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menu-item-type-post_type menu-item-object-page menu-item-37041"><a href="https://e-dialog.group/de/success-stories/">Success Stories</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-60706"><a href="https://e-dialog.group/de/branchen/">Branchen</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37043"><a href="#">KNOW-HOW<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37040"><a href="https://e-dialog.group/de/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55093"><a href="https://e-dialog.group/de/news/">News</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37039"><a href="https://e-dialog.group/de/blog/">Blogartikel</a></li> <li class="menu-item 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#081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/de/whitepaper-ubersicht/" title="Whitepaper">Whitepaper</a> </span> <span class="arrow">></span> <span class="child">Playbook Programmatic Kampagnen mit Google Display & Video 360</span> </div> </div> <div data-rocket-location-hash="77adb7c842642df900d56346bbb487ff" class="mwd-blogPost flex job-intro space-top space-bottom"><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><div data-rocket-location-hash="fbf38f04eeb78b01f3784176bd99814c" class=""><div data-bg="https://e-dialog.group/wp-content/uploads/2022/03/Image-Whitepaper-8.jpg" class="image-holder rocket-lazyload" style=""></div><h1>Playbook Programmatic Kampagnen mit Google Display & Video 360</h1><h2>e-book</h2></div></div></div><div data-rocket-location-hash="cc3e83a22968011fe80a536f83a78bed" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="f117ee89930d3a249ddbfc02370ddefa" class="container"> <div data-rocket-location-hash="019e702b4b173429973bf624a0491171" data-elementor-type="wp-post" data-elementor-id="38557" class="elementor elementor-38557 elementor-36594" data-elementor-post-type="whitepaper"> <section class="elementor-section elementor-top-section elementor-element elementor-element-79b512f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="79b512f7" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6db4d6d2" data-id="6db4d6d2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ea6f0c7 elementor-widget elementor-widget-heading" data-id="ea6f0c7" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Geballte Programmatic Kompetenz</h2> </div> </div> <div class="elementor-element elementor-element-417c9bef elementor-widget elementor-widget-text-editor" data-id="417c9bef" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Programmatic Advertising ist gekommen um zu bleiben und hat es inzwischen in fast jeden Media Mix geschafft. Aber – nur wer die Lizenz einer DSP hat, macht noch lange kein Programmatic und deshalb liegen in der Qualität der Kampagnenausspielung teils Welten. </p> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-f24fc76 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f24fc76" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4557e66" data-id="4557e66" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c29c62d elementor-widget elementor-widget-text-editor" data-id="c29c62d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>We’ve seen it all! e-dialog blickt auf viele Jahre Erfahrung im wohl spannendsten Bereich des data-driven Advertising zurück. Unsere Insights aus unzähligen Kampagnen, Optimierungen und Reportings mit Google Display & Video 360 haben wir in ein Whitepaper gepackt, das als Starthilfe und Nachschlagewerk für Programmatic Advertising und Kampagnen mit Google Display & Video 360 dienen soll.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a637be2" data-id="a637be2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c17ca4d elementor-widget elementor-widget-image" data-id="c17ca4d" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="800" height="267" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20267'%3E%3C/svg%3E" class="attachment-large size-large wp-image-30480" alt="Display Video" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/Display-Video-1024x342.png 1024w, https://e-dialog.group/wp-content/uploads/2022/03/Display-Video-300x100.