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#02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/at/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Digital Analytics</span> <span class="arrow">></span> <span class="child">App Tracking mit Google Analytics: Wie geht das?</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/large_3128330968.jpg" class="mwd-blogPost flex header rocket-lazyload" style=""><div class="container"><h1>App Tracking mit Google Analytics: Wie geht das?</h1><p class="author">von Michaela Linhart</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">16. Oktober 2014</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 3</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Mobile App Tracking ist mit Google Analytics nicht nur möglich, sondern sogar suuuper einfach und unglaublich inhaltsreich! In unserem heutigen Blogbeitrag spezialisieren wir uns auf das Tracken von Native Apps, also Apps die genau für ein Betriebssystem wie zum Beispiel iOS oder Anroid entwickelt und optimiert sind. Im Gegensatz dazu gibt es noch Web Apps und Hybrid Apps. Web Apps sind ganz normale HTML5 Websites die an mobile Endgeräte angepasst sind und hybride Apps sind ein Mix aus nativen und Web Apps, also grundsätzlich Websites die mit nativen Features erweitert werden und in einem Wrapper verpackt als native App fungieren.</p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Digital Analytics</div><p><p>Webanalyse steht für Messbarkeit und ist die Grundlage für langfristige Erfolgskontrolle und Effizienzsteigerung Ihrer (Online) Marketing Aktivitäten.</p> </p><a href="/daten-nutzen/#digital-analytics" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="25457" class="elementor elementor-25457" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-2c964048 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2c964048" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b84e910" data-id="b84e910" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3974e1cd elementor-widget elementor-widget-heading" data-id="3974e1cd" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Und wie funktioniert App Tracking jetzt genau? </h2> </div> </div> <div class="elementor-element elementor-element-58fae769 elementor-widget elementor-widget-text-editor" data-id="58fae769" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Update: Im Frühjahr 2016 hat Google “Firebase” gelaunched, eine neue, integrierte Mobile Development Suite. Das Herzstück der Suite ist “Firebase Analytics”, dass gratis und unlimitiert nutzbare Analyse Tool.</strong> Damit wurde nicht nur das bisherige App Tracking mit GA völlig revolutioniert, sondern auch der GTM for Mobile V2 auf ein neues Level gestellt. Dieser Beitrag betrachtet noch die alten App Tracking Möglichkeiten, die früher oder später von Google eingestellt werden. Wie App Tracking NEU funktioniert, erfahren Sie daher im Beitrag: <a href="https://e-dialog.group/blog/webanalyse/app-tracking-neu-mit-google-firebase-analytics/">“App Tracking NEU – Mit Google Firebase Analytics”</a></p><p><em>Grundsätzlich: ganz einfach! </em>Google stellt nativen App Anbietern ein <strong>Service SDK</strong> für iOS und Android zur Einbindung des Google Tag Managers for Mobile (GTM) zur Verfügung, denn seit es Tag Management gibt wird der Code natürlich nicht mehr nativ eingebaut – <em>mehr dazu später</em>. Mit dem GTM können verschiedene Tags – sprich kleine Code Snippets – dynamisch in der App ausgespielt und flexibel ausgetauscht, erweitert und verbessert werden – so auch der Google Analytics Tracking Code. App Anbieter müssen lediglich das Service SDK für Android und / oder iOS herunter laden und in die App inkludieren. Google stellt dafür auch eine umfangreiche Anleitung zur Verfügung:</p><ul><li><a href="https://developers.google.com/tag-manager/android/v4/">SDK + Anleitung für Android</a></li><li><a href="https://developers.google.com/tag-manager/ios/v3/?hl=de">SDK + Anleitung für iOS</a></li></ul><p> </p><p>Als nächstes muss ein <a href="https://support.google.com/tagmanager/answer/3127354?hl=en&ref_topic=2574303">Google Tag Manager</a> Account angelegt, sowie ein App Container erstellt werden. Verfügt man bereits über einen Account für seine Website – <em>was in jeder Hinsicht empfehlenswert ist</em> – so muss natürlich nur ein neuer App Container erstellt werden. In den App Container können jetzt jegliche Tags integriert werden – allen voran der Google Universal Analytics Tag zur Ausspielung des App Tracking Codes.