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menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <style>.bg-color-post {background-color: #0d5699;}.bg-color-success-story {background-color: #081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/blog/" title="Beiträge">Blog</a> </span> <span class="arrow">></span> <span class="category">Digital Analytics</span> <span class="arrow">></span> <span class="child">Google Analytics 360 und Salesforce - das neue Traumpaar</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/GA360-Salesforce-1024x788.png" class="mwd-blogPost flex header rocket-lazyload" style=""><div class="container"><h1>Google Analytics 360 und Salesforce - das neue Traumpaar</h1><p class="author">von Martin Frotzler</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">07. Juni 2018</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 3</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Datensilos sind nach wie vor - auch in großen Organisation - ein Problem wenn es darum geht die gesamte Customer Journey abzubilden und den "next best moment" für die Ansprache des Kunden bzw. potentiellen Kunden zu erkennen. Unternehmen, die viel in ihre CRM und Webanalyse Systeme investieren, müssen die Daten aus den verschiedenen Systemlandschaften erst zusammenbringen um sie analysieren und reporten zu können. Das kostet massiv an Ressourcen und am Ende steht dann letztlich immer noch die Problematik im Raum: was aus den Erkenntnissen machen, für die man so viel Aufwand betrieben hat (Stichwort "Actionability")? Mit der 2017 geschlossenen Partnerschaft zwischen Google und Salesforce gehen die Marktführer oben genannter Systemlandeschaften - CRM, Digital Analytics und Marketing - aufeinander zu. Was das neue Traumpaar hier jetzt schon kann und in Zukunft noch möglich machen wird zeigen wir in diesem Artikel.</p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Digital Analytics</div><p><p>Webanalyse steht für Messbarkeit und ist die Grundlage für langfristige Erfolgskontrolle und Effizienzsteigerung Ihrer (Online) Marketing Aktivitäten.</p> </p><a href="/daten-nutzen/#digital-analytics" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="26670" class="elementor elementor-26670" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-17888be5 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="17888be5" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7675cf8c" data-id="7675cf8c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6deba58 elementor-widget elementor-widget-heading" data-id="6deba58" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">On- und Offline Daten verknüpfen - Analytics 360 & Salesforce </h2> </div> </div> <div class="elementor-element elementor-element-c4bb7d1 elementor-widget elementor-widget-text-editor" data-id="c4bb7d1" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Im Jänner 2018 wurde nun die erste Integration vorgestellt. <strong>Sales-Pipeline-Daten aus der Sales Cloud</strong> (z. B. Leads, Opportunities) können jetzt <strong>direkt in Analytics 360 importiert</strong> werden. Daten aus der Salesforce Sales Cloud sowie der Salesforce Marketing Cloud nahtlos in Analytics 360 zu integrieren, eröffnet zum ersten Mal die Möglichkeit Vertriebs-, Marketing- und Ad-Daten direkt miteinander zu verbinden und diese um ein vielfaches umfangreicher als bisher zu nutzen.</span></p><blockquote><p><b>Durch die Partnerschaft von Google Analytics und Salesforce können on- und offline Daten verknüpft werden – dies eröffnet unzählige neue Möglichkeiten!</b></p></blockquote> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-8c2174a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8c2174a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9135415" data-id="9135415" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6ef562e elementor-widget elementor-widget-heading" data-id="6ef562e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Die Customer Journey vollständig erkennen und nutzen</h2> </div> </div> <div class="elementor-element elementor-element-032c0df elementor-widget elementor-widget-text-editor" data-id="032c0df" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Die größte Herausforderung im Marketing ist es, die <strong>Customer Journey so vollständig wie möglich abzubilden</strong>. Meist ergeben sich Lücken aus nicht erfassten Offline Kundeninteraktionen. Dieses Problem löst die Salesforce Integration. Nun können Offline Verkaufsdaten aus der Sales Cloud mit digitalen Analysedaten kombiniert und weiterverarbeitet werden. Eine <strong>vollständige Darstellung des Conversiontrichters</strong> wird möglich!