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#081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/de/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Digital Analytics</span> <span class="arrow">></span> <span class="child">Das große Google Analytics Quiz</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/GoogleAnalyticsQuiz_ogfb.jpg" data-rocket-location-hash="5d14f4f8846d0979818d8a79b037edcb" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>Das große Google Analytics Quiz</h1><p class="author">von Johannes Klampfl</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">10. März 2020</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 4</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p></p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Digital Analytics</div><p><p>Webanalyse steht für Messbarkeit und ist die Grundlage für langfristige Erfolgskontrolle und Effizienzsteigerung Ihrer (Online) Marketing Aktivitäten.</p> </p><a href="/de/daten-nutzen/#digital-analytics" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="be31403bcc58198c753063adb2145cf2" data-elementor-type="wp-post" data-elementor-id="40872" class="elementor elementor-40872 elementor-27480" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-33dd4ce9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="33dd4ce9" data-element_type="section"> <div data-rocket-location-hash="7be7f7b3bdaf5cf3a88dc1de741ecbc4" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7eb4eb0c" data-id="7eb4eb0c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-250250e9 elementor-widget elementor-widget-heading" data-id="250250e9" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Frage 1: Was weißt du zum Thema "Sitzung" in Google Analytics?</h2> </div> </div> <div class="elementor-element elementor-element-95930a5 elementor-widget elementor-widget-accordion" data-id="95930a5" data-element_type="widget" data-widget_type="accordion.default"> <div class="elementor-widget-container"> <div class="elementor-accordion"> <div class="elementor-accordion-item"> <div id="elementor-tab-title-1561" class="elementor-tab-title" data-tab="1" role="button" aria-controls="elementor-tab-content-1561" aria-expanded="false"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <span class="elementor-accordion-icon-closed"><i class="fas fa-plus"></i></span> <span class="elementor-accordion-icon-opened"><i class="fas fa-minus"></i></span> </span> <a class="elementor-accordion-title" tabindex="0">Endet eine Sitzung, wenn ich über einen anderen Browser-Tab die Website aufrufe?</a> </div> <div id="elementor-tab-content-1561" class="elementor-tab-content elementor-clearfix" data-tab="1" role="region" aria-labelledby="elementor-tab-title-1561"><p>Nein</p></div> </div> <div class="elementor-accordion-item"> <div id="elementor-tab-title-1562" class="elementor-tab-title" data-tab="2" role="button" aria-controls="elementor-tab-content-1562" aria-expanded="false"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <span class="elementor-accordion-icon-closed"><i class="fas fa-plus"></i></span> <span class="elementor-accordion-icon-opened"><i class="fas fa-minus"></i></span> </span> <a class="elementor-accordion-title" tabindex="0">Endet eine Sitzung, wenn ich den Browser schließe?</a> </div> <div id="elementor-tab-content-1562" class="elementor-tab-content elementor-clearfix" data-tab="2" role="region" aria-labelledby="elementor-tab-title-1562"><p>Nein</p></div> </div> <div class="elementor-accordion-item"> <div id="elementor-tab-title-1563" class="elementor-tab-title" data-tab="3" role="button" aria-controls="elementor-tab-content-1563" aria-expanded="false"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <span class="elementor-accordion-icon-closed"><i class="fas fa-plus"></i></span> <span class="elementor-accordion-icon-opened"><i class="fas fa-minus"></i></span> </span> <a class="elementor-accordion-title" tabindex="0">Endet eine Sitzung, wenn ich durch Klick auf ein Lesezeichen auf eine Seite zurückkehre?</a> </div> <div id="elementor-tab-content-1563" class="elementor-tab-content elementor-clearfix" data-tab="3" role="region" aria-labelledby="elementor-tab-title-1563"><p>Nein</p></div> </div> <div class="elementor-accordion-item"> <div id="elementor-tab-title-1564" class="elementor-tab-title" data-tab="4" role="button" aria-controls="elementor-tab-content-1564" aria-expanded="false"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <span class="elementor-accordion-icon-closed"><i class="fas fa-plus"></i></span> <span class="elementor-accordion-icon-opened"><i class="fas fa-minus"></i></span> </span> <a class="elementor-accordion-title" tabindex="0">Endet eine Sitzung, wenn ich meine Cookies lösche?