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/Display-Video-768x257.png 768w, https://e-dialog.group/wp-content/uploads/2022/03/Display-Video.png 1200w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/Display-Video-1024x342.png" /><noscript><img fetchpriority="high" decoding="async" width="800" height="267" src="https://e-dialog.group/wp-content/uploads/2022/03/Display-Video-1024x342.png" class="attachment-large size-large wp-image-30480" alt="Display Video" srcset="https://e-dialog.group/wp-content/uploads/2022/03/Display-Video-1024x342.png 1024w, https://e-dialog.group/wp-content/uploads/2022/03/Display-Video-300x100.png 300w, https://e-dialog.group/wp-content/uploads/2022/03/Display-Video-768x257.png 768w, https://e-dialog.group/wp-content/uploads/2022/03/Display-Video.png 1200w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-f53c00f elementor-widget elementor-widget-heading" data-id="f53c00f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default"><a href="#Form">Laden Sie das e-Book jetzt herunter und profitieren Sie von der geballten Kompetenz zu Programmatic Advertising und wertvollen Tipps unserer DV360-ExpertInnen!</a></h3> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-34190b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="34190b6" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e10ce3f" data-id="e10ce3f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-508e550 elementor-widget elementor-widget-heading" data-id="508e550" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Inhalte des e-Book:</h2> </div> </div> <div class="elementor-element elementor-element-f9a0648 elementor-widget elementor-widget-heading" data-id="f9a0648" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Playbook Programmatic Kampagnen mit Display & Video 360</h3> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-69ae78cd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="69ae78cd" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-41d242d9" data-id="41d242d9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1aef0b8b elementor-widget elementor-widget-text-editor" data-id="1aef0b8b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li>Was ist eigentlich Programmatic Marketing, Programmatic Advertising und Programmatic Buying</li><li>Google Ads oder Google DV360 – wer, wann, was? – Detaillierte Matrix zu Inventar, Creatives, Bidding & Targeting, Daten & Audiences, Analyse und Reporting, Besonderheiten, Kosten & Budget</li><li>Audience Management</li><li>Die wichtigsten KPIs zum Thema Programmatic Marketing</li><li>Online Targeting Kompendium für Real Time Bidding</li><li>Targeting Guide für performante programmatische Kampagnen</li><li>Bidding Strategien und warum Automated Budget Allocation auf deiner Kampagnen-Checkliste nicht fehlen sollte</li><li>Reporting-Möglichkeiten</li></ul> </div> </div> <div class="elementor-element elementor-element-7ff08f8 elementor-widget elementor-widget-heading" data-id="7ff08f8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default"><a href="#Form">Jetzt das Programmatic e-Book downloaden</a></h3> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7fc56f5d" data-id="7fc56f5d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-230038dd elementor-widget elementor-widget-image" data-id="230038dd" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img width="283" height="400" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20283%20400'%3E%3C/svg%3E" title="Titelbild Programmatic Playbook 2022 v1" alt="Titelbild Programmatic Playbook 2022 v1" data-lazy-src="https://e-dialog.group/wp-content/uploads/elementor/thumbs/Titelbild-Programmatic-Playbook-2022-v1-pr4h5s49l7288lozel1avnpgw8d3fikpx45nt7k4qo.png" /><noscript><img width="283" height="400" decoding="async" src="https://e-dialog.group/wp-content/uploads/elementor/thumbs/Titelbild-Programmatic-Playbook-2022-v1-pr4h5s49l7288lozel1avnpgw8d3fikpx45nt7k4qo.png" title="Titelbild Programmatic Playbook 2022 v1" alt="Titelbild Programmatic Playbook 2022 v1" loading="lazy" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-27e318b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="27e318b9" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e0c2200" data-id="1e0c2200" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3c9ba8e elementor-widget elementor-widget-text-editor" data-id="3c9ba8e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Nach dem Download unseres Whitepaper informieren wir Sie exklusiv vorab über Updates zum Thema und schicken Ihnen automatisch die neueste Version zu.</p><p><a href="https://e-dialog.group/at/newsletter-anmeldung/">Melden Sie sich auch gleich zu unserem Newsletter an</a> und bleiben Sie top informiert über Neuerungen im Bereich Programmatic Marketing, Digital Analytics, Search & Social Advertising, Conversion Optimierung & E-Mail Marketing, Datenschutz und Webtracking. Tipp: Über neue Whitepaper und e-books zu den wichtigsten Themen des Data-driven Marketing informiert Sie auch unser Newsletter – also verpassen Sie nichts!</p> </div> </div> <div class="elementor-element elementor-element-6dc8629c elementor-widget elementor-widget-heading" data-id="6dc8629c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default"><h4 id="Form">Jetzt das e-Book Programmatic Kampagnen mit Display & Video 360 herunterladen!