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url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/ch/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Programmatic Display, Video & Everything</span> <span class="arrow">></span> <span class="child">Facebook Ads - advanced und programmatisch</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/201807-Facebook-Ads-Programmatisch.png" class="mwd-blogPost flex header rocket-lazyload" style=""><div class="container"><h1>Facebook Ads - advanced und programmatisch</h1><p class="author">von Kristina Niederer</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">23. August 2018</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 5</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Mithilfe von Daten und Algorithmen kann man mehr aus dem Facebook Business Manager holen. Wie man mittels Advanced Targeting, Bidding und Creative Optimierung sowie den Abbau von Daten Silos facebook Kampagnen professionalisieren kann lest ihr hier!</p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Programmatic Display, Video & Everything</div><p><p>Wir bringen Ihre programmatischen Kampagnen auf das nächste Level. Unsere Consultants unterstützen mit Konzepten, Consulting und auch managed Service. </p> </p><a href="/ch/bessere-kampagnen/#programmatic-display-video-everything" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="41022" class="elementor elementor-41022 elementor-26791" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-69201b74 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="69201b74" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-134543ae" data-id="134543ae" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-79e299c3 elementor-widget elementor-widget-heading" data-id="79e299c3" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Advanced Facebook Ads – Was im Business Manager möglich ist </h2> </div> </div> <div class="elementor-element elementor-element-161f132 elementor-widget elementor-widget-heading" data-id="161f132" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">1. Keine facebook Kampagne ohne Ziel </h3> </div> </div> <div class="elementor-element elementor-element-5f93645e elementor-widget elementor-widget-text-editor" data-id="5f93645e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Zu allererst gilt – keine Kampagne ohne Ziel! Eine Funnel Strategie ist für uns essentiell für eine erfolgreiche facebook Kampagne. Wir empfehlen einen mindestens 3 stufigen Funnel. In jeder Stufe sind die Ziele klar definiert und werden mit passenden KPIs bewertet. Dadurch haben wir die Möglichkeit passend zum Ziel des Funnel Steps die Werbebotschaft, das Targeting und das Bidding anzupassen.</p> </div> </div> <div class="elementor-element elementor-element-a528d74 elementor-widget elementor-widget-image" data-id="a528d74" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img fetchpriority="high" decoding="async" width="800" height="457" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20457'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23587" alt="Werbeziele im Funnel" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Facebook-Werbeziele-Funnel.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Facebook-Werbeziele-Funnel-300x171.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Facebook-Werbeziele-Funnel-768x439.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Facebook-Werbeziele-Funnel.png" /><noscript><img fetchpriority="high" decoding="async" width="800" height="457" src="https://e-dialog.group/wp-content/uploads/2022/02/Facebook-Werbeziele-Funnel.png" class="attachment-large size-large wp-image-23587" alt="Werbeziele im Funnel" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Facebook-Werbeziele-Funnel.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Facebook-Werbeziele-Funnel-300x171.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Facebook-Werbeziele-Funnel-768x439.