</p> </div> </div> <div class="elementor-element elementor-element-893b113 elementor-widget elementor-widget-image" data-id="893b113" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="377" height="299" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20377%20299'%3E%3C/svg%3E" class="attachment-large size-large wp-image-22738" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/02-10-2014_11-29-45.png 377w, https://e-dialog.group/wp-content/uploads/2022/02/02-10-2014_11-29-45-300x238.png 300w" data-lazy-sizes="(max-width: 377px) 100vw, 377px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/02-10-2014_11-29-45.png" /><noscript><img fetchpriority="high" decoding="async" width="377" height="299" src="https://e-dialog.group/wp-content/uploads/2022/02/02-10-2014_11-29-45.png" class="attachment-large size-large wp-image-22738" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/02-10-2014_11-29-45.png 377w, https://e-dialog.group/wp-content/uploads/2022/02/02-10-2014_11-29-45-300x238.png 300w" sizes="(max-width: 377px) 100vw, 377px" /></noscript> </div> </div> <div class="elementor-element elementor-element-0a5238a elementor-widget elementor-widget-text-editor" data-id="0a5238a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die meisten Tracking Features sind über den Basis Tracking Code abgedeckt. Wenn zusätzliche Trackingwünsche anfallen, müssen diese Informationen über den <strong>dataLayer</strong> zur Verfügung gestellt und eigene, benutzerdefinierte Tags und Makros im GTM erstellt werden. Auch hier bietet Google zahlreiche <a href="https://support.google.com/tagmanager/answer/2574305?hl=de">Anleitungen</a> an.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-575ee40 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="575ee40" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40cdb8e" data-id="40cdb8e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-eda939f elementor-widget elementor-widget-heading" data-id="eda939f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Bonus: Mehr Power für die App mit dem Tagmanager </h2> </div> </div> <div class="elementor-element elementor-element-e8008a8 elementor-widget elementor-widget-text-editor" data-id="e8008a8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Früher hatten App Anbieter das Problem, dass bei einer einmal installierten App jede Änderung ein Update erforderte. Wurde z.B. das Tracken eines Button Klicks vergessen, so konnte man lediglich eine neue Version publishen und endlos warten, bis alle User das Update durchgezogen haben – wenn überhaupt… Heute geht alles einfacher! Denn letztes Jahr hat Google den Google Tag Manager für mobile Apps gelaunched. Eine Revolution! Nun ist es möglich jegliche Anpassungen und Änderungen on the fly und ohne Update durchzuführen – genau so wie wir es für Websites bereits gewohnt sind!</p><p><strong>Der wirkliche Hammer:</strong> Auch App-Konfigurationen, ganze Menüs und Inhalte können dynamisch über den GTM mittels Benutzerdefinierter HTML-Tags für die App zur Verfügung gestellt werden. Ein Beispiel ist etwa das Publishen einer neuen Sprache, ohne die App verändern zu müssen.</p><p><strong>Für die Freaks:</strong> Natürlich gibt es dafür ein durchdachtes Caching System für die Offline Nutzung…</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-5dbb4f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5dbb4f9" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf6d60b" data-id="bf6d60b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c1e8224 elementor-widget elementor-widget-heading" data-id="c1e8224" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Und was muss in Google Analytics konfiguriert werden? </h2> </div> </div> <div class="elementor-element elementor-element-333a1c9 elementor-widget elementor-widget-text-editor" data-id="333a1c9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Auf die Datenansicht in Google Analytics darf natürlich nicht vergessen werden. Bei der Erstellung der Datenansicht (View) muss nämlich “Mobile App” anstatt der “Website” ausgewählt werden. Dann erscheinen unter “Reports” die umfangreichen, für Mobile Apps optimierten Statistiken sowie ein bereits vordefiniertes Dashboard “App Übersicht” mit allen relevanten Informationen auf einen Blick.</p> </div> </div> <div class="elementor-element elementor-element-4748c48 elementor-widget elementor-widget-image" data-id="4748c48" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="600" height="403" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20403'%3E%3C/svg%3E" class="attachment-large size-large wp-image-22739" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/mobile_app_datenansicht_in_google_analytics.png 600w, https://e-dialog.group/wp-content/uploads/2022/02/mobile_app_datenansicht_in_google_analytics-300x202.png 300w" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/mobile_app_datenansicht_in_google_analytics.png" /><noscript><img decoding="async" width="600" height="403" src="https://e-dialog.group/wp-content/uploads/2022/02/mobile_app_datenansicht_in_google_analytics.png" class="attachment-large size-large wp-image-22739" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/mobile_app_datenansicht_in_google_analytics.png 600w, https://e-dialog.group/wp-content/uploads/2022/02/mobile_app_datenansicht_in_google_analytics-300x202.