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Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-37032"><a href="https://e-dialog.group/de/daten-nutzen/">Analyse, Strategie <br> & Innovation<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-51974"><a href="https://e-dialog.group/de/digital-business-consulting/">Digital Business Consulting</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37033"><a href="/de/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37034"><a href="/de/daten-nutzen/#consent-management">Consent Management</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37035"><a href="/de/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li 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ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <style>.bg-color-post {background-color: #0d5699;}.bg-color-success-story {background-color: #081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/de/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Digital Analytics</span> <span class="arrow">></span> <span class="child">Cookieless Cross-Domain-iFrame Tracking mit GA4</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2023/04/blog-iframe2-1024x549.jpg" class="mwd-blogPost flex header rocket-lazyload" style=""><div class="container"><h1>Cookieless Cross-Domain-iFrame Tracking mit GA4</h1><p class="author">von Veronika Hölzl</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">25. April 2023</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 4</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Während schon mehrere Ansätze zum Tracking von Cross-Site-iFrames zur Verfügung stehen, machen es sowohl die Zunahme von Tracking-Schutzmechanismen in Browsern, als auch Neuerungen in Google Analytics 4 (GA4) notwendig, alternative Wege bei der Tracking Implementierung einzuschlagen, um nicht an messbaren Daten oder an Attribution zu verlieren. Mit einer gut durchdachten cookieless Cross-Domain-iFrame-Tracking Implementierung kann eine zukunftsträchtige Lösung erreicht werden.</p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Digital Analytics</div><p><p>Webanalyse steht für Messbarkeit und ist die Grundlage für langfristige Erfolgskontrolle und Effizienzsteigerung Ihrer (Online) Marketing Aktivitäten.</p> </p><a href="/de/daten-nutzen/#digital-analytics" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="46702" class="elementor elementor-46702 elementor-46684" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-06aca26 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="06aca26" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b5fac1" data-id="8b5fac1" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-46e5899 elementor-widget elementor-widget-heading" data-id="46e5899" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Warum Cross-Domain iFrame Tracking?</h2> </div> </div> <div class="elementor-element elementor-element-7d91596 elementor-widget elementor-widget-text-editor" data-id="7d91596" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Einbindung über iFrames ist ein gängiges Verfahren. So werden Werbebanner, Share Buttons und Affiliate Widgets großteils über iFrames eingebunden. Auch Formulare, Applikationen oder Single Page Applikationen (SPAs), die meist auf einem eigenen Server unter einer anderen Domain geführt werden oder auch aus unternehmensfremden Systemen (z. B. Buchungstools, Asset Management Plattformen ) stammen, können so eingebunden werden.</p><p>iFrame-Tracking ermöglicht es, Interaktionen von Nutzern auf der über den iFrame eingebetteten Seite über die eigene Website zu verfolgen und so ein einheitliches und vollständigeres Bild des Nutzerverhaltens zu erhalten.</p><p>Cross-Domain-iFrame-Tracking wiederum ermöglicht ein solches Tracking auch dann, wenn User innerhalb des iFrames mit Inhalten interagieren, die auf einer anderen Domain gehostet werden.</p><p> </p><p>Angenommen, Sie betreiben eine Website und haben auf dieser ein Formular oder eine Applikation eingebettet, über die Besucher interagieren können, sich einloggen können, aus Ihren Services wählen, diese konfigurieren oder auch buchen/kaufen können. Weiter angenommen, dieses Formular oder diese Anwendung hat ihren Ursprung auf einer anderen Domain und wurde auf Ihrer Webseite über einen iFrame eingebettet:</p><p>Wenn Sie nun über Google Analytics nachverfolgen möchten, wie Ihre Website Besucher mit dem eingebetteten Inhalt interagieren, muss dazu eine domänenübergreifende Kommunikation zwischen Ihrer Seite und der Seite innerhalb des iFrames ermöglicht werden.