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menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <style>.bg-color-post {background-color: #0d5699;}.bg-color-success-story {background-color: #081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/at/success-stories/" title="Success Stories">Success Stories</a> </span> <span class="arrow">></span> <span class="child">Media efficiency für Globus mit Personalisierung, 1P-Daten und Customer Match</span> </div> </div> <div class="mwd-blogPost flex job-intro"><div class="container"><div class=""><div data-bg="https://e-dialog.group/wp-content/uploads/2023/05/e-dialog-case-globus-media-efficiency.jpg" class="image-holder rocket-lazyload" style=""><div class="logo"><img width="440" height="121" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20440%20121'%3E%3C/svg%3E" alt="logo" data-lazy-src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-globus-logo.png"><noscript><img width="440" height="121" src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-globus-logo.png" alt="logo"></noscript></div></div><h1>Globus steigert Mediaeffizienz mit Personalisierung, 1P-Daten und Customer Match</h1></div></div></div><div class="mwd-blogPost job-intro-subbox flex"><div class="container"><div class="whitebox"><div class="inner">Mit der Konsolidierung der Funnel-Strategie, Personalisierung der User-Ansprache und Customer Match verbesserte e-dialog sowohl Performance und Zielgruppen-Ansprache für Globus als auch die Medieneffizienz </div></div><div class="bluebox"><div class="inner">Führendes Premium-Kaufhaus<br /> MIGROS Tochter<br /> Sitz in der Schweiz<br /> <br /> Projektzeitraum: 2022-2023<br /> </div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="47271" class="elementor elementor-47271" data-elementor-post-type="success-story"> <section class="elementor-section elementor-top-section elementor-element elementor-element-5c4bac9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5c4bac9" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9aac6e" data-id="f9aac6e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-776a072 elementor-widget elementor-widget-heading" data-id="776a072" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.15.0 - 09-08-2023 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style><h2 class="elementor-heading-title elementor-size-default">Herausforderung</h2> </div> </div> <div class="elementor-element elementor-element-633c25d elementor-widget elementor-widget-text-editor" data-id="633c25d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.15.0 - 09-08-2023 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}</style> <p>GLOBUS verzeichnete einen Rückgang des ROAS – ausgelöst durch Probleme bei der Taktung seiner Remarketing-Anzeigen als direkte Folge des sinkenden Website-Traffic. Um eine Lösung zu finden, versuchte das Team ursprünglich, seine kreativen Assets monatlich zu ändern – und sie auf die Zielgruppen und Kunden auszurichten, die bereits bei ihnen kaufen.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-f23d7bc elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f23d7bc" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18764cc" data-id="18764cc" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-53adcf2 elementor-widget elementor-widget-heading" data-id="53adcf2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Ziele</h2> </div> </div> <div class="elementor-element elementor-element-4631ce1 elementor-widget elementor-widget-text-editor" data-id="4631ce1" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li><p><span style="background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;">Bessere Medieneffizienz durch Personalisierung</span></p></li><li><p><span style="background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;">Bessere Kampagnen KPI</span></p></li><li><p><span style="background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;">Personalisierung der User-Ansprache</span></p></li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-bd26ed3 