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url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/ch/success-stories/" title="Success Stories">Success Stories</a> </span> <span class="arrow">></span> <span class="child">Umsatz-Push und Medieneffizienz für VBW durch Werbemittel-Optimierung</span> </div> </div> <div data-rocket-location-hash="63c8b4e6f95f6f96b92400c42c47d086" class="mwd-blogPost flex job-intro"><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><div data-rocket-location-hash="fbf38f04eeb78b01f3784176bd99814c" class=""><div data-bg="https://e-dialog.group/wp-content/uploads/2023/05/e-dialog-case-vbw-creative-optimization.jpg" class="image-holder rocket-lazyload" style=""><div class="logo"><img width="460" height="127" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20127'%3E%3C/svg%3E" alt="logo" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/05/e-dialog-success-story-logo-vbw.jpg"><noscript><img width="460" height="127" src="https://e-dialog.group/wp-content/uploads/2023/05/e-dialog-success-story-logo-vbw.jpg" alt="logo"></noscript></div></div><h1>VBW erzielt höhere Umsätze bei niedrigeren Kosten durch AB-Tests bei Werbemitteln</h1></div></div></div><div data-rocket-location-hash="1d500a30534c646c0ce5397f74ab9671" class="mwd-blogPost job-intro-subbox flex"><div data-rocket-location-hash="f117ee89930d3a249ddbfc02370ddefa" class="container"><div data-rocket-location-hash="3e32cd10ac4d39274bdea77f7d5e0a1f" class="whitebox"><div class="inner">Die Vereinigten Bühnen Wien (VBW) betreiben und bespielen mit ihren Produktionen die großen Theaterbühnen Wiens. Nach Storno & Verschiebungen aufgrund der Pandemie (ab 2020) konnte e-dialog mit der Optimierung der Werbemittel einen signifikanten Push für die Kampagnen-KPIs erzielen.</div></div><div data-rocket-location-hash="e40b4c0365dc9e068ae2953f369f662f" class="bluebox"><div class="inner">Betreiber der großen Wiener Theater- Spielstätten: Theater an der Wien, Raimund Theater, Ronacher sowie die Kammeroper<br /> auch Export-Produktionen weltweit<br /> rund 750 Mitarbeiter<br /> ca. 1,4. Mio BesucherInnen weltweit jährlich<br /> <br /> Projektzeitraum: 2022</div></div></div></div></div><div data-rocket-location-hash="f0d9316744723e87f67cb5f9f6c22508" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="86e7759ebf0c59d073be9e2ac56e107d" class="container"> <div data-rocket-location-hash="1fa88a1bd3895a94491069175ab1669c" data-elementor-type="wp-post" data-elementor-id="47458" class="elementor elementor-47458 elementor-47341" data-elementor-post-type="success-story"> <section class="elementor-section elementor-top-section elementor-element elementor-element-f1da21e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f1da21e" data-element_type="section"> <div data-rocket-location-hash="b6992ad3a866a9385df0710ceaa74081" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9d881a" data-id="a9d881a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b597ed4 elementor-widget elementor-widget-heading" data-id="b597ed4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Herausforderung</h2> </div> </div> <div class="elementor-element elementor-element-b4b8d35 elementor-widget elementor-widget-text-editor" data-id="b4b8d35" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Vereinigten Bühnen Wien wollten ihre aktuelle Musicalproduktion Miss Saigon über Display Banner bewerben. Aufgrund der Corona-Pandemie musste die Premiere der Show mehrfach verschoben werden.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-9831908 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="9831908" data-element_type="section"> <div data-rocket-location-hash="463536a18e730f59e6730af8d48f07d2" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12d9689" data-id="12d9689" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5ba3a43 elementor-widget elementor-widget-heading" data-id="5ba3a43" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Ziele</h2> </div> </div> <div class="elementor-element elementor-element-83a6819 elementor-widget elementor-widget-text-editor" data-id="83a6819" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li><p>Steigerung Ticketverkauf </p></li><li><p>Awareness, dass Vorführungen vor Ort wieder verfügbar sind</p></li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-dc3d4f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="dc3d4f7" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ad8c963" data-id="ad8c963" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0d18adf elementor-widget elementor-widget-heading" data-id="0d18adf" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Maßnahmen</h2> </div> </div> <div class="elementor-element elementor-element-0a9bb15 elementor-widget elementor-widget-text-editor" data-id="0a9bb15" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Änderung des CTA in den Bannern auf „Jetzt live erleben“ statt „Jetzt Tickets sichern“, um deutlicher zu kommunizieren, dass die Show bereits läuft und die Dringlichkeit des Ticketkaufs zu erhöhen → AB-Test der CTA-Texte.