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menu-item-37049"><a href="https://e-dialog.group/de/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37048"><a href="https://e-dialog.group/de/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37051"><a href="https://e-dialog.group/de/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37050"><a href="https://e-dialog.group/de/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <style>.bg-color-post {background-color: #0d5699;}.bg-color-success-story {background-color: #081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/de/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Digital Analytics</span> <span class="arrow">></span> <span class="child">GA4 Modify Events - Erfasste Events und Parameter direkt im Analytics Interface anpassen</span> </div> </div> <div class="mwd-blogPost flex header" style="background-image: url(https://e-dialog.group/wp-content/uploads/2022/06/Blog-GA4-Modify-Events-1024x549.jpg);"><div class="container"><h1>GA4 Modify Events - Erfasste Events und Parameter direkt im Analytics Interface anpassen</h1><p class="author">von Sejla Korajac</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">28. Juni 2022</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 5</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Ein spannendes Feature im neuen Google Analytics ist die Möglichkeit bestehende Events direkt über das Interface anzupassen. Falsch einlaufende Eventnamen oder Schreibfehler können so ganz einfach in GA4 angepasst werden, ohne die Verwendung des Google Tag Managers oder Änderung der Implementierung. Es lassen sich hiermit sogar neue Parameter an bestehende Events anhängen. Dies spart Zeit und Technik-Ressourcen. Wie das geht und in welchen Szenarien dieses Feature hilfreich ist, wird im Folgenden genauer beleuchtet. </p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Digital Analytics</div><p><p>Webanalyse steht für Messbarkeit und ist die Grundlage für langfristige Erfolgskontrolle und Effizienzsteigerung Ihrer (Online) Marketing Aktivitäten.</p> </p><a href="/de/daten-nutzen/#digital-analytics" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="40576" class="elementor elementor-40576 elementor-36415" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-3f867d55 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3f867d55" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a31785c" data-id="7a31785c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-78b3d5c1 elementor-widget elementor-widget-heading" data-id="78b3d5c1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Umbenennung eines Eventnamens</h2> </div> </div> <div class="elementor-element elementor-element-5a92a3ff elementor-widget elementor-widget-text-editor" data-id="5a92a3ff" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Anpassung bzw. Harmonisierung von Eventbezeichnungen kann mittels der Funktion “Modify Event” erfolgen, ohne Änderung am Trackingcode selbst vorzunehmen. Ein klassischer Anwendungsfall für das Anpassen eines Events ist, wenn die Bezeichnung einen Tippfehler enthält oder nicht wie gewünscht einläuft. Manchmal kann es auch vorkommen, dass ein- und dasselbe Event mit leicht unterschiedlichen Bezeichnungen einläuft. Beispielsweise “custom_click_event_1” und “custom_click_event_one”. Diese zwei Aktionen würden als separate Events in GA4 auftauchen, obwohl sie konzeptionell gesehen ein Event darstellen. Oder angenommen in der App und auf der Webseite werden Klicks auf Kontakt-Buttons erfasst, welche mit unterschiedlichen Bezeichnungen z.B. “click_contact” und “contact” einlaufen. Um das Tracking zu harmonisieren bzw. plattformübergreifend zu vereinheitlichen, kann die Modifizierung der Events als Funktion verwendet werden. </p> </div> </div> <div class="elementor-element elementor-element-c965a14 elementor-widget elementor-widget-text-editor" data-id="c965a14" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Läuft ein Event beispielsweise mit dem Namen “custom_click_event_1” ein, sollte jedoch “custom_click_event_one” heißen, kann der Eventname mit folgender Konfiguration anpasst werden: </p> </div> </div> <div class="elementor-element elementor-element-0bd75fe elementor-widget