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<span class="parent"> <a href="https://e-dialog.group/de/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Digital Analytics</span> <span class="arrow">></span> <span class="child">Bot Traffic in GA4</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-1024x549.jpg" class="mwd-blogPost flex header rocket-lazyload" style=""><div class="container"><h1>Bot Traffic in GA4</h1><p class="author">von Dominic Ginda</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">16. April 2024</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 4</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Bot-Traffic ist ein weit verbreitetes Phänomen im digitalen Zeitalter und kann für Website-Betreiber und digitale Analysten sowohl mit Herausforderungen als auch Unannehmlichkeiten verbunden sein. Vor allem für Berichte in den Analyse-Tools ist es ärgerlich, wenn Berichte verfälscht werden und die Datenqualität abnimmt. In Google Analytics 4 (GA4) Berichten können Sie anhand verschiedener Indizien Bot Traffic erkennen und von Analysen ausnehmen. Das erhöht die Qualität und Aussagekraft Ihrer Daten. </p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Digital Analytics</div><p><p>Webanalyse steht für Messbarkeit und ist die Grundlage für langfristige Erfolgskontrolle und Effizienzsteigerung Ihrer (Online) Marketing Aktivitäten.</p> </p><a href="/de/daten-nutzen/#digital-analytics" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="58231" class="elementor elementor-58231 elementor-58204" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-5bfb8cb3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5bfb8cb3" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7897870b" data-id="7897870b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4799e72b elementor-widget elementor-widget-text-editor" data-id="4799e72b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.23.0 - 05-08-2024 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}</style> <p>Im folgenden Artikel wird erläutert, was Bot-Traffic ist und wie er identifiziert werden kann. </p> </div> </div> <div class="elementor-element elementor-element-1fe2f7cc elementor-widget elementor-widget-heading" data-id="1fe2f7cc" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.23.0 - 05-08-2024 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style><h2 class="elementor-heading-title elementor-size-default">Was ist Bot Traffic?</h2> </div> </div> <div class="elementor-element elementor-element-0f4cfa7 elementor-widget elementor-widget-text-editor" data-id="0f4cfa7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Bot-Traffic ist der Datenverkehr im Internet, der durch automatisierte Softwareprogramme oder “Bots” erzeugt wird anstatt durch menschliche Benutzer. Bots sind Skripte oder Algorithmen, die entworfen wurden, um bestimmte Aufgaben auszuführen, wie beispielsweise das Indizieren von Websites für Suchmaschinen, das Sammeln von Informationen, das Automatisieren von Interaktionen auf Websites oder das Ausführen von Spam-Aktionen.</p><ul><li><strong>Suchmaschinen-Crawler</strong>: Suchmaschinen wie Google, Bing und Yahoo verwenden Bots, um das Internet nach neuen Inhalten zu durchsuchen und Websites zu indexieren.</li><li><strong>Social Media Bots</strong>: Plattformen wie Facebook, Twitter und Instagram verwenden Bots, um Spam und unerwünschte Inhalte zu erkennen und zu entfernen. Diese Bots können auch verwendet werden, um Benutzeraktivitäten zu überwachen und Trends zu identifizieren.</li><li><strong>Content-Scraping-Bots</strong>: Einige Bots werden verwendet, um Inhalte von Websites zu kopieren, um sie an anderer Stelle wiederzuverwenden. Dies kann zu Urheberrechtsverletzungen führen.</li><li><strong>Schädliche Bots</strong>: Es gibt auch schädliche Bots, die für bösartige Aktivitäten verwendet werden. Beispiele hierfür sind Bots, die DDoS-Angriffe (Distributed Denial-of-Service) durchführen, Spam-Kommentare auf Blogs hinterlassen, persönliche Informationen stehlen oder automatisierte Angriffe auf Websites ausführen.</li><li><strong>Datenanalyse-Bots</strong>: Unternehmen nutzen Bots, um Daten aus dem Web zu sammeln und zu analysieren. Dies kann verwendet werden, um Wettbewerbsinformationen zu sammeln, Preise zu vergleichen oder Marktforschung durchzuführen.</li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-96b479e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="96b479e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-93f72f2" data-id="93f72f2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a97b6cc elementor-widget elementor-widget-heading" data-id="a97b6cc" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Welche Probleme kann Bot-Traffic verursachen?