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-a8e43e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a8e43e6" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-363a6fc" data-id="363a6fc" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c6e7c2b elementor-widget elementor-widget-heading" data-id="c6e7c2b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Ganz normales GA4 Cross-Domain Measurement also - oder etwa nicht? </h2> </div> </div> <div class="elementor-element elementor-element-39bc179 elementor-widget elementor-widget-text-editor" data-id="39bc179" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Cross-Domain-Tracking kann in GA4 unkompliziert über <em>Tag Einstellungen -> Domains</em> <em>konfigurieren</em> im Adminbereich eingestellt werden .</p> </div> </div> <div class="elementor-element elementor-element-8308d6f elementor-widget elementor-widget-image" data-id="8308d6f" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="800" height="497" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20497'%3E%3C/svg%3E" class="attachment-large size-large wp-image-46896" alt="GA4 Google Tag Settings - Domains definieren" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/04/ga4-google-tag-settings-domains-definieren-2-1024x636.png 1024w, https://e-dialog.group/wp-content/uploads/2023/04/ga4-google-tag-settings-domains-definieren-2-300x186.png 300w, https://e-dialog.group/wp-content/uploads/2023/04/ga4-google-tag-settings-domains-definieren-2-768x477.png 768w, https://e-dialog.group/wp-content/uploads/2023/04/ga4-google-tag-settings-domains-definieren-2.png 1281w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/04/ga4-google-tag-settings-domains-definieren-2-1024x636.png" /><noscript><img fetchpriority="high" decoding="async" width="800" height="497" src="https://e-dialog.group/wp-content/uploads/2023/04/ga4-google-tag-settings-domains-definieren-2-1024x636.png" class="attachment-large size-large wp-image-46896" alt="GA4 Google Tag Settings - Domains definieren" srcset="https://e-dialog.group/wp-content/uploads/2023/04/ga4-google-tag-settings-domains-definieren-2-1024x636.png 1024w, https://e-dialog.group/wp-content/uploads/2023/04/ga4-google-tag-settings-domains-definieren-2-300x186.png 300w, https://e-dialog.group/wp-content/uploads/2023/04/ga4-google-tag-settings-domains-definieren-2-768x477.png 768w, https://e-dialog.group/wp-content/uploads/2023/04/ga4-google-tag-settings-domains-definieren-2.png 1281w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-9f038b7 elementor-widget elementor-widget-text-editor" data-id="9f038b7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Domains definieren in den GA4 Google Tag Settings</p> </div> </div> <div class="elementor-element elementor-element-2e27696 elementor-widget elementor-widget-text-editor" data-id="2e27696" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die in den Google Tag Einstellungen auf einer Liste angegebenen Domains werden domainübergreifend gemessen. Zudem wird dadurch festgelegt, welche ausgehenden Links der eigenen Website keinen Outbound-Link erzeugen, wenn Enhanced Measurement (Klicks auf externe Links) aktiviert ist.</p><p> </p><p>Soweit so gut, doch ganz so einfach verhält es sich im Falle eines über einen iFrame eingebetteten Inhalts von einer anderen Domänen leider nicht.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-10c563f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="10c563f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3abbc14" data-id="3abbc14" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b38c873 elementor-widget elementor-widget-heading" data-id="b38c873" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Spezielle Herausforderungen beim Cross-Site-iFrame Tracking</h2> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-31d5b1cd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="31d5b1cd" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5d517ba9" data-id="5d517ba9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d66832b elementor-widget elementor-widget-text-editor" data-id="d66832b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Ohne spezielle Einrichtung kommunizieren die (Parent-) Seite und die (Child-) iFrame Seite trotz normal eingerichtetem GA4 Cross Domain Measurement nicht miteinander. </p><p>Wenn der oberste kontrollierte Domänenname der iFrame (Child-) Seite (z. B. my-or-other-application.com) ein anderer als der, der übergeordneten (Parent-)Seite (z.B. e-dialog.group) ist, wird der Inhalt des iFrames in einen Drittanbieter-Kontext geladen.