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{background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/de/success-stories/" title="Success Stories">Success Stories</a> </span> <span class="arrow">></span> <span class="child">Innovative Ad Collisions Optimierung mit KI und dem Ads Data Hub für Magenta Telekom</span> </div> </div> <div class="mwd-blogPost flex job-intro"><div class="container"><div class=""><div data-bg="https://e-dialog.group/wp-content/uploads/2020/12/e-dialog-Case-Magenta-AdCollision.jpg" class="image-holder rocket-lazyload" style=""><div class="logo"><img width="460" height="127" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20127'%3E%3C/svg%3E" alt="logo" data-lazy-src="https://e-dialog.group/wp-content/uploads/2020/03/Logo-SuccessStory-Magenta.png"><noscript><img width="460" height="127" src="https://e-dialog.group/wp-content/uploads/2020/03/Logo-SuccessStory-Magenta.png" alt="logo"></noscript></div></div><h1>Innovative Ad Collisions Optimierung mit KI und dem Ads Data Hub für Magenta Telekom</h1></div></div></div><div class="mwd-blogPost job-intro-subbox flex"><div class="container"><div class="whitebox"><div class="inner">Ad Collisions (mehrfache Bannereinblendungen auf derselben Website) sind eine große Herausforderung im Programmatic Advertising, denn sie sorgen für eine ineffiziente Verteilung des Mediabudgets sowie mögliche Performance-Einbußen. Um diese Problematik zu lösen, setzte e-dialog für Magenta Telekom erstmalig einen innovativen Lösungsansatz mit dem Ads Data Hub (ADH) um.</div></div><div class="bluebox"><div class="inner">Führender Anbieter von Telekommunikation, TV und Entertainment<br /> Hauptsitz in Wien<br /> 2.500 Mitarbeiterinnen und Mitarbeiter<br /> <br /> Projektzeitraum: 2021-2022</div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="38697" class="elementor elementor-38697 elementor-18142" data-elementor-post-type="success-story"> <section class="elementor-section elementor-top-section elementor-element elementor-element-6cd20113 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6cd20113" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b8d63ff" data-id="4b8d63ff" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3190a790 elementor-widget elementor-widget-heading" data-id="3190a790" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.15.0 - 09-08-2023 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style><h2 class="elementor-heading-title elementor-size-default">Ziele</h2> </div> </div> <div class="elementor-element elementor-element-4218cf78 elementor-widget elementor-widget-text-editor" data-id="4218cf78" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.15.0 - 09-08-2023 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}</style> <ul><li>Minimierung von Ad Collisions im Programmatic Advertising</li><li style="margin-top: 0.5rem;">Effizienz-Steigerung des Mediabudgets</li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-399bd5d5 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="399bd5d5" data-element_type="section" data-settings="{"background_background":"classic","stretch_section":"section-stretched"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b69c7fe" data-id="1b69c7fe" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2940094a elementor-testimonial--layout-image_left elementor-testimonial--align-left mwd-testimonial elementor-testimonial--skin-default elementor-pagination-type-bullets elementor-widget elementor-widget-testimonial-carousel" data-id="2940094a" data-element_type="widget" data-settings="{"slides_per_view":"1","autoplay_speed":12000,"space_between":{"unit":"px","size":0,"sizes":[]},"space_between_mobile":{"unit":"px","size":"","sizes":[]},"pagination":"bullets","speed":500,"autoplay":"yes","loop":"yes","pause_on_hover":"yes","pause_on_interaction":"yes","space_between_tablet_extra":{"unit":"px","size":10,"sizes":[]},"space_between_tablet":{"unit":"px","size":10,"sizes":[]}}" data-widget_type="testimonial-carousel.default"> <div