</h2> </div> </div> <div class="elementor-element elementor-element-11a6485 elementor-widget elementor-widget-text-editor" data-id="11a6485" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wie oben schon erwähnt, kann Bot-Traffic positive, aber auch sehr oft negative Auswirkungen haben und große Probleme verursachen:</p><ul><li><strong>Verzerrte Analysen</strong>: Wenn Bots auf Websites zugreifen, können sie den Webanalysen falsche Daten liefern und die Berichte verfälschen.</li><li><strong>Verfälschte Klicks und Werbeeinnahmen</strong>: Bots können auf Werbeanzeigen klicken und so tun, als wären sie echte Benutzer, was zu verfälschten Klickraten und geringeren Werbeeinnahmen führen kann.</li><li><strong>Überlastung des Servers</strong>: Wenn Bots in großer Anzahl auf eine Website zugreifen, kann dies zu einer Überlastung des Servers führen.</li><li><strong>Sicherheitsrisiken</strong>: Schädliche Bots können dazu verwendet werden, Sicherheitslücken auf Websites auszunutzen, um Daten zu stehlen, Viren zu verbreiten oder andere bösartige Aktivitäten auszuführen.</li><li><strong>Erhöhte Kosten</strong> aufgrund höherer Bandbreite und Serverressourcen.</li><li><strong>Spam und unerwünschte Inhalte</strong>: Einige Bots werden verwendet, um Spam-Nachrichten, Kommentare oder Links auf Websites zu hinterlassen.</li><li><strong>Datenverlust und -verfälschung</strong>: Bots können automatisiert Daten von Websites sammeln, kopieren und verfälschen. Dies kann zu einem Verlust von wertvollen Informationen führen und die Integrität der Daten gefährden.</li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-6bfd7f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6bfd7f5" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79c323c" data-id="79c323c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-9a38511 elementor-widget elementor-widget-heading" data-id="9a38511" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Erkennt und blockiert GA4 Bot-Traffic?</h2> </div> </div> <div class="elementor-element elementor-element-7cd4893 elementor-widget elementor-widget-text-editor" data-id="7cd4893" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Ja und Nein!</strong><br />GA4 blockiert bekannten Bot-Traffic mithilfe von zwei verschiedenen Quellen. Zum einen durch Forschungsdaten von Google und zum anderen durch die „International Spiders and Bots List“, welche durch das Interactive Advertising Bureau (IAB) ermittelt wird.</p><p>Allerdings gibt es noch Bots, die von Google nicht erkannt bzw. gefiltert werden. Hauptsächlich sind das Bots von SEO-Tools oder Consent Management Plattformen (CMP). Aber auch neue und unbekannte bzw. gut getarnte Bots, welche sehr gut ein menschliches Verhalten simulieren, werden nicht erkannt. Außerdem gibt es Bots, die ihre IP-Adressen ändern und damit die Identifizierung für GA4 deutlich erschweren.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-2e655f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2e655f8" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3fb7c9e" data-id="3fb7c9e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-720ac0c elementor-widget elementor-widget-heading" data-id="720ac0c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Wie identifiziere ich Bot-Traffic in Google Analytics?</h2> </div> </div> <div class="elementor-element elementor-element-b91405e elementor-widget elementor-widget-text-editor" data-id="b91405e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Da wir in unseren GA4-Analysen keinen Bot- bzw. Spam-Traffic haben wollen, müssen wir versuchen, den falschen Traffic zu identifizieren und diesen danach im besten Fall zu filtern oder schon vorher auszuschließen.</p><p>Für das Erkennen eines solchen Traffics gibt es mehrere Herangehensweisen und Methoden, wobei alle Methoden eines gemeinsam haben -> Auffälligkeiten und verdächtiger Traffic sind immer ein starkes Indiz für Bots.</p> </div> </div> <div class="elementor-element elementor-element-7273f9d elementor-widget elementor-widget-heading" data-id="7273f9d" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Welche Möglichkeiten habe ich nun, den unerwünschten Traffic zu erkennen?</h3> </div> </div> <div class="elementor-element elementor-element-dea20b3 elementor-widget elementor-widget-text-editor" data-id="dea20b3" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li><strong>Bildschirm-Auflösung</strong>: Bots nutzen häufig eine nicht mehr genutzte Bildschirmauflösung von z.B. 800×600 oder 400×400. Findet man solchen Traffic in den Berichten, sollte dieser genauer analysiert werden.</li></ul> </div> </div> <div class="elementor-element elementor-element-d679c8d elementor-widget elementor-widget-image" data-id="d679c8d" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="800" height="230" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20230'%3E%3C/svg%3E" class="attachment-large size-large wp-image-58212" alt="Bot Traffic in GA4 - screen-resolution" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-screen-resolution_neu.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-screen-resolution_neu-300x86.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-screen-resolution_neu-768x221.