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">3 stufiger Conversion Funnel: Awareness, Consideration, Performance</figcaption> </figure> </div> </div> <div class="elementor-element elementor-element-fef6863 elementor-widget elementor-widget-heading" data-id="fef6863" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">2. Implementierung des facebook Pixel</h3> </div> </div> <div class="elementor-element elementor-element-88535eb elementor-widget elementor-widget-text-editor" data-id="88535eb" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Mittels facebook Pixel werden die Kampagnen getracked. Die gewonnenen Daten dienen einerseits der Conversion Messung und können auch für das Targeting und die Optimierung der Werbeanzeigen eingesetzt werden. Je granularer Events und Ziele erfasst werden, desto besser ist die Datengrundlage für die Analyse und Optimierung.</span></p><blockquote><p>Achtung: Facebook Pixel vor Kampagnenstart implementieren! Die Datenmessung ist rückwirkend nicht möglich!</p></blockquote> </div> </div> <div class="elementor-element elementor-element-aa6e560 elementor-widget elementor-widget-heading" data-id="aa6e560" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">3. Custom Audience Targeting mit 1st party Daten </h3> </div> </div> <div class="elementor-element elementor-element-e35e5c0 elementor-widget elementor-widget-text-editor" data-id="e35e5c0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Mit dem Core Audience Targeting ist jeder, der schon einmal facebook Kampagnen geschalten hat, vertraut. Hier werden die </span><b>Basic Targeting </b><span style="font-weight: 400;">Optionen wie Standort, Alter, Geschlecht und Sprachen definiert. Auch </span><b>Advanced Targeting</b><span style="font-weight: 400;"> nach demografischen Angaben (Ausbildung, Lebensereignisse, etc.), Interessen (Einkaufen, Hobbys, Aktivitäten, …) und Verhalten ist möglich. </span><b>Nachteil:</b><span style="font-weight: 400;"> Diese Daten stehen jedem zur Verfügung. 1st party Daten bringen die entscheidenden Wettbewerbsvorteile! </span></p><p><strong>Mögliche 1st party Daten:</strong></p><ul><li>E-Mail Listen und Telefonnummern: aus den eigenen CRM Daten, Newslettersystemen, … (hier gehts zu unserer <a href="https://e-dialog.group/dsgvo/">DSGVO</a> Info Page)</li><li>Website Traffic: alle Webseitenbesucher, Besucher bestimmter Webseiten, …</li><li>Interaktionen: Video, ausgefülltes Lead Formular, Veranstaltungen, …</li><li>App Aktivitäten: öffnen einer App, aktivste User, …</li></ul><blockquote><p>1st party Daten sind die wertvollsten! Das gilt auch für facebook!</p></blockquote> </div> </div> <div class="elementor-element elementor-element-4f6496f elementor-widget elementor-widget-heading" data-id="4f6496f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">4. Lookalike Audiences </h3> </div> </div> <div class="elementor-element elementor-element-3716211 elementor-widget elementor-widget-text-editor" data-id="3716211" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Eine lookalike Audience zu bilden heißt Besucher zu finden, welche den bisherigen Usern aus der Customer Audience (Basis) ähnlich sind. So erreicht man Personen die sich sehr ähnlich zu bisherigen Usern bzw. Kunden verhalten. Die Wahrscheinlichkeit die gesetzten Ziele zu erreichen steigt mit der Qualität der Basis Audience.</span></p><p><strong>Voraussetzungen für eine Lookalike Audience:</strong></p><ul><li>mind. 100 Personen in der Basis Audience</li><li>je größer die Basis, desto präziser sind die User welche als Lookalike Audience gefunden werden</li></ul><blockquote><p>Achtung beim Einstellen der Zielgruppengröße! Unsere Empfehlung 1 oder 2% der Gesamtbevölkerung um wirklich ähnliche Lookalikes zu finden!</p></blockquote> </div> </div> <div class="elementor-element elementor-element-73872b8 elementor-widget elementor-widget-heading" data-id="73872b8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">5. Creatives </h3> </div> </div> <div class="elementor-element elementor-element-a83550e elementor-widget elementor-widget-text-editor" data-id="a83550e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Einer der wichtigsten Bausteine einer erfolgreichen Kampagne sind die verwendeten Creatives. <span style="font-weight: 400;">Denn sie müssen die Aufmerksamkeit des Users gewinnen.</span></p><p>Es gibt:</p><ul><li>Link Ad</li><li>Video / Slideshow Video</li><li>Karussell</li><li>Canvas</li><li>Collection Ad</li></ul><p>Aber wie finde ich nun das richtige Creative für meine Zielgruppe? Was funktioniert am besten? Im ersten Schritt empfehlen wir so viel wie möglich zu testen und zu analysieren. M<span style="font-weight: 400;">ehrere Creativetypen und verschiedene Sujets innerhalb einer Ad Group geben dem Algorithmus Spielraum und führen zu besserer Leistung.