class="elementor-widget-container"> <link rel="stylesheet" href="https://e-dialog.group/wp-content/plugins/elementor-pro/assets/css/widget-carousel.min.css"> <div class="elementor-swiper"> <div class="elementor-main-swiper swiper-container"> <div class="swiper-wrapper"> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> Unser Mediabudget konnten wir mithilfe der Analysen und Empfehlungen von e-dialog erfolgreich effizienter einsetzen. </div> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Herbert Schöberl</span><span class="elementor-testimonial__title">Senior Vice President Digitalization, Magenta Telekom</span></cite> </div> <div class="elementor-testimonial__footer"> <div class="elementor-testimonial__image"> <img width="106" height="84" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20106%2084'%3E%3C/svg%3E" alt="Herbert Schöberl" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-quote-weiss.svg"><noscript><img width="106" height="84" decoding="async" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-quote-weiss.svg" alt="Herbert Schöberl"></noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-5e06fd6d elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5e06fd6d" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c660a47" data-id="c660a47" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5833c555 elementor-widget elementor-widget-heading" data-id="5833c555" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Strategie</h2> </div> </div> <div class="elementor-element elementor-element-2a91c0f8 elementor-widget elementor-widget-text-editor" data-id="2a91c0f8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li>Verbesserte und erweiterte Suchanzeigen-Strategie</li><li>Kampagnen aufgeteilt in Neu- und Bestandskunden</li><li>Benutzerdefinierte Floodlight Dimensionen in SA360</li></ul> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1b3b7d07" data-id="1b3b7d07" data-element_type="column"> <div class="elementor-widget-wrap"> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-1f3684e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="1f3684e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bcd302" data-id="6bcd302" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6414ec1 elementor-widget elementor-widget-image" data-id="6414ec1" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img decoding="async" width="800" height="397" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20397'%3E%3C/svg%3E" class="attachment-large size-large wp-image-30052" alt="Success-Story-Ad-Collisions-Beispiel-e1607008167898" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2020/12/Success-Story-Ad-Collisions-Beispiel-e1607008167898.jpg 907w, https://e-dialog.group/wp-content/uploads/2020/12/Success-Story-Ad-Collisions-Beispiel-e1607008167898-300x149.jpg 300w, https://e-dialog.group/wp-content/uploads/2020/12/Success-Story-Ad-Collisions-Beispiel-e1607008167898-768x381.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2020/12/Success-Story-Ad-Collisions-Beispiel-e1607008167898.jpg" /><noscript><img decoding="async" width="800" height="397" src="https://e-dialog.group/wp-content/uploads/2020/12/Success-Story-Ad-Collisions-Beispiel-e1607008167898.jpg" class="attachment-large size-large wp-image-30052" alt="Success-Story-Ad-Collisions-Beispiel-e1607008167898" srcset="https://e-dialog.group/wp-content/uploads/2020/12/Success-Story-Ad-Collisions-Beispiel-e1607008167898.jpg 907w, https://e-dialog.group/wp-content/uploads/2020/12/Success-Story-Ad-Collisions-Beispiel-e1607008167898-300x149.jpg 300w, https://e-dialog.group/wp-content/uploads/2020/12/Success-Story-Ad-Collisions-Beispiel-e1607008167898-768x381.