</p> </div> </div> <div class="elementor-element elementor-element-d2274bb elementor-widget elementor-widget-image" data-id="d2274bb" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="650" height="650" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20650%20650'%3E%3C/svg%3E" class="attachment-large size-large wp-image-47440" alt="Case Study - VBW - Werbemittel" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/05/case-study-vbw-werbemittel.jpg 650w, https://e-dialog.group/wp-content/uploads/2023/05/case-study-vbw-werbemittel-300x300.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/05/case-study-vbw-werbemittel-150x150.jpg 150w, https://e-dialog.group/wp-content/uploads/2023/05/case-study-vbw-werbemittel-630x630.jpg 630w" data-lazy-sizes="(max-width: 650px) 100vw, 650px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/05/case-study-vbw-werbemittel.jpg" /><noscript><img fetchpriority="high" decoding="async" width="650" height="650" src="https://e-dialog.group/wp-content/uploads/2023/05/case-study-vbw-werbemittel.jpg" class="attachment-large size-large wp-image-47440" alt="Case Study - VBW - Werbemittel" srcset="https://e-dialog.group/wp-content/uploads/2023/05/case-study-vbw-werbemittel.jpg 650w, https://e-dialog.group/wp-content/uploads/2023/05/case-study-vbw-werbemittel-300x300.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/05/case-study-vbw-werbemittel-150x150.jpg 150w, https://e-dialog.group/wp-content/uploads/2023/05/case-study-vbw-werbemittel-630x630.jpg 630w" sizes="(max-width: 650px) 100vw, 650px" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5928d2b" data-id="5928d2b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3d79ced elementor-widget elementor-widget-shortcode" data-id="3d79ced" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><div class="tool-icons"><img width="300" height="100" decoding="async" class="single-tool-icon" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20100'%3E%3C/svg%3E" alt="" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/Campaign-Manager-300x100.png" /><noscript><img width="300" height="100" decoding="async" class="single-tool-icon" src="https://e-dialog.group/wp-content/uploads/2022/03/Campaign-Manager-300x100.png" alt="" /></noscript><img width="300" height="100" decoding="async" class="single-tool-icon" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20100'%3E%3C/svg%3E" alt="Display Video" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/Display-Video-300x100.png" /><noscript><img width="300" height="100" decoding="async" class="single-tool-icon" src="https://e-dialog.group/wp-content/uploads/2022/03/Display-Video-300x100.png" alt="Display Video" /></noscript><img width="300" height="34" decoding="async" class="single-tool-icon" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%2034'%3E%3C/svg%3E" alt="Google Marketing Platform" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/GMP-Logo-horizontal-300x34.png" /><noscript><img width="300" height="34" decoding="async" class="single-tool-icon" src="https://e-dialog.group/wp-content/uploads/2022/03/GMP-Logo-horizontal-300x34.png" alt="Google Marketing Platform" /></noscript></div></div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-f029c05 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="f029c05" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2152013a" data-id="2152013a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-9ed0f01 elementor-widget elementor-widget-heading" data-id="9ed0f01" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Ergebnisse</h2> </div> </div> <div class="elementor-element elementor-element-6d08ce5d elementor-widget elementor-widget-text-editor" data-id="6d08ce5d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Banner mit dem CTA „Jetzt live erleben“ führten zu einer deutlich höheren CTR. Weitere Nutzer besuchten die Landingpage der Produktion. Darüber hinaus konnten mit dieser Formulierung höhere Konversionsraten beim Ticketverkauf sowie geringere Kosten pro Transaktion erreicht werden.