</span></p> </div> </div> <div class="elementor-element elementor-element-c9d72e9 elementor-widget elementor-widget-text-editor" data-id="c9d72e9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h4>Advanced: feedbasierte, dynamische Creatives</h4><p><span style="font-weight: 400;">Google Shopping Feed automatisiert erstellt werden können. Besonders im Remarketing werden sie gerne eingesetzt: der Nutzer bekommt für ihn relevante Produkte angezeigt – beispielsweise die zuletzt angesehenen Produkte sowie weitere passende Artikel. Diese Werbeform ist – aufgrund ihrer hohen Relevanz für den User – erfahrungsgemäß äußerst erfolgreich. Im Fall von New Audience Targeting können zielgruppenspezifisch Produktsets definiert und dynamisch an passende Audiences ausgespielt werden (zB an Lookalike Audiences).</span></p><blockquote><p>Remarketing kann User nerven – unser Tipp: Frequency Cap richtig einstellen</p></blockquote> </div> </div> <div class="elementor-element elementor-element-bd556a4 elementor-widget elementor-widget-heading" data-id="bd556a4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">6. Optimierung und Bidding </h3> </div> </div> <div class="elementor-element elementor-element-6afd5f5 elementor-widget elementor-widget-text-editor" data-id="6afd5f5" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h4>Optimierung</h4><p><span style="font-weight: 400;">Die besten Ergebnisse sind mit laufender Optimierung und Verfeinerung des Targetings zu erzielen. Hier lohnt sich ständiges “dranbleiben” um die Effizienz zu steigern. Es geht nichts über laufende Analyse der Ergebnisse und Ableiten von Testszenarien. Grundsätzlich gilt: je mehr getestet wird, desto bessere Insights gewinnt man für die Optimierung!</span></p><p><span style="font-weight: 400;">Testing bezieht sich aber nicht nur auf die Werbemittel (neben den Creatives selbst sollten auch Texte und CTAs getestet werden), sondern genauso auf Targetings, Placements, Devices, Biddingeinstellungen, usw.. </span></p><blockquote><p>Wichtig ist auch bei unterschiedlichen Zielgruppen → dieselbe Werbeanzeige anzeigen</p></blockquote><p><strong>Weiters gilt:</strong> nicht nur die Creatives selbst testen sondern auch Texte und CTAs!</p> </div> </div> <div class="elementor-element elementor-element-c3e7f21 elementor-widget elementor-widget-text-editor" data-id="c3e7f21" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h4>Bidding – Bid Management</h4><p><span style="font-weight: 400;">Das Bid Management hat bedeutenden Einfluss auf die Kosteneffizienz der Kampagnen. Je nach Kampagnentyp stehen unterschiedliche Optimierungsziele zur Verfügung. Es empfiehlt sich jenes zu wählen, das dem eigentlichen Kampagnenziel am Nähesten ist. Soll die Kampagne beispielsweise Traffic auf die Seite bringen, empfiehlt es sich Landing Page Aufrufe als Optimierungsziel auszuwählen. </span></p><p><span style="font-weight: 400;">Weitere Tipps zum Bid Management:</span></p><ul><li style="font-weight: 400;"><span style="font-weight: 400;">Verwenden Sie manuelle Gebote, angepasst an die Funnel Stufe </span></li><li style="font-weight: 400;"><span style="font-weight: 400;">Gebote realistisch ansetzten, auf Basis von aktuellen Daten</span></li><li style="font-weight: 400;"><b>Ziel:</b> Ergebnisse steigern bei gleichem Budget und sinkenden Kosten/Ergebnis</li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-83c0a20 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="83c0a20" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0061368" data-id="0061368" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-9afcd83 elementor-widget elementor-widget-heading" data-id="9afcd83" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">facebook Ads programmatisch nutzen – Was im Business Manager nicht geht! </h2> </div> </div> <div class="elementor-element elementor-element-c0a786f elementor-widget elementor-widget-heading" data-id="c0a786f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">1. Audience Enhancements </h3> </div> </div> <div class="elementor-element elementor-element-c738c11 elementor-widget elementor-widget-text-editor" data-id="c738c11" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Manuelle Datenuploads und Aktualisierungen kosten wertvolle Zeit. Wenn sich Daten oft ändern oder verschiedene Datensegmente genutzt werden möchten empfiehlt sich die Automatisierung von Datenupdates wie zB die automatisierte Integration von CRM Daten. Dies spart Zeit und der Datenpool ist immer aktuell.