elementor-widget-image" data-id="0bd75fe" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="799" height="503" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20799%20503'%3E%3C/svg%3E" class="attachment-large size-large wp-image-36425" alt="Blog GA4 Modify Events - Umbenennung eines Eventnamens" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/06/Bild-1_Umbenennung-eines-Eventnamens.png 799w, https://e-dialog.group/wp-content/uploads/2022/06/Bild-1_Umbenennung-eines-Eventnamens-300x189.png 300w, https://e-dialog.group/wp-content/uploads/2022/06/Bild-1_Umbenennung-eines-Eventnamens-768x483.png 768w" data-lazy-sizes="(max-width: 799px) 100vw, 799px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/06/Bild-1_Umbenennung-eines-Eventnamens.png" /><noscript><img fetchpriority="high" decoding="async" width="799" height="503" src="https://e-dialog.group/wp-content/uploads/2022/06/Bild-1_Umbenennung-eines-Eventnamens.png" class="attachment-large size-large wp-image-36425" alt="Blog GA4 Modify Events - Umbenennung eines Eventnamens" srcset="https://e-dialog.group/wp-content/uploads/2022/06/Bild-1_Umbenennung-eines-Eventnamens.png 799w, https://e-dialog.group/wp-content/uploads/2022/06/Bild-1_Umbenennung-eines-Eventnamens-300x189.png 300w, https://e-dialog.group/wp-content/uploads/2022/06/Bild-1_Umbenennung-eines-Eventnamens-768x483.png 768w" sizes="(max-width: 799px) 100vw, 799px" /></noscript> </div> </div> <div class="elementor-element elementor-element-5e948782 elementor-widget elementor-widget-text-editor" data-id="5e948782" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Umbenennung eines Eventnamens</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-15a206c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="15a206c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6075781" data-id="6075781" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-121e0ac elementor-widget elementor-widget-heading" data-id="121e0ac" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Einen neuen Parameter erstellen</h2> </div> </div> <div class="elementor-element elementor-element-3a50b29 elementor-widget elementor-widget-text-editor" data-id="3a50b29" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Eine tolle Möglichkeit innerhalb der Funktion “Modify Events” ist das Erstellen von neuen Parametern ohne Ergänzungen am Tracking Code vorzunehmen. Dies basiert jedoch ausschließlich auf bereits einlaufenden Daten bzw. Events und Parametern. Nichtsdestotrotz können sich auch hier hilfreiche Anwendungsfälle ergeben. Beispielsweise das Anlegen eines Parameters zur Content Gruppierung, welcher auf der URL Struktur der Webseite aufbaut. </p> </div> </div> <div class="elementor-element elementor-element-317e103 elementor-widget elementor-widget-text-editor" data-id="317e103" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Der folgende Screenshot zeigt, wie anhand bestimmter Ausprägungen des Parameters “page_location” ein noch nicht vorhandener Parameter “content_type” erstellen werden kann.</p> </div> </div> <div class="elementor-element elementor-element-2f8b2e4 elementor-widget elementor-widget-image" data-id="2f8b2e4" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="775" height="554" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20775%20554'%3E%3C/svg%3E" class="attachment-large size-large wp-image-36428" alt="Blog GA4 Modify Events - Neuen Parameter erstellen - Beispiel: karriere" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/06/Bild2_Neuen-Parameter-erstellen-Beispiel-karriere.png 775w, https://e-dialog.group/wp-content/uploads/2022/06/Bild2_Neuen-Parameter-erstellen-Beispiel-karriere-300x214.png 300w, https://e-dialog.group/wp-content/uploads/2022/06/Bild2_Neuen-Parameter-erstellen-Beispiel-karriere-768x549.png 768w" data-lazy-sizes="(max-width: 775px) 100vw, 775px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/06/Bild2_Neuen-Parameter-erstellen-Beispiel-karriere.png" /><noscript><img decoding="async" width="775" height="554" src="https://e-dialog.group/wp-content/uploads/2022/06/Bild2_Neuen-Parameter-erstellen-Beispiel-karriere.png" class="attachment-large size-large wp-image-36428" alt="Blog GA4 Modify Events - Neuen Parameter erstellen - Beispiel: