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sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/at/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/at/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/at/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <style>.bg-color-post {background-color: #0d5699;}.bg-color-success-story {background-color: #081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/at/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Programmatic Display, Video & Everything</span> <span class="arrow">></span> <span class="child">YouTube Masthead nützen um Awareness für Ihre Brand zu stärken</span> </div> </div> <div class="mwd-blogPost flex header" style="background-image: url(https://e-dialog.group/wp-content/uploads/2022/06/Blog-Youtube-Masthead-1024x549.jpg);"><div class="container"><h1>YouTube Masthead nützen um Awareness für Ihre Brand zu stärken</h1><p class="author">von Sophie Srnka</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">28. Juni 2022</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 4</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Um Awareness zu generieren sind Video Ads immer eine gute Wahl. Der YouTube Masthead wird direkt auf der YouTube Homepage ausgespielt und ist somit eine ideale Möglichkeit um hohe Brand Awareness zu schaffen. Es ist dazu eines der wenigen Video Ads Formate auf YouTube, welches noch automatisch abgespielt wird - ohne Ton, dieser kann jedoch vom Besucher eingeschaltet werden. Der YouTube Masthead wird dazu nicht nur auf Desktops ausgespielt, sondern auch Mobile, und vor allem auch über Connected TV, wodurch Personen die wenig klassisches, lineares TV schauen, gut erreicht werden können.</p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Programmatic Display, Video & Everything</div><p><p>Wir bringen Ihre programmatischen Kampagnen auf das nächste Level. Unsere Consultants unterstützen mit Konzepten, Consulting und auch managed Service. </p> </p><a href="/bessere-kampagnen/#programmatic-display-video-everything" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="36214" class="elementor elementor-36214" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-717d684b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="717d684b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31aceab7" data-id="31aceab7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-72246675 elementor-widget elementor-widget-text-editor" data-id="72246675" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>YouTube Masthead ist eine ideale Lösung um Brand Awareness aufzubauen und zu stärken. In diesem Blogartikel wird das Format präsentiert, wie dieses gebucht werden kann und über DV360 aufgesetzt wird.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-ea1c774 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ea1c774" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25ffe1b" data-id="25ffe1b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-185ce7a elementor-widget elementor-widget-heading" data-id="185ce7a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Creative</h2> </div> </div> <div class="elementor-element elementor-element-6069e4b elementor-widget elementor-widget-text-editor" data-id="6069e4b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Alle üblichen Targeting Optionen, die via DV360 für YouTube möglich sind, gibt es auch bei der YouTube Masthead Ausspielung – also zum Beispiel Geo Targeting, Affinites oder InMarket. </p><p>Die minimale Länge des Videos muss 15 Sekunden sein – auf Desktop und Mobile Devices spielt der YouTube Masthead bis zu 30 Sekunden lang, bevor das Video Thumbnail (= Vorschau der nächsten Videos am Ende des eigentlichen Videos) angezeigt wird. Im Falle von Mobile wird kurz danach das nächste Video im Mobile Feed abgespielt wird. Das Video sollte daher nicht länger als 30 Sekunden sein – und nach Best Practice für Video Ads das Logo und die Werbenachricht prominent in der ersten 5 Sekunden schriftlich präsentieren.</p> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-063906f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="063906f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-38b41a8" data-id="38b41a8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-469e031 elementor-widget elementor-widget-text-editor" data-id="469e031" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Zusätzlich zu dem Video wird in einem “Engagement Panel” ein Anzeigentitel verwendet, um somit das Video zu unterstützen. Der Anzeigentitel kann bis zu 20 Buchstaben verwenden.</p><p> </p><p>Was auch beim Creative selbst zu beachten ist, ist das die Größe je nach Device unterschiedlich ist. Auf Desktop und Connected TV wird das Video oben und unten abgeschnitten. Es ist daher wichtig das Werbemittel für den YouTube Masthead so zu gestalten, dass Logos, Texte, etc. nicht verschwinden.