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</ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-60707"><a href="#">REFERENZEN<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37013"><a href="https://e-dialog.group/ch/success-stories/">Success Stories</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-60708"><a href="https://e-dialog.group/ch/branchen/">Branchen</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37015"><a href="#">KNOW-HOW<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37012"><a href="https://e-dialog.group/ch/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type 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url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <style>.bg-color-post {background-color: #0d5699;}.bg-color-success-story {background-color: #081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/ch/success-stories/" title="Success Stories">Success Stories</a> </span> <span class="arrow">></span> <span class="child">DFV erweitert zu einem Full-Funnel-Ansatz und konzentriert sich auf YouTube-Video und -Audio</span> </div> </div> <div data-rocket-location-hash="63c8b4e6f95f6f96b92400c42c47d086" class="mwd-blogPost flex job-intro"><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><div data-rocket-location-hash="fbf38f04eeb78b01f3784176bd99814c" class=""><div data-bg="https://e-dialog.group/wp-content/uploads/2022/03/Success-Story-DFV-Full-Funnel-Beitragsbild.jpg" class="image-holder rocket-lazyload" style=""><div class="logo"><img width="460" height="127" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20127'%3E%3C/svg%3E" alt="logo" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/e-dialog-Success-Story-Logo-DFV.jpg"><noscript><img width="460" height="127" src="https://e-dialog.group/wp-content/uploads/2022/03/e-dialog-Success-Story-Logo-DFV.jpg" alt="logo"></noscript></div></div><h1>DFV erweitert zu einem Full-Funnel-Ansatz und konzentriert sich auf YouTube-Video und -Audio</h1></div></div></div><div data-rocket-location-hash="1d500a30534c646c0ce5397f74ab9671" class="mwd-blogPost job-intro-subbox flex"><div data-rocket-location-hash="f117ee89930d3a249ddbfc02370ddefa" class="container"><div data-rocket-location-hash="3e32cd10ac4d39274bdea77f7d5e0a1f" class="whitebox"><div class="inner">Die Deutsche Familienversicherung vertreibt seine Produkte überwiegend online und verfolgt einen klaren Fokus auf Performance und Conversions. Dennoch sollte auch der obere und mittlere Funnel bewusst genutzt werden, um die Awareness zu steigern und neue User auf die Website zu bringen. Daher setzte e-dialog neben einem starken SEA-Fokus eine Video- und Audiostrategie mit DV360 um.</div></div><div data-rocket-location-hash="e40b4c0365dc9e068ae2953f369f662f" class="bluebox"><div class="inner">InsurTech-Unternehmen mit eigenen Produkten<br /> 187 Mitarbeiter<br /> Standort: Frankfurt am Main, Germany<br /> <br /> Projektzeitraum: 2021</div></div></div></div></div><div data-rocket-location-hash="f0d9316744723e87f67cb5f9f6c22508" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="86e7759ebf0c59d073be9e2ac56e107d" class="container"> <div data-rocket-location-hash="471229349954a67b7f090decf8092e18" data-elementor-type="wp-post" data-elementor-id="38665" class="elementor elementor-38665 elementor-32920" data-elementor-post-type="success-story"> <section class="elementor-section elementor-top-section elementor-element elementor-element-7b662c26 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7b662c26" data-element_type="section"> <div data-rocket-location-hash="b6992ad3a866a9385df0710ceaa74081" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2063825c" data-id="2063825c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1a37f176 elementor-widget elementor-widget-heading" data-id="1a37f176" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Herausforderung</h2> </div> </div> <div class="elementor-element elementor-element-73881a6f elementor-widget elementor-widget-text-editor" data-id="73881a6f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Der Kunde DFV verfolgt strikte Conversion- und ROAS-Ziele. Die Maßnahmen werden hauptsächlich in den Trichterschritten DO & THINK platziert. DFV investiert einen großen Teil seiner monatlichen Mediaspendings in SEA. Darüber hinaus sind Display- und in geringem Umfang Video-Werbung Teil dieser Maßnahmen.