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url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/de/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Digital Analytics</span> <span class="arrow">></span> <span class="child">Content-Groups: Universal Analytics (UA) vs Google Analytics 4 (GA4)</span> </div> </div> <div data-rocket-location-hash="935ed8f4ac7f4299771fd03af1e4d285" class="mwd-blogPost flex header" style="background-image: url(https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-9-1024x549.png);"><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>Content-Groups: Universal Analytics (UA) vs Google Analytics 4 (GA4)</h1><p class="author">von Sebastian Bartmann</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">09. Oktober 2023</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 3</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>In diesem Artikel werden Content-Groups in Universal Analytics (UA) und Google Analytics 4 (GA4) verglichen. Content-Groups sind ein Instrument zur Organisation und Analyse von Tracking-Daten und ermöglichen es, die Performance von Inhalten innerhalb bestimmter Kategorien besser zu verstehen. Während UA verschachtelte Content-Groups verwendet, setzt GA4 auf einen vereinfachten Ansatz mit dem reservierten "content_group"-Parameter innerhalb der Ereignisstruktur. Die Verwendung des "content_group"-Parameters in GA4 ermöglicht eine präzise Analyse der Performance verschiedener Inhaltsbereiche und erleichtert das Ergreifen gezielter Optimierungsmaßnahmen.</p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Digital Analytics</div><p><p>Webanalyse steht für Messbarkeit und ist die Grundlage für langfristige Erfolgskontrolle und Effizienzsteigerung Ihrer (Online) Marketing Aktivitäten.</p> </p><a href="/de/daten-nutzen/#digital-analytics" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="a18bb1d1a9946f8faa052623b91be151" data-elementor-type="wp-post" data-elementor-id="51312" class="elementor elementor-51312 elementor-51283" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-1e4b211 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1e4b211" data-element_type="section"> <div data-rocket-location-hash="7be7f7b3bdaf5cf3a88dc1de741ecbc4" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eefd8fa" data-id="eefd8fa" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-13705b2 elementor-widget elementor-widget-text-editor" data-id="13705b2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>In diesem Artikel werden Content-Groups in Universal Analytics (UA) und Google Analytics 4 (GA4) verglichen.</p> </div> </div> <div class="elementor-element elementor-element-5cd8db4 elementor-widget elementor-widget-heading" data-id="5cd8db4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Was sind Content-Groups?</h2> </div> </div> <div class="elementor-element elementor-element-2614ca5 elementor-widget elementor-widget-text-editor" data-id="2614ca5" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> Content-Groups (Deutsch: Content-Gruppe / Content-Gruppierung) sind ein Instrument zur Organisation und Analyse von Tracking-Daten (Events, Seitenaufrufe usw.) einer Website, indem sie in klar definierte Bereiche unterteilt werden. Diese Gruppierungen ermöglichen es, die Leistung von Inhalten innerhalb bestimmter Kategorien besser zu verstehen und gezielte Optimierungsmaßnahmen abzuleiten. <h3>Einige einfache Beispiele für Content-Gruppierungen</h3> <strong>Für ein E-Commerce-Unternehmen:</strong> <ul> <li>Bekleidung</li> <li>Elektronik</li> <li>Haushaltswaren</li> </ul> <strong>Für ein Medienunternehmen:</strong> <ul> <li>Artikel</li> <li>Videos</li> <li>Podcasts</li> </ul><br> <strong>Sowohl in Universal Analytics als auch in Google Analytics 4 (GA4) sind Content-Gruppierungen implementierbar. Allerdings hat sich die Art und Weise der Datenerfassung zwischen den beiden Plattformen verändert.</strong> </div> </div> <div class="elementor-element elementor-element-bfa3abd elementor-widget elementor-widget-heading" data-id="bfa3abd" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Content Groups in Universal Analytics</h2> </div> </div> <div class="elementor-element elementor-element-d8dc8f8 elementor-widget elementor-widget-text-editor" data-id="d8dc8f8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Universal Analytics (UA) ermöglicht das Erstellen von bis zu fünf Content-Gruppierungen. Innerhalb jeder dieser Gruppierungen können wiederum Content Groups definiert werden. Dieser verschachtelte Ansatz kann verwirrend sein und wurde in Google Analytics 4 (GA4) durch eine vereinfachte Struktur ersetzt.