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#081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/de/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Programmatic Display, Video & Everything</span> <span class="arrow">></span> <span class="child">DV360 Profile Analysis - Welche Daten stehen zur Verfügung?</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/jacek-dylag-PMxT0XtQ-A-unsplash.jpg" data-rocket-location-hash="a741442fc697dffbc6567e03ce00d483" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>DV360 Profile Analysis - Welche Daten stehen zur Verfügung?</h1><p class="author">von Alexandra Urdea</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">20. November 2019</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 5</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Zielgruppen Profilanalysen in Display & Video 360 stellen die Zusammensetzung von Zielgruppen fest und zeigen deren Überschneidung mit anderen Profilen. So werden ähnliche Gruppen erkannt und die Reichweite von Kampagnen datengetrieben erhöht. Wir zeigen am Beispiel unserer ProgrammatiCon Kampagne, wie dies in der Praxis funktioniert.</p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Programmatic Display, Video & Everything</div><p><p>Wir bringen Ihre programmatischen Kampagnen auf das nächste Level. Unsere Consultants unterstützen mit Konzepten, Consulting und auch managed Service. </p> </p><a href="/de/bessere-kampagnen/#programmatic-display-video-everything" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="cbef1b2f943fcd3ee149bd2267226020" data-elementor-type="wp-post" data-elementor-id="40915" class="elementor elementor-40915 elementor-27318" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-5c3aea3c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5c3aea3c" data-element_type="section"> <div data-rocket-location-hash="7be7f7b3bdaf5cf3a88dc1de741ecbc4" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17771e4f" data-id="17771e4f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7ca77f8a elementor-widget elementor-widget-heading" data-id="7ca77f8a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Was ist eine Zielgruppen Profilanalyse und wozu wird sie verwendet? </h2> </div> </div> <div class="elementor-element elementor-element-5570c1a2 elementor-widget elementor-widget-text-editor" data-id="5570c1a2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Display & Video 360 bietet die Möglichkeit der Analyse von Zielgruppenprofilen. Die Analyse stellt die Zusammensetzung einer bestimmten Zielgruppe basierend auf deren Überschneidung mit anderen Zielgruppen in Display & Video 360 fest. Dies geschieht über Google-Daten, Partnerdaten und anderen Datensätzen, auf die Zugriff besteht. <strong>Das Tool erkennt ähnliche Zielgruppen und erhöht so die Reichweite von Kampagnen.</strong></p><p><strong>Folgenden Dimensionen und Messwerte stehen für jede Zielgruppe zu Verfügung:</strong></p><ul><li>Zielgruppen-ID</li><li>Kategorie und Name der Zielgruppe</li><li>Größe: Die Gesamtzahl der Nutzer in der Zielgruppe</li><li>Nutzerüberschneidung: Die Überschneidung der Zielgruppe mit anderen Zielgruppen</li><li>Einzelne Nutzer: Anzahl der Nutzer die nicht in der Quellzielgruppe enthalten sind</li><li>Index der Überschneidungsähnlichkeit: Vergleicht die Zielgruppenlisten und das Potenzial, ähnliche Zielgruppen zu erreichen.</li></ul> </div> </div> <div class="elementor-element elementor-element-82a9841 elementor-widget elementor-widget-heading" data-id="82a9841" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Was sind die Vorteile? </h3> </div> </div> <div class="elementor-element elementor-element-66955f0 elementor-widget elementor-widget-text-editor" data-id="66955f0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li>Ein hoher Überschneidungswert im Vergleich zur Quellzielgruppe weist auf ähnliche Verhaltens- bzw. Interessensmerkmale hin. Ein hoher Index bringt demnach bessere Chancen, neue Nutzer mit ähnlichen Verhaltensweisen zu finden.</li><li>Mehr einmalige Nutzer in der Referenzzielgruppe bedeuten ein hohes Potenzial für die Erweiterung der Reichweite.</li><li>Listen mit den geringsten Übereinstimmungen eigenen sich möglicherweise für ausschließendes Targeting</li></ul> </div> </div> <div class="elementor-element elementor-element-e3822ea elementor-widget elementor-widget-heading" data-id="e3822ea" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Wo findet sich die Profile Analysis in DV360?</h3> </div> </div> <div class="elementor-element elementor-element-f4075ac elementor-widget elementor-widget-image" data-id="f4075ac" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="800" height="526" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20526'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23899" alt="Custom-Audience-Listen" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Custom-Audience-Listen.png 824w, https://e-dialog.group/wp-content/uploads/2022/02/Custom-Audience-Listen-300x197.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Custom-Audience-Listen-768x505.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Custom-Audience-Listen.png" /><noscript><img fetchpriority="high" decoding="async" width="800" height="526" src="https://e-dialog.group/wp-content/uploads/2022/02/Custom-Audience-Listen.png" class="attachment-large size-large wp-image-23899" alt="Custom-Audience-Listen" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Custom-Audience-Listen.png 824w, https://e-dialog.group/wp-content/uploads/2022/02/Custom-Audience-Listen-300x197.