</a> </div> <div id="elementor-tab-content-1564" class="elementor-tab-content elementor-clearfix" data-tab="4" role="region" aria-labelledby="elementor-tab-title-1564"><div class="panel"><p>Ja – weitere Infos im <a href="https://support.google.com/analytics/answer/2731565?hl=de">Google Support</a></p></div></div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4e61251d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4e61251d" data-element_type="section"> <div data-rocket-location-hash="622b83862fb0da48894e4bb84c0639b6" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17395232" data-id="17395232" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-52cc9267 elementor-widget elementor-widget-heading" data-id="52cc9267" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Frage 2: Welche Daten könnten in der Echtzeitansicht nicht immer korrekt sein?</h2> </div> </div> <div class="elementor-element elementor-element-2993950 elementor-widget elementor-widget-accordion" data-id="2993950" data-element_type="widget" data-widget_type="accordion.default"> <div class="elementor-widget-container"> <div class="elementor-accordion"> <div class="elementor-accordion-item"> <div id="elementor-tab-title-4351" class="elementor-tab-title" data-tab="1" role="button" aria-controls="elementor-tab-content-4351" aria-expanded="false"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <span class="elementor-accordion-icon-closed"><i class="fas fa-plus"></i></span> <span class="elementor-accordion-icon-opened"><i class="fas fa-minus"></i></span> </span> <a class="elementor-accordion-title" tabindex="0">Antwort</a> </div> <div id="elementor-tab-content-4351" class="elementor-tab-content elementor-clearfix" data-tab="1" role="region" aria-labelledby="elementor-tab-title-4351"><p>Die Daten für Quelle / Medium / Kampagne können in der Echtzeitansicht abweichen.<br />Denn in diesem Bericht wird nicht das typische “last non direct” Modell angewendet.</p></div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-411fad8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="411fad8" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-85e15d2" data-id="85e15d2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7e4c717 elementor-widget elementor-widget-heading" data-id="7e4c717" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Frage 3: Wie kann man Zeile 5 interpretieren?</h2> </div> </div> <div class="elementor-element elementor-element-b957040 elementor-widget elementor-widget-image" data-id="b957040" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="786" height="314" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20786%20314'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24003" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics-Quiz.png 786w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics-Quiz-300x120.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics-Quiz-768x307.png 768w" data-lazy-sizes="(max-width: 786px) 100vw, 786px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics-Quiz.png" /><noscript><img fetchpriority="high" decoding="async" width="786" height="314" src="https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics-Quiz.png" class="attachment-large size-large wp-image-24003" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics-Quiz.png 786w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics-Quiz-300x120.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Analytics-Quiz-768x307.png 768w" sizes="(max-width: 786px) 100vw, 786px" /></noscript> </div> </div> <div class="elementor-element elementor-element-b79b2d4 elementor-widget elementor-widget-accordion" data-id="b79b2d4" data-element_type="widget" data-widget_type="accordion.default"> <div class="elementor-widget-container"> <div class="elementor-accordion"> <div class="elementor-accordion-item"> <div id="elementor-tab-title-1921" class="elementor-tab-title" data-tab="1" role="button" aria-controls="elementor-tab-content-1921" aria-expanded="false"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <span class="elementor-accordion-icon-closed"><i class="fas fa-plus"></i></span> <span class="elementor-accordion-icon-opened"><i class="fas fa-minus"></i></span> </span> <a class="elementor-accordion-title" tabindex="0">Antwort</a> </div> <div id="elementor-tab-content-1921" class="elementor-tab-content elementor-clearfix" data-tab="1" role="region" aria-labelledby="elementor-tab-title-1921"><p>Das sind Nutzer welche auf der eigenen YouTube Kanal Seite waren.