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#081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/de/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Digital Analytics</span> <span class="arrow">></span> <span class="child">Die Insights-Funktion: Trends in GA4-Daten schneller erkennen</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2023/10/blog-2023-02ff-6-1024x549.png" data-rocket-location-hash="c442c6c8dc493780db59491961ab9bc9" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>Die Insights-Funktion: Trends in GA4-Daten schneller erkennen</h1><p class="author">von Daniel Brezina</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">09. Oktober 2023</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 4</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Das Insights-Feature von Google Analytics 4 (GA4) soll Datenanalysen beschleunigen und das Erkennen von Anomalien in Ihren Daten erleichtern, indem es Auffälligkeiten automatisiert darstellt und sogar die Zusendung der Reports per Mail ermöglicht. Weil damit die Reaktionszeit in der Fehlerbehebung verkürzt wird, kann das Tool ein wertvoller Begleiter im täglichen Workflow sein.</p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Digital Analytics</div><p><p>Webanalyse steht für Messbarkeit und ist die Grundlage für langfristige Erfolgskontrolle und Effizienzsteigerung Ihrer (Online) Marketing Aktivitäten.</p> </p><a href="/de/daten-nutzen/#digital-analytics" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="f66f26239443835379afd0bfd98dd7b1" data-elementor-type="wp-post" data-elementor-id="51181" class="elementor elementor-51181 elementor-51145" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-18a3a7b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="18a3a7b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fd9917" data-id="5fd9917" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-84624f8 elementor-widget elementor-widget-text-editor" data-id="84624f8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Die Insights-Funktion von GA4 unterstützt mit maschinellem Lernen die professionelle Datenanalyse. Dieser Beitrag erklärt, wie Sie dadurch einfacher und schneller generelle Tendenzen in Ihren Auswertungen erkennen und interpretieren können.</strong></p><p>Wenn die vergangene Auswertungsperiode ihrer Webseite/App in Google Analytics ungewöhnliche Daten-Spikes oder einen plötzlichen Sinkflug der KPI’s im Zeitdiagramm anzeigt können die Gründe dafür vielfältig sein und von Bot Traffic, über Bugs, bis hin zu Ungereimtheiten im Analytics-Setup reichen. Bei der Analyse solcher Fehlerquellen ist stets der Zeit-/Kostenfaktor wesentlich: Je früher Daten-Anomalien entdeckt werden, umso eher kann mit der Suche nach der Ursache und der Fehlerbehebung begonnen werden.</p><p>Es existiert ein nützliches Insights Feature, das zur Unterstützung dieses Workflows dient: GA4 generiert standardmäßig Mini-Berichte, die dann in den Karten der Analytics Konsole abrufbar sind. Diese Insights Funktion, die einigen Anwender*innen bereits aus Universal Analytics bekannt sein dürfte, hat in GA4 weitere Upgrades erfahren. Zum Einsatz kommt darin Google’s “Analytics Intelligence” (dt. “Analytics Radar”), die mittels maschinellen Lernens und AI Unterstützung nicht nur laufend die vorhandenen Daten prüft, sondern auch rasche Antworten auf einfache, individuelle Fragestellungen geben kann.</p> </div> </div> <div class="elementor-element elementor-element-101d51d elementor-widget elementor-widget-heading" data-id="101d51d" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Die Insight-Funktion in GA4: Zugang und Aussehen</h2> </div> </div> <div class="elementor-element elementor-element-7fe347c elementor-widget elementor-widget-text-editor" data-id="7fe347c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Sowohl die automatisierten als auch die benutzerdefinierten Insights sind über die Analytics Homepage, den Advertising Report sowie den Reports Snapshot (linke Navigationsleiste) zugänglich. Hier erscheint neben den bekannten Overview-Karten auch jene Karte, die in Listenform die neuesten Insights Ihrer Website mit Datum anzeigt (Abbildung 1). Falls Sie noch keinerlei Einstellungen vorgenommen haben, erscheint hier eine leere Karte, über die Sie über den “Create” Button ein neues Insight erstellen können.