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#081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/de/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Digital Analytics</span> <span class="arrow">></span> <span class="child">Data Deletion Feature in Google Analytics 4</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/Blogartikel-Data-Deletion-Request.jpg" data-rocket-location-hash="d16ff5235834f87b3518b6a54350410a" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>Data Deletion Feature in Google Analytics 4</h1><p class="author">von Sejla Korajac</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">25. Februar 2021</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 4</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>“Data Deletion Requests” oder “Löschanfragen für Daten” ist eine neue Funktion in Google Analytics 4, die es in dieser Ausführung noch nicht in der Google Analytics Feature-Palette gab. Zum ersten mal kann man über das Analytics User Interface auf einer granularen Ebene bestimmen, welche Daten von den Analytics-Servern gelöscht werden sollen. Beispielsweise können Sie somit einzelne Einträge, die personenbezogene Daten aufweisen, oder falsch eingelaufene Kampagnendaten in nur wenigen Schritten aus Ihren Google Analytics Berichten entfernen. Wie und welche Daten Sie mit dem Data Deletion Feature in Google Analytics 4 löschen können und welche Besonderheiten und Einschränkungen das Tool mit sich bringt, erfahren Sie in diesem Blogbeitrag!</p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Digital Analytics</div><p><p>Webanalyse steht für Messbarkeit und ist die Grundlage für langfristige Erfolgskontrolle und Effizienzsteigerung Ihrer (Online) Marketing Aktivitäten.</p> </p><a href="/de/daten-nutzen/#digital-analytics" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="86da66d38616540817f69e2677bbdd83" data-elementor-type="wp-post" data-elementor-id="40718" class="elementor elementor-40718 elementor-27954" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-718fe607 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="718fe607" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e8f4252" data-id="5e8f4252" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1e2140a7 elementor-widget elementor-widget-heading" data-id="1e2140a7" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Data Deletion Request</h2> </div> </div> <div class="elementor-element elementor-element-75ff9ad6 elementor-widget elementor-widget-text-editor" data-id="75ff9ad6" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Für die Löschung von Daten über das Data Deletion Feature benötigen Sie Bearbeitungsrechte auf Property Ebene. Um zur Löschanfrage zu gelangen, klicken Sie auf “Verwaltung” bzw. “Admin” und wählen die entsprechende Property aus. Klicken Sie dann in der Spalte “Property” auf die Zeile “Data Deletion Requests” bzw. “Löschanfragen für Daten”. </span></p> </div> </div> <div class="elementor-element elementor-element-a2a8b3a elementor-widget elementor-widget-image" data-id="a2a8b3a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="800" height="358" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20358'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24307" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Data-Deletion-Request-1-1024x458.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Data-Deletion-Request-1-300x134.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Data-Deletion-Request-1-768x343.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Data-Deletion-Request-1.png 1194w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Data-Deletion-Request-1-1024x458.png" /><noscript><img fetchpriority="high" decoding="async" width="800" height="358" src="https://e-dialog.group/wp-content/uploads/2022/02/Data-Deletion-Request-1-1024x458.png" class="attachment-large size-large wp-image-24307" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Data-Deletion-Request-1-1024x458.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Data-Deletion-Request-1-300x134.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Data-Deletion-Request-1-768x343.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Data-Deletion-Request-1.png 1194w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-8ba8a35 elementor-widget elementor-widget-text-editor" data-id="8ba8a35" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Im Screenshot rechts können Sie die letzten Löschanfragen für die jeweilige Property einsehen. Es können maximal 25 Anfragen pro Property innerhalb des 7-tägigen Kulanzzeitraums bzw. bis zum endgültigen Löschen aktiv sein. Was unter dem Kulanzzeitraum zu verstehen ist, erfahren Sie später in diesem Blogbeitrag. Wenn Sie eine neue Anfrage stellen möchten, klicken Sie einfach auf den blauen Button “Schedule data deletion request”. </p> </div> </div> <div class="elementor-element elementor-element-42bf75b elementor-widget elementor-widget-image" data-id="42bf75b" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="358" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20358'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24308" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Data-Deletion-Request-2-1024x458.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Data-Deletion-Request-2-300x134.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Data-Deletion-Request-2-768x343.