</span></p><p><span style="font-weight: 400;">Der größte Vorteil von Transparenz in der Customer Journey ist daraus <strong>Maßnahmen ableiten</strong> zu können. Budget Shifts und Strategieänderungen können aufgrund einer (vollständigen) Datenbasis entschieden werden.</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-970c110 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="970c110" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a58b04" data-id="5a58b04" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d9bc7a2 elementor-widget elementor-widget-heading" data-id="d9bc7a2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Zusatznutzen für Google Ads und Google Display & Video 360 </h2> </div> </div> <div class="elementor-element elementor-element-6a3415d elementor-widget elementor-widget-text-editor" data-id="6a3415d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Aus der Integration ergeben sich folglich weitere <strong>Vorteile für die Buying Plattformen von Google </strong>(dem ehemaligen AdWords/GDN und DoubleClick DBM) Es entstehen völlig neue Möglichkeiten des Bid- & Audience Managements und im Targeting!</span></p><h3>Targeting entlang des Sales Funnels</h3><p>Durch die Synchronisierung des User-Status aus dem CRM können entlang der Stages unterschiedliche Kampagnen-Strategien angewendet werden, z.B.:</p><table><tbody><tr><td>System</td><td>Lead: Kontakt<br />Online/Web</td><td>Prospect: Angebot<br />E-Mail/Salesforce</td><td>Customer: Closed won<br />Telefon/Salesforce</td></tr><tr><td><strong>Display & Video 360 </strong>(DBM)</td><td>Ansprache pausieren</td><td>Botschaft anpassen, Bidding erhöhen</td><td><p>Raus aus Neukunden-Kampagne;</p><p>Regelmäßige Markenkontakte mit niedrigem FC</p></td></tr><tr><td><strong>Google Ads</strong> (AdWords)</td><td>Bidding erhöhen</td><td>Bidding hoch lassen</td><td>(hängt vom Vertrag ab ,-)</td></tr><tr><td><strong>Optimize 360</strong></td><td>Statt Kontakt-Teaser Referenzen einblenden</td><td>Trust-Signale verstärken</td><td>Service-Seiten featuren</td></tr></tbody></table><p>Darüber hinaus können die wertvollen User-Segmente auch als Vorlagen für Similar-Audience Targeting herangezogen werden.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-fdf4239 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="fdf4239" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-080aeeb" data-id="080aeeb" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-fa66641 elementor-widget elementor-widget-heading" data-id="fa66641" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">So funktioniert der Salesforce Google Analytics Connector </h2> </div> </div> <div class="elementor-element elementor-element-fbab521 elementor-widget elementor-widget-text-editor" data-id="fbab521" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Aus einem <strong>Web-Lead-Formular</strong> werden mittels der Analytics 360 Tracking ID die Sales Cloud Leads und Opportunities generiert und geladen. Das System überträgt diese Daten automatisch und regelmäßig von Salesforce an Analytics. Von dort können die Daten von verschiedenen Buying Plattformen und Performance Tools genutzt werden.</p> </div> </div> <div class="elementor-element elementor-element-bf998df elementor-widget elementor-widget-image" data-id="bf998df" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img fetchpriority="high" decoding="async" width="800" height="772" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20772'%3E%3C/svg%3E" class="attachment-large size-large wp-image-23505" alt="Salesforce Integration" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Salesforce-integration-Google-Analytics-360.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Salesforce-integration-Google-Analytics-360-300x289.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Salesforce-integration-Google-Analytics-360-768x741.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Salesforce-integration-Google-Analytics-360.png" /><noscript><img fetchpriority="high" decoding="async" width="800" height="772" src="https://e-dialog.group/wp-content/uploads/2022/02/Salesforce-integration-Google-Analytics-360.png" class="attachment-large size-large wp-image-23505" alt="Salesforce Integration" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Salesforce-integration-Google-Analytics-360.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Salesforce-integration-Google-Analytics-360-300x289.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Salesforce-integration-Google-Analytics-360-768x741.