<br />In den YouTube Kanal Settings hat man nämlich die Möglichkeit eine UA-ID einzufügen.<br />Dadurch werden diese Daten dann übermittelt.<br /><strong>Aber Achtung:</strong> Interaktionen mit den Videos werden nicht übertragen.</p></div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-05a82ad elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="05a82ad" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76d115e" data-id="76d115e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f86a2f1 elementor-widget elementor-widget-heading" data-id="f86a2f1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Frage 4: Was ist importierbar?</h2> </div> </div> <div class="elementor-element elementor-element-662f6dd elementor-widget elementor-widget-text-editor" data-id="662f6dd" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ol><li>Impressionen</li><li>Klicks</li><li>Kosten</li></ol> </div> </div> <div class="elementor-element elementor-element-5750d98 elementor-widget elementor-widget-accordion" data-id="5750d98" data-element_type="widget" data-widget_type="accordion.default"> <div class="elementor-widget-container"> <div class="elementor-accordion"> <div class="elementor-accordion-item"> <div id="elementor-tab-title-9151" class="elementor-tab-title" data-tab="1" role="button" aria-controls="elementor-tab-content-9151" aria-expanded="false"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <span class="elementor-accordion-icon-closed"><i class="fas fa-plus"></i></span> <span class="elementor-accordion-icon-opened"><i class="fas fa-minus"></i></span> </span> <a class="elementor-accordion-title" tabindex="0">Antwort</a> </div> <div id="elementor-tab-content-9151" class="elementor-tab-content elementor-clearfix" data-tab="1" role="region" aria-labelledby="elementor-tab-title-9151"><p>Kosten</p></div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-c46913b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c46913b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c2c38d" data-id="8c2c38d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e5c5f75 elementor-widget elementor-widget-heading" data-id="e5c5f75" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Frage 5: Ist das ein Bouncer, oder doch nicht?</h2> </div> </div> <div class="elementor-element elementor-element-eab10f0 elementor-widget elementor-widget-text-editor" data-id="eab10f0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>1) Der User landet auf der Seite und zuerst wird ein Seitenaufruf von /homepage versendet<br />2) Dann meldet sich der User für den Newsletter an und es wird ein Ereignis versendet</p> </div> </div> <div class="elementor-element elementor-element-e609371 elementor-widget elementor-widget-image" data-id="e609371" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="411" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20411'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24004" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Bouncer.png 929w, https://e-dialog.group/wp-content/uploads/2022/02/Bouncer-300x154.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Bouncer-768x394.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Bouncer.png" /><noscript><img decoding="async" width="800" height="411" src="https://e-dialog.group/wp-content/uploads/2022/02/Bouncer.png" class="attachment-large size-large wp-image-24004" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Bouncer.png 929w, https://e-dialog.group/wp-content/uploads/2022/02/Bouncer-300x154.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Bouncer-768x394.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-27897a1 elementor-widget elementor-widget-accordion" data-id="27897a1" data-element_type="widget" data-widget_type="accordion.default"> <div class="elementor-widget-container"> <div class="elementor-accordion"> <div class="elementor-accordion-item"> <div id="elementor-tab-title-4141" class="elementor-tab-title" data-tab="1" role="button" aria-controls="elementor-tab-content-4141" aria-expanded="false"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <span class="elementor-accordion-icon-closed"><i class="fas fa-plus"></i></span> <span class="elementor-accordion-icon-opened"><i class="fas fa-minus"></i></span> </span> <a class="elementor-accordion-title" tabindex="0">Antwort</a> </div> <div id="elementor-tab-content-4141" class="elementor-tab-content elementor-clearfix" data-tab="1" role="region" aria-labelledby="elementor-tab-title-4141"><p>Nein es ist kein Bouncer da das Ereignis auf Non Interaction = false gesetzt wurde.