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Quelle: e-dialog, Beispiel zur Veranschaulichung einer Ad Collision mit zwei Bannereinblendungen auf derselben Website: unerwünschte Mehrfachbuchungen sollen vermieden werden</figcaption> </figure> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-25d76532 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="25d76532" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3b6ae8aa" data-id="3b6ae8aa" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-27a7c807 elementor-widget elementor-widget-heading" data-id="27a7c807" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Maßnahmen</h2> </div> </div> <div class="elementor-element elementor-element-cc5572d elementor-widget elementor-widget-text-editor" data-id="cc5572d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Um die Ad Collisions für Magenta Telekom zu minimieren, identifizierten unsere Programmatic ExpertInnen in Zusammenarbeit mit unserem Cloud & Data Science Team mithilfe von Rohdaten im ersten Schritt Domains mit hoher Collision Rate und schlechter Performance, um diese auf eine Blacklist zu setzen. Domains mit hohem Volumen und hoher Collision wurden im Detail beleuchtet, um hier eine jeweils individuelle, datenbasierte Entscheidung treffen zu können.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-37035c4f" data-id="37035c4f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ffb4094 elementor-widget elementor-widget-shortcode" data-id="ffb4094" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><div class="tool-icons"><img width="300" height="88" decoding="async" class="single-tool-icon" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%2088'%3E%3C/svg%3E" alt="Tool Ads Data Hub" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/03/Tool-Ads-Data-Hub-300x88.png" /><noscript><img width="300" height="88" decoding="async" class="single-tool-icon" src="https://e-dialog.group/wp-content/uploads/2022/03/Tool-Ads-Data-Hub-300x88.png" alt="Tool Ads Data Hub" /></noscript></div></div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-6c6c30f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6c6c30f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-461c494" data-id="461c494" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-fd09555 elementor-widget elementor-widget-image" data-id="fd09555" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <figure class="wp-caption"> <img decoding="async" width="800" height="410" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20410'%3E%3C/svg%3E" class="attachment-large size-large wp-image-30055" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2020/12/Magenta-Telekom-Ad-Collisions-e1606989425119.jpg 942w, https://e-dialog.group/wp-content/uploads/2020/12/Magenta-Telekom-Ad-Collisions-e1606989425119-300x154.jpg 300w, https://e-dialog.group/wp-content/uploads/2020/12/Magenta-Telekom-Ad-Collisions-e1606989425119-768x394.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2020/12/Magenta-Telekom-Ad-Collisions-e1606989425119.jpg" /><noscript><img decoding="async" width="800" height="410" src="https://e-dialog.group/wp-content/uploads/2020/12/Magenta-Telekom-Ad-Collisions-e1606989425119.jpg" class="attachment-large size-large wp-image-30055" alt="" srcset="https://e-dialog.group/wp-content/uploads/2020/12/Magenta-Telekom-Ad-Collisions-e1606989425119.jpg 942w, https://e-dialog.group/wp-content/uploads/2020/12/Magenta-Telekom-Ad-Collisions-e1606989425119-300x154.jpg 300w, https://e-dialog.group/wp-content/uploads/2020/12/Magenta-Telekom-Ad-Collisions-e1606989425119-768x394.