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-bc45bf2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="bc45bf2" data-element_type="section"> <div data-rocket-location-hash="463536a18e730f59e6730af8d48f07d2" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2984d94" data-id="2984d94" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d2d2008 elementor-widget elementor-widget-heading" data-id="d2d2008" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Ziele</h2> </div> </div> <div class="elementor-element elementor-element-6e31152 elementor-widget elementor-widget-text-editor" data-id="6e31152" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li><span style="font-weight: 400;">Aktivierung aller Funnel-Stufen</span></li><li>Integration von Awareness-Maßnahmen in große Kampagne</li><li>Conversion Optimierung</li><li><span style="font-weight: 400;">Brand- und Search-Uplift-Studie</span></li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-aa6d9a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="aa6d9a5" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7b467b" data-id="e7b467b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4157d22f elementor-widget elementor-widget-heading" data-id="4157d22f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Effizientes Bewegtbild</h3> </div> </div> <div class="elementor-element elementor-element-7b10c40 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel" data-id="7b10c40" data-element_type="widget" data-settings="{"slides_to_show":"2","slides_to_scroll":"1","navigation":"both","autoplay":"yes","pause_on_hover":"yes","pause_on_interaction":"yes","autoplay_speed":5000,"infinite":"yes","speed":500}" data-widget_type="image-carousel.default"> <div class="elementor-widget-container"> <div class="elementor-image-carousel-wrapper swiper" dir="ltr"> <div class="elementor-image-carousel swiper-wrapper" aria-live="off"> <div class="swiper-slide" role="group" aria-roledescription="slide" aria-label="1 of 4"><figure class="swiper-slide-inner"><img width="768" height="432" decoding="async" class="swiper-slide-image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20432'%3E%3C/svg%3E" alt="Case Study DFV Connected TV 2021 - Slide 1" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/Case-Study-DFV-Connected-TV-2021-Slide-1-768x432.jpg" /><noscript><img width="768" height="432" decoding="async" class="swiper-slide-image" src="https://e-dialog.group/wp-content/uploads/2022/03/Case-Study-DFV-Connected-TV-2021-Slide-1-768x432.jpg" alt="Case Study DFV Connected TV 2021 - Slide 1" /></noscript></figure></div><div class="swiper-slide" role="group" aria-roledescription="slide" aria-label="2 of 4"><figure class="swiper-slide-inner"><img width="768" height="432" decoding="async" class="swiper-slide-image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20432'%3E%3C/svg%3E" alt="Case Study DFV Connected TV 2021 - Slide 2" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/Case-Study-DFV-Connected-TV-2021-Slide-2-768x432.jpg" /><noscript><img width="768" height="432" decoding="async" class="swiper-slide-image" src="https://e-dialog.group/wp-content/uploads/2022/03/Case-Study-DFV-Connected-TV-2021-Slide-2-768x432.jpg" alt="Case Study DFV Connected TV 2021 - Slide 2" /></noscript></figure></div><div class="swiper-slide" role="group" aria-roledescription="slide" aria-label="3 of 4"><figure class="swiper-slide-inner"><img width="768" height="432" decoding="async" class="swiper-slide-image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20432'%3E%3C/svg%3E" alt="Case Study DFV Connected TV 2021 - Slide 3" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/Case-Study-DFV-Connected-TV-2021-Slide-3-768x432.jpg" /><noscript><img width="768" height="432" decoding="async" class="swiper-slide-image" src="https://e-dialog.group/wp-content/uploads/2022/03/Case-Study-DFV-Connected-TV-2021-Slide-3-768x432.jpg" alt="Case Study DFV Connected TV 2021 - Slide 3" /></noscript></figure></div><div class="swiper-slide" role="group" aria-roledescription="slide" aria-label="4 of 4"><figure class="swiper-slide-inner"><img width="768" height="432" decoding="async" class="swiper-slide-image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20432'%3E%3C/svg%3E" alt="Case Study DFV Connected TV 2021 - Slide 4" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/Case-Study-DFV-Connected-TV-2021-Slide-4-768x432.jpg" /><noscript><img width="768" height="432" decoding="async" class="swiper-slide-image" src="https://e-dialog.group/wp-content/uploads/2022/03/Case-Study-DFV-Connected-TV-2021-Slide-4-768x432.jpg" alt="Case Study DFV Connected TV 2021 - Slide 4" /></noscript></figure></div> </div> <div class="elementor-swiper-button elementor-swiper-button-prev" role="button" tabindex="0"> <i aria-hidden="true" class="eicon-chevron-left"></i> </div> <div class="elementor-swiper-button elementor-swiper-button-next" role="button" tabindex="0"> <i aria-hidden="true" class="eicon-chevron-right"></i> </div> <div class="swiper-pagination"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-381c29ce elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="381c29ce" data-element_type="section" data-settings="{"background_background":"classic","stretch_section":"section-stretched"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f6f3f27" data-id="1f6f3f27" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1616ebc elementor-testimonial--layout-image_left elementor-testimonial--align-left mwd-testimonial elementor-testimonial--skin-default elementor-pagination-type-bullets elementor-widget