karriere" srcset="https://e-dialog.group/wp-content/uploads/2022/06/Bild2_Neuen-Parameter-erstellen-Beispiel-karriere.png 775w, https://e-dialog.group/wp-content/uploads/2022/06/Bild2_Neuen-Parameter-erstellen-Beispiel-karriere-300x214.png 300w, https://e-dialog.group/wp-content/uploads/2022/06/Bild2_Neuen-Parameter-erstellen-Beispiel-karriere-768x549.png 768w" sizes="(max-width: 775px) 100vw, 775px" /></noscript> </div> </div> <div class="elementor-element elementor-element-af46e36 elementor-widget elementor-widget-text-editor" data-id="af46e36" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Neue Parameter erstellen – Beispiel: karriere</span></p> </div> </div> <div class="elementor-element elementor-element-1e51a89 elementor-widget elementor-widget-text-editor" data-id="1e51a89" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Mit dieser Konfiguration wird bei allen Events (z.B. page_view, scroll, click etc.) der Parameter “content_type” angehängt, sofern die URL bzw. “page_location” den Wert “/karriere” beinhaltet. </p><p>Soll das Event nicht bei allen Events, sondern beispielsweise ausschließlich beim Page View feuern, kann die Modifikation wie in folgendem Beispiel eingeschränkt werden: </p> </div> </div> <div class="elementor-element elementor-element-d0fa02b elementor-widget elementor-widget-image" data-id="d0fa02b" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="775" height="594" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20775%20594'%3E%3C/svg%3E" class="attachment-large size-large wp-image-36431" alt="Blog GA4 Modify Events - Neuen Parameter erstellen - Beispiel: blog" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/06/Bild3_Neuen-Parameter-erstellen-Beispiel-blog.png 775w, https://e-dialog.group/wp-content/uploads/2022/06/Bild3_Neuen-Parameter-erstellen-Beispiel-blog-300x230.png 300w, https://e-dialog.group/wp-content/uploads/2022/06/Bild3_Neuen-Parameter-erstellen-Beispiel-blog-768x589.png 768w" data-lazy-sizes="(max-width: 775px) 100vw, 775px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/06/Bild3_Neuen-Parameter-erstellen-Beispiel-blog.png" /><noscript><img loading="lazy" decoding="async" width="775" height="594" src="https://e-dialog.group/wp-content/uploads/2022/06/Bild3_Neuen-Parameter-erstellen-Beispiel-blog.png" class="attachment-large size-large wp-image-36431" alt="Blog GA4 Modify Events - Neuen Parameter erstellen - Beispiel: blog" srcset="https://e-dialog.group/wp-content/uploads/2022/06/Bild3_Neuen-Parameter-erstellen-Beispiel-blog.png 775w, https://e-dialog.group/wp-content/uploads/2022/06/Bild3_Neuen-Parameter-erstellen-Beispiel-blog-300x230.png 300w, https://e-dialog.group/wp-content/uploads/2022/06/Bild3_Neuen-Parameter-erstellen-Beispiel-blog-768x589.png 768w" sizes="(max-width: 775px) 100vw, 775px" /></noscript> </div> </div> <div class="elementor-element elementor-element-b294a08 elementor-widget elementor-widget-text-editor" data-id="b294a08" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Neue Parameter erstellen – Beispiel: blog</span></p> </div> </div> <div class="elementor-element elementor-element-d90cd22 elementor-widget elementor-widget-text-editor" data-id="d90cd22" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Sobald die Konfiguration gespeichert wird, ist der Parameter relativ rasch in der Netzwerk Konsole sichtbar. Ob die Konfiguration wie gewünscht funktioniert, kann direkt hier oder mittels “DebugView” kontrolliert werden. </p><p><br />Auch im Realtime Report werden alle aktuell einlaufenden Parameter (auch nicht registrierte) angezeigt. Hier finden sich die Parameter beim Klick auf ein Event in der Event Card. Mit einem weiteren Klick auf den Parameter werden die einlaufenden Werte angezeigt:</p> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-76fd52b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="76fd52b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-65f081f" data-id="65f081f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-fa3de55 elementor-widget elementor-widget-image" data-id="fa3de55" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="230" height="300" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20230%20300'%3E%3C/svg%3E" class="attachment-large