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#081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/de/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Search Engine Advertising (SEA)</span> <span class="arrow">></span> <span class="child">Google AdWords Updates – Neuerungen ab September 2017</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/AdWords-Online-Kurs.jpg" data-rocket-location-hash="cc4b940eeac21438328ea9cfcbed69da" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>Google AdWords Updates – Neuerungen ab September 2017</h1><p class="author">von Anamaria Popita</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">08. September 2017</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 3</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Ab 25. September finden zwei wichtige Updates in Google AdWords statt. Einerseits wird es für uns leichter sein die Anzeigen zu optimieren. Außerdem bekommen wir mehr Insights zur Performance der Landing Pages. In unserem Blog stellen wir Ihnen nähere Details zu diesen Änderungen vor.</p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Search Engine Advertising (SEA)</div><p><p>Als zertifizierter Google Ads Premier Partner helfen wir Ihnen das meiste aus Ihren Kampagnen im Such- und Display-Netzwerk, Google Shopping, in Apps und auf YouTube herauszuholen.</p> </p><a href="/de/bessere-kampagnen/#search-shopping" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="8110c29c707aa089b0f9b24f25955e84" data-elementor-type="wp-post" data-elementor-id="41097" class="elementor elementor-41097 elementor-26299" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-30e0c00f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="30e0c00f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57a14d31" data-id="57a14d31" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-666ea1 elementor-widget elementor-widget-heading" data-id="666ea1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Einfachere Anzeigenrotation in AdWords </h2> </div> </div> <div class="elementor-element elementor-element-373b509c elementor-widget elementor-widget-text-editor" data-id="373b509c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Ab 25. September 2017 werden die Einstellungen für die Anzeigenrotation in Google AdWords durch verschiedene Updates vereinfacht. Das Ziel ist es, einen leichteren Weg zu finden, Anzeigen besser und schneller zu optimieren. Sobald die Änderung in Kraft tritt, wird die Anzeigenrotation auf Anzeigengruppe und nicht mehr auf Kampagnenebene festgelegt. Die größte Änderung betrifft aber die Reduktion der Einstellungsoptionen. Bisher standen vier Optionen zur Auswahl:</p><ul><li>“Für Klicks optimieren”</li><li>“Für Conversions optimieren”</li><li>“Gleichmäßige Anzeigenrotation”</li><li>“Unbestimmte Anzeigenrotation”</li></ul> </div> </div> <div class="elementor-element elementor-element-95d2c41 elementor-widget elementor-widget-text-editor" data-id="95d2c41" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Ab Ende September gibt es nur mehr die Auswahl zwischen “Optimieren” und “Unbestimmte Anzeigenrotation”.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-8d5677a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8d5677a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b93432c" data-id="b93432c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7e66789 elementor-widget elementor-widget-heading" data-id="7e66789" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Option 1: “Optimieren” </h3> </div> </div> <div class="elementor-element elementor-element-c108e20 elementor-widget elementor-widget-text-editor" data-id="c108e20" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Diese Einstellung optimiert die Anzeigen auf Klicks und ist abhängig von Suchanfragen, Geräte, Standorte und vielem mehr. Durch bestimmte Machine Learning Algorithmen wird festgelegt, welche Anzeigen am besten performen.</p><p>Es wird empfohlen, dass pro Anzeigengruppe immer mehr als drei Anzeigentexte erstellt werden; Je mehr Textanzeigen gibt, desto besser kann das System entscheiden welche die leistungsstärksten Anzeigen sind und dadurch eine höhere Klickrate (CTR) ermöglichen und die Anzahl an Impressionen steigern.</p><p>Wenn Ihr Ziel die Erhöhung von Conversions ist , verwenden Sie am besten die Funktion „automatische Gebotseinstellung“ (Smart-Bidding). Mit dieser Funktion, zu der die „Ziel-CPA“, „Ziel-ROAS“, „Conversion maximieren“ und „Auto-optimierter-CPC“ Strategien gehören, werden die Gebote mit Hilfe von Machine Learning bei jeder Auktion so eingestellt, dass so viele Conversions wie möglich stattfinden.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-00b49a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="00b49a4" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32c872f" data-id="32c872f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6dac20b elementor-widget elementor-widget-heading" data-id="6dac20b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Option 2: “Unbestimmte Anzeigenrotation” </h3> </div> </div> <div class="elementor-element elementor-element-0e21cea elementor-widget elementor-widget-text-editor" data-id="0e21cea" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Für Werbetreibende ist die „Unbestimmte Anzeigenrotation“ eine der leichtesten Einstellungen. Damit werden die Anzeigen für einen unbeschränkten Zeitraum gleichmäßig ausgeliefert.</p><p><b>Wichtig!</b> Bitte beachten Sie, dass ab 25. September alle Kampagnen mit Smart-Bidding Strategien automatisch auf die Einstellung “Optimieren” umgestellt werden.</p><p>Jene Kampagnen, bei denen die Option “Für Klicks optimieren”, “Für Conversions optimieren” oder “Gleichmäßige Anzeigenrotation” gesetzt ist, werden automatisch auf die neue Einstellung “Optimieren” umgestellt.</p><p>Kampagnen, bei denen die Option “Unbestimmte Anzeigenrotation” gesetzt ist, bleiben unverändert.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-20b936c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="20b936c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4bc4daa" data-id="4bc4daa" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-27f0649 elementor-widget elementor-widget-heading" data-id="27f0649" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Einblick in die Performance der Landing Pages </h2> </div> </div> <div class="elementor-element elementor-element-6e7db80 elementor-widget elementor-widget-text-editor" data-id="6e7db80" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Bei der Optimierung von AdWords Kampagnen geht es nicht nur um Keywords oder Texte, sondern auch um die Landing Pages. Da die Zahl der Mobile User rasant steigt, müssen wir als Werbetreibende unsere Aufmerksamkeit auch auf die <b>Optimierung der mobilen Landing Pages</b> richten. </p><p>Haben Sie sich schon mal gefragt wie benutzerfreundlich Ihre Landing Pages auf Mobilgeräten sind?