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<span class="parent"> <a href="https://e-dialog.group/de/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Digital Analytics</span> <span class="arrow">></span> <span class="child">Transaktions Tracking: Shopsystem vs. Google Analytics</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/Blogbeitragsbild-3.png" class="mwd-blogPost flex header rocket-lazyload" style=""><div class="container"><h1>Transaktions Tracking: Shopsystem vs. Google Analytics</h1><p class="author">von Johannes Klampfl</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">01. Mai 2020</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 2</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Als Onlineshop Betreiber kennen Sie vielleicht dieses Problem: Die Transaktionsdaten im Shopsystem weichen von jenen in Google Analytics ab? Werden doppelt oder mehrfach gezählt? Auch die Umsatzzahlen stimmen nicht überein? In diesem Blogartikel erklären wir die häufigste Gründe für Abweichungen und fassen zusammen was Sie dagegen tun können!</p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Digital Analytics</div><p><p>Webanalyse steht für Messbarkeit und ist die Grundlage für langfristige Erfolgskontrolle und Effizienzsteigerung Ihrer (Online) Marketing Aktivitäten.</p> </p><a href="/de/daten-nutzen/#digital-analytics" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="40833" class="elementor elementor-40833 elementor-27624" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-7e6c7142 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7e6c7142" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c5e03b2" data-id="2c5e03b2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2c2c4382 elementor-widget elementor-widget-heading" data-id="2c2c4382" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.23.0 - 05-08-2024 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style><h2 class="elementor-heading-title elementor-size-default">Warum weichen die Zahlen in Google Analytics und im Shopsystem voneinander ab? </h2> </div> </div> <div class="elementor-element elementor-element-5958e98f elementor-widget elementor-widget-text-editor" data-id="5958e98f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.23.0 - 05-08-2024 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}</style> <p>Grundsätzlich müssen wir an dieser Stelle sagen: die Webanalyse liefert nie 100%ig exakte Daten! Es gibt viele verschiedenen Kombinationen von Endgeräten und Betriebssystemen, Browsern usw. welche Ausnahmen und Fehler verursachen. Aus diesem Grund gelten kleine Datendifferenzen als normal. Steigen die Differenzen jedoch über diese normalen Abweichungen hinaus, kann man davon ausgehen, dass ein grundlegendes Problem in der Datenerfassung besteht.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-a9dac8e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a9dac8e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a00ccb6" data-id="a00ccb6" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-f30735f elementor-widget elementor-widget-heading" data-id="f30735f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Lösungsweg – Measurement Protocol </h2> </div> </div> <div class="elementor-element elementor-element-1bd37e9 elementor-widget elementor-widget-text-editor" data-id="1bd37e9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Ein Lösungsweg für das oben genannte Problem ist, Informationen – wie zum Beispiel Transaktionen – anstatt über die Website und den Google Tag Manager über das Measurement Protocol an Google Analytics zu senden!</p> </div> </div> <div class="elementor-element elementor-element-70def0e elementor-widget elementor-widget-heading" data-id="70def0e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Übliche Umsetzung </h3> </div> </div> <div class="elementor-element elementor-element-4e8770d elementor-widget elementor-widget-text-editor" data-id="4e8770d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Üblicherweise übergibt die Seite die Transaktionsdaten (Umsatz, Transaktions ID etc.) in den dataLayer. Von dort greift diese Daten der Google Tag Manager ab und sendet sie an Google Analytics.</p> </div> </div> <div class="elementor-element elementor-element-7e7e4b4 elementor-widget elementor-widget-image" data-id="7e7e4b4" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="600" height="400" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20400'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24103" alt="Transation Tracking" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Transaktion-Tracking_.png 600w, https://e-dialog.group/wp-content/uploads/2022/02/Transaktion-Tracking_-300x200.png 300w" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Transaktion-Tracking_.png" /><noscript><img fetchpriority="high" decoding="async" width="600" height="400" src="https://e-dialog.group/wp-content/uploads/2022/02/Transaktion-Tracking_.png" class="attachment-large size-large wp-image-24103" alt="Transation Tracking" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Transaktion-Tracking_.png 600w, https://e-dialog.group/wp-content/uploads/2022/02/Transaktion-Tracking_-300x200.