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c34aaff" data-id="c34aaff" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1a10acc elementor-widget elementor-widget-image" data-id="1a10acc" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="481" height="396" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20481%20396'%3E%3C/svg%3E" class="attachment-large size-large wp-image-36220" alt="YT Masthead_Creative Example" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/06/YT-Masthead_Creative-Example.png 481w, https://e-dialog.group/wp-content/uploads/2022/06/YT-Masthead_Creative-Example-300x247.png 300w" data-lazy-sizes="(max-width: 481px) 100vw, 481px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/06/YT-Masthead_Creative-Example.png" /><noscript><img fetchpriority="high" decoding="async" width="481" height="396" src="https://e-dialog.group/wp-content/uploads/2022/06/YT-Masthead_Creative-Example.png" class="attachment-large size-large wp-image-36220" alt="YT Masthead_Creative Example" srcset="https://e-dialog.group/wp-content/uploads/2022/06/YT-Masthead_Creative-Example.png 481w, https://e-dialog.group/wp-content/uploads/2022/06/YT-Masthead_Creative-Example-300x247.png 300w" sizes="(max-width: 481px) 100vw, 481px" /></noscript> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-b9aecfd elementor-widget elementor-widget-text-editor" data-id="b9aecfd" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Bei YouTube Masthead können pro gebuchtem Flight 2 Creatives in Rotation eingesetzt werden – leider gibt es hier jedoch nicht die Möglichkeit für einen A/B Test via DV360. Sollen Ads abgetestet werden, sind daher nach Ender der Kampagne die Insights händisch zu analysieren.</p><p><a href="https://www.youtube.com/videomasthead/">Hier</a> kann sich schnell und unkompliziert eine Bild davon gemacht werden, wie ein YouTube Masthead live aussehen wird. Was hier zusätzlich auch sehr hilfreich ist – alles was in dieser Vorschau eingegeben wird, kann später beim Aufsetzen des Werbemittels direkt nach DV360 importiert werden.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-19a3fc3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="19a3fc3" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5966832" data-id="5966832" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b13f1de elementor-widget elementor-widget-heading" data-id="b13f1de" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Buchung</h2> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-7a0ce66 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7a0ce66" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-db7dfa5" data-id="db7dfa5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-12a315f elementor-widget elementor-widget-text-editor" data-id="12a315f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>YouTube Masthead wird mit einem Programmatic Guarantee Deal direkt via Google gebucht. Dafür gibt es ein <a href="https://support.google.com/displayspecs/contact/directsupport_emea">Formular</a>, das auszufüllen ist. Es ist wichtig hier mindestens 6 Tage (empfohlen 2 Wochen) vor dem Kampagnenstart das Inventar zu reservieren – mittels Absprache mit einem Google Vertreter*in, ob in dem gewünschten Zeitraum, mit dem ausgewählten Targeting genug Inventar vorhanden ist.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-484507d" data-id="484507d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ef90334 elementor-widget elementor-widget-image" data-id="ef90334" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="512" height="240" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20512%20240'%3E%3C/svg%3E" class="attachment-large size-large wp-image-36217" alt="YT Masthead_Buchung Example" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/06/YT-Masthead_Buchung-Example.png 512w, https://e-dialog.group/wp-content/uploads/2022/06/YT-Masthead_Buchung-Example-300x141.png 300w" data-lazy-sizes="(max-width: 512px) 100vw, 512px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/06/YT-Masthead_Buchung-Example.png" /><noscript><img decoding="async" width="512" height="240" src="https://e-dialog.group/wp-content/uploads/2022/06/YT-Masthead_Buchung-Example.png" class="attachment-large size-large wp-image-36217" alt="YT Masthead_Buchung Example" srcset="https://e-dialog.group/wp-content/uploads/2022/06/YT-Masthead_Buchung-Example.png 512w, https://e-dialog.group/wp-content/uploads/2022/06/YT-Masthead_Buchung-Example-300x141.png 300w" sizes="(max-width: 512px) 100vw, 512px" /></noscript> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-dcf554d elementor-widget elementor-widget-text-editor" data-id="dcf554d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Mindestlaufzeit der Kampagne ist 1 Tag – wobei hier anzumerken ist, dass bei YouTube Masthead kein Zeittargeting möglich ist. Daher muss die Kampagne für mindestens 24 Stunden durchlaufen. Maximal können 7 Tage am Stück gebucht werden. Soll eine YouTube Masthead Kampagnen länger laufen, z.B. 10 Tage, müssen daher 2x Laufzeiten über das Formular angefragt werden. </p><p>Der Minimum Spend für einen Flight liegt bei €7.000,-. Maximum Spend gibt es keinen – hier kommt es daher nur darauf an, wie viel Inventar zur Verfügung gestellt werden kann. </p><p>Nachdem der Deal über das Formular und mit einem Google Vertreter*in ausgemacht wurde, kann dieser in DV360 akzeptiert werden.