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> <figcaption class="widget-image-caption wp-caption-text">Quelle: e-dialog, Beispiel einer Ad Collision Analyse zur Optimierung der Kampagnenqualität</figcaption> </figure> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-7eada2e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7eada2e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71dc65a" data-id="71dc65a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-be21dba elementor-widget elementor-widget-spacer" data-id="be21dba" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.15.0 - 09-08-2023 */ .elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}</style> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-fd5f391 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="fd5f391" data-element_type="section" data-settings="{"background_background":"classic","stretch_section":"section-stretched"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17e0d20" data-id="17e0d20" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a279a49 elementor-testimonial--layout-image_left elementor-testimonial--align-left mwd-testimonial elementor-testimonial--skin-default elementor-pagination-type-bullets elementor-widget elementor-widget-testimonial-carousel" data-id="a279a49" data-element_type="widget" data-settings="{"slides_per_view":"1","autoplay_speed":12000,"space_between":{"unit":"px","size":0,"sizes":[]},"space_between_mobile":{"unit":"px","size":"","sizes":[]},"pagination":"bullets","speed":500,"autoplay":"yes","loop":"yes","pause_on_hover":"yes","pause_on_interaction":"yes","space_between_tablet_extra":{"unit":"px","size":10,"sizes":[]},"space_between_tablet":{"unit":"px","size":10,"sizes":[]}}" data-widget_type="testimonial-carousel.default"> <div class="elementor-widget-container"> <div class="elementor-swiper"> <div class="elementor-main-swiper swiper-container"> <div class="swiper-wrapper"> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> Der Ads Data Hub wird inzwischen bei uns auch für die Analyse, Generierung und Optimierung von Audiences genutzt. Insbesondere in Hinblick auf Datenschutzrichtlinien ist diese Vorgehensweise beispielhaft, denn die Erstellung von Audiences erfolgt immer zu 100 % datenschutzkonform in einem sogenannten “data clean room”: Einer datengeschützten, geschlossenen Umgebung, in der Marketer auf Impression-Level Data zugreifen und diese mit ihrer 1st-Party Data abgleichen können. </div> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Siegfried Stepke</span><span class="elementor-testimonial__title">Gründer und Geschäftsführer, e-dialog</span></cite> </div> <div class="elementor-testimonial__footer"> <div class="elementor-testimonial__image"> <img width="106" height="84" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20106%2084'%3E%3C/svg%3E" alt="Siegfried Stepke" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-quote-weiss.svg"><noscript><img width="106" height="84" decoding="async" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-quote-weiss.svg" alt="Siegfried Stepke"></noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-5a24cf9e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5a24cf9e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b1c1266" data-id="4b1c1266" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-46f2dd03 elementor-widget elementor-widget-heading" data-id="46f2dd03" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Der Algorithmus zur Vermeidung von Ad Collisions</h2> </div> </div> <div class="elementor-element elementor-element-4b899d6 elementor-widget elementor-widget-video" data-id="4b899d6" data-element_type="widget" data-settings="{"youtube_url":"https:\/\/youtu.be\/pOhTKZ_Z8Es","yt_privacy":"yes","video_type":"youtube","controls":"yes"}" data-widget_type="video.