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-44a93427" data-id="44a93427" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-61bda160 elementor-position-left elementor-vertical-align-middle elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box" data-id="61bda160" data-element_type="widget" data-widget_type="icon-box.default"> <div class="elementor-widget-container"> <div class="elementor-icon-box-wrapper"> <div class="elementor-icon-box-icon"> <span class="elementor-icon elementor-animation-"> <svg xmlns="http://www.w3.org/2000/svg" width="41" height="41" viewBox="0 0 41 41" fill="none"><path d="M9.13344 3.40067C9.23313 3.17048 9.37728 2.96174 9.55743 2.78663C9.71876 2.59968 9.91593 2.44703 10.1371 2.33786C10.3583 2.22868 10.5989 2.1653 10.8442 2.15153L37.5215 2.03046C37.7716 2.01935 38.0207 2.06001 38.2532 2.14995C38.4856 2.2399 38.6964 2.3772 38.8724 2.55315C39.0483 2.72909 39.1856 2.93988 39.2756 3.17236C39.3655 3.40484 39.4062 3.65397 39.3951 3.90405L39.274 30.5813C39.2683 31.0891 39.0705 31.5779 38.7203 31.9495C38.5455 32.1358 38.3324 32.2819 38.096 32.3776C37.8595 32.4733 37.6056 32.5162 37.352 32.5033C36.853 32.5039 36.3761 32.3074 36.0252 31.9565C35.6743 31.6056 35.4778 31.1287 35.4784 30.6297L35.6021 8.39022L4.59178 39.3579C4.36383 39.5859 4.00502 39.6643 3.59431 39.576C3.18361 39.4877 2.75462 39.2398 2.40174 38.8869C2.22361 38.7136 2.06952 38.5183 1.94876 38.3129C1.82801 38.1074 1.74313 37.896 1.69913 37.6914C1.65512 37.4868 1.65295 37.2933 1.69275 37.1224C1.73255 36.9514 1.8135 36.8067 1.93073 36.6969L32.947 5.85707L10.8773 6.02855C10.372 6.02631 9.88982 5.82604 9.53445 5.47067C9.17907 5.11529 8.97879 4.63314 8.97655 4.1278C8.98045 3.87796 9.03374 3.63086 9.13344 3.40067Z" fill="#3DA4C6" stroke="#3DA4C6" stroke-width="2.5" stroke-linejoin="round"></path></svg> </span> </div> <div class="elementor-icon-box-content"> <h3 class="elementor-icon-box-title"> <span > 34,3 % </span> </h3> <p class="elementor-icon-box-description"> Transaktionen </p> </div> </div> </div> </div> <div class="elementor-element elementor-element-668196ba elementor-position-left elementor-vertical-align-middle elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box" data-id="668196ba" data-element_type="widget" data-widget_type="icon-box.default"> <div class="elementor-widget-container"> <div class="elementor-icon-box-wrapper"> <div class="elementor-icon-box-icon"> <span class="elementor-icon elementor-animation-"> <svg xmlns="http://www.w3.org/2000/svg" width="41" height="41" viewBox="0 0 41 41" fill="none"><path d="M9.13344 3.40067C9.23313 3.17048 9.37728 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4.63314 8.97655 4.1278C8.98045 3.87796 9.03374 3.63086 9.13344 3.40067Z" fill="#3DA4C6" stroke="#3DA4C6" stroke-width="2.5" stroke-linejoin="round"></path></svg> </span> </div> <div class="elementor-icon-box-content"> <h3 class="elementor-icon-box-title"> <span > 30,5 % </span> </h3> <p class="elementor-icon-box-description"> Klickrate </p> </div> </div> </div> </div> <div class="elementor-element elementor-element-7d839916 elementor-position-left elementor-vertical-align-middle elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box" data-id="7d839916" data-element_type="widget" data-widget_type="icon-box.default"> <div class="elementor-widget-container"> <div class="elementor-icon-box-wrapper"> <div class="elementor-icon-box-icon"> <span class="elementor-icon elementor-animation-"> <svg xmlns="http://www.w3.org/2000/svg" width="41" height="41" viewBox="0 0 41 41" fill="none"><path d="M38.1035 9.06505C38.3337 9.16474 38.5424 9.30889 38.7176 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8.90816C37.6262 8.91206 37.8733 8.96535 38.1035 9.06505Z" fill="#3DA4C6"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M39.5753 8.57898C39.8701 8.84263 40.1118 9.16051 40.287 9.51549C40.4704 9.887 40.5773 10.2918 40.6005 10.7058C40.6017 10.7272 40.6024 10.7487 40.6025 10.7701L40.7234 37.4257C40.738 37.8383 40.6691 38.25 40.5198 38.6358C40.3671 39.0305 40.1339 39.3888 39.8347 39.6879C39.5356 39.987 39.1774 40.2202 38.7827 40.373C38.3969 40.5222 37.9852 40.5911 37.5726 40.5766L10.917 40.4556L10.9087 40.4555C10.0859 40.4463 9.29713 40.1263 8.69866 39.5631C8.38086 39.2647 8.13129 38.9007 7.96769 38.4965C7.80816 38.1022 7.7339 37.6783 7.75085 37.253C7.75819 36.4357 8.08397 35.6525 8.6636 35.0729C9.25087 34.4856 10.047 34.159 10.8759 34.16L10.8813 34.1601L30.0821 34.2669L1.26218 5.40727C1.26198 5.40707 1.26239 5.40748 1.26218 5.40727C0.645132 4.78972 0.558815 3.94713 0.705949 3.26307C0.853133 2.57879 1.23942 1.94526 1.72719 1.45549C1.9736 1.20333 2.25434 0.981066 2.55774 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3.90986 2.90787 3.82453 2.95802C3.71949 3.01976 3.61177 3.10354 3.5129 3.20514L3.50096 3.21724C3.29787 3.42033 3.19126 3.62958 3.15565 3.76538L33.9983 34.6505C34.3563 35.009 34.4625 35.5482 34.2671 36.0157C34.0718 36.4832 33.6135 36.7866 33.1068 36.7837L10.8727 36.66C10.872 36.66 10.8713 36.66 10.8706 36.66C10.7023 36.6604 10.5454 36.7266 10.4314 36.8407C10.3168 36.9552 10.2505 37.1129 10.2507 37.282C10.2507 37.2951 10.2506 37.3082 10.2502 37.3213C10.2499 37.3299 10.2495 37.3385 10.2491 37.3471C10.2455 37.4179 10.2574 37.4902 10.2851 37.5587C10.3128 37.6271 10.3554 37.6893 10.41 37.7406L10.4117 37.7422C10.5555 37.8777 10.7425 37.9527 10.9335 