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></noscript> </div> </div> <div class="elementor-element elementor-element-949f761 elementor-widget elementor-widget-heading" data-id="949f761" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Umsetzung über das Measurement Protocol </h3> </div> </div> <div class="elementor-element elementor-element-1a177ca elementor-widget elementor-widget-text-editor" data-id="1a177ca" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Beim Weg über das Measurement Protocol sendet der Webserver, welcher dem Käufer die Dankesseite ausliefert, selbst die Transaktionsdaten an Google Analytics. Dadurch ist das Endgerät des Nutzers nicht involviert und die Fehlerwahrscheinlichkeit wird deutlich verringert.</p> </div> </div> <div class="elementor-element elementor-element-8ce90fb elementor-widget elementor-widget-image" data-id="8ce90fb" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="600" height="400" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20400'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24104" alt="Measurment Protocol Tracking" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Measurment-Protocol-Tracking.png 600w, https://e-dialog.group/wp-content/uploads/2022/02/Measurment-Protocol-Tracking-300x200.png 300w" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Measurment-Protocol-Tracking.png" /><noscript><img decoding="async" width="600" height="400" src="https://e-dialog.group/wp-content/uploads/2022/02/Measurment-Protocol-Tracking.png" class="attachment-large size-large wp-image-24104" alt="Measurment Protocol Tracking" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Measurment-Protocol-Tracking.png 600w, https://e-dialog.group/wp-content/uploads/2022/02/Measurment-Protocol-Tracking-300x200.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-d6f459f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d6f459f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a001a9" data-id="6a001a9" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-406371f elementor-widget elementor-widget-heading" data-id="406371f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Haben Sie in Ihrem Shop auch dasselbe Tracking Problem? Wenn ja – wir helfen ihnen gerne! </h3> </div> </div> <div class="elementor-element elementor-element-7d1881b elementor-widget elementor-widget-heading" data-id="7d1881b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Kontaktieren Sie unsere Webanalyse Experts: <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a> </h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div class="mwd-blogPost flex call-to-action space-top space-bottom"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/de/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div id="wobbleCTA"></div></div> <div class="mwd-blogPost flex more-topics space-top space-bottom"> <div class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-61188 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/de/blog/digital-analytics-de/barrierefreiheit-im-web-was-ist-eaa-und-welche-auswirkungen-sind-zu-erwarten/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="579" 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https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Sunset-GA-2048x1098.jpg 2048w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Digital Analytics </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/de/blog/digital-analytics-de/sunset-von-google-universal-analytics/"> Sunset von Google Universal Analytics ab Juli 2023 </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/de/blog/digital-analytics-de/sunset-von-google-universal-analytics/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-45269 post type-post 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data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/01/google-apis-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2023/01/google-apis-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Blog Introduction Google APIs Part 1" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/01/google-apis-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/01/google-apis-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/01/google-apis-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/01/google-apis-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/01/google-apis-2048x1098.jpg 2048w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Digital Analytics </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a 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elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c62feec" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f292302" data-id="f292302" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-606cc4a elementor-widget elementor-widget-theme-site-logo elementor-widget-image" data-id="606cc4a" data-element_type="widget" data-widget_type="theme-site-logo.default"> <div class="elementor-widget-container"> <a href="https://e-dialog.group/de/"> <img width="236" height="59" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20236%2059'%3E%3C/svg%3E" class="attachment-full size-full wp-image-1784" alt="" data-lazy-src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-logo.svg" /><noscript><img width="236" height="59" src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-logo.svg" class="attachment-full size-full wp-image-1784" alt="" /></noscript> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-16518b0" data-id="16518b0" data-element_type="column"> <div class="elementor-widget-wrap 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