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data-dropdown-indicator-class="<i aria-hidden="true" class="fas fa-angle-down"></i>" class="eael-advanced-menu-container eael-advanced-menu-align-right eael-advanced-menu-dropdown-align-left" data-hamburger-breakpoints="{"mobile":"Mobile Portrait (> 767px)","tablet":"Tablet Portrait (> 1024px)","tablet_extra":"Tablet Landscape (> 1200px)","desktop":"Desktop (> 2400px)","none":"None"}" data-hamburger-device="tablet"> <ul id="menu-hauptmenu-schweiz" class="eael-advanced-menu eael-advanced-menu-dropdown-animate-to-top eael-advanced-menu-indicator eael-advanced-menu-horizontal"><li id="menu-item-36996" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-36996"><a href="#">Leistungen</a> <ul class="sub-menu"> <li id="menu-item-36997" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36997"><a href="https://e-dialog.group/ch/bessere-kampagnen/">Digitale Werbung <br> & Kreation</a> <ul class="sub-menu"> 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url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/ch/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Digital Analytics</span> <span class="arrow">></span> <span class="child">Google Analytics 4 mit Datastudio nutzen</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogbeitrag-Analytics-DataStudio.jpg" data-rocket-location-hash="7d0e00e42b0362dc767d9a9289f08afc" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>Google Analytics 4 mit Datastudio nutzen</h1><p class="author">von Martin Frotzler</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">02. November 2020</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 4</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Mit Google Analytics 4 (kurz: GA4) hat Google kürzlich die nächste Generation von Google Analytics aus der Taufe gehoben. Bis alle Features von GA4 verfügbar sind, wird es noch eine Weile dauern - Datastudio lässt sich aber bereits nutzen. Wie das geht zeigen wir hier.</p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Digital Analytics</div><p><p>Webanalyse steht für Messbarkeit und ist die Grundlage für langfristige Erfolgskontrolle und Effizienzsteigerung Ihrer (Online) Marketing Aktivitäten.</p> </p><a href="/ch/daten-nutzen/#digital-analytics" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="17095e40dc27e8ee11b0081f92898d30" data-elementor-type="wp-post" data-elementor-id="40767" class="elementor elementor-40767 elementor-27797" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-54049d42 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="54049d42" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b2b0eea" data-id="7b2b0eea" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1aa184c8 elementor-widget elementor-widget-heading" data-id="1aa184c8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Voraussetzung: Google Analytics 4 Property</h2> </div> </div> <div class="elementor-element elementor-element-6a897d77 elementor-widget elementor-widget-text-editor" data-id="6a897d77" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Um GA4 mit Datastudio nutzen zu können, benötigen wir vorher eine entsprechende Property. Diese kann in einem bereits bestehenden oder neuen Google Analytics Konto erstellt werden – der neue Setup Assistant von GA4 hilft bei der Einrichtung und erleichtert den Einstieg – die Setup Schritte finden sich im Detail <a href="https://support.google.com/analytics/answer/10089681?hl=de" target="_blank" rel="noopener noreferrer">hier</a>.</span></p> </div> </div> <div class="elementor-element elementor-element-c226901 elementor-widget elementor-widget-image" data-id="c226901" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img fetchpriority="high" decoding="async" width="800" height="448" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20448'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24210" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-GA4-Setup_Assistent-1024x573.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-GA4-Setup_Assistent-300x168.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-GA4-Setup_Assistent-768x430.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-GA4-Setup_Assistent.png 1159w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-GA4-Setup_Assistent-1024x573.png" /><noscript><img fetchpriority="high" decoding="async" width="800" height="448" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-GA4-Setup_Assistent-1024x573.png" class="attachment-large size-large wp-image-24210" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-GA4-Setup_Assistent-1024x573.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-GA4-Setup_Assistent-300x168.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-GA4-Setup_Assistent-768x430.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-GA4-Setup_Assistent.png 1159w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Der neue Setup Assistant hilft bei der Einrichtung von Google Analytics 4</figcaption> </figure> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-22b1532 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="22b1532" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64485bb" data-id="64485bb" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-eb48795 elementor-widget elementor-widget-heading" data-id="eb48795" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">GA4 mit Datastudio verknüpfen </h2> </div> </div> <div class="elementor-element elementor-element-0c8a6f0 elementor-widget elementor-widget-text-editor" data-id="0c8a6f0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wurde die GA4 Property erfolgreich eingerichtet und laufen in diese Daten ein, kann Datastudio verknüpft werden. Was man dazu wissen muss: Die Verbindung erfolgt nicht mittels eines eigenen GA4-Konnektors sondern fungiert innerhalb des bestehenden Google Analytics Konnektors.</p> </div> </div> <div class="elementor-element elementor-element-e0ac3af elementor-widget elementor-widget-image" data-id="e0ac3af" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img decoding="async" width="800" height="374" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20374'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24211" alt="GA Connectors" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-GA-Connectors-1024x479.