<br />Damit war die Newsletter Anmeldung eine Interaktion und der Nutzer ist kein Bouncer.</p></div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-823e230 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="823e230" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea775bc" data-id="ea775bc" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2ccd388 elementor-widget elementor-widget-heading" data-id="2ccd388" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Frage 6: Bei der Transaktion wird nicht automatisch Gast / Neukunde / Stammkunde mit übergeben. Wie könnte man dies zusätzlich umsetzen?</h2> </div> </div> <div class="elementor-element elementor-element-8844961 elementor-widget elementor-widget-image" data-id="8844961" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="676" height="543" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20676%20543'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24005" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/gast.png 676w, https://e-dialog.group/wp-content/uploads/2022/02/gast-300x241.png 300w" data-lazy-sizes="(max-width: 676px) 100vw, 676px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/gast.png" /><noscript><img loading="lazy" decoding="async" width="676" height="543" src="https://e-dialog.group/wp-content/uploads/2022/02/gast.png" class="attachment-large size-large wp-image-24005" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/gast.png 676w, https://e-dialog.group/wp-content/uploads/2022/02/gast-300x241.png 300w" sizes="(max-width: 676px) 100vw, 676px" /></noscript> </div> </div> <div class="elementor-element elementor-element-bd1ce93 elementor-widget elementor-widget-accordion" data-id="bd1ce93" data-element_type="widget" data-widget_type="accordion.default"> <div class="elementor-widget-container"> <div class="elementor-accordion"> <div class="elementor-accordion-item"> <div id="elementor-tab-title-1981" class="elementor-tab-title" data-tab="1" role="button" aria-controls="elementor-tab-content-1981" aria-expanded="false"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <span class="elementor-accordion-icon-closed"><i class="fas fa-plus"></i></span> <span class="elementor-accordion-icon-opened"><i class="fas fa-minus"></i></span> </span> <a class="elementor-accordion-title" tabindex="0">Antwort</a> </div> <div id="elementor-tab-content-1981" class="elementor-tab-content elementor-clearfix" data-tab="1" role="region" aria-labelledby="elementor-tab-title-1981"><div class="panel">Diese Information könnte man mit Hilfe einer Custom Dimension an Google Analytics senden.</div></div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-36c3daa elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="36c3daa" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef1e6b7" data-id="ef1e6b7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c200523 elementor-widget elementor-widget-heading" data-id="c200523" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Frage 7: Mit welchem Scope würde man die Custom Dimension anlegen?</h2> </div> </div> <div class="elementor-element elementor-element-8fb9774 elementor-widget elementor-widget-text-editor" data-id="8fb9774" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>(Die Antwort bezieht sich auf die Frage 6)</p> </div> </div> <div class="elementor-element elementor-element-8f55821 elementor-widget elementor-widget-image" data-id="8f55821" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="528" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20528'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24006" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Custom-Dimension.png 892w, https://e-dialog.group/wp-content/uploads/2022/02/Custom-Dimension-300x198.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Custom-Dimension-768x507.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Custom-Dimension.png" /><noscript><img loading="lazy" decoding="async" width="800" height="528" src="https://e-dialog.group/wp-content/uploads/2022/02/Custom-Dimension.png" class="attachment-large size-large wp-image-24006" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Custom-Dimension.png 892w, https://e-dialog.group/wp-content/uploads/2022/02/Custom-Dimension-300x198.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Custom-Dimension-768x507.