37.9556C10.9345 37.9557 10.9356 37.9557 10.9367 37.9557L37.6056 38.0767C37.6148 38.0767 37.6239 38.0769 37.633 38.0771C37.6405 38.0773 37.648 38.0776 37.6554 38.0779C37.7336 38.0814 37.8102 38.0686 37.8806 38.0414C37.9509 38.0142 38.0142 37.9729 38.067 37.9201C38.1198 37.8673 38.1611 37.804 38.1883 37.7337C38.2155 37.6634 38.2283 37.5868 38.2248 37.5086C38.224 37.492 38.2236 37.4754 38.2236 37.4588L38.1027 10.8228C38.096 10.7539 38.0767 10.6858 38.0453 10.622ZM3.02995 3.63951C3.02975 3.6393 3.03015 3.63971 3.02995 3.63951Z" fill="#3DA4C6"></path></svg> </span> </div> <div class="elementor-icon-box-content"> <h3 class="elementor-icon-box-title"> <span > 18,6 % </span> </h3> <p class="elementor-icon-box-description"> CPA </p> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-c937366 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c937366" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4bbd2c" data-id="c4bbd2c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element 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src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20246'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="e-dialog Success Story Globus - CAPI" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/05/e-dialog-success-story-globus-capi-vorschau.jpg 460w, https://e-dialog.group/wp-content/uploads/2024/05/e-dialog-success-story-globus-capi-vorschau-300x160.jpg 300w" data-lazy-sizes="(max-width: 460px) 100vw, 460px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/05/e-dialog-success-story-globus-capi-vorschau.jpg" /><noscript><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2024/05/e-dialog-success-story-globus-capi-vorschau.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="e-dialog Success Story Globus - CAPI" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/05/e-dialog-success-story-globus-capi-vorschau.jpg 460w, https://e-dialog.group/wp-content/uploads/2024/05/e-dialog-success-story-globus-capi-vorschau-300x160.jpg 300w" sizes="(max-width: 460px) 100vw, 460px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Social Media Advertising </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/success-story/post-cookie-masnahmen-wie-globus-mit-der-meta-conversion-api-online-kaufe-verdoppelt/"> Post Cookie Maßnahmen: Wie Globus mit der Meta Conversion API Online Käufe verdoppelt </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/success-story/post-cookie-masnahmen-wie-globus-mit-der-meta-conversion-api-online-kaufe-verdoppelt/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-59068 success-story type-success-story swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/success-story/wie-die-schweizerische-mobiliar-mit-einem-attention-based-bidding-algorithmus-die-conversion-rate-erhoht-hat/"> <div class="c-post-types__entry-thumbnail"> <img width="460" height="246" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20246'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/05/mobiliar-attention-based-bidding-vorschau.jpg 460w, https://e-dialog.group/wp-content/uploads/2024/05/mobiliar-attention-based-bidding-vorschau-300x160.jpg 300w" data-lazy-sizes="(max-width: 460px) 100vw, 460px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/05/mobiliar-attention-based-bidding-vorschau.jpg" /><noscript><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2024/05/mobiliar-attention-based-bidding-vorschau.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/05/mobiliar-attention-based-bidding-vorschau.jpg 460w, https://e-dialog.group/wp-content/uploads/2024/05/mobiliar-attention-based-bidding-vorschau-300x160.jpg 300w" sizes="(max-width: 460px) 100vw, 460px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Programmatic Display, Video & Everything </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/success-story/wie-die-schweizerische-mobiliar-mit-einem-attention-based-bidding-algorithmus-die-conversion-rate-erhoht-hat/"> Wie die Schweizerische Mobiliar mit einem Attention Based Bidding Algorithmus die Conversion Rate erhöht hat </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/success-story/wie-die-schweizerische-mobiliar-mit-einem-attention-based-bidding-algorithmus-die-conversion-rate-erhoht-hat/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-58504 success-story type-success-story swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/success-story/zukunftsinstitut-erzielt-sensationellen-awareness-boost-mit-demand-gen-kampagnen/"> <div class="c-post-types__entry-thumbnail"> <img width="460" height="246" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20246'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Zukunftsinstitut erzielt sensationellen Awareness Boost mit Demand Gen Kampagnen" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/04/e-dialog-case-zukunftsinstitut-demand-gen-preview.jpg 460w, https://e-dialog.group/wp-content/uploads/2024/04/e-dialog-case-zukunftsinstitut-demand-gen-preview-300x160.jpg 300w" data-lazy-sizes="(max-width: 460px) 100vw, 460px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/04/e-dialog-case-zukunftsinstitut-demand-gen-preview.jpg" /><noscript><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2024/04/e-dialog-case-zukunftsinstitut-demand-gen-preview.