</ iframe > </noscript> <!-- End Google Tag Manager (noscript) --> <div data-rocket-location-hash="112ee36c29103ac9eb5df407e50bb246" data-elementor-type="header" data-elementor-id="44677" class="elementor elementor-44677 elementor-5062 elementor-location-header" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-62d67729 elementor-section-height-min-height mwd-menu-home elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle elementor-invisible" data-id="62d67729" data-element_type="section" data-settings="{"sticky":"top","sticky_effects_offset":3,"animation":"fadeIn","sticky_effects_offset_tablet":3,"sticky_on":["desktop","tablet_extra","tablet","mobile"],"sticky_offset":0}"> <div data-rocket-location-hash="82f6c6a00e9a86a2eaa3cc6e8d136714" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-31be865c" data-id="31be865c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-552c980a elementor-widget elementor-widget-image" data-id="552c980a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <a href="https://e-dialog.group/ch/"> <img width="236" height="59" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20236%2059'%3E%3C/svg%3E" class="attachment-full size-full wp-image-5066" alt="" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-logo.svg" /><noscript><img width="236" height="59" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-logo.svg" class="attachment-full size-full wp-image-5066" alt="" /></noscript> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-80a38b8" data-id="80a38b8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-27c28c5f eael_advanced_menu_hamburger_disable_selected_menu_hide eael-advanced-menu--stretch eael-hamburger--tablet elementor-widget elementor-widget-eael-advanced-menu" data-id="27c28c5f" data-element_type="widget" id="advancedmenue" data-widget_type="eael-advanced-menu.default"> <div class="elementor-widget-container"> <style> @media screen and (max-width: 1024px) { .eael-hamburger--tablet { .eael-advanced-menu-horizontal, .eael-advanced-menu-vertical { display: none; } } .eael-hamburger--tablet { .eael-advanced-menu-container .eael-advanced-menu-toggle { display: block; } } } </style> <div data-hamburger-icon="<i aria-hidden="true" class="fas fa-bars"></i>" data-indicator-class="<i aria-hidden="true" class="fas fa-angle-down"></i>" data-dropdown-indicator-class="<i aria-hidden="true" class="fas fa-angle-down"></i>" class="eael-advanced-menu-container eael-advanced-menu-align-right eael-advanced-menu-dropdown-align-left" data-hamburger-breakpoints="{"mobile":"Mobile Portrait (> 767px)","tablet":"Tablet Portrait (> 1024px)","tablet_extra":"Tablet Landscape (> 1200px)","desktop":"Desktop (> 2400px)","none":"None"}" data-hamburger-device="tablet"> <ul id="menu-hauptmenu-schweiz" class="eael-advanced-menu eael-advanced-menu-dropdown-animate-to-top eael-advanced-menu-indicator eael-advanced-menu-horizontal"><li id="menu-item-36996" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-36996"><a href="#">Leistungen</a> <ul class="sub-menu"> <li id="menu-item-36997" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36997"><a href="https://e-dialog.group/ch/bessere-kampagnen/">Digitale Werbung <br> & Kreation</a> <ul class="sub-menu"> <li id="menu-item-36998" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-36998"><a href="/ch/bessere-kampagnen/#holistic-cross-channel-campaigns">Holistic Cross-Channel-Campaigns</a></li> <li id="menu-item-36999" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-36999"><a href="/ch/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li id="menu-item-37000" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37000"><a href="/ch/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li id="menu-item-37001" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37001"><a href="/ch/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li id="menu-item-37002" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37002"><a href="/ch/bessere-kampagnen/#creativity">Creativity</a></li> <li id="menu-item-37003" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37003"><a href="/ch/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li id="menu-item-37004" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-37004"><a href="https://e-dialog.group/ch/daten-nutzen/">Analyse, Strategie <br> & Innovation</a> <ul class="sub-menu"> <li id="menu-item-51975" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-51975"><a href="https://e-dialog.group/ch/digital-business-consulting/">Digital Business Consulting</a></li> <li id="menu-item-37005" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37005"><a href="/ch/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li id="menu-item-37006" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37006"><a href="/ch/daten-nutzen/#consent-management">Consent Management</a></li> <li id="menu-item-37007" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37007"><a href="/ch/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li id="menu-item-37008" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37008"><a href="/ch/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li id="menu-item-37009" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37009"><a href="/ch/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li id="menu-item-37018" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37018"><a href="https://e-dialog.group/ch/technologien/">Technologie <br> & Lizenzen</a></li> </ul> </li> <li id="menu-item-60707" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-60707"><a href="#">REFERENZEN</a> <ul class="sub-menu"> <li id="menu-item-37013" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37013"><a href="https://e-dialog.group/ch/success-stories/">Success Stories</a></li> <li id="menu-item-60708" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-60708"><a href="https://e-dialog.group/ch/branchen/">Branchen</a></li> </ul> </li> <li id="menu-item-37015" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37015"><a href="#">KNOW-HOW</a> <ul class="sub-menu"> <li id="menu-item-37012" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37012"><a href="https://e-dialog.group/ch/event-ubersicht/">Events</a></li> <li id="menu-item-55094" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55094"><a href="https://e-dialog.group/ch/news/">News</a></li> <li id="menu-item-37011" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37011"><a href="https://e-dialog.group/ch/blog/">Blogartikel</a></li> <li id="menu-item-37014" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37014"><a href="https://e-dialog.group/ch/whitepaper-ubersicht/">Whitepaper</a></li> <li id="menu-item-60643" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-60643"><a href="https://e-dialog.group/ch/newsletter-anmeldung/">Newsletter-Anmeldung</a></li> </ul> </li> <li id="menu-item-37019" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37019"><a href="#">Wir sind</a> <ul class="sub-menu"> <li id="menu-item-37021" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37021"><a href="https://e-dialog.group/ch/kontakt/">Kontakte und Standorte</a></li> <li id="menu-item-37020" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37020"><a href="https://e-dialog.group/ch/karriere/">Team & Karriere</a></li> <li id="menu-item-37023" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37023"><a href="https://e-dialog.group/ch/teaching-talking/">Teaching & Talking</a></li> <li id="menu-item-37022" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37022"><a href="https://e-dialog.group/ch/social-engagement/">Social Engagement</a></li> </ul> </li> </ul> <button class="eael-advanced-menu-toggle"> <i aria-hidden="true" class="fas fa-bars"></i> </button> </div> </div> </div> <div class="elementor-element elementor-element-0e794f6 elementor-widget elementor-widget-shortcode" data-id="0e794f6" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><div id="mwd-main-navigation"><div id="mobile-ui-btn-bar"><img width="37" height="29" class="burger" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2037%2029'%3E%3C/svg%3E" alt="menue" data-lazy-src="https://e-dialog.group/wp-content/themes/e-dialog/img/bars.svg"><noscript><img width="37" height="29" class="burger" src="https://e-dialog.group/wp-content/themes/e-dialog/img/bars.svg" alt="menue"></noscript><img width="37" height="37" class="close" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2037%2037'%3E%3C/svg%3E" alt="menue" data-lazy-src="https://e-dialog.group/wp-content/themes/e-dialog/img/close.svg"><noscript><img width="37" height="37" class="close" src="https://e-dialog.group/wp-content/themes/e-dialog/img/close.svg" alt="menue"></noscript></div><div id="mobile-ui-footer"><a href="https://e-dialog.group/ch/kontakt/" target="">Kontakt</a><div class="social-media"><a target="_blank" href="https://de-de.facebook.com/edialog.at/"><img width="37" height="37" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2037%2037'%3E%3C/svg%3E" alt="facebook" data-lazy-src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/facebook.svg"><noscript><img width="37" height="37" src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/facebook.svg" alt="facebook"></noscript></a><a target="_blank" href="https://twitter.com/e_dialog"><img width="37" height="37" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2037%2037'%3E%3C/svg%3E" alt="twitter" data-lazy-src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/twitter.svg"><noscript><img width="37" height="37" src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/twitter.svg" alt="twitter"></noscript></a><a target="_blank" href="https://www.instagram.com/e_dialog/"><img width="37" height="37" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2037%2037'%3E%3C/svg%3E" alt="instagram" data-lazy-src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/instagram.svg"><noscript><img width="37" height="37" src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/instagram.svg" alt="instagram"></noscript></a><a target="_blank" href="https://at.linkedin.com/company/e-dialog_2"><img width="37" height="37" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2037%2037'%3E%3C/svg%3E" alt="linkedin" data-lazy-src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/linkedin.svg"><noscript><img width="37" height="37" src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/linkedin.svg" alt="linkedin"></noscript></a></div></div><ul id="mwd-main-navigation-menu" class="mwd-main-navigation-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-36996"><a href="#">Leistungen<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36997"><a href="https://e-dialog.group/ch/bessere-kampagnen/">Digitale Werbung <br> & Kreation<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-36998"><a href="/ch/bessere-kampagnen/#holistic-cross-channel-campaigns">Holistic Cross-Channel-Campaigns</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-36999"><a href="/ch/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37000"><a href="/ch/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37001"><a href="/ch/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37002"><a href="/ch/bessere-kampagnen/#creativity">Creativity</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37003"><a href="/ch/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-37004"><a href="https://e-dialog.group/ch/daten-nutzen/">Analyse, Strategie <br> & Innovation<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-51975"><a href="https://e-dialog.group/ch/digital-business-consulting/">Digital Business Consulting</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37005"><a href="/ch/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37006"><a href="/ch/daten-nutzen/#consent-management">Consent Management</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37007"><a href="/ch/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37008"><a href="/ch/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37009"><a href="/ch/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37018"><a href="https://e-dialog.group/ch/technologien/">Technologie <br> & Lizenzen</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-60707"><a href="#">REFERENZEN<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37013"><a href="https://e-dialog.group/ch/success-stories/">Success Stories</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-60708"><a href="https://e-dialog.group/ch/branchen/">Branchen</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37015"><a href="#">KNOW-HOW<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37012"><a href="https://e-dialog.group/ch/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55094"><a href="https://e-dialog.group/ch/news/">News</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37011"><a href="https://e-dialog.group/ch/blog/">Blogartikel</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37014"><a href="https://e-dialog.group/ch/whitepaper-ubersicht/">Whitepaper</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-60643"><a href="https://e-dialog.group/ch/newsletter-anmeldung/">Newsletter-Anmeldung</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37019"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37021"><a href="https://e-dialog.group/ch/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37020"><a