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Custom-Audience-Listen-768x505.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-c78f352 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c78f352" data-element_type="section"> <div data-rocket-location-hash="622b83862fb0da48894e4bb84c0639b6" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-770fbfc" data-id="770fbfc" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-39a1e11 elementor-widget elementor-widget-heading" data-id="39a1e11" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Praxisbeispiel Zielgruppen Profilanalyse </h2> </div> </div> <div class="elementor-element elementor-element-4dbee97 elementor-widget elementor-widget-text-editor" data-id="4dbee97" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Am Beispiel unserer jährlichen Programmatic Marketing Konferenz <a href="https://www.programmaticon.net/">ProgrammatiCon</a>, zeigen wir die Durchführung der Zielgruppen Profilanalyse:</p> </div> </div> <div class="elementor-element elementor-element-7352a3f elementor-widget elementor-widget-heading" data-id="7352a3f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Seed Audience auswählen und analysieren </h3> </div> </div> <div class="elementor-element elementor-element-faf2756 elementor-widget elementor-widget-text-editor" data-id="faf2756" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Im ersten Schritt wird die Seed Audience ausgewählt. Dort haben Sie die Möglichkeit aus First Party Daten oder Combined Audience Listen auszuwählen.<br />In unserem Beispiel wählen wir als Seed Audience “<strong>Alle Besucher ProgrammatiCon</strong>“</p><p><strong>Ausgehend von unserer gewählten Audience Liste erscheint im DV360 Dashboard folgende Darstellung:</strong></p> </div> </div> <div class="elementor-element elementor-element-0409177 elementor-widget elementor-widget-image" data-id="0409177" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="399" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20399'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23900" alt="Seed-Audience-auswaehlen" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Seed-Audience-auswaehlen.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Seed-Audience-auswaehlen-300x150.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Seed-Audience-auswaehlen-768x383.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Seed-Audience-auswaehlen.png" /><noscript><img decoding="async" width="800" height="399" src="https://e-dialog.group/wp-content/uploads/2022/02/Seed-Audience-auswaehlen.png" class="attachment-large size-large wp-image-23900" alt="Seed-Audience-auswaehlen" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Seed-Audience-auswaehlen.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Seed-Audience-auswaehlen-300x150.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Seed-Audience-auswaehlen-768x383.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-7eec3c2 elementor-widget elementor-widget-text-editor" data-id="7eec3c2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Die erste Spalte gibt in graphischer Form Auskunft über die wichtigsten Dimensionen</strong> – Gender, Alter, Parental status, Desktop vs. Mobile. Darunter steht immer auch der Prozentsatz der ermittelten Daten, dh. bei der Kategorisierung des Ausspielung Mobile vs. Desktop beziehen sich die Informationen auf 98% der User.</p><p><strong>So lernen wir über unsere Audience Liste “Alle Besucher ProgrammatiCon” folgendes:</strong></p><p>44% unserer Besucher sind zwischen 25 -34 Jahre alt, während die Altersgruppe 18-24 nur 18% der Besucher darstellt. Spannend ist auch die Verteilung Desktop vs. Mobile, der Großteil, knapp 55 %, steigt via Desktop ein.</p> </div> </div> <div class="elementor-element elementor-element-b35f24d elementor-widget elementor-widget-image" data-id="b35f24d" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="506" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20506'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23901" alt="Zielgruppeninformationen" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Zielgruppeninformationen.png 930w, https://e-dialog.group/wp-content/uploads/2022/02/Zielgruppeninformationen-300x190.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Zielgruppeninformationen-768x486.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Zielgruppeninformationen.png" /><noscript><img loading="lazy" decoding="async" width="800" height="506" src="https://e-dialog.group/wp-content/uploads/2022/02/Zielgruppeninformationen.png" class="attachment-large size-large wp-image-23901" alt="Zielgruppeninformationen" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Zielgruppeninformationen.png 930w, https://e-dialog.group/wp-content/uploads/2022/02/Zielgruppeninformationen-300x190.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Zielgruppeninformationen-768x486.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-313c5f3 elementor-widget elementor-widget-text-editor" data-id="313c5f3" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Im mittleren Teil des Dashboards befinden sich oben <strong>6 verschiedene Tabs:</strong></p><ul><li>Overview</li><li>Combined</li><li>Interest</li><li>Behavior</li><li>1st Party</li><li>3rd Party</li></ul><p>Der <strong>Tab Overview</strong> zeigt die jeweils 3-5 größten Überschneidungen unserer Seed Audience Liste <strong>“Alle Besucher ProgrammatiCon”</strong> mit den restlichen Kategorien.