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.15.0 - 09-08-2023 */ .elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% / var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% / var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}</style> <div class="elementor-wrapper elementor-open-inline"> <div class="elementor-video"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4585d5d elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="4585d5d" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0eff5d3" data-id="0eff5d3" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-206a8cd elementor-widget elementor-widget-heading" data-id="206a8cd" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Ergebnisse</h2> </div> </div> <div class="elementor-element elementor-element-402a32d elementor-widget elementor-widget-text-editor" data-id="402a32d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Nach erfolgreicher Analyse konnten die Domains ermittelt werden, welche den größten Impressions-Verlust durch Collisions aufweisen, sowie klare Empfehlungen hinsichtlich der Blacklist-Domains gegeben werden. Ebenso wurden die “Musterschüler” unter den Domains erfasst – jene Seiten, bei denen die Collision Rate am niedrigsten ist.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-caf0d35" data-id="caf0d35" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-59b6972 elementor-position-left elementor-vertical-align-middle elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box" data-id="59b6972" data-element_type="widget" data-widget_type="icon-box.default"> <div class="elementor-widget-container"> <link rel="stylesheet" href="https://e-dialog.group/wp-content/uploads/elementor/css/custom-widget-icon-box.min.css?ver=1692288284"> <div class="elementor-icon-box-wrapper"> <div class="elementor-icon-box-icon"> <span class="elementor-icon elementor-animation-" > <svg xmlns="http://www.w3.org/2000/svg" width="41" height="41" viewBox="0 0 41 41" fill="none"><path d="M9.13344 3.40067C9.23313 3.17048 9.37728 2.96174 9.55743 2.78663C9.71876 2.59968 9.91593 2.44703 10.1371 2.33786C10.3583 2.22868 10.5989 2.1653 10.8442 2.15153L37.5215 2.03046C37.7716 2.01935 38.0207 2.06001 38.2532 2.14995C38.4856 2.2399 38.6964 2.3772 38.8724 2.55315C39.0483 2.72909 39.1856 2.93988 39.2756 3.17236C39.3655 3.40484 39.4062 3.65397 39.3951 3.90405L39.274 30.5813C39.2683 31.0891 39.0705 31.5779 38.7203 31.9495C38.5455 32.1358 38.3324 32.2819 38.096 32.3776C37.8595 32.4733 37.6056 32.5162 37.352 32.5033C36.853 32.5039 36.3761 32.3074 36.0252 31.9565C35.6743 31.6056 35.4778 31.1287 35.4784 30.6297L35.6021 8.39022L4.59178 39.3579C4.36383 39.5859 4.00502 39.6643 3.59431 39.576C3.18361 39.4877 2.75462 39.2398 2.40174 38.8869C2.22361 38.7136 2.06952 38.5183 1.94876 38.3129C1.82801 38.1074 1.74313 37.896 1.69913 37.6914C1.65512 37.4868 1.65295 37.2933 1.69275 37.1224C1.73255 36.9514 1.8135 36.8067 1.93073 36.6969L32.947 5.85707L10.8773 6.02855C10.372 6.02631 9.88982 5.82604 9.53445 5.47067C9.17907 5.11529 8.97879 4.63314 8.97655 4.1278C8.98045 3.87796 9.03374 3.63086 9.13344 3.40067Z" fill="#3DA4C6" stroke="#3DA4C6" stroke-width="2.5" stroke-linejoin="round"></path></svg> </span> </div> <div class="elementor-icon-box-content"> <h3 class="elementor-icon-box-title"> <span > 419.530.455 </span> </h3> <p class="elementor-icon-box-description"> Ad Impressions </p> </div> </div> </div> </div> <div class="elementor-element elementor-element-a60ea25 elementor-position-left elementor-vertical-align-middle elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box" data-id="a60ea25" data-element_type="widget" data-widget_type="icon-box.default"> <div