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="bd26ed3" data-element_type="section" data-settings="{"background_background":"classic","stretch_section":"section-stretched"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59dab096" data-id="59dab096" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-385f8d03 elementor-testimonial--layout-image_left elementor-testimonial--align-left mwd-testimonial elementor-testimonial--skin-default elementor-pagination-type-bullets elementor-widget elementor-widget-testimonial-carousel" data-id="385f8d03" data-element_type="widget" data-settings="{"slides_per_view":"1","autoplay_speed":12000,"space_between":{"unit":"px","size":0,"sizes":[]},"space_between_mobile":{"unit":"px","size":"","sizes":[]},"pagination":"bullets","speed":500,"autoplay":"yes","loop":"yes","pause_on_hover":"yes","pause_on_interaction":"yes","space_between_tablet_extra":{"unit":"px","size":10,"sizes":[]},"space_between_tablet":{"unit":"px","size":10,"sizes":[]}}" data-widget_type="testimonial-carousel.default"> <div class="elementor-widget-container"> <link rel="stylesheet" href="https://e-dialog.group/wp-content/plugins/elementor-pro/assets/css/widget-carousel.min.css"> <div class="elementor-swiper"> <div class="elementor-main-swiper swiper-container"> <div class="swiper-wrapper"> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> Die Erweiterung unserer bestehenden Lösung und die Konsolidierung unserer Funnel-Strategie in DV360 führten zu einer datengesteuerten und personalisierten User-Ansprache und einer besseren Performance. </div> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Andreas DeBais</span><span class="elementor-testimonial__title">Leiter Online-Marketing, GLOBUS, Schweiz</span></cite> </div> <div class="elementor-testimonial__footer"> <div class="elementor-testimonial__image"> <img width="106" height="84" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20106%2084'%3E%3C/svg%3E" alt="Andreas DeBais" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/05/e-dialog-quote-weiss.svg"><noscript><img width="106" height="84" decoding="async" src="https://e-dialog.group/wp-content/uploads/2023/05/e-dialog-quote-weiss.svg" alt="Andreas DeBais"></noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-40a14f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="40a14f6" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-37cbab2" data-id="37cbab2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-86a5504 elementor-widget elementor-widget-heading" data-id="86a5504" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Maßnahmen</h2> </div> </div> <div class="elementor-element elementor-element-c62b44e elementor-widget elementor-widget-text-editor" data-id="c62b44e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Um Remarketing-Zielgruppen zu füllen und einen hohen CPM für die Ansprache ähnlicher Zielgruppen zu vermeiden, wurde mit Google Audiences eine neue obere Funnel-Ebene mit eigener Targeting- und Kreativstrategie verwendet. Daneben kam Customer Match zum Einsatz sowie gezieltes Zielgruppen-Targeting über Combined Audiences, verknüpft mit den wichtigsten Produktkategorien.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d229772" data-id="d229772" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-20750c6 elementor-widget elementor-widget-shortcode" data-id="20750c6" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><div class="tool-icons"><img width="300" height="100" decoding="async" class="single-tool-icon" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20100'%3E%3C/svg%3E" alt="Display Video" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/Display-Video-300x100.png" /><noscript><img width="300" height="100" decoding="async" class="single-tool-icon" src="https://e-dialog.group/wp-content/uploads/2022/03/Display-Video-300x100.png" alt="Display Video" /></noscript><img width="300" height="34" decoding="async" class="single-tool-icon" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%2034'%3E%3C/svg%3E" alt="Google Marketing Platform" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/GMP-Logo-horizontal-300x34.png" /><noscript><img width="300" height="34" decoding="async" class="single-tool-icon" src="https://e-dialog.group/wp-content/uploads/2022/03/GMP-Logo-horizontal-300x34.png" alt="Google