</p><p>Mittels des neuen Segments „Landing Pages“, das in den nächsten Wochen in AdWords Next zu finden ist, werden uns mehr Daten in Bezug auf die Leistung der Zielseiten zur Verfügung gestellt. Durch diese Informationen kann unter anderem geprüft werden,</p><ul><li>ob die Landing Pages mobile-friendly sind,</li><li>welche Zielseiten die meisten Conversions erzielen und</li><li>für welche Zielseiten weitere Verbesserungspotenziale gibt.</li></ul> </div> </div> <div class="elementor-element elementor-element-13f832f elementor-widget elementor-widget-text-editor" data-id="13f832f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><b>Die Mobile-Friendly Klickrate</b> ist ein wichtiger Indikator. Dieser wird vom Google Mobile-Friendly Test gemessen und entspricht dem Prozentsatz an mobilen Klicks auf eine mobile-friendly Landing Page. Die Mobile-Friendly Klickrate vermittelt eine gewisse Vorstellung davon, welche Landing Pages am meisten und wenigsten für Mobile User optimiert sind.</p> </div> </div> <div class="elementor-element elementor-element-00c585d elementor-widget elementor-widget-image" data-id="00c585d" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img fetchpriority="high" decoding="async" width="800" height="534" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20534'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23296" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Landing-Page-Image_8.22.17a-copy.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Landing-Page-Image_8.22.17a-copy-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Landing-Page-Image_8.22.17a-copy-768x513.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Landing-Page-Image_8.22.17a-copy.jpg" /><noscript><img fetchpriority="high" decoding="async" width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2022/02/Landing-Page-Image_8.22.17a-copy.jpg" class="attachment-large size-large wp-image-23296" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Landing-Page-Image_8.22.17a-copy.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Landing-Page-Image_8.22.17a-copy-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Landing-Page-Image_8.22.17a-copy-768x513.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Quelle: https://adwords.googleblog.com/</figcaption> </figure> </div> </div> <div class="elementor-element elementor-element-c45dffb elementor-widget elementor-widget-text-editor" data-id="c45dffb" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Sollte z.B die Zielseite eine lange Ladezeit haben oder nicht intuitiv genug für die User sein, kann sich das in einer hohen Absprungrate widerspiegeln. Oder anders gesagt, man würde die Benutzer verlieren, bevor sie konvertiert haben.</span></p><p><span style="font-weight: 400;">Um einen besseren Einblick über die Mobile Performance Ihrer Landing Pages zu bekommen, können Sie den</span><a href="https://search.google.com/test/mobile-friendly"> <i><span style="font-weight: 400;">Googles Mobile-Friendly Test</span></i></a><span style="font-weight: 400;"> verwenden. Mit Hilfe des Tools kann man innerhalb von ein paar Sekunden festgestellt werden, wie benutzerfreundlich Ihre Landing Page für Mobilgeräte ist.</span></p><p><span style="font-weight: 400;">Ein weiteres Tool, das hilfreich für die </span><b>Optimierung Ihrer mobilen Website</b><span style="font-weight: 400;"> sein könnte, ist der von Google entwickelte</span><a href="https://testmysite.withgoogle.com/intl/de-de"><i><span style="font-weight: 400;"> Test My Site Tool</span></i></a><span style="font-weight: 400;">. Dieses Tool führt eine Analyse Ihrer Webseite durch und gibt Auskunft über den Sitespeed Ihrer Zielseite. Optimierungsvorschläge sind auch vorhanden und können per E-Mail geliefert werden.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-ebb37d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ebb37d1" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-584ee93e" data-id="584ee93e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7d468767 elementor-widget elementor-widget-heading" data-id="7d468767" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Haben Sie weitere Fragen? Wir sind gerne für Sie da! </h2> </div> </div> <div class="elementor-element elementor-element-187574b elementor-widget elementor-widget-heading" data-id="187574b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Sollten Sie zusätzliche Hilfe bei Ihren AdWords Kampagnen benötigen, würden wir uns freuen Sie zu unterstützen. Wir lieben Optimierungen und AdWords ist unsere Leidenschaft! Kontaktieren Sie uns gerne unter <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a> </h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/de/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div data-rocket-location-hash="03910ff8661ec99940484bdcacc47ffb" id="wobbleCTA"></div></div> <div data-rocket-location-hash="432af2bac3067702fc14620b17bfd000" class="mwd-blogPost flex more-topics space-top space-bottom"> <div data-rocket-location-hash="e02d4abb341ba01ddcf628736c86d19a" class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div data-rocket-location-hash="42cd2c730aabf27b255fca5895c1d6b0" class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-61661 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" 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https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-1024x685.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-1536x1027.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-942x630.jpg 942w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27.jpg 1764w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-768x514.jpg" /><noscript><img width="768" height="514" src="https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-768x514.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Innovatives Upgrade für SA360 in 2024: Integriertes Remarketing von Social Ads" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-768x514.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-300x201.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-1024x685.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-1536x1027.