class="elementor-widget-container"> <div class="elementor-icon-box-wrapper"> <div class="elementor-icon-box-icon"> <span class="elementor-icon elementor-animation-" > <svg xmlns="http://www.w3.org/2000/svg" width="41" height="41" viewBox="0 0 41 41" fill="none"><path d="M38.1035 9.06505C38.3337 9.16474 38.5424 9.30889 38.7176 9.48903C38.9045 9.65036 39.0572 9.84754 39.1663 10.0687C39.2755 10.2899 39.3389 10.5305 39.3527 10.7758L39.4737 37.4531C39.4848 37.7032 39.4442 37.9523 39.3542 38.1848C39.2643 38.4172 39.127 38.628 38.951 38.804C38.7751 38.9799 38.5643 39.1172 38.3318 39.2072C38.0994 39.2971 37.8502 39.3378 37.6001 39.3267L10.9229 39.2056C10.4151 39.1999 9.92625 39.0021 9.55464 38.652C9.36838 38.4771 9.22227 38.264 9.1266 38.0276C9.03093 37.7911 8.98801 37.5372 9.00091 37.2836C9.00026 36.7846 9.19676 36.3077 9.54766 35.9568C9.89857 35.6059 10.3755 35.4094 10.8745 35.41L33.114 35.5337L2.14625 4.52338C1.9183 4.29544 1.83985 3.93662 1.92818 3.52592C2.01652 3.11521 2.26438 2.68623 2.61726 2.33335C2.79061 2.15522 2.98588 2.00112 3.19132 1.88037C3.39677 1.75962 3.60818 1.67474 3.81277 1.63073C4.01736 1.58673 4.21093 1.58456 4.38184 1.62436C4.55275 1.66416 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10.8088L36.8969 32.8689C36.9008 33.3769 36.597 33.8367 36.1281 34.0323C35.6593 34.2278 35.1187 34.1202 34.7605 33.76L4.03853 2.86218C3.98311 2.87828 3.90986 2.90787 3.82453 2.95802C3.71949 3.01976 3.61177 3.10354 3.5129 3.20514L3.50096 3.21724C3.29787 3.42033 3.19126 3.62958 3.15565 3.76538L33.9983 34.6505C34.3563 35.009 34.4625 35.5482 34.2671 36.0157C34.0718 36.4832 33.6135 36.7866 33.1068 36.7837L10.8727 36.66C10.872 36.66 10.8713 36.66 10.8706 36.66C10.7023 36.6604 10.5454 36.7266 10.4314 36.8407C10.3168 36.9552 10.2505 37.1129 10.2507 37.282C10.2507 37.2951 10.2506 37.3082 10.2502 37.3213C10.2499 37.3299 10.2495 37.3385 10.2491 37.3471C10.2455 37.4179 10.2574 37.4902 10.2851 37.5587C10.3128 37.6271 10.3554 37.6893 10.41 37.7406L10.4117 37.7422C10.5555 37.8777 10.7425 37.9527 10.9335 37.9556C10.9345 37.9557 10.9356 37.9557 10.9367 37.9557L37.6056 38.0767C37.6148 38.0767 37.6239 38.0769 37.633 38.0771C37.6405 38.0773 37.648 38.0776 37.6554 38.0779C37.7336 38.0814 37.8102 38.0686 37.8806 38.0414C37.9509 38.0142 38.0142 37.9729 38.067 37.9201C38.1198 37.8673 38.1611 37.804 38.1883 37.7337C38.2155 37.6634 38.2283 37.5868 38.2248 37.5086C38.224 37.492 38.2236 37.4754 38.2236 37.4588L38.1027 10.8228C38.096 10.7539 38.0767 10.6858 38.0453 10.622ZM3.02995 3.63951C3.02975 3.6393 3.03015 3.63971 3.02995 3.63951Z" fill="#3DA4C6"></path></svg> </span> </div> <div class="elementor-icon-box-content"> <h3 class="elementor-icon-box-title"> <span > 39% </span> </h3> <p class="elementor-icon-box-description"> CPA (Cost per Action) </p> </div> </div> </div> </div> <div class="elementor-element elementor-element-98a7d55 elementor-position-left elementor-vertical-align-middle elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box" data-id="98a7d55" data-element_type="widget" data-widget_type="icon-box.default"> <div class="elementor-widget-container"> <div class="elementor-icon-box-wrapper"> <div class="elementor-icon-box-icon"> <span class="elementor-icon elementor-animation-" > <svg xmlns="http://www.w3.org/2000/svg" width="41" height="41" viewBox="0 0 41 41" fill="none"><path d="M38.1035 9.06505C38.3337 9.16474 38.5424 9.30889 38.7176 9.48903C38.9045 9.65036 39.0572 9.84754 39.1663 10.0687C39.2755 10.2899 39.3389 10.5305 39.3527 10.7758L39.4737 37.4531C39.4848 37.7032 39.4442 37.9523 39.3542 38.1848C39.2643 38.4172 39.127 38.628 38.951 38.804C38.7751 38.9799 38.5643 39.1172 38.3318 39.2072C38.0994 39.2971 37.8502 39.3378 37.6001 39.3267L10.9229 