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Zukunftsinstitut erzielt sensationellen Awareness Boost mit Demand Gen Kampagnen" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/04/e-dialog-case-zukunftsinstitut-demand-gen-preview.jpg 460w, https://e-dialog.group/wp-content/uploads/2024/04/e-dialog-case-zukunftsinstitut-demand-gen-preview-300x160.jpg 300w" sizes="(max-width: 460px) 100vw, 460px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/success-story/zukunftsinstitut-erzielt-sensationellen-awareness-boost-mit-demand-gen-kampagnen/"> Zukunftsinstitut erzielt sensationellen Awareness Boost mit Demand Gen Kampagnen </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/success-story/zukunftsinstitut-erzielt-sensationellen-awareness-boost-mit-demand-gen-kampagnen/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-59465 success-story type-success-story swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/success-story/mehr-kontrolle-und-effizienz-fur-dooh-kampagnen/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="595" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20595'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Case Programmatic DOOH" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/06/wko-slides-768x595.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/06/wko-slides-300x233.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/06/wko-slides-813x630.jpg 813w, https://e-dialog.group/wp-content/uploads/2024/06/wko-slides.jpg 920w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/06/wko-slides-768x595.jpg" /><noscript><img width="768" height="595" src="https://e-dialog.group/wp-content/uploads/2024/06/wko-slides-768x595.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Case Programmatic DOOH" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/06/wko-slides-768x595.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/06/wko-slides-300x233.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/06/wko-slides-813x630.jpg 813w, https://e-dialog.group/wp-content/uploads/2024/06/wko-slides.jpg 920w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Programmatic Display, Video & Everything </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/success-story/mehr-kontrolle-und-effizienz-fur-dooh-kampagnen/"> Mehr Kontrolle und Effizienz für DOOH-Kampagnen </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/success-story/mehr-kontrolle-und-effizienz-fur-dooh-kampagnen/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-55500 success-story type-success-story swiper-slide"> <div class="c-post-types__entry-card"> <a 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alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/01/magenta-sa360-vbb-preview-1.jpg 460w, https://e-dialog.group/wp-content/uploads/2024/01/magenta-sa360-vbb-preview-1-300x160.jpg 300w" sizes="(max-width: 460px) 100vw, 460px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/success-story/wie-magenta-den-conversion-wert-mit-value-based-bidding-in-search-ads-360-um-19-steigerte/"> Wie Magenta den Conversion-Wert mit value-based bidding in Search Ads 360 um 19 % steigerte </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/success-story/wie-magenta-den-conversion-wert-mit-value-based-bidding-in-search-ads-360-um-19-steigerte/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-53862 success-story type-success-story swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/success-story/sunrise-steigert-die-conversions-um-82-mit-enhanced-conversions/"> <div class="c-post-types__entry-thumbnail"> <img width="460" height="246" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20246'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Sunrise Schweiz Case Enhanced Conversions" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/11/sunrise-b2c-enhanced-conversions-thumb.jpg 460w, https://e-dialog.group/wp-content/uploads/2023/11/sunrise-b2c-enhanced-conversions-thumb-300x160.jpg 300w" data-lazy-sizes="(max-width: 460px) 100vw, 460px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/11/sunrise-b2c-enhanced-conversions-thumb.jpg" /><noscript><img width="460" height="246" 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data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/07/2023-e-dialog-success-story-thumbnail-sport2000-460x246-1-1.png 