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-f55e061 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f55e061" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-886ad84" data-id="886ad84" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-68e00d2 elementor-widget elementor-widget-image" data-id="68e00d2" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="800" height="603" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20603'%3E%3C/svg%3E" class="attachment-large size-large wp-image-51147" alt="GA4 Insight-Funktion: Zugang und Aussehen" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/10/abbildung-1_2023-05-10-1024x772.png 1024w, https://e-dialog.group/wp-content/uploads/2023/10/abbildung-1_2023-05-10-300x226.png 300w, https://e-dialog.group/wp-content/uploads/2023/10/abbildung-1_2023-05-10-768x579.png 768w, https://e-dialog.group/wp-content/uploads/2023/10/abbildung-1_2023-05-10-835x630.png 835w, https://e-dialog.group/wp-content/uploads/2023/10/abbildung-1_2023-05-10.png 1082w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/10/abbildung-1_2023-05-10-1024x772.png" /><noscript><img fetchpriority="high" decoding="async" width="800" height="603" src="https://e-dialog.group/wp-content/uploads/2023/10/abbildung-1_2023-05-10-1024x772.png" class="attachment-large size-large wp-image-51147" alt="GA4 Insight-Funktion: Zugang und Aussehen" srcset="https://e-dialog.group/wp-content/uploads/2023/10/abbildung-1_2023-05-10-1024x772.png 1024w, https://e-dialog.group/wp-content/uploads/2023/10/abbildung-1_2023-05-10-300x226.png 300w, https://e-dialog.group/wp-content/uploads/2023/10/abbildung-1_2023-05-10-768x579.png 768w, https://e-dialog.group/wp-content/uploads/2023/10/abbildung-1_2023-05-10-835x630.png 835w, https://e-dialog.group/wp-content/uploads/2023/10/abbildung-1_2023-05-10.png 1082w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-9802d3d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9802d3d" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37a9ef5" data-id="37a9ef5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-591e39f elementor-widget elementor-widget-text-editor" data-id="591e39f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> Mit einem Klick auf “View all Insights” gelangt man in die Gesamtübersicht aller vorhandenen Kurzmeldungen. Mit einem weiteren Klick auf die betreffende Kurzmeldung öffnet sich schließlich am rechten Bildschirmrand eine kleine Detailansicht zur weiteren Erläuterung der Daten (Abbildung 2). Spannend: Jedes Mal, wenn Sie mit einem der Insights interagieren, lernt Analytics Intelligence über Ihre Interessen und priorisiert Ihre neuen Einblicke entsprechend. </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-9ca75d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9ca75d9" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c78257" data-id="1c78257" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-8ded579 elementor-widget elementor-widget-image" data-id="8ded579" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="480" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20480'%3E%3C/svg%3E" class="attachment-large size-large wp-image-51150" alt="GA4 View all Insights" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/10/abbildung-2_screenshot-2023-05-10-4-52-56-pm-1024x615.png 1024w, https://e-dialog.group/wp-content/uploads/2023/10/abbildung-2_screenshot-2023-05-10-4-52-56-pm-300x180.png 300w, https://e-dialog.group/wp-content/uploads/2023/10/abbildung-2_screenshot-2023-05-10-4-52-56-pm-768x461.png 768w, https://e-dialog.group/wp-content/uploads/2023/10/abbildung-2_screenshot-2023-05-10-4-52-56-pm-1049x630.png 1049w, https://e-dialog.group/wp-content/uploads/2023/10/abbildung-2_screenshot-2023-05-10-4-52-56-pm.png 1161w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/10/abbildung-2_screenshot-2023-05-10-4-52-56-pm-1024x615.png" /><noscript><img decoding="async" width="800" height="480" src="https://e-dialog.group/wp-content/uploads/2023/10/abbildung-2_screenshot-2023-05-10-4-52-56-pm-1024x615.png" class="attachment-large size-large wp-image-51150" alt="GA4 View all Insights" srcset="https://e-dialog.group/wp-content/uploads/2023/10/abbildung-2_screenshot-2023-05-10-4-52-56-pm-1024x615.png 1024w, https://e-dialog.group/wp-content/uploads/2023/10/abbildung-2_screenshot-2023-05-10-4-52-56-pm-300x180.png 300w, https://e-dialog.group/wp-content/uploads/2023/10/abbildung-2_screenshot-2023-05-10-4-52-56-pm-768x461.png 768w, https://e-dialog.group/wp-content/uploads/2023/10/abbildung-2_screenshot-2023-05-10-4-52-56-pm-1049x630.png 1049w, https://e-dialog.group/wp-content/uploads/2023/10/abbildung-2_screenshot-2023-05-10-4-52-56-pm.png 1161w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-f45c084 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f45c084" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30f1aba" data-id="30f1aba" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ce1b251 elementor-widget elementor-widget-text-editor" data-id="ce1b251" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>How to: Benutzerdefinierte Insights und Custom Alerts festlegen</h3><p>Ausgehend vom Menüpunkt “View all Insights” besteht die Möglichkeit mittels der Buttons “Manage” und “Create” die Karten zu verwalten bzw. neue hinzuzufügen. Legt man eine neue Karte über den “Create”-Button an, erscheint eine Liste von empfohlenen Berichten. Hier kann der Fokus der Auswertung auf bestimmte KPI’s gerichtet werden.