39.2056C10.4151 39.1999 9.92625 39.0021 9.55464 38.652C9.36838 38.4771 9.22227 38.264 9.1266 38.0276C9.03093 37.7911 8.98801 37.5372 9.00091 37.2836C9.00026 36.7846 9.19676 36.3077 9.54766 35.9568C9.89857 35.6059 10.3755 35.4094 10.8745 35.41L33.114 35.5337L2.14625 4.52338C1.9183 4.29544 1.83985 3.93662 1.92818 3.52592C2.01652 3.11521 2.26438 2.68623 2.61726 2.33335C2.79061 2.15522 2.98588 2.00112 3.19132 1.88037C3.39677 1.75962 3.60818 1.67474 3.81277 1.63073C4.01736 1.58673 4.21093 1.58456 4.38184 1.62436C4.55275 1.66416 4.69748 1.74511 4.8073 1.86233L35.6471 32.8786L35.4756 10.8089C35.4779 10.3036 35.6781 9.82143 36.0335 9.46605C36.3889 9.11068 36.8711 8.9104 37.3764 8.90816C37.6262 8.91206 37.8733 8.96535 38.1035 9.06505Z" fill="#3DA4C6"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M39.5753 8.57898C39.8701 8.84263 40.1118 9.16051 40.287 9.51549C40.4704 9.887 40.5773 10.2918 40.6005 10.7058C40.6017 10.7272 40.6024 10.7487 40.6025 10.7701L40.7234 37.4257C40.738 37.8383 40.6691 38.25 40.5198 38.6358C40.3671 39.0305 40.1339 39.3888 39.8347 39.6879C39.5356 39.987 39.1774 40.2202 38.7827 40.373C38.3969 40.5222 37.9852 40.5911 37.5726 40.5766L10.917 40.4556L10.9087 40.4555C10.0859 40.4463 9.29713 40.1263 8.69866 39.5631C8.38086 39.2647 8.13129 38.9007 7.96769 38.4965C7.80816 38.1022 7.7339 37.6783 7.75085 37.253C7.75819 36.4357 8.08397 35.6525 8.6636 35.0729C9.25087 34.4856 10.047 34.159 10.8759 34.16L10.8813 34.1601L30.0821 34.2669L1.26218 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10.3499C36.7977 10.4695 36.7277 10.633 36.7255 10.8088L36.8969 32.8689C36.9008 33.3769 36.597 33.8367 36.1281 34.0323C35.6593 34.2278 35.1187 34.1202 34.7605 33.76L4.03853 2.86218C3.98311 2.87828 3.90986 2.90787 3.82453 2.95802C3.71949 3.01976 3.61177 3.10354 3.5129 3.20514L3.50096 3.21724C3.29787 3.42033 3.19126 3.62958 3.15565 3.76538L33.9983 34.6505C34.3563 35.009 34.4625 35.5482 34.2671 36.0157C34.0718 36.4832 33.6135 36.7866 33.1068 36.7837L10.8727 36.66C10.872 36.66 10.8713 36.66 10.8706 36.66C10.7023 36.6604 10.5454 36.7266 10.4314 36.8407C10.3168 36.9552 10.2505 37.1129 10.2507 37.282C10.2507 37.2951 10.2506 37.3082 10.2502 37.3213C10.2499 37.3299 10.2495 37.3385 10.2491 37.3471C10.2455 37.4179 10.2574 37.4902 10.2851 37.5587C10.3128 37.6271 10.3554 37.6893 10.41 37.7406L10.4117 37.7422C10.5555 37.8777 10.7425 37.9527 10.9335 37.9556C10.9345 37.9557 10.9356 37.9557 10.9367 37.9557L37.6056 38.0767C37.6148 38.0767 37.6239 38.0769 37.633 38.0771C37.6405 38.0773 37.648 38.0776 37.6554 38.0779C37.7336 38.0814 37.8102 38.0686 37.8806 38.0414C37.9509 38.0142 38.0142 37.9729 38.067 37.9201C38.1198 37.8673 38.1611 37.804 38.1883 37.7337C38.2155 37.6634 38.2283 37.5868 38.2248 37.5086C38.224 37.492 38.2236 37.4754 38.2236 37.4588L38.1027 10.8228C38.096 10.7539 38.0767 10.6858 38.0453 10.622ZM3.02995 3.63951C3.02975 3.6393 3.03015 3.63971 3.02995 3.63951Z" fill="#3DA4C6"></path></svg> </span> </div> <div class="elementor-icon-box-content"> <h3 class="elementor-icon-box-title"> <span > 40% </span> </h3> <p class="elementor-icon-box-description"> Collision Rate </p> </div> </div> </div> </div> <div class="elementor-element elementor-element-5c66e5c elementor-position-left elementor-vertical-align-middle elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box" data-id="5c66e5c" data-element_type="widget" data-widget_type="icon-box.default"> <div class="elementor-widget-container"> <div class="elementor-icon-box-wrapper"> <div class="elementor-icon-box-icon"> <span class="elementor-icon elementor-animation-" > <svg xmlns="http://www.w3.org/2000/svg" width="41" height="41" viewBox="0 0 41 41" fill="none"><path d="M38.1035 9.06505C38.3337 9.16474 38.5424 9.30889 38.7176 9.48903C38.9045 9.65036 39.0572 9.84754 