Marketing Platform" /></noscript></div></div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-98f2031 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="98f2031" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-26135b9e" data-id="26135b9e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3f2c71c1 elementor-widget elementor-widget-heading" data-id="3f2c71c1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Ergebnisse</h2> </div> </div> <div class="elementor-element elementor-element-9bc07d0 elementor-widget elementor-widget-text-editor" data-id="9bc07d0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Implementierung des Awareness-Funnel-Schritts mit Combined Audiences und Customer Match Targeting führte zu einer vollständigen Taktung und einem niedrigeren CPM. Die Funnel-Erweiterung mit personalisiertem Targeting und kreativem Ansatz steigerte zudem ROAS und CTR. Auch kreative Ausführungen wurden auf bestimmte Nutzertypen abgestimmt.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-abd5efb" data-id="abd5efb" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-43c641d8 elementor-position-left elementor-vertical-align-middle elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box" data-id="43c641d8" data-element_type="widget" data-widget_type="icon-box.default"> <div class="elementor-widget-container"> <link rel="stylesheet" href="https://e-dialog.group/wp-content/uploads/elementor/css/custom-widget-icon-box.min.css?ver=1695726477"> <div class="elementor-icon-box-wrapper"> <div class="elementor-icon-box-icon"> <span class="elementor-icon elementor-animation-" > <svg xmlns="http://www.w3.org/2000/svg" width="41" height="41" viewBox="0 0 41 41" fill="none"><path d="M9.13344 3.40067C9.23313 3.17048 9.37728 2.96174 9.55743 2.78663C9.71876 2.59968 9.91593 2.44703 10.1371 2.33786C10.3583 2.22868 10.5989 2.1653 10.8442 2.15153L37.5215 2.03046C37.7716 2.01935 38.0207 2.06001 38.2532 2.14995C38.4856 2.2399 38.6964 2.3772 38.8724 2.55315C39.0483 2.72909 39.1856 2.93988 39.2756 3.17236C39.3655 3.40484 39.4062 3.65397 39.3951 3.90405L39.274 30.5813C39.2683 31.0891 39.0705 31.5779 38.7203 31.9495C38.5455 32.1358 38.3324 32.2819 38.096 32.3776C37.8595 32.4733 37.6056 32.5162 37.352 32.5033C36.853 32.5039 36.3761 32.3074 36.0252 31.9565C35.6743 31.6056 35.4778 31.1287 35.4784 30.6297L35.6021 8.39022L4.59178 39.3579C4.36383 39.5859 4.00502 39.6643 3.59431 39.576C3.18361 39.4877 2.75462 39.2398 2.40174 38.8869C2.22361 38.7136 2.06952 38.5183 1.94876 38.3129C1.82801 38.1074 1.74313 37.896 1.69913 37.6914C1.65512 37.4868 1.65295 37.2933 1.69275 37.1224C1.73255 36.9514 1.8135 36.8067 1.93073 36.6969L32.947 5.85707L10.8773 6.02855C10.372 6.02631 9.88982 5.82604 9.53445 5.47067C9.17907 5.11529 8.97879 4.63314 8.97655 4.1278C8.98045 3.87796 9.03374 3.63086 9.13344 3.40067Z" fill="#3DA4C6" stroke="#3DA4C6" stroke-width="2.5" stroke-linejoin="round"></path></svg> </span> </div> <div class="elementor-icon-box-content"> <h3 class="elementor-icon-box-title"> <span > 12 % </span> </h3> <p class="elementor-icon-box-description"> ROAS (mit personalisierten Anzeigen) </p> </div> </div> </div> </div> <div class="elementor-element elementor-element-c1f6f6a elementor-position-left elementor-vertical-align-middle elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box" data-id="c1f6f6a" data-element_type="widget" data-widget_type="icon-box.default"> <div class="elementor-widget-container"> <div class="elementor-icon-box-wrapper"> <div class="elementor-icon-box-icon"> <span class="elementor-icon elementor-animation-" > <svg xmlns="http://www.w3.org/2000/svg" width="41" height="41" viewBox="0 0 41 41" fill="none"><path d="M38.1035 9.06505C38.3337 9.16474 38.5424 9.30889 38.7176 9.48903C38.9045 9.65036 39.0572 9.84754 39.1663 10.0687C39.2755 10.2899 39.3389 10.5305 39.3527 10.7758L39.4737 37.4531C39.4848 37.7032 39.4442 37.9523 39.3542 38.1848C39.2643 38.4172 39.127 38.628 38.951 38.804C38.7751 38.9799 38.5643 39.1172 38.3318 39.2072C38.0994 39.2971 37.8502 39.3378 37.6001 39.3267L10.9229 39.2056C10.4151 39.1999 9.92625 39.0021 9.55464 38.652C9.36838 38.4771 9.22227 38.264 