href="https://e-dialog.group/ch/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37023"><a href="https://e-dialog.group/ch/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37022"><a href="https://e-dialog.group/ch/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <style>.bg-color-post {background-color: #0d5699;}.bg-color-success-story {background-color: #081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/ch/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category"></span> <span class="arrow">></span> <span class="child">Rückblick auf die DMEXCO: Das waren unsere Highlights 2022</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/10/blog-dmexco-1024x549.jpg" data-rocket-location-hash="ed072ed86c75eddf10e9eeda6cbcac13" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>Rückblick auf die DMEXCO: Das waren unsere Highlights 2022</h1><p class="author">von Adrienn Kalayci</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">03. Oktober 2022</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 7</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Am 21. und 22. September 2022 fand die DMEXCO in Köln statt - nach zwei Jahren Ausfall wegen der Pandemie endlich wieder live. Die DMEXCO ist Europas führendes Digital Marketing & Tech Event mit hochklassigen Vorträgen, inspirierenden Talks und den neuesten Trends. Damit Sie die wichtigsten Themen nicht verpassen, haben wir für Sie unsere persönliche Highlights der Messe zusammengefasst. <br> Die digitale Werbebranche ist auf Wachstumskurs - und das soll auch in den nächsten Jahren so bleiben. Natürlich gibt es aber Änderungen und Innovationen am Markt, die uns beeinflussen werden. So wird das Sterben der Cookies die digitale Werbung verändern und neue Targeting Alternativen sowie Messmöglichkeiten mit sich bringen. Auch neue Formate und Kanäle werden an Relevanz gewinnen, wie z.B. Video und Connected TV sowie Online Audio, aber auch Digital Out of Home oder sogar Programmatic Print. Wann und wie, bleibt noch ein Fragezeichen, aber all dies wird in der Zukunft durch Web3 und Metaverse nochmal auf den Kopf gestellt.</p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title"></div><p></p></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="5cb54598573a44b603ee9dd75ec0d2b5" data-elementor-type="wp-post" data-elementor-id="44236" class="elementor elementor-44236 elementor-42614" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-08a2151 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="08a2151" data-element_type="section"> <div data-rocket-location-hash="7be7f7b3bdaf5cf3a88dc1de741ecbc4" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36cc0fa" data-id="36cc0fa" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4c0e895 elementor-widget elementor-widget-text-editor" data-id="4c0e895" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die DMEXCO ist die größte Kongressmesse für die Digitalbranche in Europa und Treffpunkt für Media-, Marketing- und Tech-Spezialisten. Das Event behandelt umfassende Themengebiete des digitalen Marketings wie Targeting, Tracking, Social-, Mobile-, Performance-Marketing, SEO, etc. Wir haben in diesem Blogartikel die wichtigsten Themen und Trends im Bereich Programmatic für Sie zusammengestellt.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-38b2b8a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="38b2b8a6" data-element_type="section"> <div data-rocket-location-hash="622b83862fb0da48894e4bb84c0639b6" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65eb5b0d" data-id="65eb5b0d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-58844a20 elementor-widget elementor-widget-heading" data-id="58844a20" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Unsere Top Themen der DMEXCO 2022</h2> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-f8fa817 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f8fa817" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ac03456" data-id="ac03456" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-29cc2aa5 elementor-widget elementor-widget-text-editor" data-id="29cc2aa5" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die DMEXCO hat dieses Jahr eine riesige Auswahl an Vorträgen, Talks, Diskussionen und Masterclasses geboten. Um einige Zahlen zu nennen: Rund 40.000 Besucher:innen haben das Programm mit über 770 Speaker:innen auf 14 Stages auf sich wirken lassen. Das diesjährige Motto “We progress together” hat den gesellschaftlichen Fortschritt im digitalen Zeitalter in den Fokus gestellt.</p><p>Die beherrschenden Themen waren Web3, Retail Media, Data-driven Creativity, Cookieless Future, Digital Video, Nachhaltigkeit und natürlich neue Werbeformen.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-aed275f" data-id="aed275f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-baeb715 elementor-widget elementor-widget-image" data-id="baeb715" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="800" height="800" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20800'%3E%3C/svg%3E" class="attachment-large size-large wp-image-42683" alt="e-dialog bei der DMEXCO 2022" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/10/dmexco2022-img_1856-1024x1024.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/10/dmexco2022-img_1856-300x300.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/10/dmexco2022-img_1856-150x150.jpg 150w, https://e-dialog.group/wp-content/uploads/2022/10/dmexco2022-img_1856-768x768.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/10/dmexco2022-img_1856.jpg 1512w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/10/dmexco2022-img_1856-1024x1024.jpg" /><noscript><img fetchpriority="high" decoding="async" width="800" height="800" src="https://e-dialog.group/wp-content/uploads/2022/10/dmexco2022-img_1856-1024x1024.jpg" class="attachment-large size-large wp-image-42683" alt="e-dialog bei der DMEXCO 2022" srcset="https://e-dialog.group/wp-content/uploads/2022/10/dmexco2022-img_1856-1024x1024.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/10/dmexco2022-img_1856-300x300.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/10/dmexco2022-img_1856-150x150.jpg 150w, https://e-dialog.group/wp-content/uploads/2022/10/dmexco2022-img_1856-768x768.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/10/dmexco2022-img_1856.jpg 1512w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-78eba4b elementor-widget elementor-widget-text-editor" data-id="78eba4b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Im Folgenden haben wir unsere persönlichen Highlights in 5 Punkten zusammengefasst.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-6684134 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6684134" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31a66ae" data-id="31a66ae" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ad97502 elementor-widget elementor-widget-heading" data-id="ad97502" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Digitale Werbung in Europa boomt weiter</h3> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-5f5dc84 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5f5dc84" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bc78a09" data-id="bc78a09" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-19c761f elementor-widget elementor-widget-image" data-id="19c761f" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="620" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20620'%3E%3C/svg%3E" class="attachment-large size-large wp-image-42619" alt="DMEXCO 2022 - Digitale Werbung boomt in Europa" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/10/digitale-werbung-boomt-in-europa.jpg 920w, https://e-dialog.group/wp-content/uploads/2022/10/digitale-werbung-boomt-in-europa-300x233.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/10/digitale-werbung-boomt-in-europa-768x595.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/10/digitale-werbung-boomt-in-europa.jpg" /><noscript><img decoding="async" width="800" height="620" src="https://e-dialog.group/wp-content/uploads/2022/10/digitale-werbung-boomt-in-europa.jpg" class="attachment-large size-large wp-image-42619" alt="DMEXCO 2022 - Digitale Werbung boomt in Europa" srcset="https://e-dialog.group/wp-content/uploads/2022/10/digitale-werbung-boomt-in-europa.jpg 920w, https://e-dialog.group/wp-content/uploads/2022/10/digitale-werbung-boomt-in-europa-300x233.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/10/digitale-werbung-boomt-in-europa-768x595.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cd8bead" data-id="cd8bead" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0cbfd1b elementor-widget elementor-widget-text-editor" data-id="0cbfd1b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Nicht nur das große Interesse an der DMEXCO, sondern auch Statistiken hinterlegen, dass digitale Werbung weiterhin auf Wachstumskurs ist. </p><p>Über zwei Drittel des Netto-Umsatzes laufen aktuell im deutschen Markt über Programmatic Advertising ein und für das laufende Jahr wird eine weitere Steigerung prognostiziert. Auch in ganz Europa gibt es durchgehend Wachstum an digitaler Werbung, wenn 2020 und 2021 insgesamt betrachtet werden. Die massivsten Treiber sind Social und Video, aber auch Search wird weiterhin relevant bleiben. Ein weiterer Wachstumstreiber soll in den kommenden Jahren Retail Media werden: in nur 3 Jahren sollen sich die Werbeumsätze der Online-Handelsplattformen verdoppeln.</p> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-c7eb560 elementor-widget elementor-widget-text-editor" data-id="c7eb560" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Laut Prognosen wird das Wachstum in digitaler Werbung auch nicht vom Sterben der 3rd Party Cookies gebremst werden. Für die gesamte digitale Werbung wird in 2022 ein Anstieg der Netto-Spendings von 12 Prozent erwartet. Digitalkompetenz sei daher ein Schlüssel zum Erfolg für Agenturen.</p><p>(Die Aussagen basieren auf der aktuellen Werbestatistik des Online-Vermarkterkreises (OVK) im Bundesverband Digitale Wirtschaft (BVDW) sowie auf dem Trendmonitor von Fachkreis Online-Mediaagenturen (FOMA).)</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-a7590d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a7590d3" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9fd1698" data-id="9fd1698" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5fc06ec elementor-widget elementor-widget-heading" data-id="5fc06ec" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Cookieless Future: Privatsphäre und Messbarkeit</h3> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-3ba39ff elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3ba39ff" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9a9d9ff" data-id="9a9d9ff" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4bd32bd elementor-widget elementor-widget-image" data-id="4bd32bd" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="620" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20620'%3E%3C/svg%3E" class="attachment-large size-large wp-image-42622" alt="DMEXCO 2022 - Cookieless Future" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/10/cookieless-future-privatsphare-und-messbarkeit-2.jpg 920w, https://e-dialog.group/wp-content/uploads/2022/10/cookieless-future-privatsphare-und-messbarkeit-2-300x233.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/10/cookieless-future-privatsphare-und-messbarkeit-2-768x595.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/10/cookieless-future-privatsphare-und-messbarkeit-2.jpg" /><noscript><img loading="lazy" decoding="async" width="800" height="620" src="https://e-dialog.group/wp-content/uploads/2022/10/cookieless-future-privatsphare-und-messbarkeit-2.jpg" class="attachment-large size-large wp-image-42622" alt="DMEXCO 2022 - Cookieless Future" srcset="https://e-dialog.group/wp-content/uploads/2022/10/cookieless-future-privatsphare-und-messbarkeit-2.jpg 920w, https://e-dialog.group/wp-content/uploads/2022/10/cookieless-future-privatsphare-und-messbarkeit-2-300x233.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/10/cookieless-future-privatsphare-und-messbarkeit-2-768x595.