elementor-widget-testimonial-carousel" data-id="1616ebc" data-element_type="widget" data-settings="{"slides_per_view":"1","autoplay_speed":12000,"space_between":{"unit":"px","size":0,"sizes":[]},"space_between_mobile":{"unit":"px","size":"","sizes":[]},"pagination":"bullets","speed":500,"autoplay":"yes","loop":"yes","pause_on_hover":"yes","pause_on_interaction":"yes","space_between_tablet_extra":{"unit":"px","size":10,"sizes":[]},"space_between_tablet":{"unit":"px","size":10,"sizes":[]}}" data-widget_type="testimonial-carousel.default"> <div class="elementor-widget-container"> <div class="elementor-swiper"> <div class="elementor-main-swiper swiper"> <div class="swiper-wrapper"> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> Uns ist es gelungen, die Mediaeffizienz zu steigern und wir freuen uns sehr, dass wir mit Smart TV und Audio alle Vorteile der klassischen TV-Nutzung mit einem vergleichsweise niedrigen TKP nutzen konnten. </div> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Bernd Dickhoven</span><span class="elementor-testimonial__title">Head of Direct Marketing & Online Sales</span></cite> </div> <div class="elementor-testimonial__footer"> <div class="elementor-testimonial__image"> <img width="106" height="84" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20106%2084'%3E%3C/svg%3E" alt="Bernd Dickhoven" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-quote-weiss.svg"><noscript><img width="106" height="84" decoding="async" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-quote-weiss.svg" alt="Bernd Dickhoven"></noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-5d9087be elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5d9087be" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-71f2ecfd" data-id="71f2ecfd" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7603282f elementor-widget elementor-widget-heading" data-id="7603282f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Maßnahmen</h2> </div> </div> <div class="elementor-element elementor-element-71d25227 elementor-widget elementor-widget-text-editor" data-id="71d25227" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Mit der neu entwickelten Maßnahmenstrategie aktiviert der Kunde den Funnel-Schritt SEE und etabliert damit einen <strong>Full-Funnel-Ansatz</strong>. Die Full-Funnel-Strategie beinhaltet <strong>Programmatic Advertising</strong> (Display, Video & Audio) mit einem großen Anteil für <strong>YouTube</strong>.</span></p><p><span style="font-weight: 400;">DFV hat in <strong>DV360</strong> einen Full-Funnel-Ansatz mit <strong>YouTube-Videoanzeigen und YouTube-Audioanzeigen</strong> für ihre Versicherungsprodukte eingerichtet. Flankiert wurden diese Maßnahmen durch eine <strong>Brand- und Search-Uplift-Studie</strong>. Für die Suche hat DFV Kampagnen für bestimmte Produkte neu strukturiert und optimiert.</span></p><p><span style="font-weight: 400;">Zusätzlich optimierte DFV die Full-Funnel-Maßnahmen durch umfangreiche <strong>Conversion-Optimierung mit Optimize360</strong> A/B-Testing, sodass insbesondere Brandingmaßnahmen den notwendigen Beitrag zu den Kampagnen- und Leistungszielen des Kunden leisten können.</span></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5b1c5d42" data-id="5b1c5d42" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b4ba69e elementor-widget elementor-widget-shortcode" data-id="b4ba69e" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><div class="tool-icons"><img width="300" height="100" decoding="async" class="single-tool-icon" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20100'%3E%3C/svg%3E" alt="Display Video" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/Display-Video-300x100.png" /><noscript><img width="300" height="100" decoding="async" class="single-tool-icon" src="https://e-dialog.group/wp-content/uploads/2022/03/Display-Video-300x100.png" alt="Display Video" /></noscript><img width="300" height="100" decoding="async" class="single-tool-icon" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20100'%3E%3C/svg%3E" alt="Optimize" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/Optimize-300x100.png" /><noscript><img width="300" height="100" decoding="async" class="single-tool-icon" src="https://e-dialog.group/wp-content/uploads/2022/03/Optimize-300x100.png" alt="Optimize" /></noscript></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3f44923 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3f44923" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-072976b" data-id="072976b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-43c810f elementor-widget elementor-widget-heading" data-id="43c810f" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">2 Templates >> alle Produkte >> trotzdem abwechslungsreich</h3> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-baf01e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="baf01e3" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-b8ec116" data-id="b8ec116" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-fd21b6f elementor-widget