9.1266 38.0276C9.03093 37.7911 8.98801 37.5372 9.00091 37.2836C9.00026 36.7846 9.19676 36.3077 9.54766 35.9568C9.89857 35.6059 10.3755 35.4094 10.8745 35.41L33.114 35.5337L2.14625 4.52338C1.9183 4.29544 1.83985 3.93662 1.92818 3.52592C2.01652 3.11521 2.26438 2.68623 2.61726 2.33335C2.79061 2.15522 2.98588 2.00112 3.19132 1.88037C3.39677 1.75962 3.60818 1.67474 3.81277 1.63073C4.01736 1.58673 4.21093 1.58456 4.38184 1.62436C4.55275 1.66416 4.69748 1.74511 4.8073 1.86233L35.6471 32.8786L35.4756 10.8089C35.4779 10.3036 35.6781 9.82143 36.0335 9.46605C36.3889 9.11068 36.8711 8.9104 37.3764 8.90816C37.6262 8.91206 37.8733 8.96535 38.1035 9.06505Z" fill="#3DA4C6"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M39.5753 8.57898C39.8701 8.84263 40.1118 9.16051 40.287 9.51549C40.4704 9.887 40.5773 10.2918 40.6005 10.7058C40.6017 10.7272 40.6024 10.7487 40.6025 10.7701L40.7234 37.4257C40.738 37.8383 40.6691 38.25 40.5198 38.6358C40.3671 39.0305 40.1339 39.3888 39.8347 39.6879C39.5356 39.987 39.1774 40.2202 38.7827 40.373C38.3969 40.5222 37.9852 40.5911 37.5726 40.5766L10.917 40.4556L10.9087 40.4555C10.0859 40.4463 9.29713 40.1263 8.69866 39.5631C8.38086 39.2647 8.13129 38.9007 7.96769 38.4965C7.80816 38.1022 7.7339 37.6783 7.75085 37.253C7.75819 36.4357 8.08397 35.6525 8.6636 35.0729C9.25087 34.4856 10.047 34.159 10.8759 34.16L10.8813 34.1601L30.0821 34.2669L1.26218 5.40727C1.26198 5.40707 1.26239 5.40748 1.26218 5.40727C0.645132 4.78972 0.558815 3.94713 0.705949 3.26307C0.853133 2.57879 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34.2278 35.1187 34.1202 34.7605 33.76L4.03853 2.86218C3.98311 2.87828 3.90986 2.90787 3.82453 2.95802C3.71949 3.01976 3.61177 3.10354 3.5129 3.20514L3.50096 3.21724C3.29787 3.42033 3.19126 3.62958 3.15565 3.76538L33.9983 34.6505C34.3563 35.009 34.4625 35.5482 34.2671 36.0157C34.0718 36.4832 33.6135 36.7866 33.1068 36.7837L10.8727 36.66C10.872 36.66 10.8713 36.66 10.8706 36.66C10.7023 36.6604 10.5454 36.7266 10.4314 36.8407C10.3168 36.9552 10.2505 37.1129 10.2507 37.282C10.2507 37.2951 10.2506 37.3082 10.2502 37.3213C10.2499 37.3299 10.2495 37.3385 10.2491 37.3471C10.2455 37.4179 10.2574 37.4902 10.2851 37.5587C10.3128 37.6271 10.3554 37.6893 10.41 37.7406L10.4117 37.7422C10.5555 37.8777 10.7425 37.9527 10.9335 37.9556C10.9345 37.9557 10.9356 37.9557 10.9367 37.9557L37.6056 38.0767C37.6148 38.0767 37.6239 38.0769 37.633 38.0771C37.6405 38.0773 37.648 38.0776 37.6554 38.0779C37.7336 38.0814 37.8102 38.0686 37.8806 38.0414C37.9509 38.0142 38.0142 37.9729 38.067 37.9201C38.1198 37.8673 38.1611 37.804 38.1883 37.7337C38.2155 37.6634 38.2283 37.5868 38.2248 37.5086C38.224 37.492 38.2236 37.4754 38.2236 37.4588L38.1027 10.8228C38.096 10.7539 38.0767 10.6858 38.0453 10.622ZM3.02995 3.63951C3.02975 3.6393 3.03015 3.63971 3.02995 3.63951Z" fill="#3DA4C6"></path></svg> </span> </div> <div class="elementor-icon-box-content"> <h3 class="elementor-icon-box-title"> <span > 28 % </span> </h3> <p class="elementor-icon-box-description"> CPM (plus volles Pacing über Google Audiences) </p> </div> </div> </div> </div> <div class="elementor-element elementor-element-1603387a elementor-position-left elementor-vertical-align-middle elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box" data-id="1603387a" data-element_type="widget" data-widget_type="icon-box.default"> <div class="elementor-widget-container"> <div class="elementor-icon-box-wrapper"> <div class="elementor-icon-box-icon"> <span class="elementor-icon elementor-animation-" > <svg xmlns="http://www.w3.org/2000/svg" width="41" height="41" viewBox="0 0 41 41" fill="none"><path d="M9.13344 3.40067C9.23313 3.17048 9.37728 2.96174 9.55743 2.78663C9.71876 2.59968 9.91593 2.44703 10.1371 2.33786C10.3583 2.22868 10.5989 2.1653 10.8442 2.15153L37.5215 2.03046C37.7716 2.01935 38.0207 2.06001 38.2532 2.14995C38.4856 2.2399 38.6964 2.3772 38.8724 2.55315C39.0483 2.72909 39.1856 2.93988 39.2756 3.17236C39.3655 3.40484 39.4062 3.65397 39.3951 3.90405L39.274 30.5813C39.2683 31.0891 39.0705 31.5779 38.7203 31.9495C38.5455 32.1358 38.3324 32.2819 38.096 32.3776C37.8595 32.4733 37.6056 32.5162 37.352 32.5033C36.853 32.5039 36.3761 32.3074 36.0252 