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-612844a elementor-widget elementor-widget-accordion" data-id="612844a" data-element_type="widget" data-widget_type="accordion.default"> <div class="elementor-widget-container"> <div class="elementor-accordion"> <div class="elementor-accordion-item"> <div id="elementor-tab-title-1011" class="elementor-tab-title" data-tab="1" role="button" aria-controls="elementor-tab-content-1011" aria-expanded="false"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <span class="elementor-accordion-icon-closed"><i class="fas fa-plus"></i></span> <span class="elementor-accordion-icon-opened"><i class="fas fa-minus"></i></span> </span> <a class="elementor-accordion-title" tabindex="0">Antwort</a> </div> <div id="elementor-tab-content-1011" class="elementor-tab-content elementor-clearfix" data-tab="1" role="region" aria-labelledby="elementor-tab-title-1011"><p>Vermutlich Hit-Scope.<br />Aber es wäre auch Session und Nutzer abhängig von der Situation möglich.</p></div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1cf9811 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1cf9811" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e027cb3" data-id="e027cb3" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ae2136a elementor-widget elementor-widget-heading" data-id="ae2136a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default"> Frage 8: Annahme es gibt kein User ID-Feature - wie beantwortest du folgende Fragen?</h2> </div> </div> <div class="elementor-element elementor-element-07a3f09 elementor-widget elementor-widget-text-editor" data-id="07a3f09" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ol><li>Wird ein Nutzer wiedererkannt, wenn er seine Cookies löscht?</li><li>Wird ein Nutzer wiedererkannt, wenn er den Browser wechselt?</li><li>Wird ein Nutzer wiedererkannt, wenn er das Gerät wechselt?</li></ol> </div> </div> <div class="elementor-element elementor-element-9fa9463 elementor-widget elementor-widget-accordion" data-id="9fa9463" data-element_type="widget" data-widget_type="accordion.default"> <div class="elementor-widget-container"> <div class="elementor-accordion"> <div class="elementor-accordion-item"> <div id="elementor-tab-title-1671" class="elementor-tab-title" data-tab="1" role="button" aria-controls="elementor-tab-content-1671" aria-expanded="false"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <span class="elementor-accordion-icon-closed"><i class="fas fa-plus"></i></span> <span class="elementor-accordion-icon-opened"><i class="fas fa-minus"></i></span> </span> <a class="elementor-accordion-title" tabindex="0">Antwort 1</a> </div> <div id="elementor-tab-content-1671" class="elementor-tab-content elementor-clearfix" data-tab="1" role="region" aria-labelledby="elementor-tab-title-1671"><p>Nein</p></div> </div> <div class="elementor-accordion-item"> <div id="elementor-tab-title-1672" class="elementor-tab-title" data-tab="2" role="button" aria-controls="elementor-tab-content-1672" aria-expanded="false"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <span class="elementor-accordion-icon-closed"><i class="fas fa-plus"></i></span> <span class="elementor-accordion-icon-opened"><i class="fas fa-minus"></i></span> </span> <a class="elementor-accordion-title" tabindex="0">Antwort 2</a> </div> <div id="elementor-tab-content-1672" class="elementor-tab-content elementor-clearfix" data-tab="2" role="region" aria-labelledby="elementor-tab-title-1672"><p>Nein</p></div> </div> <div class="elementor-accordion-item"> <div id="elementor-tab-title-1673" class="elementor-tab-title" data-tab="3" role="button" aria-controls="elementor-tab-content-1673" aria-expanded="false"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <span class="elementor-accordion-icon-closed"><i class="fas fa-plus"></i></span> <span class="elementor-accordion-icon-opened"><i class="fas fa-minus"></i></span> </span> <a class="elementor-accordion-title" tabindex="0">Antwort 3</a> </div> <div id="elementor-tab-content-1673" class="elementor-tab-content elementor-clearfix" data-tab="3" role="region" aria-labelledby="elementor-tab-title-1673"><p>Nein</p></div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-18fa84e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="18fa84e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ec412c" data-id="4ec412c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-94b4478 elementor-widget elementor-widget-heading" data-id="94b4478" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Frage 9: Wie könnte man folgende Situation mit einem Filter lösen?</h2> </div> </div> <div class="elementor-element elementor-element-1786999 elementor-widget elementor-widget-text-editor" data-id="1786999" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Der Suchbegriff der internen Suche wird nicht als Parameter übergeben (z.B.: …/search?q=schuhe), sondern innerhalb des Pfads (z.B.: …search/schuhe).