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menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-60707"><a href="#">REFERENZEN<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37013"><a href="https://e-dialog.group/ch/success-stories/">Success Stories</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-60708"><a href="https://e-dialog.group/ch/branchen/">Branchen</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37015"><a href="#">KNOW-HOW<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37012"><a href="https://e-dialog.group/ch/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55094"><a 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url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <style>.bg-color-post {background-color: #0d5699;}.bg-color-success-story {background-color: #081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/ch/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Digital Analytics</span> <span class="arrow">></span> <span class="child">Video: R & Google Analytics</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/R-Google-Analytics.jpg" class="mwd-blogPost flex header rocket-lazyload" style=""><div class="container"><h1>Video: R & Google Analytics</h1><p class="author">von Sophie Kubec</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">26. März 2015</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> < 1</span> <span class="rt-label rt-postfix">Minute</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>R ist eine freie Programmiersprache für statistisches Rechnen. In Kombination mit Google Analytics ist R ein powervolles Tool zur Datenverarbeitung und Prediction. Wie das alles funktioniert? Das erfahren Sie in diesem Webcast von Tatvic mit e-dialog.</p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Digital Analytics</div><p><p>Webanalyse steht für Messbarkeit und ist die Grundlage für langfristige Erfolgskontrolle und Effizienzsteigerung Ihrer (Online) Marketing Aktivitäten.</p> </p><a href="/ch/daten-nutzen/#digital-analytics" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="41305" class="elementor elementor-41305 elementor-25551" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-309c8d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="309c8d6" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65594ca1" data-id="65594ca1" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0ab5e85 elementor-widget elementor-widget-video" data-id="0ab5e85" data-element_type="widget" data-settings="{"youtube_url":"https:\/\/www.youtube.com\/watch?v=zbYZ-_Xn0jI","video_type":"youtube","controls":"yes"}" data-widget_type="video.default"> <div class="elementor-widget-container"> <div class="elementor-wrapper elementor-open-inline"> <div class="elementor-video"></div> </div> </div> </div> <div class="elementor-element elementor-element-442d74c elementor-widget elementor-widget-text-editor" data-id="442d74c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Den Code im Video gibt’s <a href="https://e-dialog.group/at/blog/digital-analytics/video-r-google-analytics/#Code">hier</a>.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-11f4b0e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="11f4b0e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9fc3ee5" data-id="9fc3ee5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-89642e0 elementor-widget elementor-widget-heading" data-id="89642e0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Von reinen Daten zu Insights </h2> </div> </div> <div class="elementor-element elementor-element-d551338 elementor-widget elementor-widget-text-editor" data-id="d551338" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>R ist eine statistische Programmiersprache, die Ihnen dabei hilft wertvolle Insights aus Ihren Daten zu generieren. Durch den Einsatz von R in Google Analytics können statistische Analysen durchgeführt und Google Analytics Daten visualisiert werden. Mit R werden Sie Ihre Daten besser verstehen – aber das ist nicht alles. R ist auch ein wertvolles Tool für Prediction in Google Analytics: erstellen Sie Prognosen, die Ihr Business nachhaltig verbessern!</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-7814fef elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7814fef" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-82fd858" data-id="82fd858" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5fdb414 elementor-widget elementor-widget-heading" data-id="5fdb414" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Warum Google Analytics Daten mit R analysieren? </h2> </div> </div> <div class="elementor-element elementor-element-c58bec3 elementor-widget elementor-widget-text-editor" data-id="c58bec3" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><em>Das kann Google Analytics:</em><br />Von einfachen Page Views bis hin zu komplexen Customer Journey-Analysen – mit Google Analytics ist das perfekte Tool um Ihre Website-Nutzung zu messen.</p><p><em>Das kann R:</em><br />Die Programmiersprache R ist spezifisch für Datenvisualisierung und grafische Analysen entwickelt worden. Dort wo Google Analytics seine Schwächen hat, ist R die ideale Ergänzung, um Daten besser aufzubereiten und so besser zu verstehen.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-68cb962 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="68cb962" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b68f6b" data-id="9b68f6b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-cce3173 elementor-widget elementor-widget-heading" data-id="cce3173" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Die Kombination: Prediction in Google Analytics </h2> </div> </div> <div class="elementor-element elementor-element-ec96629 elementor-widget elementor-widget-text-editor" data-id="ec96629" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Von der Bewertung des nachhaltigen Werts Ihrer Marketingkampagnen bis hin zur Prognose der Umsatzerlöse für einen eCommerce Store: In Kombination mit Google Analytics ist R ein powervolles Tool zur Datenverarbeitung und Prediction.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-cba330f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="cba330f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca9d0f7" data-id="ca9d0f7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0473520 elementor-widget elementor-widget-heading" data-id="0473520" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Webcast: „R & Google Analytics – Nerdy Deep Dive“: </h2> </div> </div> <div class="elementor-element elementor-element-d7f0d83 elementor-widget elementor-widget-text-editor" data-id="d7f0d83" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Im Webcast unseres Partners <a href="http://www.tatvic.com/" target="_blank" rel="noopener">Tatvic</a> erwarten Sie eine Einführung in R, Infos zur Komptabilität mit der Google Analytics API sowie Use Cases aus der Praxis. Folgende Punkte stehen auf der Agenda:</p><ul><li>An Introduction to R</li><li>Why analyze Google Analytics data with R</li><li>Getting started with R & Google Analytics</li><li>3 Real Life Applications & Use Cases</li></ul> </div> </div> </div> </div> </div> </section> </div> </div></div><div class="mwd-blogPost flex call-to-action space-top space-bottom"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/ch/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div id="wobbleCTA"></div></div> <div class="mwd-blogPost flex more-topics space-top space-bottom"> <div class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-59183 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/digital-analytics-ch/key-events-neue-nomenklatur-in-google-analytics-4/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" 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