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-a175ca1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a175ca1" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6f41bd" data-id="a6f41bd" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-fad759f elementor-widget elementor-widget-heading" data-id="fad759f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Welche Reports und Insights bringt mir App-Tracking </h2> </div> </div> <div class="elementor-element elementor-element-2d2850e elementor-widget elementor-widget-text-editor" data-id="2d2850e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Das braucht einen eigenen Artikel… und der erscheint in Kürze mit folgenden Inhalten:</p><p>– Nutzungs-Übersicht der Mobilgeräte (Versionen, Anbieter)<br />– Verteilung der App-Versionen<br />– Absturz-Berichte<br />– Screen-Nutzung<br />– UND: Ausführliche Play-Store Berichte, wie es zum App-Download kam, also welche Quellen und Kampagnen man die Verbreitung der App zu verdanken hat</p> </div> </div> <div class="elementor-element elementor-element-899383b elementor-widget elementor-widget-image" data-id="899383b" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="600" height="339" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20339'%3E%3C/svg%3E" class="attachment-large size-large wp-image-22740" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/ga_app_uebersichts_dashboard.png 600w, https://e-dialog.group/wp-content/uploads/2022/02/ga_app_uebersichts_dashboard-300x170.png 300w" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/ga_app_uebersichts_dashboard.png" /><noscript><img loading="lazy" decoding="async" width="600" height="339" src="https://e-dialog.group/wp-content/uploads/2022/02/ga_app_uebersichts_dashboard.png" class="attachment-large size-large wp-image-22740" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/ga_app_uebersichts_dashboard.png 600w, https://e-dialog.group/wp-content/uploads/2022/02/ga_app_uebersichts_dashboard-300x170.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-ad5d6f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ad5d6f7" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12732da" data-id="12732da" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a3a0f83 elementor-widget elementor-widget-heading" data-id="a3a0f83" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Zusammenfassend </h2> </div> </div> <div class="elementor-element elementor-element-88f3b67 elementor-widget elementor-widget-text-editor" data-id="88f3b67" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>kann man sagen, dass <strong>nur vier Schritte</strong> für das perfekte Tracking für native Apps mit Google Analytics benötigt werden um zahlreiche Insights generieren zu können:<br />1. SDK herunterladen und in die App integrieren<br />2. Google Analytics Datenansicht für mobile Apps erstellen<br />3. Tag Manager Account und Container für mobile Apps erstellen<br />4. Tag und Regel für Google Analytics erstellen</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4e35464 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4e35464" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d71668" data-id="8d71668" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ef85c05 elementor-widget elementor-widget-heading" data-id="ef85c05" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Soweit so einfach. Falls es bei Ihnen dann doch nicht so einfach klappt, melden Sie sich bei uns. Wir freuen uns Ihnen jederzeit weiter helfen zu können. <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a> </h3> </div> </div> <div class="elementor-element elementor-element-9142f9e elementor-widget elementor-widget-text-editor" data-id="9142f9e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>photo credit: <a href="https://www.flickr.com/photos/dharmasphere/3128330968/">premasagar</a> via <a href="http://photopin.com">photopin</a> <a href="http://creativecommons.org/licenses/by-nc/2.0/">cc</a></p> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-wpr-lazyrender="1" class="mwd-blogPost flex call-to-action space-top space-bottom"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/at/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div id="wobbleCTA"></div></div> <div data-wpr-lazyrender="1" class="mwd-blogPost flex more-topics space-top space-bottom"> <div class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-59164 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/blog/digital-analytics/key-events-neue-nomenklatur-in-google-analytics-4/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" 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