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Data-Deletion-Request-2.png 1194w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Data-Deletion-Request-2-1024x458.png" /><noscript><img decoding="async" width="800" height="358" src="https://e-dialog.group/wp-content/uploads/2022/02/Data-Deletion-Request-2-1024x458.png" class="attachment-large size-large wp-image-24308" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Data-Deletion-Request-2-1024x458.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Data-Deletion-Request-2-300x134.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Data-Deletion-Request-2-768x343.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Data-Deletion-Request-2.png 1194w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-55b8954 elementor-widget elementor-widget-text-editor" data-id="55b8954" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Sie sehen nun den Screen mit den Konfigurationseinstellungen für die Löschanfrage. Durch einen Klick auf das Drop-Down Menü unter “Deletion type” sehen Sie 5 Auswahlmöglichkeiten, um den Umfang der Datenlöschung zu bestimmen.</p> </div> </div> <div class="elementor-element elementor-element-7501b34 elementor-widget elementor-widget-image" data-id="7501b34" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="281" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20281'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24309" alt="Data Deletion Types" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Data-Deletion-Types-1024x360.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Data-Deletion-Types-300x105.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Data-Deletion-Types-768x270.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Data-Deletion-Types.png 1423w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Data-Deletion-Types-1024x360.png" /><noscript><img loading="lazy" decoding="async" width="800" height="281" src="https://e-dialog.group/wp-content/uploads/2022/02/Data-Deletion-Types-1024x360.png" class="attachment-large size-large wp-image-24309" alt="Data Deletion Types" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Data-Deletion-Types-1024x360.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Data-Deletion-Types-300x105.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Data-Deletion-Types-768x270.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Data-Deletion-Types.png 1423w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-7ca1868 elementor-widget elementor-widget-text-editor" data-id="7ca1868" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Bei allen fünf “Deletion Types” muss ein Start und Enddatum der zu löschenden Daten definiert werden. Achtung, hier wird die Zeitzone der Property verwendet. Die erste Option “Delete all parameters on all events” ist dabei die weitreichendste Option und ermöglicht es, alle registrierten und automatisch erfassten Parameter für alle Ereignisse zu löschen. </span></p><p><span style="font-weight: 400;">Weitere Optionen sind alle registrierten Parameter für bestimmte Events oder bestimmte Parameter für alle Events zu entfernen. Hier kommt jeweils ein Event bzw. Parameter Selektionsfeld hinzu, mit dem Sie ganz einfach die betroffenen Events bzw. Parameter auswählen können. Mit der Option “Delete selected user properties” können Sie Daten mit bestimmten Nutzereigenschaften löschen. Generell gilt: Einer einzelnen Löschanfrage lassen sich bis zu 100 Ereignisse und 100 Parameter bzw. 100 User Properties hinzufügen. </span></p><p><span style="font-weight: 400;">Die selektivste Methode, Daten zu löschen ist “Delete selected registered parameters on selected events”. Hier können Sie sowohl registrierte Parameter auswählen, als auch die Events, von welchen die Parameter gelöscht werden sollen, bestimmen. Zudem können Sie mittels des “enthält”-Operators im unteren Ende der Konfiguration die Datenlöschung auf bestimmte Begriffe einschränken.</span></p> </div> </div> <div class="elementor-element elementor-element-f338933 elementor-widget elementor-widget-image" data-id="f338933" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="438" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20438'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24310" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Schedule-data-deletion-request-1-1024x561.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Schedule-data-deletion-request-1-300x164.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Schedule-data-deletion-request-1-768x420.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Schedule-data-deletion-request-1.png 1414w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Schedule-data-deletion-request-1-1024x561.png" /><noscript><img loading="lazy" decoding="async" width="800" height="438" src="https://e-dialog.group/wp-content/uploads/2022/02/Schedule-data-deletion-request-1-1024x561.png" class="attachment-large size-large wp-image-24310" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Schedule-data-deletion-request-1-1024x561.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Schedule-data-deletion-request-1-300x164.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Schedule-data-deletion-request-1-768x420.