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-8ef8238 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8ef8238" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-310a6f0" data-id="310a6f0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-cc890d1 elementor-widget elementor-widget-image" data-id="cc890d1" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="530" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20530'%3E%3C/svg%3E" class="attachment-large size-large wp-image-51153" alt="GA4 - Benutzerdefinierte Insights und Custom Alerts festlegen" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/10/abbildung-3_screenshot-2023-05-15-1-27-14-pm-1024x679.png 1024w, https://e-dialog.group/wp-content/uploads/2023/10/abbildung-3_screenshot-2023-05-15-1-27-14-pm-300x199.png 300w, https://e-dialog.group/wp-content/uploads/2023/10/abbildung-3_screenshot-2023-05-15-1-27-14-pm-768x509.png 768w, https://e-dialog.group/wp-content/uploads/2023/10/abbildung-3_screenshot-2023-05-15-1-27-14-pm-950x630.png 950w, https://e-dialog.group/wp-content/uploads/2023/10/abbildung-3_screenshot-2023-05-15-1-27-14-pm.png 1065w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/10/abbildung-3_screenshot-2023-05-15-1-27-14-pm-1024x679.png" /><noscript><img loading="lazy" decoding="async" width="800" height="530" src="https://e-dialog.group/wp-content/uploads/2023/10/abbildung-3_screenshot-2023-05-15-1-27-14-pm-1024x679.png" class="attachment-large size-large wp-image-51153" alt="GA4 - Benutzerdefinierte Insights und Custom Alerts festlegen" srcset="https://e-dialog.group/wp-content/uploads/2023/10/abbildung-3_screenshot-2023-05-15-1-27-14-pm-1024x679.png 1024w, https://e-dialog.group/wp-content/uploads/2023/10/abbildung-3_screenshot-2023-05-15-1-27-14-pm-300x199.png 300w, https://e-dialog.group/wp-content/uploads/2023/10/abbildung-3_screenshot-2023-05-15-1-27-14-pm-768x509.png 768w, https://e-dialog.group/wp-content/uploads/2023/10/abbildung-3_screenshot-2023-05-15-1-27-14-pm-950x630.png 950w, https://e-dialog.group/wp-content/uploads/2023/10/abbildung-3_screenshot-2023-05-15-1-27-14-pm.png 1065w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1a153c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1a153c7" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-978bb0c" data-id="978bb0c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-dd809fb elementor-widget elementor-widget-text-editor" data-id="dd809fb" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Folgende Vorschläge stehen zur Auswahl:</strong></p><ul><li>Anomaly in daily event count</li><li>Anomaly in daily users</li><li>Anomaly in daily views</li><li>Anomaly in daily conversions</li><li>Anomaly in daily revenue</li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-51598c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="51598c5" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ec1c96" data-id="5ec1c96" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5479542 elementor-widget elementor-widget-text-editor" data-id="5479542" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p> </p><p><strong>Eine benutzerdefinierte Anpassung dieser Bereiche ist derzeit über folgende Parameter möglich:</strong></p><ul><li><b>Evaluation Frequency</b> (stündlich (web only), täglich, wöchentlich, monatlich)</li><li><b>Segmentation</b> anhand verschiedener Dimensionen (z.B. Alter, Geschlecht, Sprache usw.)</li><li><b>Metrics and Conditions</b> (z.B. Anzahl der Ereignisse/hat sich um mehr als …% erhöht)</li></ul><p>Sind die entsprechenden Anpassungen vorgenommen, können diese gespeichert und von allen Benutzer*innen der jeweiligen Property eingesehen werden. Besonders hervorzuheben ist der Custom Alert: Der Direktversand der Auswertungen per E-Mail. Die vorab definierten Datenänderungen dienen hier als individuelle Trigger, um den E-Mail-Alarm auszulösen. Um dieses Feature zu aktivieren, geben Sie einfach im entsprechenden Setup Bereich die gewünschte Email Adresse bekannt und speichern anschließend die Einstellungen.