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-GA-Connectors-300x140.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-GA-Connectors-768x359.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-GA-Connectors.png 1421w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-GA-Connectors-1024x479.png" /><noscript><img decoding="async" width="800" height="374" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-GA-Connectors-1024x479.png" class="attachment-large size-large wp-image-24211" alt="GA Connectors" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-GA-Connectors-1024x479.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-GA-Connectors-300x140.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-GA-Connectors-768x359.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-GA-Connectors.png 1421w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Für die Verknüpfung mit GA4 wird der bisherige Google Analytics Konnektor genutzt</figcaption> </figure> </div> </div> <div class="elementor-element elementor-element-73ebc13 elementor-widget elementor-widget-text-editor" data-id="73ebc13" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wer also bereits bisher Datastudio mit Google Analytics genutzt hat, findet sich schnell zurecht – einen neuen Report erstellen und Google Analytics als Datenquelle auswählen. Bei der Auswahl der zu verbindenden Property können nun auch die neuen GA4 Properties ausgewählt werden – diese beginnen immer mit der Bezeichnung “GA4” gefolgt von Property-ID.</p> </div> </div> <div class="elementor-element elementor-element-927cf78 elementor-widget elementor-widget-image" data-id="927cf78" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="577" height="371" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20577%20371'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24212" alt="Add Data to Report" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Add-Data-to-Report.png 577w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Add-Data-to-Report-300x193.png 300w" data-lazy-sizes="(max-width: 577px) 100vw, 577px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Add-Data-to-Report.png" /><noscript><img loading="lazy" decoding="async" width="577" height="371" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Add-Data-to-Report.png" class="attachment-large size-large wp-image-24212" alt="Add Data to Report" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Add-Data-to-Report.png 577w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Add-Data-to-Report-300x193.png 300w" sizes="(max-width: 577px) 100vw, 577px" /></noscript> </div> </div> <div class="elementor-element elementor-element-77a25fb elementor-widget elementor-widget-text-editor" data-id="77a25fb" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Sobald die GA4 Property verbunden ist, kann auch schon losgelegt werden. Schnell fällt auf: Viele Dimensionen und Metriken in GA4 gestalten sich anders als von Google Analytics bisher gewohnt. Das neue Datenmodell bietet eine vereinheitlichte Sicht auf App und Web Daten und basiert auf Events. Wer also auf Entdeckungsreise mit GA4 in Datastudio geht, wird sowohl vertraute Werte als auch sehr viel neues vorfinden. Datastudio bietet hier eine gute Möglichkeit, sich mit der nächsten Generation von Google Analytics vertraut zu machen.</p> </div> </div> <div class="elementor-element elementor-element-c2691c4 elementor-widget elementor-widget-image" data-id="c2691c4" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img decoding="async" width="800" height="613" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20613'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24213" alt="GA4 DataStudio" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-GA4-DataStudio-1024x784.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-GA4-DataStudio-300x230.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-GA4-DataStudio-768x588.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-GA4-DataStudio.png 1054w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-GA4-DataStudio-1024x784.png" /><noscript><img loading="lazy" decoding="async" width="800" height="613" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-GA4-DataStudio-1024x784.png" class="attachment-large size-large wp-image-24213" alt="GA4 DataStudio" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-GA4-DataStudio-1024x784.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-GA4-DataStudio-300x230.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-GA4-DataStudio-768x588.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-GA4-DataStudio.png 1054w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Manches wirkt vertraut – vieles neu</figcaption> </figure> </div> </div> <div class="elementor-element elementor-element-1908ea1 elementor-widget elementor-widget-text-editor" data-id="1908ea1" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Hinweis: Sowohl GA4 als auch die Verknüpfung zu Datastudio befinden sich noch in einem laufenden Entwicklungsprozess. Es werden daher in Zukunft noch weitere Dimensionen und Metriken hinzukommen – man darf gespannt sein.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-59b8e97 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="59b8e97" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a23237a" data-id="a23237a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-706a571 elementor-widget elementor-widget-heading" data-id="706a571" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Next Level: Reporting via Datastudio und BigQuery </h2> </div> </div> <div class="elementor-element elementor-element-33fdd5c elementor-widget elementor-widget-text-editor" data-id="33fdd5c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Eine der spannendsten Neuerungen in GA4 ist der Verfügbarkeit des Rohdatenexports nach BigQuery für alle Nutzer – ein Feature das bisher den Enterprise Nutzern von Google Analytics 360 vorbehalten war. </span></p> </div> </div> <div class="elementor-element elementor-element-7762773 elementor-widget elementor-widget-text-editor" data-id="7762773" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Die Nutzung der GA4 Rohdaten in BigQuery bringt unter