</p> </div> </div> <div class="elementor-element elementor-element-15a2051 elementor-widget elementor-widget-image" data-id="15a2051" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="399" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20399'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23902" alt="profile analysis" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Profile-Analysis-1024x511.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Profile-Analysis-300x150.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Profile-Analysis-768x383.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Profile-Analysis.png 1053w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Profile-Analysis-1024x511.png" /><noscript><img loading="lazy" decoding="async" width="800" height="399" src="https://e-dialog.group/wp-content/uploads/2022/02/Profile-Analysis-1024x511.png" class="attachment-large size-large wp-image-23902" alt="profile analysis" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Profile-Analysis-1024x511.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Profile-Analysis-300x150.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Profile-Analysis-768x383.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Profile-Analysis.png 1053w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-c3b3398 elementor-widget elementor-widget-text-editor" data-id="c3b3398" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Dieser Tab verschafft einen <strong>schnellen Überblick</strong>, wie groß die Überschneidung unserer Seed Audience Liste mit den jeweiligen Audience Listen aus den Tabs Combined, Interest (Google Affinity Audience Listen) und Behaviour (Google In-Market Audience Listen) ist.</p><p>In den einzelnen Tabs Combined, Interest, Behaviour, 1st Party & 3rd Party, können Sie alle Audience Listen aus der jeweiligen Kategorie im Detail vergleichen.</p><p>Zum Beispiel der <strong>Tab Interest</strong>. In diesem Tab sehen Sie alle existierenden Google Affinity Audience Listen:</p> </div> </div> <div class="elementor-element elementor-element-48aa578 elementor-widget elementor-widget-image" data-id="48aa578" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="481" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20481'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23903" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Zielgruppen-Profilanalyse-1024x616.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Zielgruppen-Profilanalyse-300x181.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Zielgruppen-Profilanalyse-768x462.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Zielgruppen-Profilanalyse.png 1052w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Zielgruppen-Profilanalyse-1024x616.png" /><noscript><img loading="lazy" decoding="async" width="800" height="481" src="https://e-dialog.group/wp-content/uploads/2022/02/Zielgruppen-Profilanalyse-1024x616.png" class="attachment-large size-large wp-image-23903" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Zielgruppen-Profilanalyse-1024x616.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Zielgruppen-Profilanalyse-300x181.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Zielgruppen-Profilanalyse-768x462.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Zielgruppen-Profilanalyse.png 1052w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-7a3eda0 elementor-widget elementor-widget-text-editor" data-id="7a3eda0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Über die <strong>Filter Funktion </strong>können wir nach bestimmten <strong>Affinity Listen</strong> zu suchen, um <strong>diese in Relation mit unserer Seed Audience zu setzen</strong>.</p><p><strong>Diese Darstellung zeigt folgende Metriken:</strong></p><ul><li><strong>Size</strong> – die Größe der Liste</li><li><strong>User Overlap</strong> – die Überschneidung der ausgewählten Zielgruppe mit allen Zielgruppen, auf die Sie in Display & Video 360 Zugriff haben</li><li><strong>Unique User</strong> – Anzahl der Unique User (Anzahl der Nutzer in jeder Zielgruppe, die nicht auch in der Quellzielgruppe enthalten sind)</li><li><strong>Overlap similarity Index</strong> – Wahrscheinlichkeit, mit der neue Nutzer erreicht werden, die sich nicht mit den Quell- und Referenzzielgruppen überschneiden</li></ul> </div> </div> <div class="elementor-element elementor-element-a5cc52f elementor-widget elementor-widget-image" data-id="a5cc52f" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="395" height="490" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20395%20490'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23904" alt="Filterfunktion" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Filterfunktion.png 395w, https://e-dialog.group/wp-content/uploads/2022/02/Filterfunktion-242x300.png 242w" data-lazy-sizes="(max-width: 395px) 100vw, 395px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Filterfunktion.png" /><noscript><img loading="lazy" decoding="async" width="395" height="490" src="https://e-dialog.group/wp-content/uploads/2022/02/Filterfunktion.png" class="attachment-large size-large wp-image-23904" alt="Filterfunktion" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Filterfunktion.png 395w, https://e-dialog.group/wp-content/uploads/2022/02/Filterfunktion-242x300.png 242w" sizes="(max-width: 395px) 100vw, 395px" /></noscript> </div> </div> <div class="elementor-element elementor-element-b7c253e elementor-widget elementor-widget-text-editor" data-id="b7c253e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Der Filter befindet sich im rechten oberen Bereich und kann auf bestimmte Werte filtern und beispielsweise nach Listen suchen, die über eine minimale oder maximale Anzahl an Unique User verfügen oder einen bestimmten Overlap similarity Index Wert aufweisen. Dazu verschieben Sie einfach den Regler entsprechend.