</p><p><strong>Content-Gruppen können in UA auf zwei verschiedene Arten erstellt werden – über das Analytics Interface oder den Google Tag Manager (GTM).</strong></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-98ef5ab elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="98ef5ab" data-element_type="section"> <div data-rocket-location-hash="622b83862fb0da48894e4bb84c0639b6" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-515fa29" data-id="515fa29" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-61072d8 elementor-widget elementor-widget-heading" data-id="61072d8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Erstellung über das Analytics Interface:</h3> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-a2dea8b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a2dea8b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f1f65e" data-id="9f1f65e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-15c447a elementor-widget elementor-widget-image" data-id="15c447a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="800" height="322" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20322'%3E%3C/svg%3E" class="attachment-large size-large wp-image-51290" alt="Content Group Erstellung über das Analytics Interface" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/10/1-content_group-in-ua-1.png 974w, https://e-dialog.group/wp-content/uploads/2023/10/1-content_group-in-ua-1-300x121.png 300w, https://e-dialog.group/wp-content/uploads/2023/10/1-content_group-in-ua-1-768x309.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/10/1-content_group-in-ua-1.png" /><noscript><img fetchpriority="high" decoding="async" width="800" height="322" src="https://e-dialog.group/wp-content/uploads/2023/10/1-content_group-in-ua-1.png" class="attachment-large size-large wp-image-51290" alt="Content Group Erstellung über das Analytics Interface" srcset="https://e-dialog.group/wp-content/uploads/2023/10/1-content_group-in-ua-1.png 974w, https://e-dialog.group/wp-content/uploads/2023/10/1-content_group-in-ua-1-300x121.png 300w, https://e-dialog.group/wp-content/uploads/2023/10/1-content_group-in-ua-1-768x309.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-b8bd990 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b8bd990" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b039ab1" data-id="b039ab1" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3681ddb elementor-widget elementor-widget-text-editor" data-id="3681ddb" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> Im Google Analytics Interface können Sie Regeln definieren, um die Inhalte Ihrer Website entsprechend zu gruppieren. Dabei stehen verschiedene Regeltypen zur Verfügung, wie zum Beispiel das Gruppieren von Inhalten basierend auf der URL-Struktur oder dem Seitentitel. Diese Regeln ermöglichen eine automatische Zuordnung der Inhalte zu den jeweiligen Content Groups. </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-6b1f3c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6b1f3c7" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c44a3f5" data-id="c44a3f5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ab5e6f3 elementor-widget elementor-widget-image" data-id="ab5e6f3" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="795" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20795'%3E%3C/svg%3E" class="attachment-large size-large wp-image-51293" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/10/2-content_group-in-ua-2.png 979w, https://e-dialog.group/wp-content/uploads/2023/10/2-content_group-in-ua-2-300x298.png 300w, https://e-dialog.group/wp-content/uploads/2023/10/2-content_group-in-ua-2-150x150.png 150w, https://e-dialog.group/wp-content/uploads/2023/10/2-content_group-in-ua-2-768x763.png 768w, https://e-dialog.group/wp-content/uploads/2023/10/2-content_group-in-ua-2-634x630.png 634w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/10/2-content_group-in-ua-2.png" /><noscript><img decoding="async" width="800" height="795" src="https://e-dialog.group/wp-content/uploads/2023/10/2-content_group-in-ua-2.png" class="attachment-large