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-screen-resolution_neu.jpg" /><noscript><img fetchpriority="high" decoding="async" width="800" height="230" src="https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-screen-resolution_neu.jpg" class="attachment-large size-large wp-image-58212" alt="Bot Traffic in GA4 - screen-resolution" srcset="https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-screen-resolution_neu.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-screen-resolution_neu-300x86.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-screen-resolution_neu-768x221.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-4a26db1 elementor-widget elementor-widget-text-editor" data-id="4a26db1" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li><strong>Betriebssystem</strong>: Eine weitere Auffälligkeit kann mit der Dimension „Betriebssystem“ gefunden werden. Im Screenshot ist ein Peak mit dem Wert „Linux“ zu sehen. Üblicherweise nutzen nicht sehr viele Besucher Linux, daher sollte dieser Traffic näher analysiert und gegebenenfalls gefiltert werden.</li></ul> </div> </div> <div class="elementor-element elementor-element-d362922 elementor-widget elementor-widget-image" data-id="d362922" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="330" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20330'%3E%3C/svg%3E" class="attachment-large size-large wp-image-58206" alt="Bot Traffic in GA4 - Betriebssystem" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-betriebssystem-1024x422.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-betriebssystem-300x124.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-betriebssystem-768x316.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-betriebssystem.jpg 1041w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-betriebssystem-1024x422.jpg" /><noscript><img decoding="async" width="800" height="330" src="https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-betriebssystem-1024x422.jpg" class="attachment-large size-large wp-image-58206" alt="Bot Traffic in GA4 - Betriebssystem" srcset="https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-betriebssystem-1024x422.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-betriebssystem-300x124.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-betriebssystem-768x316.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-betriebssystem.jpg 1041w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-cce7a6b elementor-widget elementor-widget-text-editor" data-id="cce7a6b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li><strong>Browser-Version</strong>: Ein weiteres Anzeichen können veraltete Browser-Versionen sein. Üblicherweise werden die Browser der Nutzer laufend aktualisiert.</li><li><strong>Kurze bzw. keine Sitzungsdauer</strong>: Bots haben meistens eine sehr kurze Sitzungsdauer oder gar eine Sitzungsdauer von 0 Sekunden.</li><li><strong>Ungewöhnliche Quellen</strong>: Ein weiterer Hinweis können diverse Quellen sein, die unbekannt und/oder ungewöhnlich sind.<br /><br />Der folgende Screenshot ist sowohl ein Beispiel für die „kurze Sitzungsdauer“ als auch für „ungewöhnliche Quellen“.</li></ul> </div> </div> <div class="elementor-element elementor-element-9aeca72 elementor-widget elementor-widget-image" data-id="9aeca72" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="158" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20158'%3E%3C/svg%3E" class="attachment-large size-large wp-image-58215" alt="Bot Traffic in GA4 - session medium" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-session-medium-neu-1024x202.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-session-medium-neu-300x59.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-session-medium-neu-768x151.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-session-medium-neu-1200x236.jpg 1200w, https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-session-medium-neu.jpg 1239w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-session-medium-neu-1024x202.jpg" /><noscript><img loading="lazy" decoding="async" width="800" height="158" src="https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-session-medium-neu-1024x202.jpg" class="attachment-large size-large wp-image-58215" alt="Bot Traffic in GA4 - session medium" srcset="https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-session-medium-neu-1024x202.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-session-medium-neu-300x59.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-session-medium-neu-768x151.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-session-medium-neu-1200x236.jpg 1200w, https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-session-medium-neu.jpg 1239w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-9911002 elementor-widget elementor-widget-text-editor" data-id="9911002" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li><strong>Geringe oder keine Interaktionen</strong>: Zugriffe mit wenigen oder keinen Interaktionen sind auch ein Indiz für Bots, da diese oft nicht in der Lage sind, mit der Seite zu interagieren.