<br />Wie kann dieser trotzdem innerhalb von Google Analytics gespeichert werden?</p> </div> </div> <div class="elementor-element elementor-element-e4cde92 elementor-widget elementor-widget-accordion" data-id="e4cde92" data-element_type="widget" data-widget_type="accordion.default"> <div class="elementor-widget-container"> <div class="elementor-accordion"> <div class="elementor-accordion-item"> <div id="elementor-tab-title-2391" class="elementor-tab-title" data-tab="1" role="button" aria-controls="elementor-tab-content-2391" aria-expanded="false"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <span class="elementor-accordion-icon-closed"><i class="fas fa-plus"></i></span> <span class="elementor-accordion-icon-opened"><i class="fas fa-minus"></i></span> </span> <a class="elementor-accordion-title" tabindex="0">Antwort</a> </div> <div id="elementor-tab-content-2391" class="elementor-tab-content elementor-clearfix" data-tab="1" role="region" aria-labelledby="elementor-tab-title-2391"><p><img decoding="async" class="alignnone size-medium wp-image-24007" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20284'%3E%3C/svg%3E" alt="" width="300" height="284" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/AntwortF9-300x284.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/AntwortF9.png 459w" data-lazy-sizes="(max-width: 300px) 100vw, 300px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/AntwortF9-300x284.png" /><noscript><img loading="lazy" decoding="async" class="alignnone size-medium wp-image-24007" src="https://e-dialog.group/wp-content/uploads/2022/02/AntwortF9-300x284.png" alt="" width="300" height="284" srcset="https://e-dialog.group/wp-content/uploads/2022/02/AntwortF9-300x284.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/AntwortF9.png 459w" sizes="(max-width: 300px) 100vw, 300px" /></noscript></p></div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-666225f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="666225f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57210e8" data-id="57210e8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-04380a6 elementor-widget elementor-widget-heading" data-id="04380a6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default"> Frage 10: Wie kannst du auf der eigenen Seite kontrollieren ob der GTM im Einsatz ist?</h2> </div> </div> <div class="elementor-element elementor-element-ecf8aef elementor-widget elementor-widget-accordion" data-id="ecf8aef" data-element_type="widget" data-widget_type="accordion.default"> <div class="elementor-widget-container"> <div class="elementor-accordion"> <div class="elementor-accordion-item"> <div id="elementor-tab-title-2481" class="elementor-tab-title" data-tab="1" role="button" aria-controls="elementor-tab-content-2481" aria-expanded="false"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <span class="elementor-accordion-icon-closed"><i class="fas fa-plus"></i></span> <span class="elementor-accordion-icon-opened"><i class="fas fa-minus"></i></span> </span> <a class="elementor-accordion-title" tabindex="0">Antwort</a> </div> <div id="elementor-tab-content-2481" class="elementor-tab-content elementor-clearfix" data-tab="1" role="region" aria-labelledby="elementor-tab-title-2481"><p>Am einfachsten über die Chrome Browser Erweiterung Google Tag Assistant.<br />Hier der Downloadlink: <a href="https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk">Google Tag Assistant</a></p></div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-26486d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="26486d8" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8fdbc32" data-id="8fdbc32" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-c742d8d elementor-widget elementor-widget-heading" data-id="c742d8d" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Frage 11: Nach der GTM Umstellung haben sich die Seitenaufrufe auf folgende Weise verändert. Was könnte passiert sein?</h2> </div> </div> <div class="elementor-element elementor-element-36719bc elementor-widget elementor-widget-image" data-id="36719bc" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="134" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20134'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24008" alt="gesteigerte Aufrufe" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/gesteigerte-aufrufe.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/gesteigerte-aufrufe-300x50.