C0.0947122 5.09628 0.0586421 5.15084 0.0344998 5.2109C0.0103575 5.27097 -0.00137862 5.3353 -1.56025e-05 5.40002C-1.56025e-05 5.52998 0.0516157 5.65461 0.143509 5.7465C0.235401 5.83839 0.360049 5.89002 0.490005 5.89002H19.05C19.1792 5.88746 19.3023 5.83502 19.3936 5.74367C19.485 5.65233 19.5374 5.52917 19.54 5.40002C19.5414 5.3353 19.5296 5.27097 19.5055 5.2109C19.4813 5.15084 19.4453 5.09628 19.3995 5.0505C19.3537 5.00473 19.2992 4.96868 19.2391 4.94454C19.1791 4.9204 19.1147 4.90866 19.05 4.91002H0.490005Z" fill="#081E56"/></g><defs><clipPath id="clip0_1055_4846"><rect width="20.71" height="10.77" fill="white"/></clipPath></defs></svg></a></div></a></div><div class="col"><a href="https://e-dialog.group/ch/success-story/dfv-erweitert-zu-einem-full-funnel-ansatz-und-konzentriert-sich-auf-youtube-video-und-audio/" title="DFV erweitert zu einem Full-Funnel-Ansatz und konzentriert sich auf YouTube-Video und -Audio"><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2022/03/Success-Story-DFV-Full-Funnel-Vorschaubild.jpg" class="attachment-large size-large wp-post-image" alt="Success Story DFV Full Funnel" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/03/Success-Story-DFV-Full-Funnel-Vorschaubild.jpg 460w, https://e-dialog.group/wp-content/uploads/2022/03/Success-Story-DFV-Full-Funnel-Vorschaubild-300x160.jpg 300w" sizes="(max-width: 460px) 100vw, 460px" /><div class="inner"><div class="icon icon-success-story"></div><h4>DFV erweitert zu einem Full-Funnel-Ansatz und konzentriert sich auf YouTube-Video und -Audio</h4><a class="link" href="https://e-dialog.group/ch/success-story/dfv-erweitert-zu-einem-full-funnel-ansatz-und-konzentriert-sich-auf-youtube-video-und-audio/" title="DFV erweitert zu einem Full-Funnel-Ansatz und konzentriert sich auf YouTube-Video und -Audio">Mehr Lesen <svg width="21" height="11" viewBox="0 0 21 11" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_1055_4846)"><path fill-rule="evenodd" clip-rule="evenodd" d="M15.33 -4.71306e-05C15.2653 -0.000974069 15.201 0.01092 15.141 0.0349489C15.0809 0.0589778 15.0262 0.0946651 14.98 0.139952C14.8884 0.233417 14.837 0.359078 14.837 0.489955C14.837 0.620831 14.8884 0.746489 14.98 0.839953L19.52 5.35995L14.98 9.89995C14.889 9.99172 14.8379 10.1157 14.8379 10.245C14.8379 10.3742 14.889 10.4982 14.98 10.59C15.0238 10.639 15.0779 10.6779 15.1383 10.7038C15.1988 10.7297 15.2642 10.7421 15.33 10.74C15.4614 10.736 15.5865 10.6824 15.68 10.59L20.56 5.69995C20.6075 5.65595 20.6455 5.60259 20.6714 5.54322C20.6974 5.48384 20.7108 5.41975 20.7108 5.35495C20.7108 5.29016 20.6974 5.22606 20.6714 5.16669C20.6455 5.10732 20.6075 5.05396 20.56 5.00995L15.68 0.119952C15.6328 0.07731 15.5774 0.0446883 15.5173 0.0240618C15.4571 0.0034352 15.3934 -0.00476597 15.33 -4.71306e-05Z" fill="#081E56"/><path fill-rule="evenodd" clip-rule="evenodd" d="M0.490005 4.91002C0.425284 4.90866 0.360953 4.9204 0.300888 4.94454C0.240822 4.96868 0.186262 5.00473 0.140487 5.0505C0.0947122 5.09628 0.0586421 5.15084 0.0344998 5.2109C0.0103575 5.27097 -0.00137862 5.3353 -1.56025e-05 5.40002C-1.56025e-05 5.52998 0.0516157 5.65461 0.143509 5.7465C0.235401 5.83839 0.360049 5.89002 0.490005 5.89002H19.05C19.1792 5.88746 19.3023 5.83502 19.3936 5.74367C19.485 5.65233 19.5374 5.52917 19.54 5.40002C19.5414 5.3353 19.5296 5.27097 19.5055 5.2109C19.4813 5.15084 19.4453 5.09628 19.3995 5.0505C19.3537 5.00473 19.2992 4.96868 19.2391 4.94454C19.1791 4.9204 19.1147 4.90866 19.05 4.91002H0.490005Z" fill="#081E56"/></g><defs><clipPath id="clip0_1055_4846"><rect width="20.71" height="10.77" fill="white"/></clipPath></defs></svg></a></div></a></div></div></div></div> <div data-elementor-type="footer" data-elementor-id="44673" class="elementor elementor-44673 elementor-1986 elementor-location-footer"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec 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