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5bb2391" data-id="5bb2391" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4d033ab elementor-widget elementor-widget-text-editor" data-id="4d033ab" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Ein zentrales Thema der Messe war die Cookieless Future. Das Ende der 3rd Party Cookies in der zweiten Jahreshälfte 2024 wurde auch von Matt Brittin, President of EMEA Business & Operations, von Google bestätigt: „Wir lassen eine Welt mit Third-Party-Cookies hinter uns.” Zahlreiche neue, datenschutzfreundliche Lösungen wurden diskutiert, wie die Privacy Sandbox, ID-Lösungen, Datenmodellierung oder kontextuelle Signale. Der erneute Aufschub des Cookie-Endes in Google Chrome belegte Joey Trotz (Google) mit der andernfalls entstehenden Daten-Lücke für Werbetreibende. Würde der 3rd-Party Cookie nicht gewissenhaft ersetzt, würde alleine im US-Markt ein Schaden von 40 Mrd. $ auftreten, der im Umkehrschluss Google, welches den Großteil (ca. 80%) des Umsatzes mit Werbung macht, schaden würde. </p> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-ba26d35 elementor-widget elementor-widget-text-editor" data-id="ba26d35" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Google hat somit ein Interesse die Privatsphäre in den Fokus zu stellen, nimmt sich aber die nötige Zeit Alternativen mit der Privacy Sandbox zu finden, die die Werbeeffizienz nicht schädigen. Auch Microsoft betont, dass Privatsphäre ein Grundrecht ist und Plattformen zukünftig nicht nur profitgetrieben agieren können, sondern sogenannte “betterment platforms” geschaffen werden müssen, die Vertrauen von NutzerInnen und Nachhaltigkeit berücksichtigen müssen. </p><p>Eines ist sicher: es wird nicht die eine Lösung geben, die 3rd Party Cookies ersetzt. Vielmehr müssen wir auf einen Mix von verschiedenen Ansätzen setzen, um die Zielgruppe weiter zu erreichen. Dazu müssen Agenturen, Vermarkter, Tech-Anbieter und Advertiser zusammenarbeiten und neue Marktstandards schaffen. In diesem Zug wurde auch erkenntlich, dass Vermarkter sich in ihrer “neuen” alten Rolle als Datenanbieter und Ansprechpartner für Agenturen gerne wiederfinden. Anstatt lediglich Inventaranbieter für programmatische Werbung zu sein, steigt im Zuge des Cookie-Verlustes bereits jetzt die Nachfrage nach 2nd-party Data und ID-Lösungen. </p><p>Auch zum Thema kontextuelles Targeting gab es sehr viel Input, die meisten Vermarkter setzen hier auf Kooperationen mit Tech- oder Content-Anbietern und analysieren neben Content auch Qualität und Tonalität oder sogar User Behavior. Nach dem FOMA-Trendmonitor sagen 88% der Agenturen, dass Umfelder an Relevanz gewinnen werden. Eine größere Rolle sollen künftig auch Brand Safety und Inventarqualität spielen. Auch die ID-Lösungen wie z.B. netID werden schon in zahlreichen Use Cases getestet.</p><p>In diesem Kontext drehte es sich nicht nur um alternative Targetingmöglichkeiten, sondern auch um Reporting & Messbarkeit. Mit dem Aus der 3rd Party Cookies müssen zwar Unternehmen auf detaillierte Daten auf User Level verzichten, mit Machine Learning, Modellierung und Prediction bieten sich aber einige Alternativen. Skalierbarkeit ist jedoch eine der größten Herausforderungen. <strong>Key Message bleibt: 1st Party Daten bleiben wichtiger denn je.</strong></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-683a187 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="683a187" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d07cc8a" data-id="d07cc8a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-455797f elementor-widget elementor-widget-heading" data-id="455797f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Die Bedeutung von Video & Audio</h3> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-21bbff6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="21bbff6" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8b3b6fd" data-id="8b3b6fd" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-fb6282a elementor-widget elementor-widget-image" data-id="fb6282a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="620" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20620'%3E%3C/svg%3E" class="attachment-large size-large wp-image-42625" alt="DMEXCO 2022 - Video und Audio" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/10/bedeutung-video-audio-2.jpg 920w, https://e-dialog.group/wp-content/uploads/2022/10/bedeutung-video-audio-2-300x233.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/10/bedeutung-video-audio-2-768x595.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/10/bedeutung-video-audio-2.jpg" /><noscript><img loading="lazy" decoding="async" width="800" height="620" src="https://e-dialog.group/wp-content/uploads/2022/10/bedeutung-video-audio-2.jpg" class="attachment-large size-large wp-image-42625" alt="DMEXCO 2022 - Video und Audio" srcset="https://e-dialog.group/wp-content/uploads/2022/10/bedeutung-video-audio-2.jpg 920w, https://e-dialog.group/wp-content/uploads/2022/10/bedeutung-video-audio-2-300x233.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/10/bedeutung-video-audio-2-768x595.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-04d32ce" data-id="04d32ce" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e15cee3 elementor-widget elementor-widget-text-editor" data-id="e15cee3" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Während Display Ads sich laut FOMA in den nächsten 5 Jahren im Sinkflug befinden, entwickeln sich Bewegtbilder zu den gefragtesten Werbeformaten. Video ist auch schon heute die relevanteste Kommunikationsform und dies wird in Zukunft noch stark zunehmen – sowohl auf Social als auch außerhalb der Social Plattformen. YouTube ist zum Beispiel einer der wichtigsten Werbekanäle geworden. Das Potenzial sei jedoch noch weitgehend nicht ausgeschöpft und lässt sich gut skalieren: Globale Marketing Mix Modellierungen von mehr als 1.500 Google- Werbetreibenden zeigen, dass YouTube Ads im Vergleich mit linearem TV effektiver (1.7x) und effizienter (1.9x) sind und somit der ROI durchschnittlich 70% höher ausfällt. Laut den Modellierungen von Nielsen zeigt die Modellierung für 4 von 5 Werbetreibenden, dass eine Erhöhung der Tagesbudgets um 77% zu empfehlen ist. </p> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-6f2b211 elementor-widget elementor-widget-text-editor" data-id="6f2b211" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Auch Connected TV (CTV) stellt einen Wachstumstreiber mit viel Potenzial dar: Hier gibt es jedoch noch Aufholbedarf, wie digitales Fernsehen mit linearen TV-Strategien vereinbart werden soll.</p><p>Der digitale Audiomarkt ist aktuell noch extrem klein, hat aber starkes Wachstumspotenzial. Referierende schätzten den Status Quo so ein, dass sich Audio in den Marketingplanungen dort befindet, wo Video Ads vor 7-10 Jahren standen. Sowohl Podcasts als auch Internetradio und Musikstreaming sollen laut Prognose des OVK zunehmen: +19% in den mit Online-Audio-Werbung generierten Umsätzen ist für 2022 zu erwarten. Online-Audio-Vermarkter sehen im Aus der 3rd Party Cookies große Chancen auf Wachstum: Audio Werbung ist cookieless! Dafür nutzen sie verhaltensbasierte, kontextuelle und situative Daten wie RMS mit einer Data Management Plattform (DMP) oder Login-Data wie Spotify. Dynamische Audio Ads, bei welchen ein Spot je nach Kontext & NutzerIn angepasst wird und die Einbindung von Audio ins Gaming sind heute bereits umsetzbar, das Potenzial muss aber hier noch gehoben werden. Audio als ein Format, das die Wirklichkeit erweitern kann (wie z.B. in Form eines Navigationssystem) oder eine andere Wirklichkeit schaffen kann (wie z.B. Hörbücher) verdeutlicht, dass Audio auch in einem Metaverse relevant bleibt und dort ebenfalls für Werbetreibende Potenzial bietet. </p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-eb43228 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="eb43228" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ab8ba2" data-id="3ab8ba2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d55de80 elementor-widget elementor-widget-heading" data-id="d55de80" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Besondere Werbeformen: Programmatic Print & DOOH</h3> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c8c5764 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c8c5764" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f2c5dbd" data-id="f2c5dbd" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3148b81 elementor-widget elementor-widget-image" data-id="3148b81" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="620" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20620'%3E%3C/svg%3E" class="attachment-large size-large wp-image-42628" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/10/programmatic-print-und-dooh.jpg 920w, https://e-dialog.group/wp-content/uploads/2022/10/programmatic-print-und-dooh-300x233.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/10/programmatic-print-und-dooh-768x595.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/10/programmatic-print-und-dooh.jpg" /><noscript><img loading="lazy" decoding="async" width="800" height="620" src="https://e-dialog.group/wp-content/uploads/2022/10/programmatic-print-und-dooh.jpg" class="attachment-large size-large wp-image-42628" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/10/programmatic-print-und-dooh.jpg 920w, https://e-dialog.group/wp-content/uploads/2022/10/programmatic-print-und-dooh-300x233.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/10/programmatic-print-und-dooh-768x595.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f20bd66" data-id="f20bd66" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2f9313d elementor-widget elementor-widget-text-editor" data-id="2f9313d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Data-driven und Dynamic Content sind Schlüsselwörter. Immer mehr klassische Medien schließen sich auch an die programmatische Welt an. Connected TV (CTV), Online Audio, Digital Out of Home (DOOH) sowie Printmedien sind mittlerweile schon programmatisch buchbar.</p><p>Bei DOOH werden große Reichweite mit der Flexibilität einer digitalen Werbung kombiniert. Zusätzlich ergänzt DOOH die User Journey mit neuen Touchpoints. Wetterlage, Uhrzeit und Standort können bei der Ausspielung berücksichtigt werden. Bereits die Hälfte des DOOH-Umsatzes wird programmatisch erzielt und die Tendenz ist steigend. Mehrere Vermarkter wie Goldbach, Ströer, Gewista, etc. bieten bereits programmatische Abwicklung an.</p> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-d577de1 elementor-widget elementor-widget-text-editor" data-id="d577de1" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Digital wird auch der Publishingprozess. Bereits einige Anbieter beschäftigen sich mit der Beschleunigung und Vereinfachung von Buchung der Printmedien auf einem digitalen Weg – mittlerweile ist sogar die Buchung über eine DSP möglich, wie z.B. mit Splicky. Zeitschriften & Zeitungen sollen datengetrieben und datenschutzkonform digitale Kampagnen erweitern. </p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-38c465e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="38c465e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df99706" data-id="df99706" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3fac675 elementor-widget elementor-widget-heading" data-id="3fac675" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Nachhaltigkeit & Metaverse</h3> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-e173260 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e173260" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8494dab" data-id="8494dab" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-aa2cb99 elementor-widget elementor-widget-image" data-id="aa2cb99" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="620" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20620'%3E%3C/svg%3E" class="attachment-large size-large wp-image-42631" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/10/nachhaltigkeit-metaverse.jpg 920w, https://e-dialog.group/wp-content/uploads/2022/10/nachhaltigkeit-metaverse-300x233.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/10/nachhaltigkeit-metaverse-768x595.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/10/nachhaltigkeit-metaverse.jpg" /><noscript><img loading="lazy" decoding="async" width="800" height="620" src="https://e-dialog.group/wp-content/uploads/2022/10/nachhaltigkeit-metaverse.jpg" class="attachment-large size-large wp-image-42631" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/10/nachhaltigkeit-metaverse.jpg 920w, https://e-dialog.group/wp-content/uploads/2022/10/nachhaltigkeit-metaverse-300x233.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/10/nachhaltigkeit-metaverse-768x595.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8b9eb74" data-id="8b9eb74" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f22c77a elementor-widget elementor-widget-text-editor" data-id="f22c77a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Mehrere Diskussionen drehten sich um Nachhaltigkeit und die Verantwortung der Agenturen sowie Werbetreibenden. Nachhaltigkeit ist ein Trend, es gibt jedoch Aspekte, die auch in der Werbebranche berücksichtigt werden sollten. Die digitale Werbebranche ist für 2% der CO2 Emissionen verantwortlich und kann dies z.B. durch Optimierung der Prozesse oder Effizienz in Datentransfer und -verarbeitung reduzieren.</p><p>Nachhaltigkeit soll jedoch zur Markenstrategie passen und die Unternehmensrealität darstellen – Glaubwürdigkeit ist essentiell. Ansonsten kommt es leicht zu “Greenwashing”, was einen Vertrauensverlust bei der Zielgruppe verursachen kann. Kommunikation sei eine Macht, die unsere Wahrnehmung beeinflussen kann. Marken und Unternehmen sollen sich hier ihrer Verantwortung bewusst sein, vor allem wenn sie aktive Player in wirtschaftlichen oder politischen Themen wie Solidarität, Frieden, Umwelt- und Klimaschutz, etc. werden. </p> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-5873da4 elementor-widget elementor-widget-text-editor" data-id="5873da4" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Last but not least: Metaverse – ist es ernst zu nehmen? Die Antwort ist Ja! In der Zukunft definitiv. Bereits 60% der Agenturen sehen eine Bedeutung von Metaverse in der Kommunikationsbranche (FOMA Trendmonitor). Allerdings ist es heute noch nicht ganz ausgereift, in welcher Form Metaverse wirklich kommt. Virtuelle und/oder erweiterte Realität wird langsam unseren Alltag und damit auch die Kommunikation ändern. Dies wird dazu führen, dass Marken & Agenturen ein neues Mindset brauchen, um die Zielgruppe zu erreichen. Ob alle diese Entwicklung mitgehen können, sei noch offen.