size-large wp-image-36437" alt="Blog GA4 Modify Events - Schritt 1 Klick auf ein Event" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/06/Bild4_Schritt-1-Klick-auf-ein-Event.png" /><noscript><img loading="lazy" decoding="async" width="230" height="300" src="https://e-dialog.group/wp-content/uploads/2022/06/Bild4_Schritt-1-Klick-auf-ein-Event.png" class="attachment-large size-large wp-image-36437" alt="Blog GA4 Modify Events - Schritt 1 Klick auf ein Event" /></noscript> </div> </div> <div class="elementor-element elementor-element-67b74c8 elementor-widget elementor-widget-text-editor" data-id="67b74c8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: center;">Schritt 1: Klick auf ein Event </p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0839a03" data-id="0839a03" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a266c69 elementor-widget elementor-widget-image" data-id="a266c69" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="228" height="299" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20228%20299'%3E%3C/svg%3E" class="attachment-large size-large wp-image-36440" alt="Blog GA4 Modify Events - Schritt 2 Klick auf einen Parameter" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/06/Bild4_Schritt-2-Klick-auf-einen-Parameter.png" /><noscript><img loading="lazy" decoding="async" width="228" height="299" src="https://e-dialog.group/wp-content/uploads/2022/06/Bild4_Schritt-2-Klick-auf-einen-Parameter.png" class="attachment-large size-large wp-image-36440" alt="Blog GA4 Modify Events - Schritt 2 Klick auf einen Parameter" /></noscript> </div> </div> <div class="elementor-element elementor-element-f4a1b3d elementor-widget elementor-widget-text-editor" data-id="f4a1b3d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: center;">Schritt 2: Klick auf einen Parameter</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0327845" data-id="0327845" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a597ebf elementor-widget elementor-widget-image" data-id="a597ebf" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="231" height="301" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20231%20301'%3E%3C/svg%3E" class="attachment-large size-large wp-image-36434" alt="Blog GA4 Modify Events - Ergebnis Einlaufende Parameter" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/06/Bild4_Ergebnis-Einlaufende-Parameter.png" /><noscript><img loading="lazy" decoding="async" width="231" height="301" src="https://e-dialog.group/wp-content/uploads/2022/06/Bild4_Ergebnis-Einlaufende-Parameter.png" class="attachment-large size-large wp-image-36434" alt="Blog GA4 Modify Events - Ergebnis Einlaufende Parameter" /></noscript> </div> </div> <div class="elementor-element elementor-element-197b263 elementor-widget elementor-widget-text-editor" data-id="197b263" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: center;">Ergebnis: Einlaufende Parameterwerte</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-21d6806 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="21d6806" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-428de99" data-id="428de99" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d334742 elementor-widget elementor-widget-text-editor" data-id="d334742" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Alternativ kann auch im Events Report auf ein bestimmtes Event geklickt werden. Dort sind aktuell einlaufende Parameter unter “Events in Last 30 Minutes” ersichtlich und können mittels Drop-Down ausgewählt werden.</p> </div> </div> <div class="elementor-element elementor-element-cbee1e4 elementor-widget elementor-widget-text-editor" data-id="cbee1e4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Wichtig:</strong> Läuft der Parameter wie gewünscht ein und soll für Auswertungen zur Verfügung stehen, muss dieser noch als Custom Dimension registriert werden!