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Copyright support.google.com</figcaption> </figure> </div> </div> <div class="elementor-element elementor-element-5324f68 elementor-widget elementor-widget-heading" data-id="5324f68" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Die Vorteile der Salesforce Datenintegration</h3> </div> </div> <div class="elementor-element elementor-element-118b824 elementor-widget elementor-widget-text-editor" data-id="118b824" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li>Performance Tracking über alle Vertriebs- und Marketingkanäle hinweg</li><li>Vollständige Visualisierung der Customer Journey</li><li>Datengetriebene Anpassung der Budgets</li><li>Verfolgen der Salesforce-Meilensteine in Google Analytics</li><li>Höherer Customer Value durch genauere Remarketing Audiences</li></ul> </div> </div> <div class="elementor-element elementor-element-74d26b7 elementor-widget elementor-widget-heading" data-id="74d26b7" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Was kommt noch </h3> </div> </div> <div class="elementor-element elementor-element-a7a435b elementor-widget elementor-widget-text-editor" data-id="a7a435b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Um Marketern noch <strong>mehr Informationen zu liefern</strong> werden in Analytics 360 noch weitere Sales Cloud Daten zur Verfügung gestellt werden.</p><p><strong>Beispielsweise:</strong></p><ul><li>Daten zu verkauften Produkten die Remarketing Kampagnen für Cross- und Up-Selling effizienter gestalten</li><li>Daten zur Vorhersage der Kaufwahrscheinlichkeit</li><li>Lifetime Value Daten um zu analysieren welcher Kanal die wertvollsten Kunden bringt</li></ul> </div> </div> <div class="elementor-element elementor-element-ec2b126 elementor-widget elementor-widget-heading" data-id="ec2b126" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Und da geht NOCH mehr</h3> </div> </div> <div class="elementor-element elementor-element-d30a8e0 elementor-widget elementor-widget-text-editor" data-id="d30a8e0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Auch die <strong>Salesforce Marketing Cloud</strong> wird mit Analytics 360 integriert – damit profitieren die Marketing Maßnahmen die direkt aus Salesforce gesteuert werden von Webanalyse Daten und können nochmals feiner abgestimmt werden. Analytics Segmente können dann direkt in den den Journey Builder von Salesforce gesynct werden. Sobald diese Integration Live ist, erfahren Sie bei uns alle Details darüber.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-a68603c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="a68603c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1dda7d" data-id="c1dda7d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5d51407 elementor-widget elementor-widget-heading" data-id="5d51407" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Game Changer für Unternehmen</h2> </div> </div> <div class="elementor-element elementor-element-b377a25 elementor-widget elementor-widget-text-editor" data-id="b377a25" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Vollständige Berichte über den gesamten Conversion Trichter in Analytics ohne manuelles Zutun anzuzeigen bringt den entscheidenden Vorteil: <strong>Geschwindigkeit</strong>. Einige Stunden bis Tage pro Woche die bislang für das manuelle Verknüpfen der Daten notwendig waren können nun sinnvoll genutzt werden. Aus den Daten können so <strong>wesentlich einfacher und rascher wertvolle Insights</strong> generiert werden – und diese können <strong>mit wenigen Klicks direkt fürs Marketing nutzbar</strong> gemacht werden.<br />Kurz: das vollständige Nutzen der Möglichkeiten bringt einen entscheidenden Wettbewerbsvorteil!</span></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-61f7ea1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="61f7ea1" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f71953d" data-id="f71953d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5b713d5 elementor-widget elementor-widget-heading" data-id="5b713d5" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Wenn Sie Salesforce nutzen und mehr über Ihre neuen Möglichkeiten durch die mögliche Datenintegration in Analytics 360 wissen möchten, kontaktieren Sie uns - unser Fachteam berät Sie gerne ausführlich! <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a> </h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div class="mwd-blogPost flex call-to-action space-top space-bottom"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div id="wobbleCTA"></div></div> <div data-wpr-lazyrender="1" class="mwd-blogPost flex more-topics space-top space-bottom"> <div class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-63778 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/blog/digital-analytics/zero-party-daten-der-schluessel-zu-staerkeren-kundenbeziehungen/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" 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