elementor-widget-image" data-id="fd21b6f" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="253" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20253%20512'%3E%3C/svg%3E" class="attachment-large size-large wp-image-32944" alt="DFV Ad Beispiel" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/DFV-ad-1.png 253w, https://e-dialog.group/wp-content/uploads/2022/03/DFV-ad-1-148x300.png 148w" data-lazy-sizes="(max-width: 253px) 100vw, 253px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/DFV-ad-1.png" /><noscript><img fetchpriority="high" decoding="async" width="253" height="512" src="https://e-dialog.group/wp-content/uploads/2022/03/DFV-ad-1.png" class="attachment-large size-large wp-image-32944" alt="DFV Ad Beispiel" srcset="https://e-dialog.group/wp-content/uploads/2022/03/DFV-ad-1.png 253w, https://e-dialog.group/wp-content/uploads/2022/03/DFV-ad-1-148x300.png 148w" sizes="(max-width: 253px) 100vw, 253px" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-61cec4b" data-id="61cec4b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0aebea3 elementor-widget elementor-widget-image" data-id="0aebea3" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="256" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20256%20512'%3E%3C/svg%3E" class="attachment-large size-large wp-image-32947" alt="DFV Ad Beispiel" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/dfv-ad-2.png 256w, https://e-dialog.group/wp-content/uploads/2022/03/dfv-ad-2-150x300.png 150w" data-lazy-sizes="(max-width: 256px) 100vw, 256px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/dfv-ad-2.png" /><noscript><img decoding="async" width="256" height="512" src="https://e-dialog.group/wp-content/uploads/2022/03/dfv-ad-2.png" class="attachment-large size-large wp-image-32947" alt="DFV Ad Beispiel" srcset="https://e-dialog.group/wp-content/uploads/2022/03/dfv-ad-2.png 256w, https://e-dialog.group/wp-content/uploads/2022/03/dfv-ad-2-150x300.png 150w" sizes="(max-width: 256px) 100vw, 256px" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-7eb5432" data-id="7eb5432" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4e169d5 elementor-widget elementor-widget-image" data-id="4e169d5" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="254" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20254%20512'%3E%3C/svg%3E" class="attachment-large size-large wp-image-32950" alt="DFV Ad Beispiel" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/dfv-ad-3.png 254w, https://e-dialog.group/wp-content/uploads/2022/03/dfv-ad-3-149x300.png 149w" data-lazy-sizes="(max-width: 254px) 100vw, 254px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/dfv-ad-3.png" /><noscript><img loading="lazy" decoding="async" width="254" height="512" src="https://e-dialog.group/wp-content/uploads/2022/03/dfv-ad-3.png" class="attachment-large size-large wp-image-32950" alt="DFV Ad Beispiel" srcset="https://e-dialog.group/wp-content/uploads/2022/03/dfv-ad-3.png 254w, https://e-dialog.group/wp-content/uploads/2022/03/dfv-ad-3-149x300.png 149w" sizes="(max-width: 254px) 100vw, 254px" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-3edb0da" data-id="3edb0da" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-75bc5ab elementor-widget elementor-widget-image" data-id="75bc5ab" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="255" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20255%20512'%3E%3C/svg%3E" class="attachment-large size-large wp-image-32953" alt="DFV Ad Beispiel" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/dfv-ad-4.png 255w, https://e-dialog.group/wp-content/uploads/2022/03/dfv-ad-4-149x300.png 149w" data-lazy-sizes="(max-width: 255px) 100vw, 255px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/dfv-ad-4.png" /><noscript><img loading="lazy" decoding="async" width="255" height="512" src="https://e-dialog.group/wp-content/uploads/2022/03/dfv-ad-4.png" class="attachment-large size-large wp-image-32953" alt="DFV Ad Beispiel" srcset="https://e-dialog.group/wp-content/uploads/2022/03/dfv-ad-4.png 255w, https://e-dialog.group/wp-content/uploads/2022/03/dfv-ad-4-149x300.png 149w" sizes="(max-width: 255px) 100vw, 255px" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-ee03d50" data-id="ee03d50" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6ab184d elementor-widget elementor-widget-image" data-id="6ab184d" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="256" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20256%20512'%3E%3C/svg%3E" class="attachment-large size-large wp-image-32956" alt="DFV Ad Beispiel" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/dfv-ad-5.png 256w, https://e-dialog.group/wp-content/uploads/2022/03/dfv-ad-5-150x300.png 150w" data-lazy-sizes="(max-width: 256px) 100vw, 256px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/dfv-ad-5.png" /><noscript><img loading="lazy" decoding="async" width="256" height="512" src="https://e-dialog.group/wp-content/uploads/2022/03/dfv-ad-5.png" class="attachment-large size-large wp-image-32956" alt="DFV Ad