</h4></h4> </div> </div> <div class="elementor-element elementor-element-cfb31dd elementor-widget elementor-widget-shortcode" data-id="cfb31dd" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><div class='_form_76'></div><script type='text/javascript' src='https://e-dialog.activehosted.com/f/embed.php?static=0&id=76&670BF9E83D059&nostyles=0&preview=0' data-rocket-defer defer></script></div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-032924d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="032924d" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-5d193bc" data-id="5d193bc" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c327b12 elementor-widget elementor-widget-text-editor" data-id="c327b12" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3><strong>Das könnte Sie auch interessieren: </strong></h3><p>Unsere Programmatic Experts haben im <a href="https://e-dialog.group/at/whitepaper/programmatic-deal-guidebook/">Deals Guidebook</a> Tipps und Insights zu Programmatic Deals in DV360 zusammengefasst. Diese Ergänzung zum Programmatic Playbook fokussiert den Teilbereich Deal-Management. </p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7c142bb" data-id="7c142bb" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a976d42 elementor-grid-1 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-portfolio" data-id="a976d42" data-element_type="widget" data-settings="{"columns":"1","item_ratio":{"unit":"px","size":0.5,"sizes":[]},"columns_tablet":"2","columns_mobile":"1","item_gap":{"unit":"px","size":"","sizes":[]},"row_gap":{"unit":"px","size":"","sizes":[]}}" data-widget_type="portfolio.default"> <div class="elementor-widget-container"> <div class="elementor-portfolio elementor-grid elementor-posts-container"> <article class="elementor-portfolio-item elementor-post post-49516 whitepaper type-whitepaper status-publish has-post-thumbnail hentry category-online-marketing-know-how-de category-programmatic-display-video-everything-de"> <a class="elementor-post__thumbnail__link" href="https://e-dialog.group/de/whitepaper/programmatic-deal-guidebook/"> <div class="elementor-portfolio-item__img elementor-post__thumbnail"> <img decoding="async" width="1200" height="630" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201200%20630'%3E%3C/svg%3E" class="attachment-full size-full wp-image-49519" alt="e-dialog Programmatic Deals Guidebook" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-programmatic-deals-guidebook.jpg 1200w, https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-programmatic-deals-guidebook-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-programmatic-deals-guidebook-1024x538.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-programmatic-deals-guidebook-768x403.jpg 768w" data-lazy-sizes="(max-width: 1200px) 100vw, 1200px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-programmatic-deals-guidebook.jpg" /><noscript><img decoding="async" width="1200" height="630" src="https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-programmatic-deals-guidebook.jpg" class="attachment-full size-full wp-image-49519" alt="e-dialog Programmatic Deals Guidebook" srcset="https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-programmatic-deals-guidebook.jpg 1200w, https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-programmatic-deals-guidebook-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-programmatic-deals-guidebook-1024x538.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-programmatic-deals-guidebook-768x403.jpg 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></noscript> </div> <div class="elementor-portfolio-item__overlay"> <h3 class="elementor-portfolio-item__title"> Programmatic Deal Guidebook </h3> </div> </a> </article> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-b5c5729 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b5c5729" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ebbccad" data-id="ebbccad" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-477dd03 elementor-widget elementor-widget-text-editor" data-id="477dd03" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Heute ist Data-driven Marketing und Programmatic Advertising ohne die Berücksichtigung von Privacy und Consent nicht mehr denkbar – eine fundierte Einführung in diese Themen teilen wir in unserem <a href="https://e-dialog.group/at/whitepaper/die-post-cookie-ara-faq/">Post Cookie Ära FAQ</a> und <a href="https://e-dialog.group/at/whitepaper/whitepaper-consent-management-plattformen-vergleich/">Whitepaper Consent Management Platforms</a>.