</p><p> </p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-e345277 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e345277" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71d86d0" data-id="71d86d0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-8a75a81 elementor-widget elementor-widget-image" data-id="8a75a81" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="277" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20277'%3E%3C/svg%3E" class="attachment-large size-large wp-image-51157" alt="Custom Alert" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/10/abbildung-4_screenshot-2023-05-15-1-44-18-pm.png 852w, https://e-dialog.group/wp-content/uploads/2023/10/abbildung-4_screenshot-2023-05-15-1-44-18-pm-300x104.png 300w, https://e-dialog.group/wp-content/uploads/2023/10/abbildung-4_screenshot-2023-05-15-1-44-18-pm-768x266.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/10/abbildung-4_screenshot-2023-05-15-1-44-18-pm.png" /><noscript><img loading="lazy" decoding="async" width="800" height="277" src="https://e-dialog.group/wp-content/uploads/2023/10/abbildung-4_screenshot-2023-05-15-1-44-18-pm.png" class="attachment-large size-large wp-image-51157" alt="Custom Alert" srcset="https://e-dialog.group/wp-content/uploads/2023/10/abbildung-4_screenshot-2023-05-15-1-44-18-pm.png 852w, https://e-dialog.group/wp-content/uploads/2023/10/abbildung-4_screenshot-2023-05-15-1-44-18-pm-300x104.png 300w, https://e-dialog.group/wp-content/uploads/2023/10/abbildung-4_screenshot-2023-05-15-1-44-18-pm-768x266.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-d3d7222 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d3d7222" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a896471" data-id="a896471" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-46014a4 elementor-widget elementor-widget-text-editor" data-id="46014a4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> Außerdem besteht hier die Option mit “Start from scratch” (Abbildung 5) zusätzliche Insights für die Auswertung anhand unternehmensspezifischer KPI’s zu definieren. Aktuell können bis zu 50 benutzerdefinierte Insights pro Property angelegt werden. </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-e0b1a05 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e0b1a05" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-200585b" data-id="200585b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ba313e4 elementor-widget elementor-widget-image" data-id="ba313e4" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="149" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20149'%3E%3C/svg%3E" class="attachment-large size-large wp-image-51160" alt="Start from scratch" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/10/abbildung-5_screenshot-2023-05-15-1-42-53-pm-1024x191.png 1024w, https://e-dialog.group/wp-content/uploads/2023/10/abbildung-5_screenshot-2023-05-15-1-42-53-pm-300x56.png 300w, https://e-dialog.group/wp-content/uploads/2023/10/abbildung-5_screenshot-2023-05-15-1-42-53-pm-768x143.png 768w, https://e-dialog.group/wp-content/uploads/2023/10/abbildung-5_screenshot-2023-05-15-1-42-53-pm.png 1114w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/10/abbildung-5_screenshot-2023-05-15-1-42-53-pm-1024x191.png" /><noscript><img loading="lazy" decoding="async" width="800" height="149" src="https://e-dialog.group/wp-content/uploads/2023/10/abbildung-5_screenshot-2023-05-15-1-42-53-pm-1024x191.png" class="attachment-large size-large wp-image-51160" alt="Start from scratch" srcset="https://e-dialog.group/wp-content/uploads/2023/10/abbildung-5_screenshot-2023-05-15-1-42-53-pm-1024x191.png 1024w, https://e-dialog.group/wp-content/uploads/2023/10/abbildung-5_screenshot-2023-05-15-1-42-53-pm-300x56.png 300w, https://e-dialog.group/wp-content/uploads/2023/10/abbildung-5_screenshot-2023-05-15-1-42-53-pm-768x143.png 768w, https://e-dialog.group/wp-content/uploads/2023/10/abbildung-5_screenshot-2023-05-15-1-42-53-pm.png 1114w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1897925 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1897925" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42e6536" data-id="42e6536" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-68eda47 elementor-widget elementor-widget-heading" data-id="68eda47" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Analytics Intelligence: Einfach Fragen stellen</h2> </div> </div> <div class="elementor-element elementor-element-b1a08dc elementor-widget elementor-widget-text-editor" data-id="b1a08dc" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Am oberen rechten Seitenrand befindet sich ein kleines Insight-Icon. Hier können sich Nutzer*innen vordefinierte Fragen zu den Themen Ecommerce oder Traffic Analysis beantworten lassen (Abbildung 6). Durch Eingabe in die Search Bar werden auch freie Fragen zu Basisinformationen beantwortet, solange sie konkret und klar formuliert sind. “Analytics Intelligence” liefert außerdem auf Basis von Machine Learning Informationen zu intelligenten Zielvorhaben sowie Daten zur Nutzer- und Conversion-Schätzung.