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</div> </div> </div> </div> </div> </section> </div> <style>.bg-color-post {background-color: #0d5699;}.bg-color-success-story {background-color: #081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/at/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Digital Analytics</span> <span class="arrow">></span> <span class="child">Die wichtigsten Google Cloud Platform Compute Ressourcen für die Webanalyse</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/Google-Cloud-Platform.png" class="mwd-blogPost flex header rocket-lazyload" style=""><div class="container"><h1>Die wichtigsten Google Cloud Platform Compute Ressourcen für die Webanalyse</h1><p class="author">von Johannes Klampfl</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">19. November 2020</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 2</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Dieser Artikel gibt eine grobe Einführung zu den wichtigsten Google Cloud Platform Compute Compute Ressourcen, welche innerhalb der Webanalyse immer stärker an Bedeutung gewinnen. </p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Digital Analytics</div><p><p>Webanalyse steht für Messbarkeit und ist die Grundlage für langfristige Erfolgskontrolle und Effizienzsteigerung Ihrer (Online) Marketing Aktivitäten.</p> </p><a href="/daten-nutzen/#digital-analytics" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="27831" class="elementor elementor-27831" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-66d3a4ad elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="66d3a4ad" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47f27dd1" data-id="47f27dd1" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-15ee106 elementor-widget elementor-widget-text-editor" data-id="15ee106" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.23.0 - 05-08-2024 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}</style> <p>Abhängig davon <strong>welche Bereiche der IT selbst verwaltet oder auslagert werden</strong>, lassen sich verschiedene Gruppen von Services bilden, welche in dem Bild anbei zu sehen sind. In diesem Zusammenhang ist ebenfalls oft von dem Begriff <strong>“serverless”</strong> die Rede. Damit ist gemeint, dass man selbst nicht für die Wartung des Servers zuständig ist, sondern “nur” für die Applikationen und Daten welche von diesem Server benutzt werden. In dem Bild anbei sind somit <strong>“Platform as a service / PaaS”</strong> sowie <strong>“Software as a service / SaaS”</strong> serverless.</p> </div> </div> <div class="elementor-element elementor-element-4faa007 elementor-widget elementor-widget-image" data-id="4faa007" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img fetchpriority="high" decoding="async" width="800" height="465" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20465'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24228" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/1_e331LS_mfpebxC9KklCttQ.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/1_e331LS_mfpebxC9KklCttQ-300x174.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/1_e331LS_mfpebxC9KklCttQ-768x446.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/1_e331LS_mfpebxC9KklCttQ.png" /><noscript><img fetchpriority="high" decoding="async" width="800" height="465" src="https://e-dialog.group/wp-content/uploads/2022/02/1_e331LS_mfpebxC9KklCttQ.png" class="attachment-large size-large wp-image-24228" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/1_e331LS_mfpebxC9KklCttQ.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/1_e331LS_mfpebxC9KklCttQ-300x174.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/1_e331LS_mfpebxC9KklCttQ-768x446.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Quelle: medium.com</figcaption> </figure> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-31e978b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="31e978b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-702a367" data-id="702a367" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b786dbe elementor-widget elementor-widget-heading" data-id="b786dbe" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.23.0 - 05-08-2024 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style><h2 class="elementor-heading-title elementor-size-default">Google Cloud Ressourcen </h2> </div> </div> <div class="elementor-element elementor-element-4e33131 elementor-widget elementor-widget-text-editor" data-id="4e33131" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>In der Google Cloud Platform stehen unter anderem folgende Ressourcen zur Verfügung:</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-a277cde elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a277cde" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6650afc" data-id="6650afc" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0bd6559 elementor-widget elementor-widget-heading" data-id="0bd6559" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Compute Engine </h3> </div> </div> <div class="elementor-element elementor-element-f5141d9 elementor-widget elementor-widget-image" data-id="f5141d9" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="374" height="330" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20374%20330'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24229" alt="Google Compute Engine" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Google_Compute_Engine.png 374w, https://e-dialog.group/wp-content/uploads/2022/02/Google_Compute_Engine-300x265.png 300w" data-lazy-sizes="(max-width: 374px) 100vw, 