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/gesteigerte-aufrufe-768x128.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/gesteigerte-aufrufe.png" /><noscript><img loading="lazy" decoding="async" width="800" height="134" src="https://e-dialog.group/wp-content/uploads/2022/02/gesteigerte-aufrufe.png" class="attachment-large size-large wp-image-24008" alt="gesteigerte Aufrufe" srcset="https://e-dialog.group/wp-content/uploads/2022/02/gesteigerte-aufrufe.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/gesteigerte-aufrufe-300x50.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/gesteigerte-aufrufe-768x128.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-d0228ab elementor-widget elementor-widget-accordion" data-id="d0228ab" data-element_type="widget" data-widget_type="accordion.default"> <div class="elementor-widget-container"> <div class="elementor-accordion"> <div class="elementor-accordion-item"> <div id="elementor-tab-title-2181" class="elementor-tab-title" data-tab="1" role="button" aria-controls="elementor-tab-content-2181" aria-expanded="false"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <span class="elementor-accordion-icon-closed"><i class="fas fa-plus"></i></span> <span class="elementor-accordion-icon-opened"><i class="fas fa-minus"></i></span> </span> <a class="elementor-accordion-title" tabindex="0">Antwort</a> </div> <div id="elementor-tab-content-2181" class="elementor-tab-content elementor-clearfix" data-tab="1" role="region" aria-labelledby="elementor-tab-title-2181"><p>Google Analytics wird weiterhin direkt auf der Seite und nun zusätzlich über den GTM gemessen.<br />Es wurde also vergessen den Google Analytics Code von der Seite auszubauen, nachdem der GTM eingebaut wurde.</p></div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3b90ecd elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3b90ecd" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-058d2e5" data-id="058d2e5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-bca74d0 elementor-widget elementor-widget-heading" data-id="bca74d0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Frage 12: Folgende Situation: Ein Desktop-PC, derselbe User verwendet einmal Chrome und einmal Firefox.</h2> </div> </div> <div class="elementor-element elementor-element-d7a8d8d elementor-widget elementor-widget-text-editor" data-id="d7a8d8d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Was passiert ohne User ID Tracking:</p><ol><li>Wie viele User?</li><li>Wie viele Sessions?</li></ol> </div> </div> <div class="elementor-element elementor-element-6dea164 elementor-widget elementor-widget-accordion" data-id="6dea164" data-element_type="widget" data-widget_type="accordion.default"> <div class="elementor-widget-container"> <div class="elementor-accordion"> <div class="elementor-accordion-item"> <div id="elementor-tab-title-1151" class="elementor-tab-title" data-tab="1" role="button" aria-controls="elementor-tab-content-1151" aria-expanded="false"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <span class="elementor-accordion-icon-closed"><i class="fas fa-plus"></i></span> <span class="elementor-accordion-icon-opened"><i class="fas fa-minus"></i></span> </span> <a class="elementor-accordion-title" tabindex="0">Antwort 1</a> </div> <div id="elementor-tab-content-1151" class="elementor-tab-content elementor-clearfix" data-tab="1" role="region" aria-labelledby="elementor-tab-title-1151"><p>2</p></div> </div> <div class="elementor-accordion-item"> <div id="elementor-tab-title-1152" class="elementor-tab-title" data-tab="2" role="button" aria-controls="elementor-tab-content-1152" aria-expanded="false"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <span class="elementor-accordion-icon-closed"><i class="fas fa-plus"></i></span> <span class="elementor-accordion-icon-opened"><i class="fas fa-minus"></i></span> </span> <a class="elementor-accordion-title" tabindex="0">Antwort 2</a> </div> <div id="elementor-tab-content-1152" class="elementor-tab-content elementor-clearfix" data-tab="2" role="region" aria-labelledby="elementor-tab-title-1152"><p>2</p></div> </div> </div> </div> </div> <div class="elementor-element elementor-element-58c6657 elementor-widget elementor-widget-text-editor" data-id="58c6657" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Was passiert mit User ID Tracking:</p><ol><li>Wie viele User?</li><li>Wie viele Sessions?