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3f585c8" data-id="3f585c8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-de18137 elementor-widget elementor-widget-image" data-id="de18137" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="511" height="402" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20511%20402'%3E%3C/svg%3E" class="attachment-large size-large wp-image-46691" alt="Beispiel: Parent Seite iFrame Child Seite" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/04/parent-seite-iframe-child-seite-2.png 511w, https://e-dialog.group/wp-content/uploads/2023/04/parent-seite-iframe-child-seite-2-300x236.png 300w" data-lazy-sizes="(max-width: 511px) 100vw, 511px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/04/parent-seite-iframe-child-seite-2.png" /><noscript><img decoding="async" width="511" height="402" src="https://e-dialog.group/wp-content/uploads/2023/04/parent-seite-iframe-child-seite-2.png" class="attachment-large size-large wp-image-46691" alt="Beispiel: Parent Seite iFrame Child Seite" srcset="https://e-dialog.group/wp-content/uploads/2023/04/parent-seite-iframe-child-seite-2.png 511w, https://e-dialog.group/wp-content/uploads/2023/04/parent-seite-iframe-child-seite-2-300x236.png 300w" sizes="(max-width: 511px) 100vw, 511px" /></noscript> </div> </div> <div class="elementor-element elementor-element-2045f25 elementor-widget elementor-widget-text-editor" data-id="2045f25" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Beispiel: Parent Seite & iFrame Child Seite</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-0a8f480 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0a8f480" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fb479de" data-id="fb479de" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1a0f5e9 elementor-widget elementor-widget-text-editor" data-id="1a0f5e9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Das bedeutet zum einen, dass jede Interaktion auf der mittels iFrames eingebetteten Seite erfordert, dass der Browser Third-Party Cookies zulässt. Zum anderen behalten in diesem Szenario sowohl die Parent Seite, als auch die über den iFrame geladene Seite ihre eigenen Client-IDs, was dazu führt, dass Sie in Ihren GA Berichten zu viele Nutzer sehen (Jeder Nutzer wird zu zwei Nutzern). Außerdem geht die ursprüngliche Traffic-Quelle verloren, eine als (“self-referral”) bekannte Situation, weshalb eine korrekte Attribution der Interaktionen nicht möglich ist. Zwar gibt es auch hierfür in GA4 eine automatisierte Lösung, jedoch greift diese in manchen Fällen – und besonders im Kontext von Single Page Applications – nicht.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-477a517" data-id="477a517" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-fa48f18 elementor-widget elementor-widget-image" data-id="fa48f18" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="508" height="440" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20508%20440'%3E%3C/svg%3E" class="attachment-large size-large wp-image-46694" alt="Beispiel Parent Seite iFrame Child Seite User Client IDs" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/04/parent-seite-iframe-child-seite-user-client-ids-2.png 508w, https://e-dialog.group/wp-content/uploads/2023/04/parent-seite-iframe-child-seite-user-client-ids-2-300x260.png 300w" data-lazy-sizes="(max-width: 508px) 100vw, 508px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/04/parent-seite-iframe-child-seite-user-client-ids-2.png" /><noscript><img loading="lazy" decoding="async" width="508" height="440" src="https://e-dialog.group/wp-content/uploads/2023/04/parent-seite-iframe-child-seite-user-client-ids-2.png" class="attachment-large size-large wp-image-46694" alt="Beispiel Parent Seite iFrame Child Seite User Client IDs" srcset="https://e-dialog.group/wp-content/uploads/2023/04/parent-seite-iframe-child-seite-user-client-ids-2.png 508w, https://e-dialog.group/wp-content/uploads/2023/04/parent-seite-iframe-child-seite-user-client-ids-2-300x260.png 300w" sizes="(max-width: 508px) 100vw, 508px" /></noscript> </div> </div> <div class="elementor-element elementor-element-0dcea45 elementor-widget elementor-widget-text-editor" data-id="0dcea45" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Beispiel: Parent Seite & iFrame Child Seite User Client IDs</p> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-0fc1b70 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0fc1b70" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe22c48" data-id="fe22c48" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-bfdf6a9 elementor-widget elementor-widget-heading" data-id="bfdf6a9" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Fehlende Browserunterstützung für Third Party Cookies und falsche Attribution.