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-f374770 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f374770" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb05224" data-id="fb05224" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4587489 elementor-widget elementor-widget-heading" data-id="4587489" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Fazit:</h2> </div> </div> <div class="elementor-element elementor-element-f191c26 elementor-widget elementor-widget-text-editor" data-id="f191c26" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die digitale Werbebranche boomt weiter – und bringt zahlreiche Veränderungen und Innovationen mit. Die DMEXCO bedeutete dieses Jahr wieder viele interessante und qualitative Vorträge sowie spannende Diskussionen und Gespräche für uns. So bleiben wir am Puls der Zeit und können unsere Kunden bestmöglich zu den neuesten Themen beraten. Wir sind gespannt, welche Themen nächstes Jahr auf der Agenda sind!</p> </div> </div> <div class="elementor-element elementor-element-d672e91 elementor-widget elementor-widget-text-editor" data-id="d672e91" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Bleiben auch Sie auf dem Laufenden – unser Team teil regelmäßig Insights und Trends zu Data-driven Marketing, hier und im <a href="https://e-dialog.group/at/newsletter-anmeldung/">e-dialog Newsletter – melden Sie sich gleich an! </a></p><p>Für Fragen zu Digital Advertising, Cookieless Future und den Trends im Data-driven Advertising stehen unsere Experten bereit – kontaktieren Sie uns! <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1c9bfe39 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1c9bfe39" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3abab5ff" data-id="3abab5ff" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4493cf6a elementor-widget elementor-widget-heading" data-id="4493cf6a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h5 class="elementor-heading-title elementor-size-default">Glossar: netID</h5> </div> </div> <div class="elementor-element elementor-element-5679ba75 elementor-widget elementor-widget-text-editor" data-id="5679ba75" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>netID ist ein Login-Dienst, verbreitet in Deutschland. User können sich bei netID registrieren, um zahlreiche Online Angebote mit einem Login zu nutzen, so können sie z.B. die Artikel auf www.bild.de ohne Abo lesen. Mit netID haben User den Überblick, wo und wie Ihre Daten verwendet werden. <a href="https://e-dialog.group/at/whitepaper/die-post-cookie-ara-faq/#elementor-toc__heading-anchor-27">Mehr zum Thema finden Sie in unseren Post Cookie FAQ</a>!</p> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/ch/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div data-rocket-location-hash="03910ff8661ec99940484bdcacc47ffb" id="wobbleCTA"></div></div> <div data-rocket-location-hash="432af2bac3067702fc14620b17bfd000" class="mwd-blogPost flex more-topics space-top space-bottom"> <div data-rocket-location-hash="e02d4abb341ba01ddcf628736c86d19a" class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div data-rocket-location-hash="42cd2c730aabf27b255fca5895c1d6b0" class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-61662 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/holistic-cross-channel-campaigns-ch/wie-das-insourcing-von-adtech-losungen-ihr-unternehmen-starkt/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Wie das Insourcing von Adtech-Lösungen Ihr Unternehmen stärkt" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/09/inhousing-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/09/inhousing-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/09/inhousing-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/09/inhousing-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/09/inhousing-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/09/inhousing-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/09/inhousing-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2024/09/inhousing-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Wie das Insourcing von Adtech-Lösungen Ihr Unternehmen stärkt" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/09/inhousing-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/09/inhousing-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/09/inhousing-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/09/inhousing-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/09/inhousing-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/09/inhousing-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Digital Business Consulting </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/holistic-cross-channel-campaigns-ch/wie-das-insourcing-von-adtech-losungen-ihr-unternehmen-starkt/"> Wie das Insourcing von Adtech-Lösungen Ihr Unternehmen stärkt </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/holistic-cross-channel-campaigns-ch/wie-das-insourcing-von-adtech-losungen-ihr-unternehmen-starkt/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-60478 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/supply-path-optimierung-mit-nachhaltigem-inventar-von-openx/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="434" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20434'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Supply Path Optimierung mit nachhaltigem Inventar von OpenX" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-28-768x434.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-28-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-28-1024x578.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-28-1536x867.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-28-2048x1156.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-28-1116x630.jpg 1116w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-28-768x434.jpg" /><noscript><img width="768" height="434" src="https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-28-768x434.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Supply Path Optimierung mit nachhaltigem Inventar von OpenX" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-28-768x434.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-28-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-28-1024x578.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-28-1536x867.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-28-2048x1156.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/07/blog-2023-02ff-28-1116x630.jpg 1116w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Programmatic Display, Video & Everything </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/supply-path-optimierung-mit-nachhaltigem-inventar-von-openx/"> Supply Path Optimierung mit nachhaltigem Inventar von OpenX </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/supply-path-optimierung-mit-nachhaltigem-inventar-von-openx/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-59505 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/in-podcasts-werbung-schalten-jetzt-auch-programmatisch/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="In Podcasts Werbung schalten – jetzt auch programmatisch" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="In Podcasts Werbung schalten – jetzt auch programmatisch" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/06/pro-podcast-werbung-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Programmatic Display, Video & Everything </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/in-podcasts-werbung-schalten-jetzt-auch-programmatisch/"> In Podcasts Werbung schalten – jetzt auch programmatisch </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/in-podcasts-werbung-schalten-jetzt-auch-programmatisch/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-59209 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/bigquery-exporter-in-cm360-dv360/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="BigQuery Exporter in CM360 & DV360" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="BigQuery Exporter in CM360 & DV360" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/05/bigquery-exporter-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Programmatic Display, Video & Everything </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/bigquery-exporter-in-cm360-dv360/"> BigQuery Exporter in CM360 & DV360 </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/bigquery-exporter-in-cm360-dv360/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-58781 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/creativity-ch/programmatic-audio-ads-geheimwaffe-fur-ihre-marketingstrategie/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/05/programmatic-audio-ads-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/05/programmatic-audio-ads-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/05/programmatic-audio-ads-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/05/programmatic-audio-ads-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/05/programmatic-audio-ads-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/05/programmatic-audio-ads-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/05/programmatic-audio-ads-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2024/05/programmatic-audio-ads-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/05/programmatic-audio-ads-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/05/programmatic-audio-ads-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/05/programmatic-audio-ads-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/05/programmatic-audio-ads-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/05/programmatic-audio-ads-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/05/programmatic-audio-ads-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Creativity </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/creativity-ch/programmatic-audio-ads-geheimwaffe-fur-ihre-marketingstrategie/"> Programmatic Audio Ads – “Geheimwaffe” für Ihre Marketingstrategie </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/creativity-ch/programmatic-audio-ads-geheimwaffe-fur-ihre-marketingstrategie/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-58563 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/consent-management-ch/dma-entschlusselt-3-dinge-die-marketer-fur-die-nutzung-von-google-diensten-wissen-sollten/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Decoding DMA" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/04/dma-video--768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/dma-video--300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/dma-video--1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/dma-video--1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/dma-video--2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/04/dma-video--1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/04/dma-video--768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2024/04/dma-video--768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Decoding DMA" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/04/dma-video--768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/dma-video--300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/dma-video--1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/dma-video--1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/dma-video--2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/04/dma-video--1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Consent Management </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/consent-management-ch/dma-entschlusselt-3-dinge-die-marketer-fur-die-nutzung-von-google-diensten-wissen-sollten/"> DMA entschlüsselt: 3 Dinge, die Marketer für die Nutzung von Google-Diensten wissen sollten </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/consent-management-ch/dma-entschlusselt-3-dinge-die-marketer-fur-die-nutzung-von-google-diensten-wissen-sollten/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-57877 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/ga4-verknupfung-mit-cm360-und-dv360-prozess-vorteile/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="GA4 Verknüpfung mit CM und DV360" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/04/ga4-verknupfung-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/ga4-verknupfung-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/ga4-verknupfung-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/ga4-verknupfung-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/ga4-verknupfung-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/04/ga4-verknupfung-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/04/ga4-verknupfung-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2024/04/ga4-verknupfung-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="GA4 Verknüpfung mit CM und DV360" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/04/ga4-verknupfung-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/04/ga4-verknupfung-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/04/ga4-verknupfung-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/04/ga4-verknupfung-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/04/ga4-verknupfung-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/04/ga4-verknupfung-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Programmatic Display, Video & Everything </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/ga4-verknupfung-mit-cm360-und-dv360-prozess-vorteile/"> GA4 Verknüpfung mit CM360 und DV360 – Prozess & Vorteile </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/ga4-verknupfung-mit-cm360-und-dv360-prozess-vorteile/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-57570 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/targetingmoeglichkeiten-in-dv360-ein-umfassender-guide/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Targeting DV360 - Guide" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/03/targeting-dv360-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/targeting-dv360-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/targeting-dv360-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/targeting-dv360-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/targeting-dv360-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/03/targeting-dv360-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/03/targeting-dv360-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2024/03/targeting-dv360-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Targeting DV360 - Guide" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/03/targeting-dv360-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/targeting-dv360-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/targeting-dv360-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/targeting-dv360-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/targeting-dv360-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/03/targeting-dv360-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Programmatic Display, Video & Everything </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/targetingmoeglichkeiten-in-dv360-ein-umfassender-guide/"> Die häufigsten Targetingmöglichkeiten in DV360 – Ein umfassender Guide </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/targetingmoeglichkeiten-in-dv360-ein-umfassender-guide/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-54626 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/online-marketing-know-how-ch/digital-marketing-trends-2024/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Digital Marketing Trends 2024" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/12/trends2024-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/12/trends2024-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2023/12/trends2024-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Digital Marketing Trends 2024" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/12/trends2024-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/12/trends2024-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Consent Management </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/online-marketing-know-how-ch/digital-marketing-trends-2024/"> Digital Marketing Trends 2024 </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/online-marketing-know-how-ch/digital-marketing-trends-2024/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-54017 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/dv360-vs-google-ads-welches-tool-eignet-sich-fur-mein-unternehmen/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="DV360 vs. Google Ads - Welches Tool eignet sich für mein Unternehmen?" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-6-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-6-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-6-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-6-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-6-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-6-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-6-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-6-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="DV360 vs. Google Ads - Welches Tool eignet sich für mein Unternehmen?" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-6-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-6-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-6-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-6-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-6-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/11/blog-2023-02ff-6-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Programmatic Display, Video & Everything </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/dv360-vs-google-ads-welches-tool-eignet-sich-fur-mein-unternehmen/"> DV360 vs. Google Ads – Welches Tool eignet sich für mein Unternehmen? </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/dv360-vs-google-ads-welches-tool-eignet-sich-fur-mein-unternehmen/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-53122 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/attention-based-bidding-in-dv360-inklusive-beispiel-algorithmen/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/11/attention-based-bidding-in-dv360-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2023/11/attention-based-bidding-in-dv360-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2023/11/attention-based-bidding-in-dv360-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2023/11/attention-based-bidding-in-dv360-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2023/11/attention-based-bidding-in-dv360-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2023/11/attention-based-bidding-in-dv360-1175x630.png 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/11/attention-based-bidding-in-dv360-768x412.png" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2023/11/attention-based-bidding-in-dv360-768x412.png" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/11/attention-based-bidding-in-dv360-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2023/11/attention-based-bidding-in-dv360-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2023/11/attention-based-bidding-in-dv360-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2023/11/attention-based-bidding-in-dv360-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2023/11/attention-based-bidding-in-dv360-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2023/11/attention-based-bidding-in-dv360-1175x630.png 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Programmatic Display, Video & Everything </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/attention-based-bidding-in-dv360-inklusive-beispiel-algorithmen/"> Attention based Bidding in DV360 – inklusive Beispiel-Algorithmen </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/attention-based-bidding-in-dv360-inklusive-beispiel-algorithmen/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-53333 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/programmatic-audio-wie-sie-reichweite-und-awareness-erhoehen-koennen/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="456" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20456'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Programmatic Audio: Wie Sie Reichweite und Awareness erhöhen können" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio--768x456.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio--300x178.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio--1024x608.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio--1536x913.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio--1060x630.jpg 1060w, https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio-.jpg 1986w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio--768x456.jpg" /><noscript><img width="768" height="456" src="https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio--768x456.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Programmatic Audio: Wie Sie Reichweite und Awareness erhöhen können" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio--768x456.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio--300x178.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio--1024x608.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio--1536x913.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio--1060x630.jpg 1060w, https://e-dialog.group/wp-content/uploads/2023/11/beitragsbild-programmatic-audio-.jpg 1986w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Programmatic Display, Video & Everything </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/programmatic-audio-wie-sie-reichweite-und-awareness-erhoehen-koennen/"> Programmatic Audio: Wie Sie Reichweite und Awareness erhöhen können </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/programmatic-audio-wie-sie-reichweite-und-awareness-erhoehen-koennen/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-52765 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/online-marketing-know-how-ch/kampagnentipps-fur-die-peak-season-2023-so-funktioniert-das-feiertagsgeschaft/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Kampagnen Tipps 2023 für Vorweihnachtszeit & Weihnachten" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/11/kampagnentipps-2023-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/11/kampagnentipps-2023-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/11/kampagnentipps-2023-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/11/kampagnentipps-2023-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/11/kampagnentipps-2023-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/11/kampagnentipps-2023-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/11/kampagnentipps-2023-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2023/11/kampagnentipps-2023-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Kampagnen Tipps 2023 für Vorweihnachtszeit & Weihnachten" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/11/kampagnentipps-2023-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/11/kampagnentipps-2023-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/11/kampagnentipps-2023-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/11/kampagnentipps-2023-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/11/kampagnentipps-2023-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/11/kampagnentipps-2023-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Online Marketing Know-How </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/online-marketing-know-how-ch/kampagnentipps-fur-die-peak-season-2023-so-funktioniert-das-feiertagsgeschaft/"> Kampagnentipps für die Peak Season 2023 – so funktioniert das Feiertagsgeschäft! </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/online-marketing-know-how-ch/kampagnentipps-fur-die-peak-season-2023-so-funktioniert-das-feiertagsgeschaft/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-40983 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/format-gallery-in-display-video-360/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="486" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20486'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Format Gallery" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Format-Gallery-768x486.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Format-Gallery-300x190.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Format-Gallery.png 1024w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Format-Gallery-768x486.png" /><noscript><img width="768" height="486" src="https://e-dialog.group/wp-content/uploads/2022/02/Format-Gallery-768x486.png" class="attachment-medium_large size-medium_large wp-post-image" alt="Format Gallery" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Format-Gallery-768x486.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Format-Gallery-300x190.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Format-Gallery.png 1024w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Programmatic Display, Video & Everything </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/format-gallery-in-display-video-360/"> Format Gallery in Display & Video 360 </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/format-gallery-in-display-video-360/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-40630 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/digital-analytics-ch/sunset-von-google-universal-analytics/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Blog Sunset GA" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Blog Sunset GA" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-2048x1098.jpg 2048w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Digital Analytics </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/digital-analytics-ch/sunset-von-google-universal-analytics/"> Sunset von Google Universal Analytics ab Juli 2023 </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/digital-analytics-ch/sunset-von-google-universal-analytics/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-47037 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/youtube-shorts-ads-wie-funktionieren-sie/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Blog YouTube Short Ads" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Blog YouTube Short Ads" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/05/blog-youtube-shorts-2048x1098.jpg 2048w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Programmatic Display, Video & Everything </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/youtube-shorts-ads-wie-funktionieren-sie/"> YouTube Shorts Ads – Wie funktionieren sie? </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/youtube-shorts-ads-wie-funktionieren-sie/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-40697 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/consent-management-ch/das-leben-nach-den-3rd-party-cookies-ein-leitfaden/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="404" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20404'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Post-Cookie-Leitfaden-final-768x404.