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-6054267 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6054267" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e1a8d4b" data-id="e1a8d4b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b6d8930 elementor-widget elementor-widget-image" data-id="b6d8930" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="455" height="740" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20455%20740'%3E%3C/svg%3E" class="attachment-large size-large wp-image-51163" alt="Analytics Intelligence" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/10/abbildung-6_screenshot-2023-05-10-4-29-09-pm.png 455w, https://e-dialog.group/wp-content/uploads/2023/10/abbildung-6_screenshot-2023-05-10-4-29-09-pm-184x300.png 184w, https://e-dialog.group/wp-content/uploads/2023/10/abbildung-6_screenshot-2023-05-10-4-29-09-pm-387x630.png 387w" data-lazy-sizes="(max-width: 455px) 100vw, 455px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/10/abbildung-6_screenshot-2023-05-10-4-29-09-pm.png" /><noscript><img loading="lazy" decoding="async" width="455" height="740" src="https://e-dialog.group/wp-content/uploads/2023/10/abbildung-6_screenshot-2023-05-10-4-29-09-pm.png" class="attachment-large size-large wp-image-51163" alt="Analytics Intelligence" srcset="https://e-dialog.group/wp-content/uploads/2023/10/abbildung-6_screenshot-2023-05-10-4-29-09-pm.png 455w, https://e-dialog.group/wp-content/uploads/2023/10/abbildung-6_screenshot-2023-05-10-4-29-09-pm-184x300.png 184w, https://e-dialog.group/wp-content/uploads/2023/10/abbildung-6_screenshot-2023-05-10-4-29-09-pm-387x630.png 387w" sizes="(max-width: 455px) 100vw, 455px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-bed4022 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="bed4022" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba57fd3" data-id="ba57fd3" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-bea3117 elementor-widget elementor-widget-heading" data-id="bea3117" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Fazit</h2> </div> </div> <div class="elementor-element elementor-element-0e9f8e9 elementor-widget elementor-widget-text-editor" data-id="0e9f8e9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Der verstärkte Fokus auf maschinellem Lernen erhöht nochmals kräftig die Benutzerfreundlichkeit des GA4 Insight Features. Durch den Versand von Email Alerts bekommen Nutzer*innen neue Einsichten anhand vorab definierter Parameter direkt zugespielt und sind so stets über ungewöhnliche Abweichungen informiert. Die Möglichkeit Fragen an die “Analytics Intelligence” zu richten ergänzt das bestehende Feature nochmals um eine AI Komponente, die tatsächlich hilfreich sein kann, wenn Bedarf an einer raschen Übersicht bzw. Auswertung anhand von Standard KPI’s besteht.</p><p>Prädiktive Analysen können helfen, tiefere Einblicke und Chancen in der Datenlandschaft zu erkennen. Die benutzerdefinierten Insights sind mit Ihrem Team oder anderen Stakeholdern teilbar und erleichtern so die interne Kommunikation. Das spart Zeit und Geld. Insgesamt handelt es sich also um ein vielversprechendes Tool, auf dessen Weiterentwicklung man bereits jetzt hinsichtlich der Anwendung von AI und Machine Learning gespannt sein darf.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-e200065 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e200065" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8fe33c" data-id="d8fe33c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2dc9f2f elementor-widget elementor-widget-text-editor" data-id="2dc9f2f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Für weitere Fragen zur Insights Funktion von GA4 kontaktieren Sie unsere Expert*innen unter <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a></h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/de/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div data-rocket-location-hash="03910ff8661ec99940484bdcacc47ffb" id="wobbleCTA"></div></div> <div data-rocket-location-hash="432af2bac3067702fc14620b17bfd000" class="mwd-blogPost flex more-topics space-top space-bottom"> <div data-rocket-location-hash="e02d4abb341ba01ddcf628736c86d19a" class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div data-rocket-location-hash="42cd2c730aabf27b255fca5895c1d6b0" class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-59182 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" 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