</h2> </div> </div> <div class="elementor-element elementor-element-5431142 elementor-widget elementor-widget-text-editor" data-id="5431142" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Womit wir auch schon an den zwei problematischen Punkten angekommen sind:</p><ol><li>die Zunahme der Tracking-Schutzmechanismen der Browser bzw. die fehlende Browserunterstützung von Third Party Cookies und</li><li>die doppelt geführte User-ID und somit erhöhte Userzahlen in GA und die falsche Zuordnung von Interaktionen oder Conversions.</li></ol> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-6c7ff75 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6c7ff75" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d46551a" data-id="d46551a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-201a6d3 elementor-widget elementor-widget-heading" data-id="201a6d3" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Früher und Jetzt. An welchen Schrauben kann mit GA4 und Google Tag Manager gedreht werden ?</h2> </div> </div> <div class="elementor-element elementor-element-62be032 elementor-widget elementor-widget-text-editor" data-id="62be032" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Während sich an der Technologie und Verwendungsart von iFrames nicht viel geändert hat, hat sich, gerade in Hinsicht der nahenden <a href="https://e-dialog.group/at/whitepaper/die-post-cookie-ara-faq/">Post-Cookie-Ära</a>, im Umgang mit Third-Party-Cookies eine Menge verändert. Der Einsatz von <a href="https://e-dialog.group/at/whitepaper/die-post-cookie-ara-faq/">Cookies im Umfeld von Crossdomain Measurement wird dadurch immer weniger zuverlässig und vor allem weniger zukunftsträchtig</a>.</p><p>Traditionell wurde das Tracken von Cross-Domain-iFrames auch über Cookies gelöst. Viele Browser aber schränken seit geraumer Zeit die Verwendung von Cookies im Third Party Kontext für das Tracking ein. Zudem haben Nutzer die Möglichkeit, Browser-Einstellungen so vorzunehmen, dass sie Cookies blockieren, was zur Folge hat, dass diese Art zu tracken unterbunden wird.</p><p>Durch die Verwendung einer cookie-losen Methode zum Tracken von Cross-Domain- iFrames ist GA4 in Verbindung mit dem Google Tag Manager in der Lage, die beiden ansonsten differenzierten User-IDs zu vereinheitlichen und Interaktionen zu verfolgen, selbst wenn Cookies blockiert sind. Dies ist besonders wichtig in der aktuellen Situation, in der Datenschutzbedenken und Nutzung von Werbeblockern zunehmen. </p><p>Einige schon für UA gefundene Lösungen, um die Client-ID zu übertragen, wie etwa der Umweg über den local Storage, lassen sich durch den standardmäßig fehlenden Mechanismus zur Deaktivierung der Cookie-Speicherung in GA4 nicht eins zu eins umsetzen, sodass auch hierfür andere Wege eingeschlagen werden müssen. </p><p>Des Weiteren bedeutet die Implementierung einer Tracking Lösung für Cross-Domain-iFrames meist Arbeit an der Tracking- und/oder Data Layer Implementierung auf beiden Seiten, auf der Parent- und auf der über den iFrame eingebetteten Child-Seite. Durch neue Lösungen kann, falls anwendbar, der Aufwand hier reduziert werden. </p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-2fc2278 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2fc2278" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-94663d9" data-id="94663d9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b34b341 elementor-widget elementor-widget-heading" data-id="b34b341" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Fazit:</h2> </div> </div> <div class="elementor-element elementor-element-256d4a0 elementor-widget elementor-widget-text-editor" data-id="256d4a0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">An der Einbindung von Inhalten, Applikationen, Formularen aus nicht proprietären Domains und Systemen auf der eigenen Seite