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Schedule-data-deletion-request-1.png 1414w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-00c96e7 elementor-widget elementor-widget-text-editor" data-id="00c96e7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Hat sich beispielsweise in Ihrer internen Suche eine Email-Adresse eingeschlichen, können Sie hier als Event “view_search_results” auswählen und als Parameter “search_term”. Klicken Sie dann die Checkbox an und geben Sie im Textfeld die E-Mail-Adresse ein. Sollen mehrere E-Mail-Adressen gelöscht werden, kann im Textfeld beispielsweise auch nur das “@”-Zeichen stehen. Durch den “enthält”-Operator werden in Analytics nur Dimensionswerte für die ausgewählten Ereignisse, Parameter bzw. User Properties gelöscht, die den eingegeben Wert enthalten. </p> </div> </div> <div class="elementor-element elementor-element-d9b3b05 elementor-widget elementor-widget-image" data-id="d9b3b05" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="439" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20439'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24311" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-Data-Deletion-1024x562.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-Data-Deletion-300x165.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-Data-Deletion-768x421.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-Data-Deletion.png 1411w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-Data-Deletion-1024x562.png" /><noscript><img loading="lazy" decoding="async" width="800" height="439" src="https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-Data-Deletion-1024x562.png" class="attachment-large size-large wp-image-24311" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-Data-Deletion-1024x562.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-Data-Deletion-300x165.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-Data-Deletion-768x421.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-Data-Deletion.png 1411w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-5dce93a elementor-widget elementor-widget-text-editor" data-id="5dce93a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Sobald Sie alle Spezifikationen definiert haben, können Sie rechts oben den Deletion Request abschicken. Nach dem Absenden folgt eine Pop-up Box mit der Zusammenfassung Ihrer Spezifikationen und der finalen Bestätigung. Sobald Sie den Request bestätigen, werden die Property Administratoren über die Löschung informiert und der Data Deletion Request in der Tabellenübersicht im Admin Panel ersichtlich. </p> </div> </div> <div class="elementor-element elementor-element-3517d65 elementor-widget elementor-widget-image" data-id="3517d65" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="718" height="540" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20718%20540'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24312" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Pop-up-Data-Deletion.jpg 718w, https://e-dialog.group/wp-content/uploads/2022/02/Pop-up-Data-Deletion-300x226.jpg 300w" data-lazy-sizes="(max-width: 718px) 100vw, 718px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Pop-up-Data-Deletion.jpg" /><noscript><img loading="lazy" decoding="async" width="718" height="540" src="https://e-dialog.group/wp-content/uploads/2022/02/Pop-up-Data-Deletion.jpg" class="attachment-large size-large wp-image-24312" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Pop-up-Data-Deletion.jpg 718w, https://e-dialog.group/wp-content/uploads/2022/02/Pop-up-Data-Deletion-300x226.jpg 300w" sizes="(max-width: 718px) 100vw, 718px" /></noscript> </div> </div> <div class="elementor-element elementor-element-93b37e6 elementor-widget elementor-widget-text-editor" data-id="93b37e6" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Ein weiterer wichtiger Hinweis: die Löschung der Daten beeinflusst nicht die Gesamtzahl in den Berichten. Die gelöschten Daten werden durch den Wert “(data deleted)” ersetzt bzw. zu diesem Wert zusammengefasst. </span></p> </div> </div> <div class="elementor-element elementor-element-684456d elementor-widget elementor-widget-image" data-id="684456d" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="329" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20329'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24313" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-fur-data-deleted-1024x421.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-fur-data-deleted-300x123.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-fur-data-deleted-768x316.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-fur-data-deleted.png 1073w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-fur-data-deleted-1024x421.png" /><noscript><img loading="lazy" decoding="async" width="800" height="329" src="https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-fur-data-deleted-1024x421.png" class="attachment-large size-large wp-image-24313" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-fur-data-deleted-1024x421.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-fur-data-deleted-300x123.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-fur-data-deleted-768x316.