</p><h4>Automatische Erstellung neuer Audiences für Retargeting</h4><p>Basierend auf CRM Daten welche automatisch hochgeladen werden, werden von Algorithmen wertvolle User erkannt. Hatten User sich Produkte angesehen oder vielleicht sogar schon Produkte im Warenkorb? Das ist ein entscheidender Vorteil gegenüber dem klassischen Remarketing da das System automatisiert Cluster und Potentale erkennt und darauf regiert.</p><h4>Google Analytics Integration</h4><p>Mit der Google Analytics Integration kann man Daten welche in Google Analytics gesammelt werden mit jenen aus Facebook verbinden.<br />Daraus ergibt sich die Möglichkeit, nicht nur innerhalb des Facebooks Datensilos zu optimieren. Eine größere und umfangreichere Datenbasis steht zur Verfügung.<br />Bonus der Analytics Integration: Bidding-Optimierung auf komplexe Kennzahlen wie zB ROI Segmente!</p><h4>Advanced Retargeting</h4><p><span style="font-weight: 400;">Durch Algorithmen und Automatismen kann auch der Retargeting Prozess einfacher und effizienter gestaltet werden. Auch für Up- und Crosselling ergeben sich umfangreiche zusätzliche Möglichkeiten. Beispielsweise können Käufern einer bestimmten Produktgruppe passende Ergänzungen dazu angeboten werden. </span></p><h4>Bulk Uploads von Produktdaten mit Hilfe von Google Sheet Upload</h4><p><span style="font-weight: 400;">Hier können diverse Feeds manuell erstellt und jederzeit über das Sheet editiert werden. Diese Informationen können sowohl für die Ausspielung als auch innerhalb automatisierter Werbemittel verwendet werden.</span></p> </div> </div> <div class="elementor-element elementor-element-03c5e6c elementor-widget elementor-widget-heading" data-id="03c5e6c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">2. Steuerung und Bidding </h3> </div> </div> <div class="elementor-element elementor-element-6814091 elementor-widget elementor-widget-text-editor" data-id="6814091" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Gebotssteuerung und Bidding kann automatisch funktionieren! </span><span style="font-weight: 400;">Budgettöpfe teilen das zur Verfügung stehende Budget nach den definierten KPIs auf die einzelnen Kampagnen und/oder Anzeigengruppen auf. So kann ohne manuelles zutun sichergestellt werden, dass die performantesten Kampagnen und Anzeigengruppen gepushed werden und jene mit weniger guter Leistung einen geringeren Teil des Budgets abbekommen. </span></p><p><span style="font-weight: 400;">Entscheidend dafür ist, dass das Setup sauber ist und die Unternehmensziele berücksichtigt. So sind für die einzelnen Stufen im Sales Funnel andere KPIs anzusetzen:</span></p> </div> </div> <div class="elementor-element elementor-element-24596f6 elementor-widget elementor-widget-image" data-id="24596f6" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img decoding="async" width="800" height="452" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20452'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23588" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/blog-grafik.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/blog-grafik-300x169.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/blog-grafik-768x434.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/blog-grafik.png" /><noscript><img decoding="async" width="800" height="452" src="https://e-dialog.group/wp-content/uploads/2022/02/blog-grafik.png" class="attachment-large size-large wp-image-23588" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/blog-grafik.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/blog-grafik-300x169.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/blog-grafik-768x434.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Targeting und Bidding entlang des Funnels</figcaption> </figure> </div> </div> <div class="elementor-element elementor-element-034583a elementor-widget elementor-widget-text-editor" data-id="034583a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Zusätzlich können auf Basis der zu optimierenden KPIs (zB Ziel CPA, ROI , …) unterschiedliche Strategien und Regeln erstellt werden. Ein Beispiel: Wenn-Dann Regeln zur automatischen Bid- und Budget-Steuerung! Wenn dieses oder jenes Szenario eintritt, pausiere eine Kampagne!