</p> </div> </div> <div class="elementor-element elementor-element-78d2593 elementor-widget elementor-widget-text-editor" data-id="78d2593" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Sie wollen mehr über die kanalübergreifende Aktivierung von Marketing-Daten in der Post-Cookie-Ära erfahren? Wie der Einsatz einer Customer Data Platform die wertvollen, gesammelten Kampagnendaten für Kampagnen und Insights nutzbar macht, verrät unser kostenfreies <a href="https://e-dialog.group/at/whitepaper/whitepaper-customer-data-platform/">Whitepaper Customer Data Platforms</a>.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-21d73f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="21d73f5" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-879bbbe" data-id="879bbbe" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5cc7962" data-id="5cc7962" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7f7d55e elementor-grid-1 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-portfolio" data-id="7f7d55e" data-element_type="widget" data-settings="{"columns":"1","item_ratio":{"unit":"px","size":0.5,"sizes":[]},"columns_tablet":"2","columns_mobile":"1","item_gap":{"unit":"px","size":"","sizes":[]},"row_gap":{"unit":"px","size":"","sizes":[]}}" data-widget_type="portfolio.default"> <div class="elementor-widget-container"> <div class="elementor-portfolio elementor-grid elementor-posts-container"> <article class="elementor-portfolio-item elementor-post post-38616 whitepaper type-whitepaper status-publish has-post-thumbnail hentry category-consent-management-de"> <a class="elementor-post__thumbnail__link" href="https://e-dialog.group/de/whitepaper/whitepaper-consent-management-plattformen-vergleich/"> <div class="elementor-portfolio-item__img elementor-post__thumbnail"> <img decoding="async" width="1200" height="630" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201200%20630'%3E%3C/svg%3E" class="attachment-full size-full wp-image-62023" alt="Consent Management Platforms im Vergleich - Whitepaper" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2019/09/whitepaper-cmp-vergleich-free.jpg 1200w, https://e-dialog.group/wp-content/uploads/2019/09/whitepaper-cmp-vergleich-free-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2019/09/whitepaper-cmp-vergleich-free-1024x538.jpg 1024w, https://e-dialog.group/wp-content/uploads/2019/09/whitepaper-cmp-vergleich-free-768x403.jpg 768w, https://e-dialog.group/wp-content/uploads/2019/09/whitepaper-cmp-vergleich-free-1196x628.jpg 1196w" data-lazy-sizes="(max-width: 1200px) 100vw, 1200px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2019/09/whitepaper-cmp-vergleich-free.jpg" /><noscript><img loading="lazy" decoding="async" width="1200" height="630" src="https://e-dialog.group/wp-content/uploads/2019/09/whitepaper-cmp-vergleich-free.jpg" class="attachment-full size-full wp-image-62023" alt="Consent Management Platforms im Vergleich - Whitepaper" srcset="https://e-dialog.group/wp-content/uploads/2019/09/whitepaper-cmp-vergleich-free.jpg 1200w, https://e-dialog.group/wp-content/uploads/2019/09/whitepaper-cmp-vergleich-free-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2019/09/whitepaper-cmp-vergleich-free-1024x538.jpg 1024w, https://e-dialog.group/wp-content/uploads/2019/09/whitepaper-cmp-vergleich-free-768x403.jpg 768w, https://e-dialog.group/wp-content/uploads/2019/09/whitepaper-cmp-vergleich-free-1196x628.jpg 1196w" sizes="(max-width: 1200px) 100vw, 1200px" /></noscript> </div> <div class="elementor-portfolio-item__overlay"> <h3 class="elementor-portfolio-item__title"> Whitepaper – Consent Management Plattformen Vergleich </h3> </div> </a> </article> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c83d769" data-id="c83d769" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4324067 elementor-grid-1 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-portfolio" data-id="4324067" data-element_type="widget" data-settings="{"columns":"1","item_ratio":{"unit":"px","size":0.5,"sizes":[]},"columns_tablet":"2","columns_mobile":"1","item_gap":{"unit":"px","size":"","sizes":[]},"row_gap":{"unit":"px","size":"","sizes":[]}}" data-widget_type="portfolio.default"> <div class="elementor-widget-container"> <div class="elementor-portfolio elementor-grid elementor-posts-container"> <article class="elementor-portfolio-item elementor-post post-38559 whitepaper type-whitepaper status-publish has-post-thumbnail hentry category-datascience-ai-in-marketing-in-retail-de category-holistic-cross-channel-campaigns-de category-online-marketing-know-how-de"> <a class="elementor-post__thumbnail__link" href="https://e-dialog.group/de/whitepaper/whitepaper-customer-data-platform/"> <div class="elementor-portfolio-item__img elementor-post__thumbnail"> <img