</p><p><strong>Beispiel die Affinity Audience Liste “Avid Business News Readers”</strong></p> </div> </div> <div class="elementor-element elementor-element-69c0ef1 elementor-widget elementor-widget-image" data-id="69c0ef1" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="204" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20204'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23905" alt="DV360-Profilanalyse" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/DV360-Profilanalyse-1024x261.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/DV360-Profilanalyse-300x76.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/DV360-Profilanalyse-768x195.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/DV360-Profilanalyse.png 1053w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/DV360-Profilanalyse-1024x261.png" /><noscript><img loading="lazy" decoding="async" width="800" height="204" src="https://e-dialog.group/wp-content/uploads/2022/02/DV360-Profilanalyse-1024x261.png" class="attachment-large size-large wp-image-23905" alt="DV360-Profilanalyse" srcset="https://e-dialog.group/wp-content/uploads/2022/02/DV360-Profilanalyse-1024x261.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/DV360-Profilanalyse-300x76.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/DV360-Profilanalyse-768x195.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/DV360-Profilanalyse.png 1053w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-f29c240 elementor-widget elementor-widget-text-editor" data-id="f29c240" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Diese Audience Liste zeigt einen <strong>Overlap similarity Index von 1.25</strong> an. Wenn wir bedenken, dass die Werte auf einer Skala von 0 – 10 gewertet werden, erscheint die Ähnlichkeit der User in Relation zu unserer ausgewählten Seed Audience Liste nicht sehr groß. Dafür hat aber diese Liste 450 Mil. Unique User und somit viel Potenzial für unsere Strategie, neue User anzusprechen.</p><p><strong>Im Tab Behaviour</strong> werden alle relevanten Google In-Market Audience Listen angezeigt.</p><p><strong>Die Darstellung zeigt folgendes:</strong></p> </div> </div> <div class="elementor-element elementor-element-77901ec elementor-widget elementor-widget-image" data-id="77901ec" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="254" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20254'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23906" alt="DV360-Zielgruppen-ProfilAnalyse" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/DV360-Zielgruppen-ProfilAnalyse.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/DV360-Zielgruppen-ProfilAnalyse-300x95.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/DV360-Zielgruppen-ProfilAnalyse-768x244.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/DV360-Zielgruppen-ProfilAnalyse.png" /><noscript><img loading="lazy" decoding="async" width="800" height="254" src="https://e-dialog.group/wp-content/uploads/2022/02/DV360-Zielgruppen-ProfilAnalyse.png" class="attachment-large size-large wp-image-23906" alt="DV360-Zielgruppen-ProfilAnalyse" srcset="https://e-dialog.group/wp-content/uploads/2022/02/DV360-Zielgruppen-ProfilAnalyse.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/DV360-Zielgruppen-ProfilAnalyse-300x95.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/DV360-Zielgruppen-ProfilAnalyse-768x244.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-f7e3de8 elementor-widget elementor-widget-text-editor" data-id="f7e3de8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Hier scheint der Overlap Similarity Index bei der In-Market Audience Liste “SEO & SEM Services” größer zu sein (2.03) allerdings ist die Anzahl der Unique User auch geringer, nämlich nur 59 Mil. Unique User.</p><p>Im letzten <strong>Tab 3rd Party</strong> sehen wir, welche 3rd Party Audience Listen ein Potenzial für uns darstellen.</p><p>Bei den 3rd Party Daten ist der Overlap similarity Index am höchsten, in unserem Fall liegt dieser Wert bei 3.4. Dies ist nicht verwunderlich, denn die Daten die uns zur Verfügung stehen sind sehr granular. Dafür muss hier die Reichweite einbüßen, denn mit dem Datenpool der ersten 3rd Party Daten Audience Liste stehen uns nur 5.2 Millionen Unique User zur Verfügung.</p> </div> </div> <div class="elementor-element elementor-element-686a073 elementor-widget elementor-widget-image" data-id="686a073" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="305" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20305'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23907" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Analyse-1024x390.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Analyse-300x114.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Analyse-768x292.