</li></ol> </div> </div> <div class="elementor-element elementor-element-343c6ea elementor-widget elementor-widget-accordion" data-id="343c6ea" data-element_type="widget" data-widget_type="accordion.default"> <div class="elementor-widget-container"> <div class="elementor-accordion"> <div class="elementor-accordion-item"> <div id="elementor-tab-title-5471" class="elementor-tab-title" data-tab="1" role="button" aria-controls="elementor-tab-content-5471" aria-expanded="false"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <span class="elementor-accordion-icon-closed"><i class="fas fa-plus"></i></span> <span class="elementor-accordion-icon-opened"><i class="fas fa-minus"></i></span> </span> <a class="elementor-accordion-title" tabindex="0">Antwort 1</a> </div> <div id="elementor-tab-content-5471" class="elementor-tab-content elementor-clearfix" data-tab="1" role="region" aria-labelledby="elementor-tab-title-5471"><p>1</p></div> </div> <div class="elementor-accordion-item"> <div id="elementor-tab-title-5472" class="elementor-tab-title" data-tab="2" role="button" aria-controls="elementor-tab-content-5472" aria-expanded="false"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <span class="elementor-accordion-icon-closed"><i class="fas fa-plus"></i></span> <span class="elementor-accordion-icon-opened"><i class="fas fa-minus"></i></span> </span> <a class="elementor-accordion-title" tabindex="0">Antwort 2</a> </div> <div id="elementor-tab-content-5472" class="elementor-tab-content elementor-clearfix" data-tab="2" role="region" aria-labelledby="elementor-tab-title-5472"><p>2</p></div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-c49e747 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c49e747" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc7a50f" data-id="cc7a50f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-95eb8b3 elementor-widget elementor-widget-heading" data-id="95eb8b3" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Frage 13: Wie kannst du auf der eigenen Seite kontrollieren, welche GA Version verwendet wird?</h2> </div> </div> <div class="elementor-element elementor-element-e3805f4 elementor-widget elementor-widget-accordion" data-id="e3805f4" data-element_type="widget" data-widget_type="accordion.default"> <div class="elementor-widget-container"> <div class="elementor-accordion"> <div class="elementor-accordion-item"> <div id="elementor-tab-title-2381" class="elementor-tab-title" data-tab="1" role="button" aria-controls="elementor-tab-content-2381" aria-expanded="false"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <span class="elementor-accordion-icon-closed"><i class="fas fa-plus"></i></span> <span class="elementor-accordion-icon-opened"><i class="fas fa-minus"></i></span> </span> <a class="elementor-accordion-title" tabindex="0">Antwort</a> </div> <div id="elementor-tab-content-2381" class="elementor-tab-content elementor-clearfix" data-tab="1" role="region" aria-labelledby="elementor-tab-title-2381"><p>Am einfachsten über die Chrome Browser Erweiterung Google Tag Assistant.<br />Hier der Downloadlink: <a href="https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk">Google Tag Assistant</a></p></div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-110d600 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="110d600" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55ca9c5" data-id="55ca9c5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f340b96 elementor-widget elementor-widget-heading" data-id="f340b96" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Frage 14: Wie kannst du auf der eigenen Seite kontrollieren, ob IP anonymisiert ist?</h2> </div> </div> <div class="elementor-element elementor-element-85bcb8c elementor-widget elementor-widget-accordion" data-id="85bcb8c" data-element_type="widget" data-widget_type="accordion.default"> <div class="elementor-widget-container"> <div class="elementor-accordion"> <div class="elementor-accordion-item"> <div id="elementor-tab-title-1401" class="elementor-tab-title" data-tab="1" role="button" aria-controls="elementor-tab-content-1401" aria-expanded="false"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <span class="elementor-accordion-icon-closed"><i class="fas fa-plus"></i></span> <span class="elementor-accordion-icon-opened"><i class="fas fa-minus"></i></span> </span> <a class="elementor-accordion-title" tabindex="0">Antwort</a> </div> <div id="elementor-tab-content-1401" class="elementor-tab-content elementor-clearfix" data-tab="1" role="region" aria-labelledby="elementor-tab-title-1401"><p>Dies ist nur mittels Entwickler Tools möglich.<br /><strong>So geht’s:</strong> F12 klicken, dann in den Tab Network wechseln. Im Suchfeld nach “collect” suchen und die Seite neu laden. 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