</ iframe > </noscript> <!-- End Google Tag Manager (noscript) --> <div data-elementor-type="header" data-elementor-id="5062" class="elementor elementor-5062 elementor-location-header" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-62d67729 elementor-section-height-min-height mwd-menu-home elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle elementor-invisible" data-id="62d67729" data-element_type="section" data-settings="{"sticky":"top","sticky_effects_offset":3,"animation":"fadeIn","sticky_effects_offset_tablet":3,"sticky_on":["desktop","tablet_extra","tablet","mobile"],"sticky_offset":0}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-31be865c" data-id="31be865c" data-element_type="column"> <div 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eael-advanced-menu-align-right eael-advanced-menu-dropdown-align-left" data-hamburger-breakpoints="{"mobile":"Mobile Portrait (> 767px)","tablet":"Tablet Portrait (> 1024px)","tablet_extra":"Tablet Landscape (> 1200px)","desktop":"Desktop (> 2400px)","none":"None"}" data-hamburger-device="tablet"> <ul id="menu-hauptmenu" class="eael-advanced-menu eael-advanced-menu-dropdown-animate-to-top eael-advanced-menu-indicator eael-advanced-menu-horizontal"><li id="menu-item-1792" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1792"><a href="#">Leistungen</a> <ul class="sub-menu"> <li id="menu-item-36963" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36963"><a href="https://e-dialog.group/at/bessere-kampagnen/">Digitale Werbung <br> & Kreation</a> <ul class="sub-menu"> <li id="menu-item-3459" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3459"><a 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href="/bessere-kampagnen/#creativity">Creative</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3560"><a href="/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36964"><a href="https://e-dialog.group/at/daten-nutzen/">Analyse, Strategie <br> & Innovation<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-51958"><a href="https://e-dialog.group/at/digital-business-consulting/">Digital Business Consulting</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3460"><a href="/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3462"><a href="/daten-nutzen/#consent-management">Consent Management</a></li> <li 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menu-item-object-page menu-item-30944"><a href="https://e-dialog.group/at/success-stories/">Success Stories</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-60704"><a href="https://e-dialog.group/at/branchen/">Branchen</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1793"><a href="#">KNOW-HOW<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30948"><a href="https://e-dialog.group/at/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55092"><a href="https://e-dialog.group/at/news/">News</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30945"><a href="https://e-dialog.group/at/blog/">Blogartikel</a></li> <li class="menu-item menu-item-type-post_type 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<li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <style>.bg-color-post {background-color: #0d5699;}.bg-color-success-story {background-color: #081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/at/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Consent Management</span> <span class="arrow">></span> <span class="child">Cookies außerhalb des GTM - Keine gute Idee?</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/kekse-e1586253015380.jpg" class="mwd-blogPost flex header rocket-lazyload" style=""><div class="container"><h1>Cookies außerhalb des GTM - Keine gute Idee?</h1><p class="author">von Dominic Ginda</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">06. April 2020</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 2</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Die schnellste und einfachste Art, Cookies auf einer Webseite zu setzen, ist mit dem Google Tag Manager (GTM). Mit dem GTM kann man sehr komfortabel seine gewünschten Tags feuern und damit die Cookies auf der Webseite platzieren. Damit dieses Vorgehen auch der DSGVO entspricht, ist in den meisten Fällen eine Zustimmung zur Verwendung der Cookies erforderlich, um danach die entsprechenden Tags zu feuern. Welche Vorteile es bringt, alle Tags gesammelt im GTM integriert zu haben, verraten wir im folgenden Artikel.</p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Consent Management</div><p><p>Von der Pflicht zur Kür - wir bieten Ihnen wohlüberlegte Consent-Management-Lösungen für alle Bereiche und Branchen an. </p> </p><a href="/daten-nutzen/#consent-management" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="27558" class="elementor elementor-27558" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-1f80108f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1f80108f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15ab7fda" data-id="15ab7fda" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5dfc7784 elementor-widget elementor-widget-heading" data-id="5dfc7784" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Warum benötige ich den GTM für meine Tags?