</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6be7321" data-id="6be7321" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2560194 elementor-widget elementor-widget-image" data-id="2560194" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="232" height="305" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20232%20305'%3E%3C/svg%3E" class="attachment-large size-large wp-image-36443" alt="Blog GA4 Modify Events - Einlaufende Parameter für ein bestimmtes Event" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/06/Bild5_Einlaufende-Parameter-fur-ein-bestimmtes-Event.png 232w, https://e-dialog.group/wp-content/uploads/2022/06/Bild5_Einlaufende-Parameter-fur-ein-bestimmtes-Event-228x300.png 228w" data-lazy-sizes="(max-width: 232px) 100vw, 232px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/06/Bild5_Einlaufende-Parameter-fur-ein-bestimmtes-Event.png" /><noscript><img loading="lazy" decoding="async" width="232" height="305" src="https://e-dialog.group/wp-content/uploads/2022/06/Bild5_Einlaufende-Parameter-fur-ein-bestimmtes-Event.png" class="attachment-large size-large wp-image-36443" alt="Blog GA4 Modify Events - Einlaufende Parameter für ein bestimmtes Event" srcset="https://e-dialog.group/wp-content/uploads/2022/06/Bild5_Einlaufende-Parameter-fur-ein-bestimmtes-Event.png 232w, https://e-dialog.group/wp-content/uploads/2022/06/Bild5_Einlaufende-Parameter-fur-ein-bestimmtes-Event-228x300.png 228w" sizes="(max-width: 232px) 100vw, 232px" /></noscript> </div> </div> <div class="elementor-element elementor-element-d01b585 elementor-widget elementor-widget-text-editor" data-id="d01b585" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Einlaufende Parameter für ein bestimmtes Event unter Reports > Engagement > Events</p> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-7d6e9b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7d6e9b7" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5265d08" data-id="5265d08" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-04dfe65 elementor-widget elementor-widget-heading" data-id="04dfe65" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Einen Parameterwert ändern</h2> </div> </div> <div class="elementor-element elementor-element-d3bc017 elementor-widget elementor-widget-text-editor" data-id="d3bc017" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Enthält ein Parameterwert einen Schreibfehler, kann dies wie in folgendem Beispiel rasch behoben werden. Angenommen der Parameter “content_type” ist ein bestehender Parameter und auf der Karriereseite wird der Wert fälschlicherweise als “karrieree” übermittelt. Mit folgender Konfiguration lässt sich der Wert auf die korrekte Schreibweise “karriere” anpassen. </p> </div> </div> <div class="elementor-element elementor-element-d43ec63 elementor-widget elementor-widget-image" data-id="d43ec63" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="742" height="516" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20742%20516'%3E%3C/svg%3E" class="attachment-large size-large wp-image-36446" alt="Blog GA4 Modify Events - Einen Parameterwert ändern" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/06/Bild6_Einen-Parameterwert-andern.png 742w, https://e-dialog.group/wp-content/uploads/2022/06/Bild6_Einen-Parameterwert-andern-300x209.png 300w" data-lazy-sizes="(max-width: 742px) 100vw, 742px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/06/Bild6_Einen-Parameterwert-andern.png" /><noscript><img loading="lazy" decoding="async" width="742" height="516" src="https://e-dialog.group/wp-content/uploads/2022/06/Bild6_Einen-Parameterwert-andern.png" class="attachment-large size-large wp-image-36446" alt="Blog GA4 Modify Events - Einen Parameterwert ändern" srcset="https://e-dialog.group/wp-content/uploads/2022/06/Bild6_Einen-Parameterwert-andern.png 742w, https://e-dialog.group/wp-content/uploads/2022/06/Bild6_Einen-Parameterwert-andern-300x209.png 300w" sizes="(max-width: 742px) 100vw, 742px" /></noscript> </div> </div> <div class="elementor-element elementor-element-8bee377 elementor-widget elementor-widget-text-editor" data-id="8bee377" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Einen Parameterwert ändern</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-0d7b036 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0d7b036" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e778be1" data-id="e778be1" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b526feb elementor-widget elementor-widget-heading" data-id="b526feb" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Parameterbezeichnung ändern</h2> </div> </div> <div