31.9565C35.6743 31.6056 35.4778 31.1287 35.4784 30.6297L35.6021 8.39022L4.59178 39.3579C4.36383 39.5859 4.00502 39.6643 3.59431 39.576C3.18361 39.4877 2.75462 39.2398 2.40174 38.8869C2.22361 38.7136 2.06952 38.5183 1.94876 38.3129C1.82801 38.1074 1.74313 37.896 1.69913 37.6914C1.65512 37.4868 1.65295 37.2933 1.69275 37.1224C1.73255 36.9514 1.8135 36.8067 1.93073 36.6969L32.947 5.85707L10.8773 6.02855C10.372 6.02631 9.88982 5.82604 9.53445 5.47067C9.17907 5.11529 8.97879 4.63314 8.97655 4.1278C8.98045 3.87796 9.03374 3.63086 9.13344 3.40067Z" fill="#3DA4C6" stroke="#3DA4C6" stroke-width="2.5" stroke-linejoin="round"></path></svg> </span> </div> <div class="elementor-icon-box-content"> <h3 class="elementor-icon-box-title"> <span > 46 % </span> </h3> <p class="elementor-icon-box-description"> CTR (mit personalisierten Anzeigen) </p> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div></div><div class="mwd-blogPost flex success-story__cta-footer teaser"><div class="col-container container container--full-width"><div class="inner-content call-to-action mwd-blogPost"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne 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Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/at/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div id="wobbleCTA"></div></div><div class="inner-content success-story__cta-footer-service"><div class="container"><div class="call-to-action-inner"><span class="lead">Unsere Services</span><div class="call-to-action-inner-title">Programmatic Display, Video & Everything</div><p><p>Wir bringen Ihre programmatischen Kampagnen auf das nächste Level. Unsere Consultants unterstützen mit Konzepten, Consulting und auch managed Service. </p> </p><a href="https://e-dialog.group/at//bessere-kampagnen/#programmatic-display-video-everything" class="btn" title="Mehr erfahren">Mehr erfahren</a></div></div></div></div></div><div class="mwd-blogPost flex more-topics space-top space-bottom"><div class="container"><div class="more-topics-headline">Weitere Success Stories</div><div class="col-container"><div class="col"><a href="https://e-dialog.group/at/success-story/emil-frey-verbessert-die-user-journey-und-verdoppelt-die-conversion-rate-mit-gmp-gcp/" title="Emil Frey verbessert die User Journey und verdoppelt die Conversion-Rate mit GMP & GCP"><img width="460" height="246" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20246'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="e-dialog Case Preview Emil Frey GMP GCP" decoding="async" fetchpriority="high" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/05/e-dialog-case-preview-emil-frey-gmp-gcp.jpg 460w, https://e-dialog.group/wp-content/uploads/2023/05/e-dialog-case-preview-emil-frey-gmp-gcp-300x160.jpg 300w" data-lazy-sizes="(max-width: 460px) 100vw, 460px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/05/e-dialog-case-preview-emil-frey-gmp-gcp.jpg" /><noscript><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2023/05/e-dialog-case-preview-emil-frey-gmp-gcp.jpg" class="attachment-large size-large wp-post-image" alt="e-dialog Case Preview Emil Frey GMP GCP" decoding="async" fetchpriority="high" srcset="https://e-dialog.group/wp-content/uploads/2023/05/e-dialog-case-preview-emil-frey-gmp-gcp.jpg 460w, https://e-dialog.group/wp-content/uploads/2023/05/e-dialog-case-preview-emil-frey-gmp-gcp-300x160.jpg 300w" sizes="(max-width: 460px) 100vw, 460px" /></noscript><div class="inner"><div class="icon icon-success-story"></div><div class="title">Emil Frey verbessert die User Journey und verdoppelt die Conversion-Rate mit GMP & GCP</div><a class="link" href="https://e-dialog.group/at/success-story/emil-frey-verbessert-die-user-journey-und-verdoppelt-die-conversion-rate-mit-gmp-gcp/" title="Emil Frey verbessert die User Journey und verdoppelt die Conversion-Rate mit GMP & GCP">Mehr Lesen <svg width="21" height="11" viewBox="0 0 21 11" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_1055_4846)"><path fill-rule="evenodd" clip-rule="evenodd" d="M15.33 -4.71306e-05C15.2653 -0.000974069 15.201 0.01092 15.141 0.0349489C15.0809 0.0589778 15.0262 0.0946651 14.98 0.139952C14.8884 0.233417 