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Post-Cookie-Leitfaden-final-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Post-Cookie-Leitfaden-final.jpg 1024w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Post-Cookie-Leitfaden-final-768x404.jpg" /><noscript><img width="768" height="404" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Post-Cookie-Leitfaden-final-768x404.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Post-Cookie-Leitfaden-final-768x404.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Post-Cookie-Leitfaden-final-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Post-Cookie-Leitfaden-final.jpg 1024w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Consent Management </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/consent-management-ch/das-leben-nach-den-3rd-party-cookies-ein-leitfaden/"> Das Leben nach den 3rd-Party Cookies – Ein Leitfaden </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/consent-management-ch/das-leben-nach-den-3rd-party-cookies-ein-leitfaden/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-41029 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/was-sind-native-ads/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="590" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20590'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Native Ad" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/201807-Native-DisplayAds-768x590.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Native-DisplayAds-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Native-DisplayAds.png 800w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/201807-Native-DisplayAds-768x590.png" /><noscript><img width="768" height="590" src="https://e-dialog.group/wp-content/uploads/2022/02/201807-Native-DisplayAds-768x590.png" class="attachment-medium_large size-medium_large wp-post-image" alt="Native Ad" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/201807-Native-DisplayAds-768x590.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Native-DisplayAds-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Native-DisplayAds.png 800w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Creativity </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/was-sind-native-ads/"> Was sind Native Ads? </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/programmatic-display-video-everything-ch/was-sind-native-ads/"> MEHR LESEN </a> </div> </div> </article> </div> </div> <div class="c-post-types__swiper-controls"> <div class="c-post-types__swiper-control c-post-types__swiper-control--prev"></div> <div class="c-post-types__swiper-control c-post-types__swiper-control--next"></div> </div> </div> </div> </div> <div data-rocket-location-hash="b78a1ac284e46207bbebbb33997acdbc" data-elementor-type="footer" data-elementor-id="44673" class="elementor elementor-44673 elementor-1986 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c62feec" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f292302" data-id="f292302" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-606cc4a elementor-widget elementor-widget-theme-site-logo elementor-widget-image" data-id="606cc4a" data-element_type="widget" data-widget_type="theme-site-logo.default"> <div class="elementor-widget-container"> <a href="https://e-dialog.group/ch/"> <img width="236" height="59" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20236%2059'%3E%3C/svg%3E" class="attachment-full size-full wp-image-1784" alt="" data-lazy-src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-logo.svg" /><noscript><img width="236" height="59" src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-logo.svg" class="attachment-full size-full wp-image-1784" alt="" /></noscript> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-16518b0" data-id="16518b0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-80d75de elementor-widget elementor-widget-heading" data-id="80d75de" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">TRUTH IN NUMBERS</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-7e5650a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7e5650a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-3dd98dd" data-id="3dd98dd" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-66ddefe elementor-widget elementor-widget-heading" data-id="66ddefe" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Zürich</p> </div> </div> <div class="elementor-element elementor-element-56ced21 elementor-widget elementor-widget-heading" data-id="56ced21" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Ernst-Nobs-Platz 1 <br> 8004 Zürich </p> </div> </div> <div class="elementor-element elementor-element-eeb7efb elementor-widget elementor-widget-heading" data-id="eeb7efb" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+41763363888">+41 76 3363 888</a></p> </div> </div> <div class="elementor-element elementor-element-b978e36 elementor-widget elementor-widget-heading" data-id="b978e36" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.ch">kontakt@e-dialog.ch</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-b9ed94d" data-id="b9ed94d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5258832 elementor-widget elementor-widget-heading" data-id="5258832" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Berlin</p> </div> </div> <div class="elementor-element elementor-element-5e72bf6 elementor-widget elementor-widget-heading" data-id="5e72bf6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Jägerstraße 27 <br> 10117 Berlin</p> </div> </div> <div class="elementor-element elementor-element-7ffc04e elementor-widget elementor-widget-heading" data-id="7ffc04e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-ae27dd1 elementor-widget elementor-widget-heading" data-id="ae27dd1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-1e27788" data-id="1e27788" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-9a784b5 elementor-widget elementor-widget-heading" data-id="9a784b5" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Düsseldorf</p> </div> </div> <div class="elementor-element elementor-element-84826c0 elementor-widget elementor-widget-heading" data-id="84826c0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Fürstenwall 172 <br> 40217 Düsseldorf</p> </div> </div> <div class="elementor-element elementor-element-3c0bd24 elementor-widget elementor-widget-heading" data-id="3c0bd24" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-a3cabc3 elementor-widget elementor-widget-heading" data-id="a3cabc3" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-9197fc5" data-id="9197fc5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-cd788c1 elementor-widget elementor-widget-heading" data-id="cd788c1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Hamburg</p> </div> </div> <div class="elementor-element elementor-element-5919438 elementor-widget elementor-widget-heading" data-id="5919438" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Hohe Bleichen 8 <br> 20354 Hamburg</p> </div> </div> <div class="elementor-element elementor-element-127d7f0 elementor-widget elementor-widget-heading" data-id="127d7f0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-adc393c elementor-widget elementor-widget-heading" data-id="adc393c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-c15a520" data-id="c15a520" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-eb37fd2 elementor-widget elementor-widget-heading" data-id="eb37fd2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">WIEN</p> </div> </div> <div class="elementor-element elementor-element-1c07966 elementor-widget elementor-widget-heading" data-id="1c07966" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Opernring 1 <br> 1010 Wien</p> </div> </div> <div class="elementor-element elementor-element-526bcb4 elementor-widget elementor-widget-heading" data-id="526bcb4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4313090909">+43 1 309 09 09</a></p> </div> </div> <div class="elementor-element elementor-element-8918758 elementor-widget elementor-widget-heading" data-id="8918758" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.at">kontakt@e-dialog.at</a></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-ee5e663 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ee5e663" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d8d05e0" data-id="d8d05e0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-066b5ca elementor-widget elementor-widget-heading" data-id="066b5ca" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Newsletter</p> </div> </div> <div class="elementor-element elementor-element-3ddd69c elementor-widget elementor-widget-text-editor" data-id="3ddd69c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Holen Sie sich unsere Online Marketing-Insights und Trends direkt in Ihr Postfach!</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-486fb2b" data-id="486fb2b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a706b13 elementor-widget elementor-widget-button" data-id="a706b13" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="https://e-dialog.group/ch/newsletter-anmeldung/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Jetzt anmelden</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-71b6e2d elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="71b6e2d" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d85d165" data-id="d85d165" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-296e467 elementor-widget elementor-widget-heading" data-id="296e467" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">© e-dialog 2022</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0dbce87" data-id="0dbce87" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1f6dd54 elementor-nav-menu__text-align-center elementor-nav-menu--dropdown-tablet elementor-widget elementor-widget-nav-menu" data-id="1f6dd54" data-element_type="widget" data-settings="{"layout":"horizontal","submenu_icon":{"value":"<i class=\"fas fa-caret-down\"><\/i>","library":"fa-solid"}}" data-widget_type="nav-menu.default"> <div class="elementor-widget-container"> <nav aria-label="Menu" class="elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-none"> <ul id="menu-1-1f6dd54" class="elementor-nav-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37055"><a href="https://e-dialog.group/ch/impressum/" class="elementor-item">Impressum</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37054"><a href="https://e-dialog.group/ch/datenschutz/" class="elementor-item">Datenschutzerklärung</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-54494"><a href="https://e-dialog.group/ch/hinweisgeberschutz/" class="elementor-item">Hinweisgeberschutz</a></li> </ul> </nav> <nav class="elementor-nav-menu--dropdown elementor-nav-menu__container" aria-hidden="true"> <ul id="menu-2-1f6dd54" class="elementor-nav-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37055"><a href="https://e-dialog.group/ch/impressum/" class="elementor-item" tabindex="-1">Impressum</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37054"><a href="https://e-dialog.group/ch/datenschutz/" class="elementor-item" tabindex="-1">Datenschutzerklärung</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-54494"><a href="https://e-dialog.group/ch/hinweisgeberschutz/" class="elementor-item" tabindex="-1">Hinweisgeberschutz</a></li> </ul> </nav> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8fdeee2" data-id="8fdeee2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e9a5ace elementor-shape-circle e-grid-align-right e-grid-align-tablet-center e-grid-align-mobile-center elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="e9a5ace" data-element_type="widget" data-widget_type="social-icons.default"> <div class="elementor-widget-container"> <div class="elementor-social-icons-wrapper elementor-grid"> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-1f3f5b4" href="https://www.linkedin.com/company/e-dialog-gmbh/" target="_blank"> <span class="elementor-screen-only"></span> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none"><path d="M3.66304 15.176V4.93645H0.258485V15.176H3.66304ZM1.9612 3.53757C3.14843 3.53757 3.88743 2.75129 3.88743 1.76871C3.86531 0.763966 3.14848 -0.000488281 1.98373 -0.000488281C0.81917 -0.000488281 0.0576172 0.763981 0.0576172 1.76871C0.0576172 2.75134 0.796428 3.53757 1.93898 3.53757H1.9611H1.9612ZM5.54746 15.176H8.95201V9.45773C8.95201 9.1517 8.97413 8.84598 9.06404 8.62721C9.31016 8.01577 9.87035 7.38248 10.8108 7.38248C12.0428 7.38248 12.5357 8.32148 12.5357 9.69799V15.1759H15.94V9.30466C15.94 6.15947 14.2604 4.69605 12.0204 4.69605C10.1838 4.69605 9.37736 5.72232 8.92936 6.4213H8.95209V4.93623H5.54753C5.59221 5.89706 5.54753 15.1758 5.54753 15.1758L5.54746 15.176Z" fill="#06163F"></path></svg> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-17ff5bd" href="https://www.instagram.com/e_dialog/" target="_blank"> <span class="elementor-screen-only">Instagram</span> <i class="fab fa-instagram"></i> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-fee14b8" href="https://www.facebook.com/edialog.group" target="_blank"> <span class="elementor-screen-only"></span> <svg xmlns="http://www.w3.org/2000/svg" width="8" height="18" viewBox="0 0 8 18" fill="none"><path d="M2.04221 18V9.55388H0V6.51287H2.04221V3.91545C2.04221 1.87438 3.24856 0 6.02823 0C7.15368 0 7.98589 0.11799 7.98589 0.11799L7.92032 2.95778C7.92032 2.95778 7.07159 2.94874 6.14543 2.94874C5.14303 2.94874 4.98244 3.45391 4.98244 4.29237V6.51287H8L7.8687 9.55388H4.98244V18H2.04221Z" fill="#06163F"></path></svg> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-b9b97d5" href="https://www.youtube.com/@edialogTube" target="_blank"> <span class="elementor-screen-only">Youtube</span> <i class="fab fa-youtube"></i> </a> </span> </div> </div> </div> </div> </div> </div> </section> </div> <div data-rocket-location-hash="b22d5fa4d75310cecc12b083011d1ce6" class="c-search-overlay"> <div class="gcse-searchbox-only" data-resultsUrl="/ch/searchresults"></div> </div> <script type='text/javascript'> const lazyloadRunObserver = () => { const lazyloadBackgrounds = document.querySelectorAll( `.e-con.e-parent:not(.e-lazyloaded)` ); const lazyloadBackgroundObserver = new IntersectionObserver( ( entries ) => { entries.forEach( ( entry ) => { if ( entry.isIntersecting ) { let lazyloadBackground = entry.target; if( lazyloadBackground ) { lazyloadBackground.classList.add( 'e-lazyloaded' ); } lazyloadBackgroundObserver.unobserve( entry.target ); } }); }, { rootMargin: '200px 0px 200px 0px' } ); lazyloadBackgrounds.forEach( ( lazyloadBackground ) => { lazyloadBackgroundObserver.observe( lazyloadBackground ); } ); }; const events = [ 'DOMContentLoaded', 'elementor/lazyload/observe', ]; events.forEach( ( event ) => { document.addEventListener( event, lazyloadRunObserver ); } ); </script> <script id="eael-general-js-extra"> var localize = {"ajaxurl":"https:\/\/e-dialog.group\/wp-admin\/admin-ajax.php","nonce":"9503b266fc","i18n":{"added":"Added ","compare":"Compare","loading":"Loading..."