size-large wp-image-51293" alt="" srcset="https://e-dialog.group/wp-content/uploads/2023/10/2-content_group-in-ua-2.png 979w, https://e-dialog.group/wp-content/uploads/2023/10/2-content_group-in-ua-2-300x298.png 300w, https://e-dialog.group/wp-content/uploads/2023/10/2-content_group-in-ua-2-150x150.png 150w, https://e-dialog.group/wp-content/uploads/2023/10/2-content_group-in-ua-2-768x763.png 768w, https://e-dialog.group/wp-content/uploads/2023/10/2-content_group-in-ua-2-634x630.png 634w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-aff255d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="aff255d" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e18bfac" data-id="e18bfac" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-64b9394 elementor-widget elementor-widget-heading" data-id="64b9394" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Erstellung über den Google Tag Manager (GTM):</h3> </div> </div> <div class="elementor-element elementor-element-9eb4ac8 elementor-widget elementor-widget-text-editor" data-id="9eb4ac8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> Bei Verwendung des Google Tag Managers können Sie Variablen einsetzen, die in der GA-Einstellungsvariable die Content-Gruppen befüllen. Dieser Ansatz bietet mehr Flexibilität, da Sie benutzerdefinierte Variablen und Trigger verwenden können, um die Inhalte Ihrer Website präziser zu gruppieren. </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3befe73 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3befe73" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44c48aa" data-id="44c48aa" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d8dc979 elementor-widget elementor-widget-image" data-id="d8dc979" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="254" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20254'%3E%3C/svg%3E" class="attachment-large size-large wp-image-51296" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/10/3-content_group-in-gtm-for-ua.png 1005w, https://e-dialog.group/wp-content/uploads/2023/10/3-content_group-in-gtm-for-ua-300x95.png 300w, https://e-dialog.group/wp-content/uploads/2023/10/3-content_group-in-gtm-for-ua-768x244.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/10/3-content_group-in-gtm-for-ua.png" /><noscript><img loading="lazy" decoding="async" width="800" height="254" src="https://e-dialog.group/wp-content/uploads/2023/10/3-content_group-in-gtm-for-ua.png" class="attachment-large size-large wp-image-51296" alt="" srcset="https://e-dialog.group/wp-content/uploads/2023/10/3-content_group-in-gtm-for-ua.png 1005w, https://e-dialog.group/wp-content/uploads/2023/10/3-content_group-in-gtm-for-ua-300x95.png 300w, https://e-dialog.group/wp-content/uploads/2023/10/3-content_group-in-gtm-for-ua-768x244.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-496fa23 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="496fa23" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7cad5e7" data-id="7cad5e7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6cc0b40 elementor-widget elementor-widget-heading" data-id="6cc0b40" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Content-Gruppierung in Google Analytics 4 (GA4)</h2> </div> </div> <div class="elementor-element elementor-element-71de98f elementor-widget elementor-widget-text-editor" data-id="71de98f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Im Gegensatz zu Universal Analytics (UA) verwendet Google Analytics 4 (GA4) einen vereinfachten Ansatz zur Erstellung von Content-Gruppierungen. In GA4 wird “content_group” als reservierter Parameter definiert, der in Ereignissen und Ereignisparametern verankert ist. Im Unterschied zu UA, das verschachtelte Content-Gruppen und Gruppierungen verwendet, ist die Content-Gruppierung in GA4 direkt in die Ereignisstruktur als Ereignisparameter integriert, was die Analyse und das Reporting erleichtert.</p><h3>Verwendung des reservierten “content_group”-Parameters in GA4</h3><p>In GA4 wird der “content_group”-Parameter verwendet, um Inhalte direkt innerhalb der Ereignisstruktur zu gruppieren. Dieser reservierte Parameter ermöglicht es Ihnen, Inhalte in Ihren Berichten zu filtern und besser zu analysieren, ohne dass eine separate Struktur wie in UA erforderlich ist.