</h2> </div> </div> <div class="elementor-element elementor-element-687c4751 elementor-widget elementor-widget-text-editor" data-id="687c4751" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Mit dem Google Tag Manager können Sie Tags sehr einfach und schnell verwalten. Er bietet eine gute Übersicht und mit der Suchfunktion kann man sehr schnell gewünschte Tags finden. Vor allem bei großen Webseiten mit sehr vielen Tags ist das ein großer Vorteil. Außerdem arbeitet der GTM hervorragend mit diversen Consent Management Plattformen zusammen, was die Arbeit in diesem Bereich wesentlich vereinfacht. </p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-ee766ca elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ee766ca" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c55b88" data-id="1c55b88" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-eac4a83 elementor-widget elementor-widget-heading" data-id="eac4a83" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Was passiert mit den Cookies, die nicht aus dem GTM kommen? </h2> </div> </div> <div class="elementor-element elementor-element-bbd7029 elementor-widget elementor-widget-text-editor" data-id="bbd7029" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Zuerst muss man klären, welche Cookies aus dem GTM kommen und welche von Drittanbietern auf der Seite gesetzt werden. Einen Überblick über alle gesetzten Cookies auf der Seite gibt die Google-Chrome Erweiterung </span><a href="https://chrome.google.com/webstore/detail/editthiscookie/fngmhnnpilhplaeedifhccceomclgfbg?hl=de"><span style="font-weight: 400;">“EditThisCookie”.</span></a></p><p><span style="font-weight: 400;">Dieses Tool zeigt alle relevanten Informationen, wie zum Beispiel den Namen oder den Wert, über jedes auf der Seite gesetzte Cookie an.</span></p> </div> </div> <div class="elementor-element elementor-element-2e240ab elementor-widget elementor-widget-image" data-id="2e240ab" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="800" height="405" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20405'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24051" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/editthiscookie.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/editthiscookie-300x152.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/editthiscookie-768x389.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/editthiscookie.jpg" /><noscript><img fetchpriority="high" decoding="async" width="800" height="405" src="https://e-dialog.group/wp-content/uploads/2022/02/editthiscookie.jpg" class="attachment-large size-large wp-image-24051" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/editthiscookie.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/editthiscookie-300x152.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/editthiscookie-768x389.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-f5d61ae elementor-widget elementor-widget-text-editor" data-id="f5d61ae" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Findet man nun in der Liste unbekannte Cookies bzw. Cookies, die nicht im Google Tag Manager angelegt wurden, hat man zwei Möglichkeiten damit umzugehen: </span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-06231f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="06231f9" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ed4a77" data-id="6ed4a77" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-75a1f63 elementor-widget elementor-widget-heading" data-id="75a1f63" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Möglichkeit 1: Die Tags in den GTM migrieren </h3> </div> </div> <div class="elementor-element elementor-element-0a43362 elementor-widget elementor-widget-text-editor" data-id="0a43362" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Das Cookie, welches von einem Drittanbieter auf der Seite gesetzt wurde, kann meist mit einfachen Mitteln in den Google Tag Manager aufgenommen und von dort aus gefeuert werden. </span></p><p><span style="font-weight: 400;">Das hat den Vorteil, dass alle Tags aus einem Tool kommen und man Änderungen einfach über den GTM durchführen kann. </span></p> </div> </div> <div class="elementor-element elementor-element-d1bdac3 elementor-widget elementor-widget-image" data-id="d1bdac3" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="277" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20277'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24052" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/blog-methode1.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/blog-methode1-300x104.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/blog-methode1-768x266.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/blog-methode1.jpg" /><noscript><img decoding="async" width="800" height="277" src="https://e-dialog.group/wp-content/uploads/2022/02/blog-methode1.jpg" class="attachment-large size-large wp-image-24052" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/blog-methode1.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/blog-methode1-300x104.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/blog-methode1-768x266.