Beispiel" srcset="https://e-dialog.group/wp-content/uploads/2022/03/dfv-ad-5.png 256w, https://e-dialog.group/wp-content/uploads/2022/03/dfv-ad-5-150x300.png 150w" sizes="(max-width: 256px) 100vw, 256px" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-2f72c17" data-id="2f72c17" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-8430866 elementor-widget elementor-widget-image" data-id="8430866" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="256" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20256%20512'%3E%3C/svg%3E" class="attachment-large size-large wp-image-32959" alt="DFV Ad Beispiel" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/03/dfv-ad-6.png 256w, https://e-dialog.group/wp-content/uploads/2022/03/dfv-ad-6-150x300.png 150w" data-lazy-sizes="(max-width: 256px) 100vw, 256px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/dfv-ad-6.png" /><noscript><img loading="lazy" decoding="async" width="256" height="512" src="https://e-dialog.group/wp-content/uploads/2022/03/dfv-ad-6.png" class="attachment-large size-large wp-image-32959" alt="DFV Ad Beispiel" srcset="https://e-dialog.group/wp-content/uploads/2022/03/dfv-ad-6.png 256w, https://e-dialog.group/wp-content/uploads/2022/03/dfv-ad-6-150x300.png 150w" sizes="(max-width: 256px) 100vw, 256px" /></noscript> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-09c6c24 elementor-widget elementor-widget-heading" data-id="09c6c24" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">alle Zielgruppen >> alle Funnel-Stufen >> 600+ Varianten</h3> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-29389a4e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="29389a4e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4613047c" data-id="4613047c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b134a9e elementor-widget elementor-widget-heading" data-id="b134a9e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Ergebnisse</h2> </div> </div> <div class="elementor-element elementor-element-7d4b2f19 elementor-widget elementor-widget-text-editor" data-id="7d4b2f19" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Erstmals setzte der DFV mit einer großen Kampagne auf Awareness-Maßnahmen. Die Kampagne lieferte <strong>90 Millionen Impressionen</strong> und <strong>200.000 Klicks</strong>. Insgesamt erzielte DFV <strong>47,82 % abgeschlossene Videoaufrufe</strong> und sehr <strong>effiziente CPMs</strong> für die Video- (2,70 €) und Audio- (2,05 €) Platzierungen.</span></p><p><span style="font-weight: 400;">Die Kampagne zeigte auch einen großen Einfluss auf das <strong>Suchverhalten</strong> der Nutzer. Keywords wie „DFV“ und das Bündel der relevantesten Produkt-Keywords von DFV erreichten eine <strong>relative Steigerung von 398 % bzw. 71 %</strong>.</span></p><p><span style="font-weight: 400;">Die Analyse in O360 zeigte Erkenntnisse und Bereiche, die Raum für Verbesserungen lassen. Aus diesen Erkenntnissen leiteten wir Potenziale für weitere Tests und Maßnahmen ab, um die Landingpages zu verbessern. Es zeigte sich, dass die Website für die mobile Nutzung optimiert werden konnte. Zusätzlich zeigte die Analyse, dass die Bedienbarkeit und Einrichtung der implementierten Formulare durch die Schaffung einer besseren Übersicht verbessert werden könnte. Und Benutzer, die online konvertieren, recherchieren gründlich, daher könnte die <strong>Implementierung von Vertrauenselementen die Konversionsrate verbessern</strong>.</span></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-21835aa0" data-id="21835aa0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-126c1c1 elementor-position-left elementor-vertical-align-middle elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box" data-id="126c1c1" data-element_type="widget" data-widget_type="icon-box.default"> <div class="elementor-widget-container"> <div class="elementor-icon-box-wrapper"> <div class="elementor-icon-box-icon"> <span class="elementor-icon elementor-animation-"> <svg xmlns="http://www.w3.org/2000/svg" width="41" height="41" viewBox="0 0 41 41" fill="none"><path d="M9.13344 3.40067C9.23313 3.17048 9.37728 2.96174 9.55743 2.78663C9.71876 2.59968 9.91593 2.44703 10.1371 2.33786C10.3583 2.22868 10.5989 2.1653 10.8442 2.15153L37.5215 2.03046C37.7716 2.01935 38.0207 2.06001 38.2532 2.14995C38.4856 2.2399 38.6964 2.3772 38.8724 2.55315C39.0483 2.72909 39.1856 2.93988 39.2756 3.17236C39.3655 3.40484 39.4062 3.65397 39.3951 3.90405L39.274 30.5813C39.2683 31.0891 39.0705 31.5779 38.7203 31.9495C38.5455 32.1358 38.3324 32.2819 38.096 32.3776C37.8595 32.4733 37.6056 32.5162 37.352 32.5033C36.853 32.5039 36.3761 32.3074 36.0252 31.9565C35.6743 31.6056 35.4778 31.1287 35.4784 30.6297L35.6021 8.39022L4.59178 39.3579C4.36383 39.5859 4.00502 39.6643 3.59431 39.576C3.18361 39.4877 2.75462 39.2398 2.40174 38.8869C2.22361 38.7136 2.06952 38.5183 1.94876 38.3129C1.82801 38.1074 1.74313 37.896 1.69913 37.6914C1.65512 37.4868 1.65295 37.2933 1.69275 37.1224C1.73255 36.9514 1.8135 36.8067 1.93073 36.6969L32.947 5.85707L10.8773 6.02855C10.372 6.02631 9.88982 5.82604 