führt in der heutigen Zeit kein Weg vorbei. Und auch wenn das Tracken von Inhalten über iFrames, seien wir ehrlich, manchmal für ein graues Haar mehr sorgt, bieten iFrames eine schnelle Möglichkeit der Einbindung “fremder” Inhalte auf der eigenen Website und sind damit ein häufiger Anwendungsfall. Um in diesem Anwendungsfall nicht an aussagekräftigen Analysen und korrekter Attribution zu verlieren, bedarf es einer gesonderten domänenübergreifenden iFrame Tracking Lösung auch für GA4, denn hier lassen sich die Vorteile des integrierten Cross Site Trackings nicht nutzen. Zudem kann durch eine gut durchdachte cookieless Cross-Site-iFrame-Tracking Implementierung auch zusätzlicher Aufwand verhindert werden und eine zukunftsträchtige Lösung erreicht werden.</span></p> </div> </div> <div class="elementor-element elementor-element-bdeaf7a elementor-widget elementor-widget-text-editor" data-id="bdeaf7a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Haben Sie dazu noch Fragen oder dürfen wir Sie bei der Suche nach einer cookielosen Lösung für Ihre Cross-Domain-iFrames mit GA4 und Google Tag Manager unterstützen? 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href="https://e-dialog.group/de/blog/digital-analytics-de/consent-mode-wird-fur-google-ads-google-marketing-platform-ga4-zur-pflicht-was-nun/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-40631 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/de/blog/digital-analytics-de/sunset-von-google-universal-analytics/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Blog Sunset GA" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Blog Sunset GA" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-2048x1098.jpg 2048w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Digital Analytics </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/de/blog/digital-analytics-de/sunset-von-google-universal-analytics/"> Sunset von Google Universal Analytics ab Juli 2023 </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/de/blog/digital-analytics-de/sunset-von-google-universal-analytics/"> MEHR LESEN </a> </div> </div> </article> </div> </div> <div class="c-post-types__swiper-controls"> <div class="c-post-types__swiper-control c-post-types__swiper-control--prev"></div> <div class="c-post-types__swiper-control c-post-types__swiper-control--next"></div> </div> </div> </div> </div> <div data-elementor-type="footer" data-elementor-id="44672" class="elementor elementor-44672 elementor-1986 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c62feec" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f292302" data-id="f292302" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-606cc4a elementor-widget elementor-widget-theme-site-logo elementor-widget-image" data-id="606cc4a" data-element_type="widget" data-widget_type="theme-site-logo.default"> <div class="elementor-widget-container"> <a href="https://e-dialog.group/de/"> <img width="236" height="59" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20236%2059'%3E%3C/svg%3E" class="attachment-full size-full wp-image-1784" alt="" data-lazy-src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-logo.svg" /><noscript><img width="236" height="59" src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-logo.svg" class="attachment-full size-full wp-image-1784" alt="" /></noscript> </a> </div> </div> </div> </div> <div class="elementor-column 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elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7e5650a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-b9ed94d" data-id="b9ed94d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5258832 elementor-widget elementor-widget-heading" data-id="5258832" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Berlin</p> </div> </div> <div class="elementor-element elementor-element-5e72bf6 elementor-widget elementor-widget-heading" data-id="5e72bf6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Jägerstraße 27 <br> 10117 Berlin</p> </div> </div> <div class="elementor-element elementor-element-7ffc04e elementor-widget elementor-widget-heading" data-id="7ffc04e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-ae27dd1 elementor-widget elementor-widget-heading" data-id="ae27dd1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-e9a8c34" data-id="e9a8c34" data-element_type="column"> <div class="elementor-widget-wrap 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