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url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/blog/" title="Beiträge">Blog</a> </span> <span class="arrow">></span> <span class="category">Programmatic Display, Video & Everything</span> <span class="arrow">></span> <span class="child">Maximiere deine Reichweite und Performance mit der Amazon DSP</span> </div> </div> <div class="mwd-blogPost flex header" style="background-image: url(https://e-dialog.group/wp-content/uploads/2025/10/blog-amazon-dsp-1-1024x549.png);"><div class="container"><h1>Maximiere deine Reichweite und Performance mit der Amazon DSP</h1><p class="author">von Feyza Malcok</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">14. Oktober 2025</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 2</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Die Amazon DSP ist ein programmatisches Werbetool, das weit über herkömmliche Ads hinausgeht. Als Digital Marketing Agentur hilft e-dialog dir, das Potenzial der Plattform auszuschöpfen. Mit der Amazon DSP erreichst du potenzielle Kund*innen auf Amazon, Prime Video, Twitch und Millionen Partner-Websites/Apps. Sie nutzt Amazons First-Party-Daten für präzises Targeting basierend auf Kaufverhalten und Interessen. Vorteile sind Full-Funnel-Marketing, KI-optimiertes Targeting und massive Reichweite. Mit Display-, Video- und Dynamic E-Commerce Ads erreichst du deine Zielgruppe mit relevanten Formaten. Die Amazon DSP ist also ideal für Marken, die Reichweite, Zielgruppenansprache und Umsatz steigern wollen. </p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Programmatic Display, Video & Everything</div><p><p>Wir bringen Ihre programmatischen Kampagnen auf das nächste Level. Unsere Consultants unterstützen mit Konzepten, Consulting und auch managed Service. </p> </p><a href="/bessere-kampagnen/#programmatic-display-video-everything" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="66689" class="elementor elementor-66689" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-102e4273 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="102e4273" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3858f8fb" data-id="3858f8fb" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-22785d9c elementor-widget elementor-widget-text-editor" data-id="22785d9c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Als Online-Marketing-Agentur wissen wir, dass es heute nicht mehr reicht, nur auf Amazon zu verkaufen. Du musst auch die Menschen erreichen, die noch nicht auf deiner Produktseite gelandet sind. Genau hier kommt die <strong>Amazon DSP</strong> (Demand-Side Platform) ins Spiel. Sie ist die ideale Erweiterung deiner bestehenden Marketingmaßnahmen, da sie dir Zugang zu einem einzigartigen Werbeuniversum bietet, in dem User*innen viel Zeit verbringen.</p> </div> </div> <div class="elementor-element elementor-element-1eb7b790 elementor-widget elementor-widget-heading" data-id="1eb7b790" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Was ist die Amazon DSP und warum ist sie dein Gamechanger?</h2> </div> </div> <div class="elementor-element elementor-element-7354c38 elementor-widget elementor-widget-text-editor" data-id="7354c38" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Amazon DSP ist ein leistungsstarkes Tool für <strong>programmatische Werbung</strong>, das weit über herkömmliche Ads hinausgeht. Stell dir vor, du könntest potenzielle Kund*innen überall dort erreichen, wo sie sich online aufhalten – nicht nur auf Amazon. Besonders hervorzuheben ist dabei der Video-Aspekt: Mit der Amazon DSP erreichst du deine Zielgruppe auch auf <strong>Prime</strong> <strong>Video</strong> und <strong>Twitch</strong>, wo Millionen von Nutzer*innen täglich Inhalte konsumieren. Dies bietet eine unschätzbare Möglichkeit, deine Markenbotschaft in einem hoch relevanten und engagierenden Umfeld zu platzieren und so deinen Media Mix optimal zu ergänzen.</p><p><br />Mit der Amazon DSP schaltest du Display-, Video- und Audio-Anzeigen auf:</p><ul><li>Amazons eigenen Plattformen (z.B. Prime Video, Twitch).</li><li>Millionen von Websites und Apps, die Amazons Partner sind.</li></ul> </div> </div> <div class="elementor-element elementor-element-5d87cbd elementor-widget elementor-widget-heading" data-id="5d87cbd" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Der größte Vorteil: </h3> </div> </div> <div class="elementor-element elementor-element-59ac6b4 elementor-widget elementor-widget-text-editor" data-id="59ac6b4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Du nutzt Amazons einzigartige <strong>First-Party-Daten</strong>. Das bedeutet, wir können deine Zielgruppe sehr präzise ansprechen – basierend auf ihrem tatsächlichen Kaufverhalten, ihren Interessen und demografischen Merkmalen.