anderem folgende Vorteile mit sich:</span></p><ul><li style="font-weight: 400;"><span style="font-weight: 400;">Kein Sampling – Auswertungen basieren immer auf den vollständigen Daten</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Erweiterte Analysemöglichkeiten </span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Langfristige Datenspeicherung (mit Standort der Daten innerhalb der EU)</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Verknüpfung von Daten (z.B. aus dem CRM) innerhalb der eigenen Infrastruktur direkt in BigQuery</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Schneller Zugriff auf große Datenmengen</span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Sehr schnelle Dashboards in Datastudio, welche durch <a href="https://cloud.google.com/bi-engine/docs/introduction" target="_blank" rel="noopener noreferrer">Googles BI Engine</a> zusätzlich beschleunigt werden</span></li></ul> </div> </div> <div class="elementor-element elementor-element-425e26b elementor-widget elementor-widget-text-editor" data-id="425e26b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Hinweis: Die Verknüpfung zwischen GA4 und BigQuery wird derzeit ausgerollt und steht für Ihre GA4 Property ggf. erst zu einem späteren Zeitpunkt zur Verfügung.</span></p> </div> </div> <div class="elementor-element elementor-element-006f7f5 elementor-widget elementor-widget-text-editor" data-id="006f7f5" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Datastudio verfügt über einen eigenen BigQuery Konnektor und somit können die Rohdaten aus GA4 direkt in Datastudio genutzt werden!</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-cd234e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="cd234e1" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-952193d" data-id="952193d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b4eef9d elementor-widget elementor-widget-heading" data-id="b4eef9d" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Google Analytics 4 mit BigQuery verknüpfen </h2> </div> </div> <div class="elementor-element elementor-element-742ffa4 elementor-widget elementor-widget-image" data-id="742ffa4" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="395" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20395'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24214" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-big-query-linking-property.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-big-query-linking-property-300x148.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-big-query-linking-property-768x379.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-big-query-linking-property.jpg" /><noscript><img loading="lazy" decoding="async" width="800" height="395" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-big-query-linking-property.jpg" class="attachment-large size-large wp-image-24214" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-big-query-linking-property.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-big-query-linking-property-300x148.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-big-query-linking-property-768x379.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-cd1103d elementor-widget elementor-widget-text-editor" data-id="cd1103d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">In den Einstellungen der GA4 Property findet sich unter “Produktverknüpfungen” die Möglichkeit, BigQuery zu verknüpfen. Voraussetzung ist ein vorhandenes Projekt in der Google Cloud Platform – detaillierte Informationen zur Verknüpfung gibt es <a href="https://support.google.com/analytics/answer/9823238" target="_blank" rel="noopener noreferrer">hier</a>.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-0f2b803 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0f2b803" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f368ef" data-id="7f368ef" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a932ffb elementor-widget elementor-widget-heading" data-id="a932ffb" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">BigQuery mit Datastudio verknüpfen </h2> </div> </div> <div class="elementor-element elementor-element-3aa2534 elementor-widget elementor-widget-image" data-id="3aa2534" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="384" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20384'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24215" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-google-connectors18-1024x491.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-google-connectors18-300x144.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-google-connectors18-768x368.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-google-connectors18.png 1419w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-google-connectors18-1024x491.png" /><noscript><img loading="lazy" decoding="async" width="800" height="384" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-google-connectors18-1024x491.png" class="attachment-large size-large wp-image-24215" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-google-connectors18-1024x491.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-google-connectors18-300x144.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-google-connectors18-768x368.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-google-connectors18.png 1419w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-5f20889 elementor-widget elementor-widget-image" data-id="5f20889" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="395" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20395'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24216" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Add-data-to-report-2.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Add-data-to-report-2-300x148.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Add-data-to-report-2-768x379.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Add-data-to-report-2.jpg" /><noscript><img loading="lazy" decoding="async" width="800" height="395" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Add-data-to-report-2.jpg" class="attachment-large size-large wp-image-24216" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Add-data-to-report-2.