460w, https://e-dialog.group/wp-content/uploads/2023/07/2023-e-dialog-success-story-thumbnail-sport2000-460x246-1-1-300x160.png 300w" data-lazy-sizes="(max-width: 460px) 100vw, 460px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/07/2023-e-dialog-success-story-thumbnail-sport2000-460x246-1-1.png" /><noscript><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2023/07/2023-e-dialog-success-story-thumbnail-sport2000-460x246-1-1.png" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/07/2023-e-dialog-success-story-thumbnail-sport2000-460x246-1-1.png 460w, https://e-dialog.group/wp-content/uploads/2023/07/2023-e-dialog-success-story-thumbnail-sport2000-460x246-1-1-300x160.png 300w" sizes="(max-width: 460px) 100vw, 460px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Creativity </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/ch/success-story/sport-2000-erzielt-rekorderfolg-mit-der-ersten-personalisierten-video-ad-kampagne-im-dach-raum/"> SPORT 2000 erzielt Rekorderfolg mit der ersten personalisierten Video Ad Kampagne im DACH-Raum </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/ch/success-story/sport-2000-erzielt-rekorderfolg-mit-der-ersten-personalisierten-video-ad-kampagne-im-dach-raum/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-47351 success-story type-success-story swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/ch/success-story/emil-frey-verbessert-die-user-journey-und-verdoppelt-die-conversion-rate-mit-gmp-gcp/"> <div 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class="elementor-heading-title elementor-size-default">Berlin</p> </div> </div> <div class="elementor-element elementor-element-5e72bf6 elementor-widget elementor-widget-heading" data-id="5e72bf6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Jägerstraße 27 <br> 10117 Berlin</p> </div> </div> <div class="elementor-element elementor-element-7ffc04e elementor-widget elementor-widget-heading" data-id="7ffc04e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-ae27dd1 elementor-widget elementor-widget-heading" data-id="ae27dd1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p 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elementor-element-cd788c1 elementor-widget elementor-widget-heading" data-id="cd788c1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Hamburg</p> </div> </div> <div class="elementor-element elementor-element-5919438 elementor-widget elementor-widget-heading" data-id="5919438" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Hohe Bleichen 8 <br> 20354 Hamburg</p> </div> </div> <div class="elementor-element elementor-element-127d7f0 elementor-widget elementor-widget-heading" data-id="127d7f0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element 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data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Opernring 1 <br> 1010 Wien</p> </div> </div> <div class="elementor-element elementor-element-526bcb4 elementor-widget elementor-widget-heading" data-id="526bcb4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4313090909">+43 1 309 09 09</a></p> </div> </div> <div class="elementor-element elementor-element-8918758 elementor-widget elementor-widget-heading" data-id="8918758" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.at">kontakt@e-dialog.at</a></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-ee5e663 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ee5e663" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d8d05e0" data-id="d8d05e0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-066b5ca elementor-widget elementor-widget-heading" data-id="066b5ca" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Newsletter</p> </div> </div> <div class="elementor-element elementor-element-3ddd69c elementor-widget elementor-widget-text-editor" data-id="3ddd69c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Holen Sie sich unsere Online Marketing-Insights und Trends direkt in Ihr Postfach!</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-486fb2b" data-id="486fb2b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a706b13 elementor-widget elementor-widget-button" data-id="a706b13" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="https://e-dialog.group/ch/newsletter-anmeldung/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Jetzt anmelden</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-71b6e2d elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="71b6e2d" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d85d165" data-id="d85d165" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-296e467 elementor-widget elementor-widget-heading" data-id="296e467" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">© e-dialog 2022</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element 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