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Analyse.png 1054w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Analyse-1024x390.png" /><noscript><img loading="lazy" decoding="async" width="800" height="305" src="https://e-dialog.group/wp-content/uploads/2022/02/Analyse-1024x390.png" class="attachment-large size-large wp-image-23907" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Analyse-1024x390.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Analyse-300x114.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Analyse-768x292.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Analyse.png 1054w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-6c4252e elementor-widget elementor-widget-text-editor" data-id="6c4252e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Da der höchste Similarity Index bei den 3rd Party Daten liegt, empfehlen wir die Verwendung von Combined Audience Listen, um verschiedene Datensätze zu testen.</p><blockquote><p>Dabei sollte beachtet werden, dass je nach Kampagnenziel (Reichweite oder Performance) Google Daten oder 3rd Party Daten in der Strategie eingesetzt werden können!</p></blockquote> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3f2f28f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3f2f28f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6547ddf" data-id="6547ddf" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2d3f76e elementor-widget elementor-widget-heading" data-id="2d3f76e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Combined Audience Listen erstellen</h2> </div> </div> <div class="elementor-element elementor-element-037db49 elementor-widget elementor-widget-text-editor" data-id="037db49" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Mittels Combined Audience Listen erstellen Sie eine einzelne Zielgruppe aus mehreren Zielgruppenlisten (aus 1st und 3rd Party Daten). <strong>Diese Zielgruppenliste kann daraufhin in aktuellen oder zukünftigen Werbeanzeigen verwendet werden.</strong></p> </div> </div> <div class="elementor-element elementor-element-5b60b2e elementor-widget elementor-widget-heading" data-id="5b60b2e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Eine Combined Audience Liste anlegen im Detail:</h3> </div> </div> <div class="elementor-element elementor-element-0914225 elementor-widget elementor-widget-image" data-id="0914225" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="272" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20272'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23908" alt="Custom-Audience-Listen1" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Custom-Audience-Listen1.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Custom-Audience-Listen1-300x102.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Custom-Audience-Listen1-768x261.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Custom-Audience-Listen1.png" /><noscript><img loading="lazy" decoding="async" width="800" height="272" src="https://e-dialog.group/wp-content/uploads/2022/02/Custom-Audience-Listen1.png" class="attachment-large size-large wp-image-23908" alt="Custom-Audience-Listen1" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Custom-Audience-Listen1.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Custom-Audience-Listen1-300x102.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Custom-Audience-Listen1-768x261.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-30ff9dc elementor-widget elementor-widget-image" data-id="30ff9dc" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="785" height="404" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20785%20404'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23909" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Custom-Audience-Listen2.png 785w, https://e-dialog.group/wp-content/uploads/2022/02/Custom-Audience-Listen2-300x154.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Custom-Audience-Listen2-768x395.png 768w" data-lazy-sizes="(max-width: 785px) 100vw, 785px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Custom-Audience-Listen2.png" /><noscript><img loading="lazy" decoding="async" width="785" height="404" src="https://e-dialog.group/wp-content/uploads/2022/02/Custom-Audience-Listen2.png" class="attachment-large size-large wp-image-23909" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Custom-Audience-Listen2.png 785w, https://e-dialog.group/wp-content/uploads/2022/02/Custom-Audience-Listen2-300x154.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Custom-Audience-Listen2-768x395.png 768w" sizes="(max-width: 785px) 100vw, 785px" /></noscript> </div> </div> <div class="elementor-element elementor-element-e959ded elementor-widget elementor-widget-text-editor" data-id="e959ded" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>In dieser Maske können Sie nun<strong> sowohl 1st & 3rd Party Daten</strong> als auch Google Audiences (Affinity + In-Market Audience Listen) inkludieren sowie ausschließen.</p> </div> </div> <div class="elementor-element elementor-element-b650d8e elementor-widget elementor-widget-image" data-id="b650d8e" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="355" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20355'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23910" alt="Combined-Audience" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Combined-Audience.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Combined-Audience-300x133.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Combined-Audience-768x341.