374px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Google_Compute_Engine.png" /><noscript><img decoding="async" width="374" height="330" src="https://e-dialog.group/wp-content/uploads/2022/02/Google_Compute_Engine.png" class="attachment-large size-large wp-image-24229" alt="Google Compute Engine" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Google_Compute_Engine.png 374w, https://e-dialog.group/wp-content/uploads/2022/02/Google_Compute_Engine-300x265.png 300w" sizes="(max-width: 374px) 100vw, 374px" /></noscript> </div> </div> <div class="elementor-element elementor-element-17425af elementor-widget elementor-widget-text-editor" data-id="17425af" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die “Compute Engine” ist ein <strong>“Infrastructure as a service / IaaS”</strong> und damit die flexibelste und stärkste Compute Ressource welche hier vorgestellt wird. Typische Einsatzbereiche im Bereich der Webanalyse dafür sind: maschinelles Lernen, wissenschaftliche Simulationen, Analysen etc.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-95a4ac0 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="95a4ac0" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a7e6c3" data-id="9a7e6c3" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e8bad5c elementor-widget elementor-widget-heading" data-id="e8bad5c" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">App Engine</h3> </div> </div> <div class="elementor-element elementor-element-da8b3c4 elementor-widget elementor-widget-image" data-id="da8b3c4" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="151" height="134" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20151%20134'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24230" alt="Google App Engine" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Google-App-Engine.jpg" /><noscript><img loading="lazy" decoding="async" width="151" height="134" src="https://e-dialog.group/wp-content/uploads/2022/02/Google-App-Engine.jpg" class="attachment-large size-large wp-image-24230" alt="Google App Engine" /></noscript> </div> </div> <div class="elementor-element elementor-element-9dcdf1d elementor-widget elementor-widget-text-editor" data-id="9dcdf1d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die “App Engine” ist eine “Platform as a Service / PaaS” und damit bereits serverless. Wir bei e-dialog verwenden die App Engine hauptsächlich um damit verschiedene APIs zur Verfügung zu stellen. Ein häufiger Anwendungsfall ist die Erstellung einer Produkt Empfehlungs API für eCommerce Seiten oder einer Artikel Empfehlungs API für Publisher.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-d9156df elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d9156df" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7b0deb" data-id="f7b0deb" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2ab19c0 elementor-widget elementor-widget-heading" data-id="2ab19c0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Cloud Functions</h3> </div> </div> <div class="elementor-element elementor-element-e5f8ee7 elementor-widget elementor-widget-image" data-id="e5f8ee7" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="236" height="213" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20236%20213'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24231" alt="Google Cloud Functions" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Google-Cloud-Functions.png" /><noscript><img loading="lazy" decoding="async" width="236" height="213" src="https://e-dialog.group/wp-content/uploads/2022/02/Google-Cloud-Functions.png" class="attachment-large size-large wp-image-24231" alt="Google Cloud Functions" /></noscript> </div> </div> <div class="elementor-element elementor-element-87b046b elementor-widget elementor-widget-text-editor" data-id="87b046b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die dritte Compute Ressource welche wir kurz vorstellen möchten sind “Cloud Functions”. Auch diese Ressource ist “serverless” und fällt in die Gruppe “Function as a service / FaaS”. FaaS ist im Bild am Beginn des Blogartikels nicht dargestellt, wird jedoch zwischen PaaS und SaaS eingeordnet.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1faf3a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1faf3a4" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-550d394" data-id="550d394" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-71244f3 elementor-widget elementor-widget-text-editor" data-id="71244f3" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Typische Anwendungsfälle für Cloud Functions im WA Bereich sind:</strong></p><ul><li>Import / Export von BigQuery Daten</li><li>Hochladen von Conversions über die Floodlight Offline Conversion API</li><li>Kleinere Kalkulationen (z.B.: Scores von Analytics Daten)</li><li>Hochladen von Daten über die Google Analytics Data Import API</li><li>etc.</li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-e51598e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e51598e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a367d29" data-id="a367d29" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c3c1970 elementor-widget elementor-widget-heading" data-id="c3c1970" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Für mehr Information zu Google Cloud Projekten kontaktiert unsere Experts: <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a> </h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div class="mwd-blogPost flex call-to-action space-top space-bottom"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! 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