decoding="async" width="1200" height="630" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201200%20630'%3E%3C/svg%3E" class="attachment-full size-full wp-image-45587" alt="CDP Whitepaper Update" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/01/vorschaubilder-2.png 1200w, https://e-dialog.group/wp-content/uploads/2023/01/vorschaubilder-2-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2023/01/vorschaubilder-2-1024x538.png 1024w, https://e-dialog.group/wp-content/uploads/2023/01/vorschaubilder-2-768x403.png 768w" data-lazy-sizes="(max-width: 1200px) 100vw, 1200px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/01/vorschaubilder-2.png" /><noscript><img loading="lazy" decoding="async" width="1200" height="630" src="https://e-dialog.group/wp-content/uploads/2023/01/vorschaubilder-2.png" class="attachment-full size-full wp-image-45587" alt="CDP Whitepaper Update" srcset="https://e-dialog.group/wp-content/uploads/2023/01/vorschaubilder-2.png 1200w, https://e-dialog.group/wp-content/uploads/2023/01/vorschaubilder-2-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2023/01/vorschaubilder-2-1024x538.png 1024w, https://e-dialog.group/wp-content/uploads/2023/01/vorschaubilder-2-768x403.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></noscript> </div> <div class="elementor-portfolio-item__overlay"> <h3 class="elementor-portfolio-item__title"> Whitepaper – Customer Data Platform </h3> </div> </a> </article> </div> </div> </div> </div> </div> </div> </section> </div> </div></div> <div 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https://e-dialog.group/wp-content/uploads/2023/01/vorschaubilder-2-1024x538.png 1024w, https://e-dialog.group/wp-content/uploads/2023/01/vorschaubilder-2.png 1200w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/01/vorschaubilder-2-768x403.png" /><noscript><img width="768" height="403" src="https://e-dialog.group/wp-content/uploads/2023/01/vorschaubilder-2-768x403.png" class="attachment-medium_large size-medium_large wp-post-image" alt="CDP Whitepaper Update" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/01/vorschaubilder-2-768x403.png 768w, https://e-dialog.group/wp-content/uploads/2023/01/vorschaubilder-2-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2023/01/vorschaubilder-2-1024x538.png 1024w, https://e-dialog.group/wp-content/uploads/2023/01/vorschaubilder-2.png 1200w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge 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class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-80d75de elementor-widget elementor-widget-heading" data-id="80d75de" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">TRUTH IN NUMBERS</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-7e5650a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7e5650a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-b9ed94d" data-id="b9ed94d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5258832 elementor-widget elementor-widget-heading" data-id="5258832" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Berlin</p> </div> </div> <div class="elementor-element elementor-element-5e72bf6 elementor-widget elementor-widget-heading" data-id="5e72bf6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Jägerstraße 27 <br> 10117 Berlin</p> </div> </div> <div class="elementor-element elementor-element-7ffc04e elementor-widget elementor-widget-heading" data-id="7ffc04e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-ae27dd1 elementor-widget 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data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Fürstenwall 172 <br> 40217 Düsseldorf</p> </div> </div> <div class="elementor-element elementor-element-8c99016 elementor-widget elementor-widget-heading" data-id="8c99016" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-629fbb7 elementor-widget elementor-widget-heading" data-id="629fbb7" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-d761c03" data-id="d761c03" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f31bd2f elementor-widget elementor-widget-heading" data-id="f31bd2f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Hamburg</p> </div> </div> <div class="elementor-element elementor-element-0f3486a elementor-widget elementor-widget-heading" data-id="0f3486a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Hohe Bleichen 8 <br> 20354 Hamburg</p> </div> </div> <div class="elementor-element elementor-element-d435ae5 elementor-widget elementor-widget-heading" data-id="d435ae5" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-1f508f8 elementor-widget elementor-widget-heading" data-id="1f508f8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-c15a520" data-id="c15a520" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-eb37fd2 