14.837 0.359078 14.837 0.489955C14.837 0.620831 14.8884 0.746489 14.98 0.839953L19.52 5.35995L14.98 9.89995C14.889 9.99172 14.8379 10.1157 14.8379 10.245C14.8379 10.3742 14.889 10.4982 14.98 10.59C15.0238 10.639 15.0779 10.6779 15.1383 10.7038C15.1988 10.7297 15.2642 10.7421 15.33 10.74C15.4614 10.736 15.5865 10.6824 15.68 10.59L20.56 5.69995C20.6075 5.65595 20.6455 5.60259 20.6714 5.54322C20.6974 5.48384 20.7108 5.41975 20.7108 5.35495C20.7108 5.29016 20.6974 5.22606 20.6714 5.16669C20.6455 5.10732 20.6075 5.05396 20.56 5.00995L15.68 0.119952C15.6328 0.07731 15.5774 0.0446883 15.5173 0.0240618C15.4571 0.0034352 15.3934 -0.00476597 15.33 -4.71306e-05Z" fill="#081E56"/><path fill-rule="evenodd" clip-rule="evenodd" d="M0.490005 4.91002C0.425284 4.90866 0.360953 4.9204 0.300888 4.94454C0.240822 4.96868 0.186262 5.00473 0.140487 5.0505C0.0947122 5.09628 0.0586421 5.15084 0.0344998 5.2109C0.0103575 5.27097 -0.00137862 5.3353 -1.56025e-05 5.40002C-1.56025e-05 5.52998 0.0516157 5.65461 0.143509 5.7465C0.235401 5.83839 0.360049 5.89002 0.490005 5.89002H19.05C19.1792 5.88746 19.3023 5.83502 19.3936 5.74367C19.485 5.65233 19.5374 5.52917 19.54 5.40002C19.5414 5.3353 19.5296 5.27097 19.5055 5.2109C19.4813 5.15084 19.4453 5.09628 19.3995 5.0505C19.3537 5.00473 19.2992 4.96868 19.2391 4.94454C19.1791 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data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/05/e-dialog-case-preview-vbw-creative-optimization.jpg" /><noscript><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2023/05/e-dialog-case-preview-vbw-creative-optimization.jpg" class="attachment-large size-large wp-post-image" alt="e-dialog Case Preview VBW Creative Optimization" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/05/e-dialog-case-preview-vbw-creative-optimization.jpg 460w, https://e-dialog.group/wp-content/uploads/2023/05/e-dialog-case-preview-vbw-creative-optimization-300x160.jpg 300w" sizes="(max-width: 460px) 100vw, 460px" /></noscript><div class="inner"><div class="icon icon-success-story"></div><div class="title">Umsatz-Push und Medieneffizienz für VBW durch Werbemittel-Optimierung</div><a class="link" href="https://e-dialog.group/at/success-story/umsatz-push-und-medieneffizienz-fur-vbw-durch-werbemittel-optimierung/" title="Umsatz-Push und 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href="https://e-dialog.group/at/success-story/vbw-maximiert-conversions-und-reichweite-mit-optimiertem-targeting-in-dv360/" title="VBW maximiert Conversions und Reichweite mit optimiertem Targeting in DV360"><img width="460" height="246" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20246'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="e-dialog Case Preview VBW Targeting Optimization" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/05/e-dialog-case-preview-vbw-targeting-optimization.jpg 460w, https://e-dialog.group/wp-content/uploads/2023/05/e-dialog-case-preview-vbw-targeting-optimization-300x160.jpg 300w" data-lazy-sizes="(max-width: 460px) 100vw, 460px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/05/e-dialog-case-preview-vbw-targeting-optimization.jpg" /><noscript><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2023/05/e-dialog-case-preview-vbw-targeting-optimization.jpg" class="attachment-large size-large wp-post-image" alt="e-dialog Case Preview VBW Targeting Optimization" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/05/e-dialog-case-preview-vbw-targeting-optimization.jpg 460w, https://e-dialog.group/wp-content/uploads/2023/05/e-dialog-case-preview-vbw-targeting-optimization-300x160.jpg 300w" sizes="(max-width: 460px) 100vw, 460px" /></noscript><div class="inner"><div class="icon icon-success-story"></div><div class="title">VBW maximiert Conversions und Reichweite mit optimiertem Targeting in DV360</div><a class="link" href="https://e-dialog.group/at/success-story/vbw-maximiert-conversions-und-reichweite-mit-optimiertem-targeting-in-dv360/" title="VBW maximiert Conversions und Reichweite mit optimiertem Targeting in DV360">Mehr Lesen <svg width="21" height="11" viewBox="0 0 21 11" fill="none" 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