9.53445 5.47067C9.17907 5.11529 8.97879 4.63314 8.97655 4.1278C8.98045 3.87796 9.03374 3.63086 9.13344 3.40067Z" fill="#3DA4C6" stroke="#3DA4C6" stroke-width="2.5" stroke-linejoin="round"></path></svg> </span> </div> <div class="elementor-icon-box-content"> <h3 class="elementor-icon-box-title"> <span > 398% </span> </h3> <p class="elementor-icon-box-description"> "DFV" Search Uplift </p> </div> </div> </div> </div> <div class="elementor-element elementor-element-50e939d8 elementor-position-left elementor-vertical-align-middle elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box" data-id="50e939d8" data-element_type="widget" data-widget_type="icon-box.default"> <div class="elementor-widget-container"> <div class="elementor-icon-box-wrapper"> <div class="elementor-icon-box-icon"> <span class="elementor-icon elementor-animation-"> <svg xmlns="http://www.w3.org/2000/svg" width="41" height="41" viewBox="0 0 41 41" fill="none"><path d="M9.13344 3.40067C9.23313 3.17048 9.37728 2.96174 9.55743 2.78663C9.71876 2.59968 9.91593 2.44703 10.1371 2.33786C10.3583 2.22868 10.5989 2.1653 10.8442 2.15153L37.5215 2.03046C37.7716 2.01935 38.0207 2.06001 38.2532 2.14995C38.4856 2.2399 38.6964 2.3772 38.8724 2.55315C39.0483 2.72909 39.1856 2.93988 39.2756 3.17236C39.3655 3.40484 39.4062 3.65397 39.3951 3.90405L39.274 30.5813C39.2683 31.0891 39.0705 31.5779 38.7203 31.9495C38.5455 32.1358 38.3324 32.2819 38.096 32.3776C37.8595 32.4733 37.6056 32.5162 37.352 32.5033C36.853 32.5039 36.3761 32.3074 36.0252 31.9565C35.6743 31.6056 35.4778 31.1287 35.4784 30.6297L35.6021 8.39022L4.59178 39.3579C4.36383 39.5859 4.00502 39.6643 3.59431 39.576C3.18361 39.4877 2.75462 39.2398 2.40174 38.8869C2.22361 38.7136 2.06952 38.5183 1.94876 38.3129C1.82801 38.1074 1.74313 37.896 1.69913 37.6914C1.65512 37.4868 1.65295 37.2933 1.69275 37.1224C1.73255 36.9514 1.8135 36.8067 1.93073 36.6969L32.947 5.85707L10.8773 6.02855C10.372 6.02631 9.88982 5.82604 9.53445 5.47067C9.17907 5.11529 8.97879 4.63314 8.97655 4.1278C8.98045 3.87796 9.03374 3.63086 9.13344 3.40067Z" fill="#3DA4C6" stroke="#3DA4C6" stroke-width="2.5" stroke-linejoin="round"></path></svg> </span> </div> <div class="elementor-icon-box-content"> <h3 class="elementor-icon-box-title"> <span > 37% </span> </h3> <p class="elementor-icon-box-description"> Impressions on CTV </p> </div> </div> </div> </div> <div class="elementor-element elementor-element-52913b04 elementor-position-left elementor-vertical-align-middle elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box" data-id="52913b04" data-element_type="widget" data-widget_type="icon-box.default"> <div class="elementor-widget-container"> <div class="elementor-icon-box-wrapper"> <div class="elementor-icon-box-icon"> <span class="elementor-icon elementor-animation-"> <svg xmlns="http://www.w3.org/2000/svg" width="41" height="41" viewBox="0 0 41 41" fill="none"><path d="M38.1035 9.06505C38.3337 9.16474 38.5424 9.30889 38.7176 9.48903C38.9045 9.65036 39.0572 9.84754 39.1663 10.0687C39.2755 10.2899 39.3389 10.5305 39.3527 10.7758L39.4737 37.4531C39.4848 37.7032 39.4442 37.9523 39.3542 38.1848C39.2643 38.4172 39.127 38.628 38.951 38.804C38.7751 38.9799 38.5643 39.1172 38.3318 39.2072C38.0994 39.2971 37.8502 39.3378 37.6001 39.3267L10.9229 39.2056C10.4151 39.1999 9.92625 39.0021 9.55464 38.652C9.36838 38.4771 9.22227 38.264 9.1266 38.0276C9.03093 37.7911 8.98801 37.5372 9.00091 37.2836C9.00026 36.7846 9.19676 36.3077 9.54766 35.9568C9.89857 35.6059 10.3755 35.4094 10.8745 35.41L33.114 35.5337L2.14625 4.52338C1.9183 4.29544 1.83985 3.93662 1.92818 3.52592C2.01652 3.11521 2.26438 2.68623 2.61726 2.33335C2.79061 2.15522 2.98588 2.00112 3.19132 1.88037C3.39677 1.75962 3.60818 1.67474 3.81277 1.63073C4.01736 1.58673 4.21093 1.58456 4.38184 1.62436C4.55275 1.66416 4.69748 1.74511 4.8073 1.86233L35.6471 32.8786L35.4756 10.8089C35.4779 10.3036 35.6781 9.82143 36.0335 9.46605C36.3889 9.11068 36.8711 8.9104 37.3764 8.90816C37.6262 8.91206 37.8733 8.96535 38.1035 9.06505Z" fill="#3DA4C6"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M39.5753 8.57898C39.8701 8.84263 40.1118 9.16051 40.287 9.51549C40.4704 9.887 40.5773 10.2918 40.6005 10.7058C40.6017 10.7272 40.6024 10.7487 40.6025 10.7701L40.7234 37.4257C40.738 37.8383 40.6691 38.25 40.5198 38.6358C40.3671 39.0305 40.1339 39.3888 39.8347 39.6879C39.5356 39.987 39.1774 40.2202 38.7827 40.373C38.3969 40.5222 37.9852 40.5911 37.5726 40.5766L10.917 40.4556L10.9087 40.4555C10.0859 40.4463 9.29713 40.1263 8.69866 39.5631C8.38086 39.2647 8.13129 38.9007 7.96769 38.4965C7.80816 38.1022 7.7339 37.6783 7.75085 37.253C7.75819 36.4357 8.08397 35.6525 8.6636 35.0729C9.25087 34.4856 10.047 34.159 10.8759 34.16L10.8813 34.1601L30.0821 34.2669L1.26218 5.40727C1.26198 5.40707 1.26239 5.40748 1.26218 5.40727C0.645132 4.78972 0.558815 3.94713 0.705949 3.26307C0.853133 2.57879 1.23942 1.94526 1.72719 1.45549C1.9736 1.20333 2.25434 0.981066 2.55774 0.802736C2.86272 0.62348 3.19825 0.48429 3.54973 0.408689C3.90026 0.333293 4.28342 0.318038 4.66517 0.406942C5.04677 