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Beispiel-fur-data-deleted.png 1073w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-760e251 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="760e251" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f06d8be" data-id="f06d8be" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d7f86aa elementor-widget elementor-widget-heading" data-id="d7f86aa" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Kulanz-/Vorschauzeitraum</h2> </div> </div> <div class="elementor-element elementor-element-ae45d91 elementor-widget elementor-widget-text-editor" data-id="ae45d91" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Google gewährt bei der Löschung von Daten einen Kulanzzeitraum von 7 Tagen. Erst nach dieser Periode werden die Daten endgültig gelöscht. Das Tolle dabei ist, dass die Löschung bereits nach wenigen Minuten in den Berichten und in Analysis ersichtlich ist und dabei als Vorschau dient. Wenn Sie mit der Auswirkung der Datenlöschung auf die Berichte nicht zufrieden sind, kann die Löschung innerhalb von 7 Tagen über die “Anfragedetails”-Seite abgebrochen werden. Ein Kontrollcheck innerhalb dieses Zeitraums in die jeweiligen Berichte ist daher unabdingbar, um zu Überprüfen, ob die Daten wie gewünscht entfernt wurden. </span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-af8a431 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="af8a431" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c7bc99" data-id="8c7bc99" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c2fe7fc elementor-widget elementor-widget-heading" data-id="c2fe7fc" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Sonstige Einschränkungen</h2> </div> </div> <div class="elementor-element elementor-element-8da1fd8 elementor-widget elementor-widget-text-editor" data-id="8da1fd8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Bestimmte Parameter werden in Google Analytics 4 nicht gelöscht. Zu diesen zählen beispielsweise numerische Parameter oder reservierte Werte wie „“, „(not set)” oder „(data deleted)”. Letzteres kann durch die Löschung von Daten in den Berichten auftauchen und dient dazu, die Gesamtzahlen nach einer Löschung nicht zu beeinflussen. </span></p> </div> </div> <div class="elementor-element elementor-element-df00d3a elementor-widget elementor-widget-text-editor" data-id="df00d3a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Außerdem werden folgende Parameter in Analytics nicht gelöscht: </span></p> </div> </div> <div class="elementor-element elementor-element-ab3784d elementor-widget elementor-widget-image" data-id="ab3784d" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img decoding="async" width="698" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20698%20512'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24314" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Loschanfragen-fur-Daten-Google-Analytics-4-Google-Analytics-Hilfe.png 698w, https://e-dialog.group/wp-content/uploads/2022/02/Loschanfragen-fur-Daten-Google-Analytics-4-Google-Analytics-Hilfe-300x220.png 300w" data-lazy-sizes="(max-width: 698px) 100vw, 698px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Loschanfragen-fur-Daten-Google-Analytics-4-Google-Analytics-Hilfe.png" /><noscript><img loading="lazy" decoding="async" width="698" height="512" src="https://e-dialog.group/wp-content/uploads/2022/02/Loschanfragen-fur-Daten-Google-Analytics-4-Google-Analytics-Hilfe.png" class="attachment-large size-large wp-image-24314" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Loschanfragen-fur-Daten-Google-Analytics-4-Google-Analytics-Hilfe.png 698w, https://e-dialog.group/wp-content/uploads/2022/02/Loschanfragen-fur-Daten-Google-Analytics-4-Google-Analytics-Hilfe-300x220.png 300w" sizes="(max-width: 698px) 100vw, 698px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Quelle: Google Analytics-Hilfe</figcaption> </figure> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1158ac8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1158ac8" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8e44c1" data-id="d8e44c1" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-8453169 elementor-widget elementor-widget-heading" data-id="8453169" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Fazit</h3> </div> </div> <div class="elementor-element elementor-element-ca6eb32 elementor-widget elementor-widget-text-editor" data-id="ca6eb32" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>In Google Analytics 4 besteht durch das Feature “Data Deletion Request” eine tolle Möglichkeit, Daten auf einer granulareren Ebene zu löschen, als es bisher möglich war. In nur wenigen Schritten können der gewünschte Deletion Type und die dazugehörigen Spezifikationen definiert werden. Danach hat man 7 Tage Zeit, um die Löschung wieder zu entfernen, sollte man mit den Auswirkungen auf die Daten nicht zufrieden sein. Zwar gibt es bei den Data Deletion Requests nach wie vor Einschränkungen, die berücksichtigt werden müssen, Google hat hiermit jedoch, im Hinblick auf die Löschung von Daten, einen größeren Handlungsspielraum für Analytics User geschaffen. </p> </div> </div> <div class="elementor-element elementor-element-500e48f elementor-widget elementor-widget-text-editor" data-id="500e48f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <span style="font-weight: 400;">War dieser Artikel hilfreich für Sie? In unserem </span><a href="https://e-dialog.group/blog/?kategorie=webanalyse"><span style="font-weight: 400;">Blog</span></a><span style="font-weight: 400;"> finden Sie viele weitere Beiträge zum Thema Webanalytics und Google Analytics 4!</span> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-580f45f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="580f45f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b10f67d" data-id="b10f67d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-9d07b8e elementor-widget elementor-widget-heading" data-id="9d07b8e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Bei Fragen stehen Ihnen unsere Analytics-ExpertInnen gerne zur Verfügung: <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a> </h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! 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