</li></ul> </div> </div> <div class="elementor-element elementor-element-24e2a34 elementor-widget elementor-widget-image" data-id="24e2a34" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="359" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20359'%3E%3C/svg%3E" class="attachment-large size-large wp-image-58209" alt="Bot Traffic in GA4 - engaged-sessions" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-engaged-sessions-1024x460.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-engaged-sessions-300x135.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-engaged-sessions-768x345.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-engaged-sessions-1200x539.jpg 1200w, https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-engaged-sessions.jpg 1257w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-engaged-sessions-1024x460.jpg" /><noscript><img loading="lazy" decoding="async" width="800" height="359" src="https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-engaged-sessions-1024x460.jpg" class="attachment-large size-large wp-image-58209" alt="Bot Traffic in GA4 - engaged-sessions" srcset="https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-engaged-sessions-1024x460.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-engaged-sessions-300x135.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-engaged-sessions-768x345.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-engaged-sessions-1200x539.jpg 1200w, https://e-dialog.group/wp-content/uploads/2024/04/bot-traffic-engaged-sessions.jpg 1257w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-aaf0a25 elementor-widget elementor-widget-text-editor" data-id="aaf0a25" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li><strong>Extrem viele Events bei sehr wenig Nutzern</strong>: Umgekehrt ist es auch möglich, dass man ungewöhnlich viele Events bei sehr wenig Nutzern sieht.</li><li><strong>Ungewöhnliche Länderzugriffe</strong>: Oft finden sich Zugriffe aus Ländern, die sehr ungewöhnlich sind für die Websites. Beispiel: Für einen deutschsprachigen Blog sind Zugriffe aus nicht-deutschsprachigen Ländern schon ungewöhnlich.</li><li><strong>Traffic-Ausschläge an gleichen Tagen</strong>: Wenn man in den Berichten über einen längeren Zeitraum immer an denselben Tagen einen Traffic-Peak sieht, kommt der von Crawlern. Üblicherweise crawlen CMPs oder SEO-Tools immer an den gleichen Tagen und zur gleichen Uhrzeit die Website, um die Dienste der Tools zu erfüllen.</li><li><strong>Pageviews mit leeren Seitentitel</strong></li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1da8c53 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1da8c53" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79611af" data-id="79611af" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-bc0073b elementor-widget elementor-widget-heading" data-id="bc0073b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Zusammenfassend kann man sagen:</h2> </div> </div> <div class="elementor-element elementor-element-0659a98 elementor-widget elementor-widget-text-editor" data-id="0659a98" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Immer, wenn die Zahlen sehr auffällig sind oder es extreme Peaks gibt, handelt es sich wahrscheinlich um Spam-Traffic und sollte dieser genauer analysiert werden. Die Qualität von Daten und Analyse-Berichten profitiert vom aufmerksamen Filtern oder dem Ausschließen von Daten aus Bot-Traffic.</p> </div> </div> <div class="elementor-element elementor-element-11f4e90 elementor-widget elementor-widget-text-editor" data-id="11f4e90" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wie man Spam-Traffic vermeiden kann, erklären wir demnächst im zweiten Teil.</p> </div> </div> <div class="elementor-element elementor-element-5007b28 elementor-widget elementor-widget-text-editor" data-id="5007b28" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>In unserem Blog finden Sie viele weitere Beiträge zum Thema Webanalytics und Google Analytics 4!<br />Bei Fragen stehen Ihnen unsere Analytics-Expert*innen gerne zur Verfügung: <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a></h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div class="mwd-blogPost flex call-to-action space-top space-bottom"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/de/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div id="wobbleCTA"></div></div> <div class="mwd-blogPost flex more-topics space-top space-bottom"> <div class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-59182 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/de/blog/digital-analytics-de/key-events-neue-nomenklatur-in-google-analytics-4/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" 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