class="elementor-element elementor-element-9994b39 elementor-widget elementor-widget-text-editor" data-id="9994b39" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Mithilfe der Funktion “Modify Event” können auch Parameter Bezeichnungen selbst angepasst werden bzw. die Werte von einem Parameter in einen neuen geschrieben werden. Angenommen wir möchten, dass der Parameter “content_type” unter der Bezeichnung “content_type_test” einläuft. Hierfür muss die neue Parameterbezeichnung in das Feld “Parameter” geschrieben werden. Jener Parameter, dessen Werte übernommen werden sollen, muss innerhalb von zwei eckigen Klammern im Feld “NewValue” definiert werden. </p><p>Achtung: Dies bedeutet nicht, dass der Parameter “content_type” überschrieben wird. Es wird lediglich ein neuer Parameter mit dem Namen “content_type_test” erstellt, der parallel feuert. Wie einer dieser Parameter gelöscht werden kann, wird im nächsten Beispiel beschrieben. </p> </div> </div> <div class="elementor-element elementor-element-2c655c5 elementor-widget elementor-widget-image" data-id="2c655c5" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="739" height="519" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20739%20519'%3E%3C/svg%3E" class="attachment-large size-large wp-image-36449" alt="Blog GA4 Modify Events - Parameterbezeichnung ändern" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/06/Bild7_Parameterbezeichnung-andern.png 739w, https://e-dialog.group/wp-content/uploads/2022/06/Bild7_Parameterbezeichnung-andern-300x211.png 300w" data-lazy-sizes="(max-width: 739px) 100vw, 739px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/06/Bild7_Parameterbezeichnung-andern.png" /><noscript><img loading="lazy" decoding="async" width="739" height="519" src="https://e-dialog.group/wp-content/uploads/2022/06/Bild7_Parameterbezeichnung-andern.png" class="attachment-large size-large wp-image-36449" alt="Blog GA4 Modify Events - Parameterbezeichnung ändern" srcset="https://e-dialog.group/wp-content/uploads/2022/06/Bild7_Parameterbezeichnung-andern.png 739w, https://e-dialog.group/wp-content/uploads/2022/06/Bild7_Parameterbezeichnung-andern-300x211.png 300w" sizes="(max-width: 739px) 100vw, 739px" /></noscript> </div> </div> <div class="elementor-element elementor-element-bf616e5 elementor-widget elementor-widget-text-editor" data-id="bf616e5" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Parameterbezeichnung ändern</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-2b7e419 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2b7e419" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2900fa" data-id="a2900fa" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7fc819e elementor-widget elementor-widget-heading" data-id="7fc819e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Einen Parameter entfernen</h2> </div> </div> <div class="elementor-element elementor-element-1d3ac78 elementor-widget elementor-widget-text-editor" data-id="1d3ac78" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Im Interface können Parameter, die nicht benötigt werden, ganz einfach gelöscht werden. Hierfür muss unter “Modify Event” der Parametername im Feld “Parameter” ergänzt und das Feld “New value” leer gelassen werden.</p> </div> </div> <div class="elementor-element elementor-element-f82a9f3 elementor-widget elementor-widget-image" data-id="f82a9f3" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="739" height="455" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20739%20455'%3E%3C/svg%3E" class="attachment-large size-large wp-image-36452" alt="Blog GA4 Modify Events - Einen Parameter entfernen" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/06/Bild8_Einen-Parameter-entfernen.png 739w, https://e-dialog.group/wp-content/uploads/2022/06/Bild8_Einen-Parameter-entfernen-300x185.png 300w" data-lazy-sizes="(max-width: 739px) 100vw, 739px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/06/Bild8_Einen-Parameter-entfernen.png" /><noscript><img loading="lazy" decoding="async" width="739" height="455" src="https://e-dialog.group/wp-content/uploads/2022/06/Bild8_Einen-Parameter-entfernen.png" class="attachment-large size-large wp-image-36452" alt="Blog GA4 Modify Events - Einen Parameter