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1371381 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1371381" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9a54c5" data-id="f9a54c5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f909222 elementor-widget elementor-widget-heading" data-id="f909222" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Set-Up</h2> </div> </div> <div class="elementor-element elementor-element-5ae692b elementor-widget elementor-widget-text-editor" data-id="5ae692b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Das Set-Up in DV360 verläuft anfangs wie eine reguläre YouTube Kampagne, bis man zu dem Punkt der AdGroup Erstellung kommt. Das Werbemittel selbst muss wie gehabt als Video auf YouTube hochgeladen sein. Sobald dieser Schritt erledigt ist, muss es in DV360 dem Deal mit der YouTube URL zugewiesen werden. Dies passiert bei der Bearbeitung des Deals.</p> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-27b4e2a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="27b4e2a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6cc14df" data-id="6cc14df" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e3ace9a elementor-widget elementor-widget-text-editor" data-id="e3ace9a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Unter dem jeweiligen Partner ist unter “Inventory” und dann “My Inventory” der YouTube Masthead Deal verfügbar. Mittels “Configure” kann dieser Deal nun weiter bearbeitet werden.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0226089" data-id="0226089" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b425302 elementor-widget elementor-widget-image" data-id="b425302" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="512" height="246" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20512%20246'%3E%3C/svg%3E" class="attachment-large size-large wp-image-36226" alt="YT Masthead_Set Up Inventory" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/06/YT-Masthead_Set-Up-Inventory.png 512w, https://e-dialog.group/wp-content/uploads/2022/06/YT-Masthead_Set-Up-Inventory-300x144.png 300w" data-lazy-sizes="(max-width: 512px) 100vw, 512px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/06/YT-Masthead_Set-Up-Inventory.png" /><noscript><img loading="lazy" decoding="async" width="512" height="246" src="https://e-dialog.group/wp-content/uploads/2022/06/YT-Masthead_Set-Up-Inventory.png" class="attachment-large size-large wp-image-36226" alt="YT Masthead_Set Up Inventory" srcset="https://e-dialog.group/wp-content/uploads/2022/06/YT-Masthead_Set-Up-Inventory.png 512w, https://e-dialog.group/wp-content/uploads/2022/06/YT-Masthead_Set-Up-Inventory-300x144.png 300w" sizes="(max-width: 512px) 100vw, 512px" /></noscript> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-00d96bd elementor-widget elementor-widget-text-editor" data-id="00d96bd" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Nachdem im nächsten Schritt “New Ad” ausgewählt wurde, wird der Deal zuerst einem Advertiser zugewiesen, und dann der spezifischen Kampagne. </p> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c757e3c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c757e3c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ca2bb3f" data-id="ca2bb3f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f4b66b5 elementor-widget elementor-widget-image" data-id="f4b66b5" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="512" height="120" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20512%20120'%3E%3C/svg%3E" class="attachment-large size-large wp-image-36229" alt="YT Masthead_Set Up Masthead Vorschau" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/06/YT-Masthead_Set-Up-Masthead-Vorschau.png 512w, https://e-dialog.group/wp-content/uploads/2022/06/YT-Masthead_Set-Up-Masthead-Vorschau-300x70.png 300w" data-lazy-sizes="(max-width: 512px) 100vw, 512px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/06/YT-Masthead_Set-Up-Masthead-Vorschau.png" /><noscript><img loading="lazy" decoding="async" width="512" height="120" src="https://e-dialog.group/wp-content/uploads/2022/06/YT-Masthead_Set-Up-Masthead-Vorschau.png" class="attachment-large size-large wp-image-36229" alt="YT Masthead_Set Up Masthead Vorschau" srcset="https://e-dialog.group/wp-content/uploads/2022/06/YT-Masthead_Set-Up-Masthead-Vorschau.png 512w, https://e-dialog.group/wp-content/uploads/2022/06/YT-Masthead_Set-Up-Masthead-Vorschau-300x70.png 300w" sizes="(max-width: 512px) 100vw, 512px" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0b644c0" data-id="0b644c0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-38c15b8 elementor-widget elementor-widget-text-editor" data-id="38c15b8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Für das Werbemittel kann die <a href="https://www.youtube.com/videomasthead/">YouTube Masthead Vorschau</a> verwendet werden um die Anzeige zu vervollständigen. Mittels der daraus entstehenden URL können in DV360 alle Einstellungen übernommen werden. Alternativ ist das Set-Up in DV360 selbst zu vervollständigen.