39.1663 10.0687C39.2755 10.2899 39.3389 10.5305 39.3527 10.7758L39.4737 37.4531C39.4848 37.7032 39.4442 37.9523 39.3542 38.1848C39.2643 38.4172 39.127 38.628 38.951 38.804C38.7751 38.9799 38.5643 39.1172 38.3318 39.2072C38.0994 39.2971 37.8502 39.3378 37.6001 39.3267L10.9229 39.2056C10.4151 39.1999 9.92625 39.0021 9.55464 38.652C9.36838 38.4771 9.22227 38.264 9.1266 38.0276C9.03093 37.7911 8.98801 37.5372 9.00091 37.2836C9.00026 36.7846 9.19676 36.3077 9.54766 35.9568C9.89857 35.6059 10.3755 35.4094 10.8745 35.41L33.114 35.5337L2.14625 4.52338C1.9183 4.29544 1.83985 3.93662 1.92818 3.52592C2.01652 3.11521 2.26438 2.68623 2.61726 2.33335C2.79061 2.15522 2.98588 2.00112 3.19132 1.88037C3.39677 1.75962 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37.633 38.0771C37.6405 38.0773 37.648 38.0776 37.6554 38.0779C37.7336 38.0814 37.8102 38.0686 37.8806 38.0414C37.9509 38.0142 38.0142 37.9729 38.067 37.9201C38.1198 37.8673 38.1611 37.804 38.1883 37.7337C38.2155 37.6634 38.2283 37.5868 38.2248 37.5086C38.224 37.492 38.2236 37.4754 38.2236 37.4588L38.1027 10.8228C38.096 10.7539 38.0767 10.6858 38.0453 10.622ZM3.02995 3.63951C3.02975 3.6393 3.03015 3.63971 3.02995 3.63951Z" fill="#3DA4C6"></path></svg> </span> </div> <div class="elementor-icon-box-content"> <h3 class="elementor-icon-box-title"> <span > 30% </span> </h3> <p class="elementor-icon-box-description"> KUR (Kosten-Umsatz-Relation) </p> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div></div><div class="mwd-blogPost flex success-story__cta-footer teaser"><div class="col-container container container--full-width"><div class="inner-content call-to-action mwd-blogPost"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne 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Unsere Consultants unterstützen mit Konzepten, Consulting und auch managed Service. </p> </p><a href="https://e-dialog.group/de//de/bessere-kampagnen/#programmatic-display-video-everything" class="btn" title="Mehr erfahren">Mehr erfahren</a></div></div></div></div></div><div class="mwd-blogPost flex more-topics space-top space-bottom"><div class="container"><div class="more-topics-headline">Weitere Success Stories</div><div class="col-container"><div class="col"><a href="https://e-dialog.group/de/success-story/emil-frey-verbessert-die-user-journey-und-verdoppelt-die-conversion-rate-mit-gmp-gcp/" title="Emil Frey verbessert die User Journey und verdoppelt die Conversion-Rate mit GMP & GCP"><img width="460" height="246" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20246'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="e-dialog Case Preview Emil Frey GMP GCP" decoding="async" fetchpriority="high" 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srcset="https://e-dialog.group/wp-content/uploads/2022/03/Success-Story-Falkensteiner-CDP-Vorschaubild.jpg 460w, https://e-dialog.group/wp-content/uploads/2022/03/Success-Story-Falkensteiner-CDP-Vorschaubild-300x160.jpg 300w" sizes="(max-width: 460px) 100vw, 460px" /></noscript><div class="inner"><div class="icon icon-success-story"></div><div class="title">Falkensteiner profitiert von 1st Party Data durch den Aufbau einer CDP mit der GMP</div><a class="link" href="https://e-dialog.group/de/success-story/falkensteiner-profitiert-von-1st-party-data-durch-den-aufbau-einer-cdp-mit-der-gmp/" title="Falkensteiner profitiert von 1st Party Data durch den Aufbau einer CDP mit der GMP">Mehr Lesen <svg width="21" height="11" viewBox="0 0 21 11" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_1055_4846)"><path fill-rule="evenodd" clip-rule="evenodd" d="M15.33 -4.71306e-05C15.2653 -0.000974069 15.201 0.01092 15.141 0.0349489C15.0809 0.0589778 15.0262 0.0946651 14.98 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