entfernen" srcset="https://e-dialog.group/wp-content/uploads/2022/06/Bild8_Einen-Parameter-entfernen.png 739w, https://e-dialog.group/wp-content/uploads/2022/06/Bild8_Einen-Parameter-entfernen-300x185.png 300w" sizes="(max-width: 739px) 100vw, 739px" /></noscript> </div> </div> <div class="elementor-element elementor-element-d0bef66 elementor-widget elementor-widget-text-editor" data-id="d0bef66" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Einen Parameter entfernen</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-d7c1b1c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d7c1b1c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-696cd2b" data-id="696cd2b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d2848ed elementor-widget elementor-widget-heading" data-id="d2848ed" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Limitationen und wichtige Anmerkungen</h2> </div> </div> <div class="elementor-element elementor-element-d9f8b4c elementor-widget elementor-widget-text-editor" data-id="d9f8b4c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wie in diesem Blogartikel beschrieben, gibt es einige Fälle, bei denen diese Funktion rasch Abhilfe schaffen kann. Dennoch gibt es auch einige Limitationen und wichtige Aspekte zu beachten. Der wichtigste Punkte ist, dass die modifizierten Events nicht rückwirkend sind, sondern sich erst ab dem Zeitpunkt der Erstellung auswirken. Es können maximal 50 Modifikationen erstellt werden und es kann zum Teil länger als eine Stunde dauern, bis die Anpassungen sichtbar sind. Wichtig zu beachten ist, dass die modifizierten Events in der Reihenfolge ausgeführt werden, in der sie in Analytics unter “Event modifications” angelegt sind. Eine weitere Einschränkung ist, dass bei den Operatoren keine Regular Expressions möglich sind, was die Umsetzung von komplexeren Bedingungen erschwert bzw. nicht ermöglicht. </p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-927dc6d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="927dc6d" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44731f4" data-id="44731f4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0aab87b elementor-widget elementor-widget-heading" data-id="0aab87b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Fazit</h2> </div> </div> <div class="elementor-element elementor-element-60f3645 elementor-widget elementor-widget-text-editor" data-id="60f3645" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Möglichkeit, Events direkt innerhalb des Google Analytics Interface anzupassen, ist ein wertvolles neues Feature, welches bisher in dieser Form nicht verfügbar war. Kleine Schreibfehler, Anpassung der erfassten Werte oder gar der Aufbau von Kategorisierungen basierend auf vorhanden Daten werden dadurch ermöglicht. Dennoch muss man sich auch der Limitationen bewusst sein und vorsichtig mit Modifikationen umgehen, da sich diese direkt auf das Tracking auswirken. Modifiziert man beispielsweise das page_view Event unbeabsichtigt so, dass es nur auf einer Seite feuert, werden keine page_views für andere Seiten erfasst. Daher empfiehlt es sich, bei der Verwendung dieses Features achtsam zu sein und die einlaufenden Daten direkt zu validieren.</p> </div> </div> <div class="elementor-element elementor-element-fa46d71 elementor-widget elementor-widget-heading" data-id="fa46d71" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Unsere Analytics-Experten unterstützen Sie gerne bei allen Fragen zu Google Analytics, GA4 und den Möglichkeiten. Kontaktieren Sie uns: <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a></h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-wpr-lazyrender="1" class="mwd-blogPost flex call-to-action space-top space-bottom"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/de/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div id="wobbleCTA"></div></div> <div data-wpr-lazyrender="1" class="mwd-blogPost flex more-topics space-top space-bottom"> <div class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-59182 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/de/blog/digital-analytics-de/key-events-neue-nomenklatur-in-google-analytics-4/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" 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