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-5a86367 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5a86367" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0c62c6" data-id="b0c62c6" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d85db26 elementor-widget elementor-widget-heading" data-id="d85db26" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Möglichkeit 2: Consent außerhalb des GTM abfragen </h3> </div> </div> <div class="elementor-element elementor-element-8b8f89c elementor-widget elementor-widget-text-editor" data-id="8b8f89c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Falls man keine Möglichkeit hat, die Tags in den Google Tag Manager zu migrieren, kann man mit der gewählten Consent Management Plattform eine gesonderte Zustimmung einholen. </span></p><p><span style="font-weight: 400;">Dazu muss das Cookie des Drittanbieters, wie oben beschrieben, identifiziert und in die Zustimmungsliste aufgenommen werden. </span></p><p><span style="font-weight: 400;">Mittlerweile gibt es schon einige Tools, die Cookies, welche außerhalb des GTM liegen, automatisch erkennen und diese auch auf die Zustimmungsliste setzen.</span></p> </div> </div> <div class="elementor-element elementor-element-e193cfc elementor-widget elementor-widget-image" data-id="e193cfc" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="750" height="536" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20536'%3E%3C/svg%3E" class="attachment-large size-large wp-image-24053" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/tag-2.jpg 750w, https://e-dialog.group/wp-content/uploads/2022/02/tag-2-300x214.jpg 300w" data-lazy-sizes="(max-width: 750px) 100vw, 750px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/tag-2.jpg" /><noscript><img loading="lazy" decoding="async" width="750" height="536" src="https://e-dialog.group/wp-content/uploads/2022/02/tag-2.jpg" class="attachment-large size-large wp-image-24053" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/tag-2.jpg 750w, https://e-dialog.group/wp-content/uploads/2022/02/tag-2-300x214.jpg 300w" sizes="(max-width: 750px) 100vw, 750px" /></noscript> </div> </div> <div class="elementor-element elementor-element-f2d3d86 elementor-widget elementor-widget-text-editor" data-id="f2d3d86" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">In der Praxis wird von der Consent Management Plattform nach der Zustimmung zu dem Tag gefragt. Liegt diese vor, darf das Tag ausgeführt werden. Solange keine Zustimmung erfolgt, darf das Tag auch nicht ausgeführt werden.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-ea7ed58 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ea7ed58" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3204d5" data-id="e3204d5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1865b02 elementor-widget elementor-widget-heading" data-id="1865b02" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Fazit</h3> </div> </div> <div class="elementor-element elementor-element-3af6d58 elementor-widget elementor-widget-text-editor" data-id="3af6d58" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Wenn man die Möglichkeit hat, sollten alle Tags in den GTM integriert werden. Dies sorgt für eine bessere Übersicht, eine einfache Wartung und eine saubere Implementierung der Consent Management Plattform. </span></p><p><span style="font-weight: 400;">Man kann gerne den Vergleich mit echten Keksen ziehen: </span></p><p><span style="font-weight: 400;">Wenn ich Kekse haben möchte, ist es mir lieber die Kekse aus einer Dose zu essen, als sie mühsam aus diversen Schachteln und Verpackungen zusammen zu suchen. </span></p><p><span style="font-weight: 400;">Nutzen Sie daher die virtuelle Keksdose namens Google Tag Manager.</span></p> </div> </div> <div class="elementor-element elementor-element-3314ce9 elementor-widget elementor-widget-heading" data-id="3314ce9" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Falls Sie Fragen zum Thema Consent Management, verschiedenen Consent Management Plattformen oder dem Google Tag Manager haben, helfen wir Ihnen gerne weiter: <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a> </h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-wpr-lazyrender="1" class="mwd-blogPost flex call-to-action space-top space-bottom"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! 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data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Fürstenwall 172 <br> 40217 Düsseldorf</p> </div> </div> <div class="elementor-element elementor-element-8171015 elementor-widget elementor-widget-heading" data-id="8171015" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-b7d5537 elementor-widget elementor-widget-heading" data-id="b7d5537" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 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class="elementor-heading-title elementor-size-default">Zürich</p> </div> </div> <div class="elementor-element elementor-element-56ced21 elementor-widget elementor-widget-heading" data-id="56ced21" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Ernst-Nobs-Platz 1 <br> 8004 Zürich </p> </div> </div> <div class="elementor-element elementor-element-eeb7efb elementor-widget elementor-widget-heading" data-id="eeb7efb" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+41763363888">+41 76 3363 888</a></p> </div> </div> <div class="elementor-element elementor-element-b978e36 elementor-widget elementor-widget-heading" data-id="b978e36" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p 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