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-4a8df0e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4a8df0e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ee0dc77" data-id="ee0dc77" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0a96801 elementor-widget elementor-widget-text-editor" data-id="0a96801" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Auch für YouTube Masthead besteht die Möglichkeit ein Tracking aus Campaign Manager oder einem 3rd Party Tool hinzuzufügen, sowie ein separater Click Tracker für den CTA aus dem Engagement Panel.</p><p>Nachdem das Creative fertig erstellt ist, erscheint es unter dem Line Item als Ad Group “Masthead” auf.</p> </div> </div> <div class="elementor-element elementor-element-2a5a12f elementor-widget elementor-widget-text-editor" data-id="2a5a12f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wie üblich läuft das Video noch durch einen Audit, der im Fall des YouTube Mastheads bis zu 3 Tage brauchen kann.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0ceab15" data-id="0ceab15" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3566652 elementor-widget elementor-widget-image" data-id="3566652" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="512" height="368" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20512%20368'%3E%3C/svg%3E" class="attachment-large size-large wp-image-36223" alt="YT Masthead_My Masthead Line Item" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/06/YT-Masthead_My-Masthead-Line-Item.png 512w, https://e-dialog.group/wp-content/uploads/2022/06/YT-Masthead_My-Masthead-Line-Item-300x216.png 300w" data-lazy-sizes="(max-width: 512px) 100vw, 512px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/06/YT-Masthead_My-Masthead-Line-Item.png" /><noscript><img loading="lazy" decoding="async" width="512" height="368" src="https://e-dialog.group/wp-content/uploads/2022/06/YT-Masthead_My-Masthead-Line-Item.png" class="attachment-large size-large wp-image-36223" alt="YT Masthead_My Masthead Line Item" srcset="https://e-dialog.group/wp-content/uploads/2022/06/YT-Masthead_My-Masthead-Line-Item.png 512w, https://e-dialog.group/wp-content/uploads/2022/06/YT-Masthead_My-Masthead-Line-Item-300x216.png 300w" sizes="(max-width: 512px) 100vw, 512px" /></noscript> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-34de8806 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="34de8806" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e4f8fe1" data-id="e4f8fe1" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-57b74f44 elementor-widget elementor-widget-heading" data-id="57b74f44" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Fazit:</h2> </div> </div> <div class="elementor-element elementor-element-332c1fe5 elementor-widget elementor-widget-text-editor" data-id="332c1fe5" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Und somit kann man eine YouTube Masthead Kampagne buchen, um seine Brand Awareness zu stärken! Hier noch einmal die wichtigsten Punkte zusammengefasst:</p> </div> </div> <div class="elementor-element elementor-element-54bddcf elementor-widget elementor-widget-text-editor" data-id="54bddcf" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li>Kontaktaufnahme mit Google min. 2 Wochen vor Kampagnenstart empfohlen.</li><li>Laufzeit von min. 1 Tag, max. 7 Tage.</li><li>Beim Erstellen des Werbemittels darauf achten, dass alle Optionen (CTA, Engagement Panel) ausgenutzt werden und das durch den Crop auf Desktop und Connected TV keine Informationen verloren gehen.<br />Werbemittel min. 3 Tage vor Kampagnenstart in DV360 hochladen und zuweisen.</li></ul> </div> </div> <div class="elementor-element elementor-element-47c419d elementor-widget elementor-widget-text-editor" data-id="47c419d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Haben Sie noch Fragen? Gerne unterstützen wir Sie bei der Erstellung Ihrer Awareness Kampagnen! Kontaktieren Sie uns via <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a></h3> </div> </div> <div class="elementor-element elementor-element-64b43c2 elementor-widget elementor-widget-text-editor" data-id="64b43c2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <small>Quellen: <ul> <li>https://support.google.com/displayspecs/contact/directsupport_emea</li> <li>https://support.google.com/displayvideo/answer/9783029#zippy=%2Ccreative-setup-for-youtube-masthead-campaigns</li> <li>https://www.youtube.com/videomasthead/</li> </ul> </small> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-wpr-lazyrender="1" class="mwd-blogPost flex call-to-action space-top space-bottom"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/at/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div id="wobbleCTA"></div></div> <div data-wpr-lazyrender="1" class="mwd-blogPost flex more-topics space-top space-bottom"> <div class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-61613 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/blog/holistic-cross-channel-campaigns/wie-das-insourcing-von-adtech-losungen-ihr-unternehmen-starkt/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" 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