</p> </div> </div> <div class="elementor-element elementor-element-9f6bf94 elementor-widget elementor-widget-heading" data-id="9f6bf94" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Deine Vorteile auf einen Blick: Reichweite, Relevanz und Wachstum</h3> </div> </div> <div class="elementor-element elementor-element-355883b elementor-widget elementor-widget-text-editor" data-id="355883b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Amazon DSP ermöglicht eine Marketingstrategie, die wirklich den Unterschied macht:</p><ul><li><strong>Full-Funnel-Marketing:</strong> Egal, ob du deine Markenbekanntheit steigern, neue Kund*innen gewinnen oder Warenkorbabbrecher zurückholen willst – die Amazon DSP begleitet deine potenziellen Kund*innen durch jede Phase der Customer Journey.</li><li><strong>Präzises Targeting mit KI:</strong> Dank der Kombination aus Amazons First-Party-Daten und fortschrittlicher KI werden deine Kampagnen in Echtzeit optimiert. Deine Anzeigen erreichen genau die Menschen, die am wahrscheinlichsten bei dir kaufen.</li><li><strong>Massive Reichweite:</strong> Du erreichst deine potenziellen Kund*innen nicht nur auf Amazon, sondern im gesamten Internet. So schaffst du eine umfassende und konsistente Markenpräsenz, die im Gedächtnis bleibt.</li></ul> </div> </div> <div class="elementor-element elementor-element-3f37780 elementor-widget elementor-widget-heading" data-id="3f37780" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">So erreichst du deine Kunden: Formate, die wirken</h2> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-facd35d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="facd35d" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c4ec826" data-id="c4ec826" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2cbf81e elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box" data-id="2cbf81e" data-element_type="widget" data-widget_type="icon-box.default"> <div class="elementor-widget-container"> <div class="elementor-icon-box-wrapper"> <div class="elementor-icon-box-icon"> <span class="elementor-icon"> <i aria-hidden="true" class="fas fa-tv"></i> </span> </div> <div class="elementor-icon-box-content"> <h3 class="elementor-icon-box-title"> <span > Display Ads </span> </h3> <p class="elementor-icon-box-description"> Nutze Banner- und In-App-Anzeigen, um visuell zu überzeugen. </p> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b880b5d" data-id="b880b5d" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f4bea8f elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box" data-id="f4bea8f" data-element_type="widget" data-widget_type="icon-box.default"> <div class="elementor-widget-container"> <div class="elementor-icon-box-wrapper"> <div class="elementor-icon-box-icon"> <span class="elementor-icon"> <i aria-hidden="true" class="fas fa-play-circle"></i> </span> </div> <div class="elementor-icon-box-content"> <h3 class="elementor-icon-box-title"> <span > Video Ads </span> </h3> <p class="elementor-icon-box-description"> Erzähle deine Markengeschichte mit Pre-Roll- oder Mid-Roll-Videos, die auf Plattformen wie Prime Video geschaltet werden. </p> </div> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-eb37d27" data-id="eb37d27" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-86b22ef elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box" data-id="86b22ef" data-element_type="widget" data-widget_type="icon-box.default"> <div class="elementor-widget-container"> <div class="elementor-icon-box-wrapper"> <div class="elementor-icon-box-icon"> <span class="elementor-icon"> <i aria-hidden="true" class="fas fa-shopping-cart"></i> </span> </div> <div class="elementor-icon-box-content"> <h3 class="elementor-icon-box-title"> <span > Dynamic E-Commerce Ads </span> </h3> <p class="elementor-icon-box-description"> Lass deine Produkte mithilfe von ASINs automatisch bewerben, um die Effizienz zu steigern und stets die richtigen Produkte zu zeigen. </p> </div> </div> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-ad4db68 elementor-widget elementor-widget-heading" data-id="ad4db68" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Fazit: Es ist Zeit, deine Performance auf das nächste Level zu heben!</h2> </div> </div> <div class="elementor-element elementor-element-8fa4e03 elementor-widget elementor-widget-text-editor" data-id="8fa4e03" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Amazon DSP ist ideal für jede Marke, die mehr möchte. Wenn du deine Reichweite erhöhen, deine Zielgruppen präzise ansprechen und deinen Umsatz steigern willst, ist das dein nächster Schritt.</p> </div> </div> <div class="elementor-element elementor-element-3908852 elementor-widget elementor-widget-text-editor" data-id="3908852" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>Wir zeigen dir, wie wir die Amazon DSP nutzen, um deine Marketingziele zu übertreffen. Kontaktiere uns noch heute: <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a></h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div class="mwd-blogPost flex call-to-action space-top space-bottom"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! 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