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27-942x630.jpg 942w, https://e-dialog.group/wp-content/uploads/2024/04/blog-2023-02ff-27.jpg 1764w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/innovatives-upgrade-fur-sa360-in-2024-integriertes-remarketing-von-social-ads/"> Innovatives Upgrade für SA360 in 2024: Integriertes Remarketing von Social Ads </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/innovatives-upgrade-fur-sa360-in-2024-integriertes-remarketing-von-social-ads/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-58144 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/vier-werkzeuge-maximale-wirkung-ihr-leitfaden-fur-google-ads-anzeigenanpassungen/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Google Ads Anzeigenanpassungen" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-300x161.jpg 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https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/04/anzeigenanpassungen-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/vier-werkzeuge-maximale-wirkung-ihr-leitfaden-fur-google-ads-anzeigenanpassungen/"> Vier Werkzeuge, maximale Wirkung: Ihr Leitfaden für Google Ads Anzeigenanpassungen </a> </h3> <a class="c-post-types__entry-read-more" 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href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/die-post-cookie-checkliste-fur-google-ads-anpassungen-fur-eine-neue-ara/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-57074 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/google-ads-revolution-direkte-erstellung-von-google-analytics-4-zielgruppen-in-google-ads/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="GA4 Zielgruppenerstellung Google Ads" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="GA4 Zielgruppenerstellung Google Ads" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/ga4-zielgruppen-1024x549.jpg 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MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-56892 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/optimierung-von-kampagnen-mit-geringem-conversion-volumen-durch-softgoals/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Kampagnen mit geringen Conversions mit Softgoals optimieren" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/03/softgoals-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-1024x549.jpg 1024w, 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<a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/die-macht-der-daten-reportings-im-google-merchant-center/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="513" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20513'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Die Macht der Daten: Reportings im Google Merchant Center" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-768x513.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-1024x684.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-1536x1026.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-943x630.jpg 943w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21.jpg 1767w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-768x513.jpg" /><noscript><img width="768" height="513" src="https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-768x513.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Die Macht der Daten: Reportings im Google Merchant Center" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-768x513.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-1024x684.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-1536x1026.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-21-943x630.jpg 943w, 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1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="3 SA360 Updates, die du für 2024 berücksichtigen solltest" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-15-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/3-sa360-updates-die-sie-fuer-2024-berucksichtigen-sollten/"> 3 SA360 Updates, die Sie für 2024 berücksichtigen sollten </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/3-sa360-updates-die-sie-fuer-2024-berucksichtigen-sollten/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-55413 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/ppc-camp-rosenheim-das-grose-klassentreffen-der-sea-szene/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="PPC Camp Rosenheim | Das große Klassentreffen der SEA-Szene" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-14-768x412.jpg" /><noscript><img width="768" 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<h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/ppc-camp-rosenheim-das-grose-klassentreffen-der-sea-szene/"> PPC Camp Rosenheim | Das große Klassentreffen der SEA-Szene </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/de/blog/search-engine-advertising-sea-de/ppc-camp-rosenheim-das-grose-klassentreffen-der-sea-szene/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-54625 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/de/blog/online-marketing-know-how-de/digital-marketing-trends-2024/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Digital Marketing Trends 2024" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/12/trends2024-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/12/trends2024-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2023/12/trends2024-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Digital Marketing Trends 2024" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/12/trends2024-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Consent Management </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/de/blog/online-marketing-know-how-de/digital-marketing-trends-2024/"> Digital Marketing Trends 2024 </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/de/blog/online-marketing-know-how-de/digital-marketing-trends-2024/"> MEHR LESEN </a> </div> </div> </article> <article 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elementor-section-height-default elementor-section-height-default" data-id="7e5650a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-b9ed94d" data-id="b9ed94d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5258832 elementor-widget elementor-widget-heading" data-id="5258832" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Berlin</p> </div> </div> <div class="elementor-element elementor-element-5e72bf6 elementor-widget elementor-widget-heading" data-id="5e72bf6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Jägerstraße 27 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