},"eael_translate_text":{"required_text":"is a required field","invalid_text":"Invalid","billing_text":"Billing","shipping_text":"Shipping","fg_mfp_counter_text":"of"},"page_permalink":"https:\/\/e-dialog.group\/ch\/blog\/programmatic-display-video-everything-ch\/ruckblick-auf-die-dmexco-das-waren-unsere-highlights-2022\/","cart_redirectition":"","cart_page_url":"","el_breakpoints":{"mobile":{"label":"Mobile Portrait","value":767,"default_value":767,"direction":"max","is_enabled":true},"mobile_extra":{"label":"Mobile Landscape","value":880,"default_value":880,"direction":"max","is_enabled":false},"tablet":{"label":"Tablet Portrait","value":1024,"default_value":1024,"direction":"max","is_enabled":true},"tablet_extra":{"label":"Tablet Landscape","value":1200,"default_value":1200,"direction":"max","is_enabled":true},"laptop":{"label":"Laptop","value":1366,"default_value":1366,"direction":"max","is_enabled":false},"widescreen":{"label":"Widescreen","value":2400,"default_value":2400,"direction":"min","is_enabled":false}},"ParticleThemesData":{"default":"{\"particles\":{\"number\":{\"value\":160,\"density\":{\"enable\":true,\"value_area\":800}},\"color\":{\"value\":\"#ffffff\"},\"shape\":{\"type\":\"circle\",\"stroke\":{\"width\":0,\"color\":\"#000000\"},\"polygon\":{\"nb_sides\":5},\"image\":{\"src\":\"img\/github.svg\",\"width\":100,\"height\":100}},\"opacity\":{\"value\":0.5,\"random\":false,\"anim\":{\"enable\":false,\"speed\":1,\"opacity_min\":0.1,\"sync\":false}},\"size\":{\"value\":3,\"random\":true,\"anim\":{\"enable\":false,\"speed\":40,\"size_min\":0.1,\"sync\":false}},\"line_linked\":{\"enable\":true,\"distance\":150,\"color\":\"#ffffff\",\"opacity\":0.4,\"width\":1},\"move\":{\"enable\":true,\"speed\":6,\"direction\":\"none\",\"random\":false,\"straight\":false,\"out_mode\":\"out\",\"bounce\":false,\"attract\":{\"enable\":false,\"rotateX\":600,\"rotateY\":1200}}},\"interactivity\":{\"detect_on\":\"canvas\",\"events\":{\"onhover\":{\"enable\":true,\"mode\":\"repulse\"},\"onclick\":{\"enable\":true,\"mode\":\"push\"},\"resize\":true},\"modes\":{\"grab\":{\"distance\":400,\"line_linked\":{\"opacity\":1}},\"bubble\":{\"distance\":400,\"size\":40,\"duration\":2,\"opacity\":8,\"speed\":3},\"repulse\":{\"distance\":200,\"duration\":0.4},\"push\":{\"particles_nb\":4},\"remove\":{\"particles_nb\":2}}},\"retina_detect\":true}","nasa":"{\"particles\":{\"number\":{\"value\":250,\"density\":{\"enable\":true,\"value_area\":800}},\"color\":{\"value\":\"#ffffff\"},\"shape\":{\"type\":\"circle\",\"stroke\":{\"width\":0,\"color\":\"#000000\"},\"polygon\":{\"nb_sides\":5},\"image\":{\"src\":\"img\/github.svg\",\"width\":100,\"height\":100}},\"opacity\":{\"value\":1,\"random\":true,\"anim\":{\"enable\":true,\"speed\":1,\"opacity_min\":0,\"sync\":false}},\"size\":{\"value\":3,\"random\":true,\"anim\":{\"enable\":false,\"speed\":4,\"size_min\":0.3,\"sync\":false}},\"line_linked\":{\"enable\":false,\"distance\":150,\"color\":\"#ffffff\",\"opacity\":0.4,\"width\":1},\"move\":{\"enable\":true,\"speed\":1,\"direction\":\"none\",\"random\":true,\"straight\":false,\"out_mode\":\"out\",\"bounce\":false,\"attract\":{\"enable\":false,\"rotateX\":600,\"rotateY\":600}}},\"interactivity\":{\"detect_on\":\"canvas\",\"events\":{\"onhover\":{\"enable\":true,\"mode\":\"bubble\"},\"onclick\":{\"enable\":true,\"mode\":\"repulse\"},\"resize\":true},\"modes\":{\"grab\":{\"distance\":400,\"line_linked\":{\"opacity\":1}},\"bubble\":{\"distance\":250,\"size\":0,\"duration\":2,\"opacity\":0,\"speed\":3},\"repulse\":{\"distance\":400,\"duration\":0.4},\"push\":{\"particles_nb\":4},\"remove\":{\"particles_nb\":2}}},\"retina_detect\":true}","bubble":"{\"particles\":{\"number\":{\"value\":15,\"density\":{\"enable\":true,\"value_area\":800}},\"color\":{\"value\":\"#1b1e34\"},\"shape\":{\"type\":\"polygon\",\"stroke\":{\"width\":0,\"color\":\"#000\"},\"polygon\":{\"nb_sides\":6},\"image\":{\"src\":\"img\/github.svg\",\"width\":100,\"height\":100}},\"opacity\":{\"value\":0.3,\"random\":true,\"anim\":{\"enable\":false,\"speed\":1,\"opacity_min\":0.1,\"sync\":false}},\"size\":{\"value\":50,\"random\":false,\"anim\":{\"enable\":true,\"speed\":10,\"size_min\":40,\"sync\":false}},\"line_linked\":{\"enable\":false,\"distance\":200,\"color\":\"#ffffff\",\"opacity\":1,\"width\":2},\"move\":{\"enable\":true,\"speed\":8,\"direction\":\"none\",\"random\":false,\"straight\":false,\"out_mode\":\"out\",\"bounce\":false,\"attract\":{\"enable\":false,\"rotateX\":600,\"rotateY\":1200}}},\"interactivity\":{\"detect_on\":\"canvas\",\"events\":{\"onhover\":{\"enable\":false,\"mode\":\"grab\"},\"onclick\":{\"enable\":false,\"mode\":\"push\"},\"resize\":true},\"modes\":{\"grab\":{\"distance\":400,\"line_linked\":{\"opacity\":1}},\"bubble\":{\"distance\":400,\"size\":40,\"duration\":2,\"opacity\":8,\"speed\":3},\"repulse\":{\"distance\":200,\"duration\":0.4},\"push\":{\"particles_nb\":4},\"remove\":{\"particles_nb\":2}}},\"retina_detect\":true}","snow":"{\"particles\":{\"number\":{\"value\":450,\"density\":{\"enable\":true,\"value_area\":800}},\"color\":{\"value\":\"#fff\"},\"shape\":{\"type\":\"circle\",\"stroke\":{\"width\":0,\"color\":\"#000000\"},\"polygon\":{\"nb_sides\":5},\"image\":{\"src\":\"img\/github.svg\",\"width\":100,\"height\":100}},\"opacity\":{\"value\":0.5,\"random\":true,\"anim\":{\"enable\":false,\"speed\":1,\"opacity_min\":0.1,\"sync\":false}},\"size\":{\"value\":5,\"random\":true,\"anim\":{\"enable\":false,\"speed\":40,\"size_min\":0.1,\"sync\":false}},\"line_linked\":{\"enable\":false,\"distance\":500,\"color\":\"#ffffff\",\"opacity\":0.4,\"width\":2},\"move\":{\"enable\":true,\"speed\":6,\"direction\":\"bottom\",\"random\":false,\"straight\":false,\"out_mode\":\"out\",\"bounce\":false,\"attract\":{\"enable\":false,\"rotateX\":600,\"rotateY\":1200}}},\"interactivity\":{\"detect_on\":\"canvas\",\"events\":{\"onhover\":{\"enable\":true,\"mode\":\"bubble\"},\"onclick\":{\"enable\":true,\"mode\":\"repulse\"},\"resize\":true},\"modes\":{\"grab\":{\"distance\":400,\"line_linked\":{\"opacity\":0.5}},\"bubble\":{\"distance\":400,\"size\":4,\"duration\":0.3,\"opacity\":1,\"speed\":3},\"repulse\":{\"distance\":200,\"duration\":0.4},\"push\":{\"particles_nb\":4},\"remove\":{\"particles_nb\":2}}},\"retina_detect\":true}","nyan_cat":"{\"particles\":{\"number\":{\"value\":150,\"density\":{\"enable\":false,\"value_area\":800}},\"color\":{\"value\":\"#ffffff\"},\"shape\":{\"type\":\"star\",\"stroke\":{\"width\":0,\"color\":\"#000000\"},\"polygon\":{\"nb_sides\":5},\"image\":{\"src\":\"http:\/\/wiki.lexisnexis.com\/academic\/images\/f\/fb\/Itunes_podcast_icon_300.jpg\",\"width\":100,\"height\":100}},\"opacity\":{\"value\":0.5,\"random\":false,\"anim\":{\"enable\":false,\"speed\":1,\"opacity_min\":0.1,\"sync\":false}},\"size\":{\"value\":4,\"random\":true,\"anim\":{\"enable\":false,\"speed\":40,\"size_min\":0.1,\"sync\":false}},\"line_linked\":{\"enable\":false,\"distance\":150,\"color\":\"#ffffff\",\"opacity\":0.4,\"width\":1},\"move\":{\"enable\":true,\"speed\":14,\"direction\":\"left\",\"random\":false,\"straight\":true,\"out_mode\":\"out\",\"bounce\":false,\"attract\":{\"enable\":false,\"rotateX\":600,\"rotateY\":1200}}},\"interactivity\":{\"detect_on\":\"canvas\",\"events\":{\"onhover\":{\"enable\":false,\"mode\":\"grab\"},\"onclick\":{\"enable\":true,\"mode\":\"repulse\"},\"resize\":true},\"modes\":{\"grab\":{\"distance\":200,\"line_linked\":{\"opacity\":1}},\"bubble\":{\"distance\":400,\"size\":40,\"duration\":2,\"opacity\":8,\"speed\":3},\"repulse\":{\"distance\":200,\"duration\":0.4},\"push\":{\"particles_nb\":4},\"remove\":{\"particles_nb\":2}}},\"retina_detect\":true}"},"eael_login_nonce":"82456ca418","eael_register_nonce":"7735b47290","eael_lostpassword_nonce":"062e99d56e","eael_resetpassword_nonce":"0eb0bcea4c"}; </script> <script src="https://e-dialog.group/wp-content/plugins/essential-addons-for-elementor-lite/assets/front-end/js/view/general.min.js?ver=6.0.6" id="eael-general-js" data-rocket-defer defer></script> <script data-minify="1" src="https://e-dialog.group/wp-content/cache/min/1/wp-content/uploads/essential-addons-elementor/eael-44677.js?ver=1722328862" id="eael-44677-js" data-rocket-defer defer></script> <script id="site_tracking-js-extra"> var php_data = {"ac_settings":{"tracking_actid":224703263,"site_tracking_default":1},"user_email":""}; </script> <script data-minify="1" src="https://e-dialog.group/wp-content/cache/min/1/wp-content/plugins/activecampaign-subscription-forms/site_tracking.js?ver=1722328784" id="site_tracking-js" data-rocket-defer defer></script> <script id="rocket-browser-checker-js-after"> "use strict";var _createClass=function(){function defineProperties(target,props){for(var i=0;i<props.length;i++){var descriptor=props[i];descriptor.enumerable=descriptor.enumerable||!1,descriptor.configurable=!0,"value"in descriptor&&(descriptor.writable=!0),Object.defineProperty(target,descriptor.key,descriptor)}}return function(Constructor,protoProps,staticProps){return protoProps&&defineProperties(Constructor.prototype,protoProps),staticProps&&defineProperties(Constructor,staticProps),Constructor}}();function _classCallCheck(instance,Constructor){if(!(instance instanceof Constructor))throw new TypeError("Cannot call a class as a function")}var RocketBrowserCompatibilityChecker=function(){function RocketBrowserCompatibilityChecker(options){_classCallCheck(this,RocketBrowserCompatibilityChecker),this.passiveSupported=!1,this._checkPassiveOption(this),this.options=!!this.passiveSupported&&options}return _createClass(RocketBrowserCompatibilityChecker,[{key:"_checkPassiveOption",value:function(self){try{var options={get passive(){return!(self.passiveSupported=!0)}};window.addEventListener("test",null,options),window.removeEventListener("test",null,options)}catch(err){self.passiveSupported=!1}}},{key:"initRequestIdleCallback",value:function(){!1 in window&&(window.requestIdleCallback=function(cb){var start=Date.now();return setTimeout(function(){cb({didTimeout:!1,timeRemaining:function(){return Math.max(0,50-(Date.now()-start))}})},1)}),!1 in window&&(window.cancelIdleCallback=function(id){return clearTimeout(id)})}},{key:"isDataSaverModeOn",value:function(){return"connection"in navigator&&!0===navigator.connection.saveData}},{key:"supportsLinkPrefetch",value:function(){var elem=document.createElement("link");return elem.relList&&elem.relList.supports&&elem.relList.supports("prefetch")&&window.IntersectionObserver&&"isIntersecting"in IntersectionObserverEntry.prototype}},{key:"isSlowConnection",value:function(){return"connection"in navigator&&"effectiveType"in navigator.connection&&("2g"===navigator.connection.effectiveType||"slow-2g"===navigator.connection.effectiveType)}}]),RocketBrowserCompatibilityChecker}(); </script> <script id="rocket-preload-links-js-extra"> var RocketPreloadLinksConfig = {"excludeUris":"\/(?:.+\/)?feed(?:\/(?:.+\/?)?)?$|\/(?:.+\/)?embed\/|\/(index.php\/)?(.*)wp-json(\/.*|$)|\/refer\/|\/go\/|\/recommend\/|\/recommends\/","usesTrailingSlash":"1","imageExt":"jpg|jpeg|gif|png|tiff|bmp|webp|avif|pdf|doc|docx|xls|xlsx|php","fileExt":"jpg|jpeg|gif|png|tiff|bmp|webp|avif|pdf|doc|docx|xls|xlsx|php|html|htm","siteUrl":"https:\/\/e-dialog.group\/ch\/","onHoverDelay":"100","rateThrottle":"3"}; </script> <script id="rocket-preload-links-js-after"> (function() { "use strict";var r="function"==typeof Symbol&&"symbol"==typeof Symbol.iterator?function(e){return typeof e}:function(e){return e&&"function"==typeof Symbol&&e.constructor===Symbol&&e!