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Add-data-to-report-2-300x148.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Add-data-to-report-2-768x379.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-71fa7d4 elementor-widget elementor-widget-text-editor" data-id="71fa7d4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Um die Rohdaten aus GA4 nun in Datastudio nutzen zu können, wählt man als Datenquelle BigQuery aus und verknüpft das entsprechende Dataset. Das Dataset wird immer mit “analytics_” gefolgt von der Property-ID benannt.</p> </div> </div> <div class="elementor-element elementor-element-da115d9 elementor-widget elementor-widget-text-editor" data-id="da115d9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Sobald eine Google Analytics 4 Property mit BigQuery verknüpft ist, werden innerhalb von 24 Stunden die Rohdaten in BigQuery sichtbar. Auf Wunsch können die Daten sogar im Sekundentakt übertragen werden!</p> </div> </div> <div class="elementor-element elementor-element-f6d7e78 elementor-widget elementor-widget-text-editor" data-id="f6d7e78" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Mit diesen einfachen Schritten hat man auch bereits Zugriff auf die App und Web – Rohdaten und kann in Datastudio loslegen. Hier stehen die Daten aus GA4 nun in etwas anderer Form zur Verfügung als über die direkte Verbindung über den Google Analytics – Konnektor. Es empfiehlt sich, sich mit dem <a href="https://support.google.com/analytics/answer/7029846?hl=de&ref_topic=9359001" target="_blank" rel="noopener">Schema der Daten</a> vertraut zu machen.</p> </div> </div> <div class="elementor-element elementor-element-c60999f elementor-widget elementor-widget-image" data-id="c60999f" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img decoding="async" width="800" height="298" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20298'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24217" alt="Ereignisse in Rohdaten nachvollziehen" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Ereignisse-in-Rohdaten-nachvollziehen.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Ereignisse-in-Rohdaten-nachvollziehen-300x112.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Ereignisse-in-Rohdaten-nachvollziehen-768x287.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Ereignisse-in-Rohdaten-nachvollziehen.png" /><noscript><img loading="lazy" decoding="async" width="800" height="298" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Ereignisse-in-Rohdaten-nachvollziehen.png" class="attachment-large size-large wp-image-24217" alt="Ereignisse in Rohdaten nachvollziehen" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Ereignisse-in-Rohdaten-nachvollziehen.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Ereignisse-in-Rohdaten-nachvollziehen-300x112.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Ereignisse-in-Rohdaten-nachvollziehen-768x287.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Ereignisse können in den Rohdaten sekundengenau nachvollzogen werden</figcaption> </figure> </div> </div> <div class="elementor-element elementor-element-8d60c8b elementor-widget elementor-widget-text-editor" data-id="8d60c8b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Neben dem direkten Zugriff auf die einzelnen Datenfelder von GA4 aus BigQuery können für spezifischen Analysen auch SQL Befehle direkt aus Datastudio abgefragt werden um Datentransformationen- und Berechnungen durchzuführen – und diese in Datastudio zu visualisieren. </p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1a877699 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1a877699" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45bd9c8a" data-id="45bd9c8a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-117e78e9 elementor-widget elementor-widget-heading" data-id="117e78e9" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Fazit:</h3> </div> </div> <div class="elementor-element elementor-element-41532c02 elementor-widget elementor-widget-text-editor" data-id="41532c02" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Zukunft von Google Analytics hat bereits begonnen – sie heißt Google Analytics 4. Wer sich bereits frühzeitig mit den neuen Möglichkeiten vertraut machen möchte und neben dem etablierten Google Analytics mit GA4 startet, sollte unbedingt auch die ersten Schritte in Datastudio gehen. Hier wird sich in Zukunft noch viel tun und laufend ist mit neuen Features und Reports zu rechnen, die auch in Datastudio verfügbar sein werden. Der Rohdatenexport für alle in GA4 wertet zudem das Reporting der Webanalyse – Daten in Datastudio nochmals deutlich auf und erweitert den Möglichkeitsspielraum nachhaltig.</p> </div> </div> <div class="elementor-element elementor-element-d3fdcae elementor-widget elementor-widget-heading" data-id="d3fdcae" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Fragen? Unsere Analyse Experten helfen Ihnen gerne: <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a> </h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/ch/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div data-rocket-location-hash="03910ff8661ec99940484bdcacc47ffb" id="wobbleCTA"></div></div> <div data-rocket-location-hash="432af2bac3067702fc14620b17bfd000" class="mwd-blogPost flex more-topics space-top space-bottom"> <div data-rocket-location-hash="e02d4abb341ba01ddcf628736c86d19a" class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div data-rocket-location-hash="42cd2c730aabf27b255fca5895c1d6b0" class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-61556 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" 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elementor-size-default"><a href="tel:+41763363888">+41 76 3363 888</a></p> </div> </div> <div class="elementor-element elementor-element-b978e36 elementor-widget elementor-widget-heading" data-id="b978e36" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.ch">kontakt@e-dialog.ch</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-b9ed94d" data-id="b9ed94d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5258832 elementor-widget elementor-widget-heading" data-id="5258832" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Berlin</p> </div> </div> <div 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