0.495808 5.41164 0.686443 5.70358 0.991097L34.3732 29.8247L34.2255 10.8186L34.2255 10.8034C34.2292 9.97058 34.5595 9.17212 35.1495 8.58218C35.7394 7.99224 36.5379 7.66187 37.3707 7.65818L37.3957 7.65832C37.8104 7.6648 38.2196 7.75322 38.6001 7.91801C38.9638 8.07553 39.2946 8.29994 39.5753 8.57898ZM8.69866 39.5631C8.69818 39.5626 8.69769 39.5622 8.69722 39.5617L9.55464 38.652L8.69866 39.5631C8.69856 39.563 8.69875 39.5632 8.69866 39.5631ZM38.0453 10.622C38.0102 10.551 37.9611 10.4875 37.9007 10.4354C37.8731 10.4115 37.8465 10.3865 37.8211 10.3603C37.7596 10.2971 37.6865 10.2467 37.6066 10.2121C37.5305 10.1792 37.45 10.1611 37.3691 10.1583C37.196 10.1623 37.0352 10.232 36.9172 10.3499C36.7977 10.4695 36.7277 10.633 36.7255 10.8088L36.8969 32.8689C36.9008 33.3769 36.597 33.8367 36.1281 34.0323C35.6593 34.2278 35.1187 34.1202 34.7605 33.76L4.03853 2.86218C3.98311 2.87828 3.90986 2.90787 3.82453 2.95802C3.71949 3.01976 3.61177 3.10354 3.5129 3.20514L3.50096 3.21724C3.29787 3.42033 3.19126 3.62958 3.15565 3.76538L33.9983 34.6505C34.3563 35.009 34.4625 35.5482 34.2671 36.0157C34.0718 36.4832 33.6135 36.7866 33.1068 36.7837L10.8727 36.66C10.872 36.66 10.8713 36.66 10.8706 36.66C10.7023 36.6604 10.5454 36.7266 10.4314 36.8407C10.3168 36.9552 10.2505 37.1129 10.2507 37.282C10.2507 37.2951 10.2506 37.3082 10.2502 37.3213C10.2499 37.3299 10.2495 37.3385 10.2491 37.3471C10.2455 37.4179 10.2574 37.4902 10.2851 37.5587C10.3128 37.6271 10.3554 37.6893 10.41 37.7406L10.4117 37.7422C10.5555 37.8777 10.7425 37.9527 10.9335 37.9556C10.9345 37.9557 10.9356 37.9557 10.9367 37.9557L37.6056 38.0767C37.6148 38.0767 37.6239 38.0769 37.633 38.0771C37.6405 38.0773 37.648 38.0776 37.6554 38.0779C37.7336 38.0814 37.8102 38.0686 37.8806 38.0414C37.9509 38.0142 38.0142 37.9729 38.067 37.9201C38.1198 37.8673 38.1611 37.804 38.1883 37.7337C38.2155 37.6634 38.2283 37.5868 38.2248 37.5086C38.224 37.492 38.2236 37.4754 38.2236 37.4588L38.1027 10.8228C38.096 10.7539 38.0767 10.6858 38.0453 10.622ZM3.02995 3.63951C3.02975 3.6393 3.03015 3.63971 3.02995 3.63951Z" fill="#3DA4C6"></path></svg> </span> </div> <div class="elementor-icon-box-content"> <h3 class="elementor-icon-box-title"> <span > 76% </span> </h3> <p class="elementor-icon-box-description"> Cost per second (Audio vs. Bumper) </p> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="3e8b84d5516caa3212eae3434bd05bb8" class="mwd-blogPost flex success-story__cta-footer teaser"><div data-rocket-location-hash="bdd8bbe5c8eee5a10725996a9e8b9e26" class="col-container container container--full-width"><div data-rocket-location-hash="9578947d98651ce3f5a0556ef9e468b6" class="inner-content call-to-action mwd-blogPost"><div data-rocket-location-hash="504ea679be4187ce2c96ad18a3ea8a38" class="container"><div 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height="27" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg" /></noscript> </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-ads-discovery-wird-zu-demand-gen-das-andert-sich-jetzt/"> Google Ads: Discovery wird zu Demand Gen – Das ändert sich jetzt </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/blog/search-engine-advertising-sea-ch/google-ads-discovery-wird-zu-demand-gen-das-andert-sich-jetzt/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-38560 whitepaper type-whitepaper swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/whitepaper/whitepaper-customer-data-platform/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="403" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20403'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="CDP Whitepaper Update" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/01/vorschaubilder-2-768x403.png 768w, https://e-dialog.group/wp-content/uploads/2023/01/vorschaubilder-2-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2023/01/vorschaubilder-2-1024x538.png 1024w, https://e-dialog.group/wp-content/uploads/2023/01/vorschaubilder-2.png 1200w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/01/vorschaubilder-2-768x403.png" /><noscript><img width="768" height="403" src="https://e-dialog.group/wp-content/uploads/2023/01/vorschaubilder-2-768x403.png" class="attachment-medium_large size-medium_large wp-post-image" alt="CDP Whitepaper Update" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/01/vorschaubilder-2-768x403.png 768w, https://e-dialog.group/wp-content/uploads/2023/01/vorschaubilder-2-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2023/01/vorschaubilder-2-1024x538.png 1024w, https://e-dialog.group/wp-content/uploads/2023/01/vorschaubilder-2.png 1200w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--icon"> <img width="23" height="29" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2023%2029'%3E%3C/svg%3E" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg" /><noscript><img width="23" height="29" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg" /></noscript> </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/whitepaper/whitepaper-customer-data-platform/"> Whitepaper – Customer Data Platform </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/whitepaper/whitepaper-customer-data-platform/"> MEHR LESEN </a> </div> </div> </article> </div> </div> <div class="c-post-types__swiper-controls"> <div class="c-post-types__swiper-control c-post-types__swiper-control--prev"></div> <div class="c-post-types__swiper-control c-post-types__swiper-control--next"></div> </div> </div> </div> </div> <div data-rocket-location-hash="4503437e0050e1763f33de50c04bb558" class="mwd-blogPost flex more-topics space-top space-bottom"> <div class="container"> <h3 class="more-topics-headline">Weitere Success Stories</h3> <div data-rocket-location-hash="4ea5a896469e36ea3a8a69b0eba82f37" class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-61426 success-story type-success-story swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/success-story/salzburg-ag-erzielt-mehr-conversions-fur-ihre-solar-dach-kampagnen-dank-optimiertem-targeting-uber-demand-gen/"> <div class="c-post-types__entry-thumbnail"> <img width="460" height="246" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20246'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Salzburg AG erzielt mehr Conversions für ihre Solar.Dach-Kampagnen dank optimiertem Targeting über Demand Gen." decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/09/e-dialog-success-story-salzburg-ag-demand-gen-preview.png 460w, https://e-dialog.group/wp-content/uploads/2024/09/e-dialog-success-story-salzburg-ag-demand-gen-preview-300x160.png 300w" data-lazy-sizes="(max-width: 460px) 100vw, 460px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/09/e-dialog-success-story-salzburg-ag-demand-gen-preview.png" /><noscript><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2024/09/e-dialog-success-story-salzburg-ag-demand-gen-preview.png" class="attachment-medium_large size-medium_large wp-post-image" alt="Salzburg AG erzielt mehr Conversions für ihre Solar.Dach-Kampagnen dank optimiertem Targeting über Demand Gen." decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/09/e-dialog-success-story-salzburg-ag-demand-gen-preview.png 460w, https://e-dialog.group/wp-content/uploads/2024/09/e-dialog-success-story-salzburg-ag-demand-gen-preview-300x160.png 300w" sizes="(max-width: 460px) 100vw, 460px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 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src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20246'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="e-dialog Success Story Next Farming - Demand Gen" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/09/e-dialog-success-story-next-farming-demand-gen-preview.png 460w, https://e-dialog.group/wp-content/uploads/2024/09/e-dialog-success-story-next-farming-demand-gen-preview-300x160.png 300w" data-lazy-sizes="(max-width: 460px) 100vw, 460px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/09/e-dialog-success-story-next-farming-demand-gen-preview.png" /><noscript><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2024/09/e-dialog-success-story-next-farming-demand-gen-preview.png" class="attachment-medium_large size-medium_large wp-post-image" alt="e-dialog Success Story Next Farming - Demand Gen" decoding="async" 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https://e-dialog.group/wp-content/uploads/2024/05/mobiliar-attention-based-bidding-vorschau-300x160.jpg 300w" data-lazy-sizes="(max-width: 460px) 100vw, 460px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/05/mobiliar-attention-based-bidding-vorschau.jpg" /><noscript><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2024/05/mobiliar-attention-based-bidding-vorschau.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/05/mobiliar-attention-based-bidding-vorschau.jpg 460w, https://e-dialog.group/wp-content/uploads/2024/05/mobiliar-attention-based-bidding-vorschau-300x160.jpg 300w" sizes="(max-width: 460px) 100vw, 460px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Programmatic Display, Video & Everything </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a 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src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20246'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Zukunftsinstitut erzielt sensationellen Awareness Boost mit Demand Gen Kampagnen" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/04/e-dialog-case-zukunftsinstitut-demand-gen-preview.jpg 460w, https://e-dialog.group/wp-content/uploads/2024/04/e-dialog-case-zukunftsinstitut-demand-gen-preview-300x160.jpg 300w" data-lazy-sizes="(max-width: 460px) 100vw, 460px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/04/e-dialog-case-zukunftsinstitut-demand-gen-preview.jpg" /><noscript><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2024/04/e-dialog-case-zukunftsinstitut-demand-gen-preview.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Zukunftsinstitut erzielt sensationellen Awareness Boost mit Demand Gen Kampagnen" 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