==Symbol.prototype?"symbol":typeof e},e=function(){function i(e,t){for(var n=0;n<t.length;n++){var i=t[n];i.enumerable=i.enumerable||!1,i.configurable=!0,"value"in i&&(i.writable=!0),Object.defineProperty(e,i.key,i)}}return function(e,t,n){return t&&i(e.prototype,t),n&&i(e,n),e}}();function i(e,t){if(!(e instanceof t))throw new TypeError("Cannot call a class as a function")}var t=function(){function n(e,t){i(this,n),this.browser=e,this.config=t,this.options=this.browser.options,this.prefetched=new Set,this.eventTime=null,this.threshold=1111,this.numOnHover=0}return e(n,[{key:"init",value:function(){!this.browser.supportsLinkPrefetch()||this.browser.isDataSaverModeOn()||this.browser.isSlowConnection()||(this.regex={excludeUris:RegExp(this.config.excludeUris,"i"),images:RegExp(".("+this.config.imageExt+")$","i"),fileExt:RegExp(".("+this.config.fileExt+")$","i")},this._initListeners(this))}},{key:"_initListeners",value:function(e){-1<this.config.onHoverDelay&&document.addEventListener("mouseover",e.listener.bind(e),e.listenerOptions),document.addEventListener("mousedown",e.listener.bind(e),e.listenerOptions),document.addEventListener("touchstart",e.listener.bind(e),e.listenerOptions)}},{key:"listener",value:function(e){var t=e.target.closest("a"),n=this._prepareUrl(t);if(null!==n)switch(e.type){case"mousedown":case"touchstart":this._addPrefetchLink(n);break;case"mouseover":this._earlyPrefetch(t,n,"mouseout")}}},{key:"_earlyPrefetch",value:function(t,e,n){var i=this,r=setTimeout(function(){if(r=null,0===i.numOnHover)setTimeout(function(){return i.numOnHover=0},1e3);else if(i.numOnHover>i.config.rateThrottle)return;i.numOnHover++,i._addPrefetchLink(e)},this.config.onHoverDelay);t.addEventListener(n,function e(){t.removeEventListener(n,e,{passive:!0}),null!==r&&(clearTimeout(r),r=null)},{passive:!0})}},{key:"_addPrefetchLink",value:function(i){return this.prefetched.add(i.href),new Promise(function(e,t){var n=document.createElement("link");n.rel="prefetch",n.href=i.href,n.onload=e,n.onerror=t,document.head.appendChild(n)}).catch(function(){})}},{key:"_prepareUrl",value:function(e){if(null===e||"object"!==(void 0===e?"undefined":r(e))||!1 in e||-1===["http:","https:"].indexOf(e.protocol))return null;var t=e.href.substring(0,this.config.siteUrl.length),n=this._getPathname(e.href,t),i={original:e.href,protocol:e.protocol,origin:t,pathname:n,href:t+n};return this._isLinkOk(i)?i:null}},{key:"_getPathname",value:function(e,t){var n=t?e.substring(this.config.siteUrl.length):e;return n.startsWith("/")||(n="/"+n),this._shouldAddTrailingSlash(n)?n+"/":n}},{key:"_shouldAddTrailingSlash",value:function(e){return this.config.usesTrailingSlash&&!e.endsWith("/")&&!this.regex.fileExt.test(e)}},{key:"_isLinkOk",value:function(e){return null!==e&&"object"===(void 0===e?"undefined":r(e))&&(!this.prefetched.has(e.href)&&e.origin===this.config.siteUrl&&-1===e.href.indexOf("?")&&-1===e.href.indexOf("#")&&!this.regex.excludeUris.test(e.href)&&!this.regex.images.test(e.href))}}],[{key:"run",value:function(){"undefined"!=typeof RocketPreloadLinksConfig&&new n(new RocketBrowserCompatibilityChecker({capture:!0,passive:!0}),RocketPreloadLinksConfig).init()}}]),n}();t.run(); }()); </script> <script src="https://e-dialog.group/wp-content/themes/e-dialog/js/p5.min.js" id="p5js-js" data-rocket-defer defer></script> <script data-minify="1" src="https://e-dialog.group/wp-content/cache/min/1/wp-content/themes/e-dialog/js/sketch.js?ver=1722328784" id="p5sketchjs-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/themes/e-dialog/js/swiper.bundle.min.js?ver=8.3.1" id="swiper-js-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/themes/e-dialog/js/bodyScrollLock.min.js?ver=1.0.1" id="bodyscrolllock-js-js" data-rocket-defer defer></script> <script type="module" src="https://e-dialog.group/wp-content/themes/e-dialog/js/ScrollLock.js?ver=1.0.1" data-rocket-defer defer></script><script type="module" src="https://e-dialog.group/wp-content/themes/e-dialog/js/Modal.js?ver=1.0.1" data-rocket-defer defer></script><script id="edialog-js-extra"> var customJsVarsFormPro = {"ajax_url":"https:\/\/e-dialog.group\/wp-admin\/admin-ajax.php","run_delete_file":"b9cb919941","run_application_form":"e65da5ef3d","file_to_big":"The chosen file is to big.","field_name":"qbewhv662","field_value":"698249"}; var php_array = {"ajax_url":"https:\/\/e-dialog.group\/wp-admin\/admin-ajax.php"}; </script> <script type="module" src="https://e-dialog.group/wp-content/themes/e-dialog/js/script.js?ver=2b2cbbe40da65b3c601b50fabdab8c277add9c6c" data-rocket-defer defer></script><script src="https://e-dialog.group/wp-content/themes/hello-elementor/assets/js/hello-frontend.min.js?ver=3.1.1" id="hello-theme-frontend-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/plugins/elementor-pro/assets/lib/sticky/jquery.sticky.min.js?ver=3.24.2" id="e-sticky-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/plugins/elementor-pro/assets/lib/smartmenus/jquery.smartmenus.min.js?ver=1.2.1" id="smartmenus-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/plugins/elementor-pro/assets/js/webpack-pro.runtime.min.js?ver=3.24.2" id="elementor-pro-webpack-runtime-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/plugins/elementor/assets/js/webpack.runtime.min.js?ver=3.24.4" id="elementor-webpack-runtime-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/plugins/elementor/assets/js/frontend-modules.min.js?ver=3.24.4" id="elementor-frontend-modules-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-includes/js/dist/hooks.min.js?ver=2810c76e705dd1a53b18" id="wp-hooks-js"></script> <script src="https://e-dialog.group/wp-includes/js/dist/i18n.min.js?ver=5e580eb46a90c2b997e6" id="wp-i18n-js"></script> <script id="wp-i18n-js-after"> wp.i18n.setLocaleData( { 'text direction\u0004ltr': [ 'ltr' ] } ); </script> <script id="elementor-pro-frontend-js-before"> var ElementorProFrontendConfig = {"ajaxurl":"https:\/\/e-dialog.group\/wp-admin\/admin-ajax.php","nonce":"38efdf84c5","urls":{"assets":"https:\/\/e-dialog.group\/wp-content\/plugins\/elementor-pro\/assets\/","rest":"https:\/\/e-dialog.group\/ch\/wp-json\/"},"settings":{"lazy_load_background_images":true},"shareButtonsNetworks":{"facebook":{"title":"Facebook","has_counter":true},"twitter":{"title":"Twitter"},"linkedin":{"title":"LinkedIn","has_counter":true},"pinterest":{"title":"Pinterest","has_counter":true},"reddit":{"title":"Reddit","has_counter":true},"vk":{"title":"VK","has_counter":true},"odnoklassniki":{"title":"OK","has_counter":true},"tumblr":{"title":"Tumblr"},"digg":{"title":"Digg"},"skype":{"title":"Skype"},"stumbleupon":{"title":"StumbleUpon","has_counter":true},"mix":{"title":"Mix"},"telegram":{"title":"Telegram"},"pocket":{"title":"Pocket","has_counter":true},"xing":{"title":"XING","has_counter":true},"whatsapp":{"title":"WhatsApp"},"email":{"title":"Email"},"print":{"title":"Print"},"x-twitter":{"title":"X"},"threads":{"title":"Threads"}},"facebook_sdk":{"lang":"ch","app_id":""},"lottie":{"defaultAnimationUrl":"https:\/\/e-dialog.group\/wp-content\/plugins\/elementor-pro\/modules\/lottie\/assets\/animations\/default.json"}}; </script> <script src="https://e-dialog.group/wp-content/plugins/elementor-pro/assets/js/frontend.min.js?ver=3.24.2" id="elementor-pro-frontend-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-includes/js/jquery/ui/core.min.js?ver=1.13.3" id="jquery-ui-core-js" data-rocket-defer defer></script> <script id="elementor-frontend-js-before"> var elementorFrontendConfig = {"environmentMode":{"edit":false,"wpPreview":false,"isScriptDebug":false},"i18n":{"shareOnFacebook":"Share on Facebook","shareOnTwitter":"Share on Twitter","pinIt":"Pin it","download":"Download","downloadImage":"Download image","fullscreen":"Fullscreen","zoom":"Zoom","share":"Share","playVideo":"Play Video","previous":"Previous","next":"Next","close":"Close","a11yCarouselWrapperAriaLabel":"Carousel | Horizontal scrolling: Arrow Left & Right","a11yCarouselPrevSlideMessage":"Previous slide","a11yCarouselNextSlideMessage":"Next slide","a11yCarouselFirstSlideMessage":"This is the first slide","a11yCarouselLastSlideMessage":"This is the last slide","a11yCarouselPaginationBulletMessage":"Go to slide"},"is_rtl":false,"breakpoints":{"xs":0,"sm":480,"md":768,"lg":1025,"xl":1440,"xxl":1600},"responsive":{"breakpoints":{"mobile":{"label":"Mobile Portrait","value":767,"default_value":767,"direction":"max","is_enabled":true},"mobile_extra":{"label":"Mobile Landscape","value":880,"default_value":880,"direction":"max","is_enabled":false},"tablet":{"label":"Tablet Portrait","value":1024,"default_value":1024,"direction":"max","is_enabled":true},"tablet_extra":{"label":"Tablet Landscape","value":1200,"default_value":1200,"direction":"max","is_enabled":true},"laptop":{"label":"Laptop","value":1366,"default_value":1366,"direction":"max","is_enabled":false},"widescreen":{"label":"Widescreen","value":2400,"default_value":2400,"direction":"min","is_enabled":false}}},"version":"3.24.4","is_static":false,"experimentalFeatures":{"additional_custom_breakpoints":true,"container_grid":true,"e_swiper_latest":true,"e_nested_atomic_repeaters":true,"e_onboarding":true,"theme_builder_v2":true,"hello-theme-header-footer":true,"home_screen":true,"landing-pages":true,"link-in-bio":true,"floating-buttons":true,"display-conditions":true,"form-submissions":true},"urls":{"assets":"https:\/\/e-dialog.group\/wp-content\/plugins\/elementor\/assets\/","ajaxurl":"https:\/\/e-dialog.group\/wp-admin\/admin-ajax.php"},"nonces":{"floatingButtonsClickTracking":"3d808dccd0"},"swiperClass":"swiper","settings":{"page":[],"editorPreferences":[]},"kit":{"stretched_section_container":"body","active_breakpoints":["viewport_mobile","viewport_tablet","viewport_tablet_extra"],"global_image_lightbox":"yes","lightbox_enable_counter":"yes","lightbox_enable_fullscreen":"yes","lightbox_enable_zoom":"yes","lightbox_enable_share":"yes","lightbox_title_src":"title","lightbox_description_src":"description","hello_header_logo_type":"logo","hello_header_menu_layout":"horizontal","hello_footer_logo_type":"logo"},"post":{"id":44236,"title":"R%C3%BCckblick%20auf%20die%20DMEXCO%3A%20Das%20waren%20unsere%20Highlights%202022%20-%20e-dialog","excerpt":"","featuredImage":"https:\/\/e-dialog.group\/wp-content\/uploads\/2022\/10\/blog-dmexco-1024x549.jpg"}}; </script> <script src="https://e-dialog.group/wp-content/plugins/elementor/assets/js/frontend.min.js?ver=3.24.4" id="elementor-frontend-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/plugins/elementor-pro/assets/js/elements-handlers.min.js?ver=3.24.2" id="pro-elements-handlers-js" data-rocket-defer defer></script> <script>window.lazyLoadOptions=[{elements_selector:"img[data-lazy-src],.rocket-lazyload",data_src:"lazy-src",data_srcset:"lazy-srcset",data_sizes:"lazy-sizes",class_loading:"lazyloading",class_loaded:"lazyloaded",threshold:300,callback_loaded:function(element){if(element.tagName==="IFRAME"&&element.dataset.rocketLazyload=="fitvidscompatible"){if(element.classList.contains("lazyloaded")){if(typeof window.jQuery!="undefined"){if(jQuery.fn.fitVids){jQuery(element).parent().fitVids()}}}}}},{elements_selector:".rocket-lazyload",data_src:"lazy-src",data_srcset:"lazy-srcset",data_sizes:"lazy-sizes",class_loading:"lazyloading",class_loaded:"lazyloaded",threshold:300,}];window.addEventListener('LazyLoad::Initialized',function(e){var lazyLoadInstance=e.detail.instance;if(window.MutationObserver){var observer=new MutationObserver(function(mutations){var image_count=0;var iframe_count=0;var rocketlazy_count=0;mutations.forEach(function(mutation){for(var i=0;i<mutation.addedNodes.length;i++){if(typeof mutation.addedNodes[i].getElementsByTagName!=='function'){continue} if(typeof mutation.addedNodes[i].getElementsByClassName!=='function'){continue} images=mutation.addedNodes[i].getElementsByTagName('img');is_image=mutation.addedNodes[i].tagName=="IMG";iframes=mutation.addedNodes[i].getElementsByTagName('iframe');is_iframe=mutation.addedNodes[i].tagName=="IFRAME";rocket_lazy=mutation.addedNodes[i].getElementsByClassName('rocket-lazyload');image_count+=images.length;iframe_count+=iframes.length;rocketlazy_count+=rocket_lazy.length;if(is_image){image_count+=1} if(is_iframe){iframe_count+=1}}});if(image_count>0||iframe_count>0||rocketlazy_count>0){lazyLoadInstance.update()}});var b=document.getElementsByTagName("body")[0];var config={childList:!0,subtree:!0};observer.observe(b,config)}},!1)</script><script data-no-minify="1" async src="https://e-dialog.group/wp-content/plugins/wp-rocket/assets/js/lazyload/17.8.3/lazyload.min.js"></script> <script>var rocket_beacon_data = {"ajax_url":"https:\/\/e-dialog.group\/wp-admin\/admin-ajax.php","nonce":"a50a7214d3","url":"https:\/\/e-dialog.group\/ch\/blog\/programmatic-display-video-everything-ch\/ruckblick-auf-die-dmexco-das-waren-unsere-highlights-2022","is_mobile":false,"width_threshold":1600,"height_threshold":700,"delay":500,"debug":null,"status":{"atf":true,"lrc":true},"elements":"img, video, picture, p, main, div, li, svg, section, header, span","lrc_threshold":1800}</script><script data-name="wpr-wpr-beacon" src='https://e-dialog.group/wp-content/plugins/wp-rocket/assets/js/wpr-beacon.min.js' async></script></body> </html> <!-- This website is like a Rocket, isn't it? Performance optimized by WP Rocket. Learn more: https://wp-rocket.me -->