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Combined-Audience.png" /><noscript><img loading="lazy" decoding="async" width="800" height="355" src="https://e-dialog.group/wp-content/uploads/2022/02/Combined-Audience.png" class="attachment-large size-large wp-image-23910" alt="Combined-Audience" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Combined-Audience.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Combined-Audience-300x133.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Combined-Audience-768x341.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-36b429a elementor-widget elementor-widget-text-editor" data-id="36b429a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>In dieser Ansicht sehen Sie Überschneidungen und die demographische Verteilung der User, graphisch dargestellt.</strong></p> </div> </div> <div class="elementor-element elementor-element-2ca8ae0 elementor-widget elementor-widget-image" data-id="2ca8ae0" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="492" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20492'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23911" alt="Combined-Audience1" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Combined-Audience1.png 996w, https://e-dialog.group/wp-content/uploads/2022/02/Combined-Audience1-300x185.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Combined-Audience1-768x473.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Combined-Audience1.png" /><noscript><img loading="lazy" decoding="async" width="800" height="492" src="https://e-dialog.group/wp-content/uploads/2022/02/Combined-Audience1.png" class="attachment-large size-large wp-image-23911" alt="Combined-Audience1" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Combined-Audience1.png 996w, https://e-dialog.group/wp-content/uploads/2022/02/Combined-Audience1-300x185.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Combined-Audience1-768x473.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-77a370f elementor-widget elementor-widget-image" data-id="77a370f" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="359" height="453" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20359%20453'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23912" alt="Combined-Audience2" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Combined-Audience2.png 359w, https://e-dialog.group/wp-content/uploads/2022/02/Combined-Audience2-238x300.png 238w" data-lazy-sizes="(max-width: 359px) 100vw, 359px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Combined-Audience2.png" /><noscript><img loading="lazy" decoding="async" width="359" height="453" src="https://e-dialog.group/wp-content/uploads/2022/02/Combined-Audience2.png" class="attachment-large size-large wp-image-23912" alt="Combined-Audience2" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Combined-Audience2.png 359w, https://e-dialog.group/wp-content/uploads/2022/02/Combined-Audience2-238x300.png 238w" sizes="(max-width: 359px) 100vw, 359px" /></noscript> </div> </div> <div class="elementor-element elementor-element-6a2a5a3 elementor-widget elementor-widget-text-editor" data-id="6a2a5a3" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <blockquote><p>Derzeit gibt es zwischen den 1st / 3rd Party Daten und den Google Daten nur eine OR Verbindung.</p></blockquote><p>Bei den 1st/3rd Party Daten besteht die Möglichkeit, die Zielgruppen durch eine <strong>AND</strong> <strong>Verknüpfung</strong> einzuschränken oder durch eine <strong>OR Verknüpfung</strong> zu erweitern.</p><p><strong>Sobald die Combined Audience Liste gespeichert ist, erscheint diese im DV360 im Bereich Audience Listen.</strong></p> </div> </div> <div class="elementor-element elementor-element-c8643d1 elementor-widget elementor-widget-image" data-id="c8643d1" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="438" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20438'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23913" alt="Custom-Audience-Listen3" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Custom-Audience-Listen3.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Custom-Audience-Listen3-300x164.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Custom-Audience-Listen3-768x420.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Custom-Audience-Listen3.png" /><noscript><img loading="lazy" decoding="async" width="800" height="438" src="https://e-dialog.group/wp-content/uploads/2022/02/Custom-Audience-Listen3.png" class="attachment-large size-large wp-image-23913" alt="Custom-Audience-Listen3" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Custom-Audience-Listen3.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Custom-Audience-Listen3-300x164.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Custom-Audience-Listen3-768x420.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-c5c5c26 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c5c5c26" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8123d7b" data-id="8123d7b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-8fd8199 elementor-widget elementor-widget-heading" data-id="8fd8199" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Noch Fragen? Wir beraten Sie gerne zu Display & Video 360 sowie zu den Möglichkeiten der Zielgruppen Profilanalyse mit Ihren eigenen Daten! Schreiben Sie uns: <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a> </h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! 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