elementor-widget elementor-widget-heading" data-id="eb37fd2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">WIEN</p> </div> </div> <div class="elementor-element elementor-element-1c07966 elementor-widget elementor-widget-heading" data-id="1c07966" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Opernring 1 <br> 1010 Wien</p> </div> </div> <div class="elementor-element elementor-element-526bcb4 elementor-widget elementor-widget-heading" data-id="526bcb4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4313090909">+43 1 309 09 09</a></p> </div> </div> <div class="elementor-element elementor-element-8918758 elementor-widget elementor-widget-heading" data-id="8918758" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.at">kontakt@e-dialog.at</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-3dd98dd" data-id="3dd98dd" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-66ddefe elementor-widget elementor-widget-heading" data-id="66ddefe" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Zürich</p> </div> </div> <div class="elementor-element elementor-element-56ced21 elementor-widget elementor-widget-heading" data-id="56ced21" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Ernst-Nobs-Platz 1 <br> 8004 Zürich </p> </div> </div> <div class="elementor-element 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elementor-element-92b1935" data-id="92b1935" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a706b13 elementor-widget elementor-widget-button" data-id="a706b13" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="https://e-dialog.group/de/newsletter-anmeldung/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Jetzt anmelden</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-71b6e2d elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="71b6e2d" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d85d165" data-id="d85d165" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-296e467 elementor-widget elementor-widget-heading" data-id="296e467" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">© e-dialog 2022</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0dbce87" data-id="0dbce87" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1f6dd54 elementor-nav-menu__text-align-center elementor-nav-menu--dropdown-tablet elementor-widget elementor-widget-nav-menu" data-id="1f6dd54" data-element_type="widget" data-settings="{"layout":"horizontal","submenu_icon":{"value":"<i class=\"fas fa-caret-down\"><\/i>","library":"fa-solid"}}" data-widget_type="nav-menu.default"> <div class="elementor-widget-container"> <nav aria-label="Menu" class="elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-none"> <ul id="menu-1-1f6dd54" class="elementor-nav-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37053"><a href="https://e-dialog.group/de/impressum/" class="elementor-item">Impressum</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37052"><a href="https://e-dialog.group/de/datenschutz/" class="elementor-item">Datenschutzerklärung</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-54493"><a href="https://e-dialog.group/de/hinweisgeberschutz/" class="elementor-item">Hinweisgeberschutz</a></li> </ul> </nav> <nav class="elementor-nav-menu--dropdown elementor-nav-menu__container" aria-hidden="true"> <ul id="menu-2-1f6dd54" class="elementor-nav-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37053"><a href="https://e-dialog.group/de/impressum/" class="elementor-item" tabindex="-1">Impressum</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37052"><a href="https://e-dialog.group/de/datenschutz/" class="elementor-item" tabindex="-1">Datenschutzerklärung</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-54493"><a href="https://e-dialog.group/de/hinweisgeberschutz/" class="elementor-item" tabindex="-1">Hinweisgeberschutz</a></li> </ul> </nav> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8fdeee2" data-id="8fdeee2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e9a5ace elementor-shape-circle e-grid-align-right e-grid-align-tablet-center e-grid-align-mobile-center elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="e9a5ace" data-element_type="widget" data-widget_type="social-icons.default"> <div class="elementor-widget-container"> <div class="elementor-social-icons-wrapper elementor-grid"> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-1f3f5b4" href="https://www.linkedin.com/company/e-dialog-gmbh/" target="_blank"> <span class="elementor-screen-only"></span> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none"><path d="M3.66304 15.176V4.93645H0.258485V15.176H3.66304ZM1.9612 3.53757C3.14843 3.53757 3.88743 2.75129 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