</p><p>Um den “content_group”-Parameter zu verwenden, müssen Sie ihn in Ihrem Tracking-Code oder im GTM implementieren. Fügen Sie den “content_group”-Parameter zu den entsprechenden Ereignissen bzw. dem GA4 Configurations-Tag hinzu, um Ihre Inhalte zu gruppieren.</p><h3>Implementierung des “content_group”-Parameters im Tracking-Code oder GTM</h3><p>Im Falle des GTM erstellen Sie eine benutzerdefinierte Variable, die den Wert Ihrer Content-Gruppe enthält, und fügen diesen Wert der GA4-Konfiguration als “content_group”-Parameter hinzu.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-95d5e8d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="95d5e8d" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d5f138" data-id="3d5f138" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c9d84cc elementor-widget elementor-widget-image" data-id="c9d84cc" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="427" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20427'%3E%3C/svg%3E" class="attachment-large size-large wp-image-51299" alt="content_group"-Parameters im Tracking-Code oder GTM" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/10/4-content_group-im-gtm.png 810w, https://e-dialog.group/wp-content/uploads/2023/10/4-content_group-im-gtm-300x160.png 300w, https://e-dialog.group/wp-content/uploads/2023/10/4-content_group-im-gtm-768x410.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/10/4-content_group-im-gtm.png" /><noscript><img loading="lazy" decoding="async" width="800" height="427" src="https://e-dialog.group/wp-content/uploads/2023/10/4-content_group-im-gtm.png" class="attachment-large size-large wp-image-51299" alt="content_group"-Parameters im Tracking-Code oder GTM" srcset="https://e-dialog.group/wp-content/uploads/2023/10/4-content_group-im-gtm.png 810w, https://e-dialog.group/wp-content/uploads/2023/10/4-content_group-im-gtm-300x160.png 300w, https://e-dialog.group/wp-content/uploads/2023/10/4-content_group-im-gtm-768x410.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-fae4a6f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="fae4a6f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e59923a" data-id="e59923a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-43be386 elementor-widget elementor-widget-text-editor" data-id="43be386" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Durch die Verwendung des “content_group”-Parameters in GA4 können Sie Ihre Inhalte auf einer <b>granularen Ebene analysieren und die Leistung verschiedener Inhaltsbereiche besser verstehen</b>. Dieser vereinfachte Ansatz erleichtert das Ergreifen gezielter Optimierungsmaßnahmen und die Verbesserung der Benutzererfahrung sowie der Konversionsraten.</p><p>Die Verwendung des “content_group”-Parameters <b>in Verbindung mit dem Google Tag Manager ermöglicht eine hohe Flexibilität bei der Gruppierung von Inhalten, indem benutzerdefinierte Variablen eingesetzt werden. Durch diese Methode können Content-Gruppen nahtlos an die spezifischen Strukturen von Websites oder Apps angepasst werden. </b>Mit GTM können Sie beispielsweise Variablen erstellen, die auf URL-Strukturen, Seitentiteln, Kategorien oder anderen Elementen basieren, und diese dann dem “content_group”-Parameter zuweisen. Diese Flexibilität vereinfacht die Anpassung der Content-Gruppierung an die individuellen Anforderungen Ihres Projekts und ermöglicht eine präzise Analyse der Leistung verschiedener Inhaltsbereiche. So können Sie gezielte Optimierungsmaßnahmen ergreifen und sowohl die Benutzererfahrung als auch die Konversionsraten verbessern.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-406cb63 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="406cb63" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02f2dce" data-id="02f2dce" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3b01dfd elementor-widget elementor-widget-text-editor" data-id="3b01dfd" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Haben Sie weitere Fragen zur Implementierung von Content-Gruppen in Universal Analytics oder Google Analytics 4? Kontaktieren Sie uns unter <a href="mailto:analytics@e-dialog.group">analytics@e-dialog.group</a>, und unser Expertenteam wird Ihnen bei der Optimierung Ihrer Analytics-Strategie helfen und maßgeschneiderte Lösungen für Ihre individuellen Anforderungen anbieten.</h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! 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