</p> </div> </div> <div class="elementor-element elementor-element-b08d0be elementor-widget elementor-widget-heading" data-id="b08d0be" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">3. Creative Optimierung </h3> </div> </div> <div class="elementor-element elementor-element-f607c6d elementor-widget elementor-widget-text-editor" data-id="f607c6d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h4>Automatisches A/B Testing</h4><p>Basierend auf Targeting-Variablen wie Standort, Alter, Interesse, Custom Audience, etc. werden automatisch Testszenarien angelegt. Das zeitaufwändige UTM Tagging, um die Kampagnen in Google Analytics messen und analysieren zu können, passiert vollautomatisch.</p><h4>Bildbearbeitung mittels Template Editor</h4><p>Mittles Template Editor können Bildern aus dem Productfeed dynamische Elemente wie Rahmen, Titel, CTA Buttons, etc. hinzugefügt werden. Ohne großen Aufwand erzielt man erfahrungsgemäß eine Steigerung der CTR, bessere ROIs und mehr Transaktionen!</p><p>Unser Fazit: Datengetriebene Facebook Kampagnen und zielgerichtete Datenintegration sparen wertvolle Zeit und bringen entscheidende Wettbewerbsvorteile!</p><p><strong>Das Beste zum Schluss</strong></p><p>Über die Schnittstelle zu DoubleClick Social fließen die Daten aus Facebook auch in DoubleClick Search ein. Das gewährt neben einem kanalübergreifenden Blick zusätzliche Vorteile für Tracking, Remarketing, Attribution und Reporting.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-77a7ba8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="77a7ba8" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0192f6a" data-id="0192f6a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4088a8c elementor-widget elementor-widget-text-editor" data-id="4088a8c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Zum Thema passend – unser Webinar Facebook Ads – jetzt programmatisch:</strong></p> </div> </div> <div class="elementor-element elementor-element-9743a5e elementor-widget elementor-widget-video" data-id="9743a5e" data-element_type="widget" data-settings="{"youtube_url":"https:\/\/www.youtube.com\/watch?v=6kSN8WPWsgw","video_type":"youtube","controls":"yes"}" data-widget_type="video.default"> <div class="elementor-widget-container"> <div class="elementor-wrapper elementor-open-inline"> <div class="elementor-video"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3d12de2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3d12de2" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-99cb819" data-id="99cb819" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3251ed2 elementor-widget elementor-widget-heading" data-id="3251ed2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Weitere Fragen? </h2> </div> </div> <div class="elementor-element elementor-element-f8fa00d elementor-widget elementor-widget-heading" data-id="f8fa00d" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Haben Sie Fragen oder möchten Sie sich gerne beraten lassen? Wir sind gerne für sie da: <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a> </h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div class="mwd-blogPost flex call-to-action space-top space-bottom"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! 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data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/201807-Native-DisplayAds-768x590.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Native-DisplayAds-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Native-DisplayAds.png 800w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/201807-Native-DisplayAds-768x590.png" /><noscript><img width="768" height="590" src="https://e-dialog.group/wp-content/uploads/2022/02/201807-Native-DisplayAds-768x590.png" class="attachment-medium_large size-medium_large wp-post-image" alt="Native Ad" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/201807-Native-DisplayAds-768x590.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Native-DisplayAds-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Native-DisplayAds.png 800w" sizes="(max-width: 768px) 100vw, 768px" 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