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{background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/de/success-stories/" title="Success Stories">Success Stories</a> </span> <span class="arrow">></span> <span class="child">Schrack steigert Customer Lifetime Value mit Realtime Scoring & Personalisierung via GCP</span> </div> </div> <div class="mwd-blogPost flex job-intro"><div class="container"><div class=""><div data-bg="https://e-dialog.group/wp-content/uploads/2021/12/e-dialog-Case-Schrack-GCP.jpg" class="image-holder rocket-lazyload" style=""><div class="logo"><img width="460" height="127" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20127'%3E%3C/svg%3E" alt="logo" data-lazy-src="https://e-dialog.group/wp-content/uploads/2021/12/Logo-SuccessStory-Schrack.png"><noscript><img width="460" height="127" src="https://e-dialog.group/wp-content/uploads/2021/12/Logo-SuccessStory-Schrack.png" alt="logo"></noscript></div></div><h1>Schrack steigert Customer Lifetime Value mit Realtime Scoring & Personalisierung via GCP</h1></div></div></div><div class="mwd-blogPost job-intro-subbox flex"><div class="container"><div class="whitebox"><div class="inner">Schrack ist ein führendes österreichisches Markenunternehmen spezialisiert auf Elektro- und Energieanlagen, Daten- und Netzwerksysteme, Beleuchtungslösungen für die Industrie sowie den Bau- und Wohnungssektor. Ein großer Erfolgsfaktor ist die systematische, prozessorientierte, wirtschaftliche und zuverlässige Leistung von Schrack.<br /> Trotz einer guten Infrastruktur im Präsenzvertrieb steht Schrack vor Herausforderungen im digitalen Marketing – insbesondere bei der Personalisierung bereits genutzter Kommunikationskanäle, um personalisierte Kundenerlebnisse und -empfehlungen zu nutzen.</div></div><div class="bluebox"><div class="inner">Weltweit führend in der Elektrotechnik<br /> Hauptsitz in Wien</div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="38680" class="elementor elementor-38680 elementor-19723" data-elementor-post-type="success-story"> <section class="elementor-section elementor-top-section elementor-element elementor-element-3d447a46 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3d447a46" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-338a7db" data-id="338a7db" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-61bedde6 elementor-widget elementor-widget-heading" data-id="61bedde6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.15.0 - 09-08-2023 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style><h2 class="elementor-heading-title elementor-size-default">Ziele</h2> </div> </div> <div class="elementor-element elementor-element-244e3b43 elementor-widget elementor-widget-text-editor" data-id="244e3b43" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.15.0 - 09-08-2023 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}</style> <div class="content-section layout-text "><div class="container"><div class="container-block"><div><p>Ziel war es, die gute Infrastruktur des Face-to-Face-Vertriebs zu nutzen und diese als Hebel zur <strong>Personalisierung</strong> der bereits genutzten Kommunikationskanäle zu nutzen.</p></div></div></div></div><div class="content-section layout-bilder "><div class="container"><div class="container-block"><div class="grid"><div class="cell-12"><div class="success-story__gallerie"><div class="success-story__gallerie-element" data-src="https://e-dialog.group/wp-content/uploads/1200x627-schrack-linkedin-single-discover-1.jpg" data-fancybox="gallery" data-back-focus="false" data-caption=""> </div></div></div></div></div></div></div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-10d7d510 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="10d7d510" data-element_type="section" data-settings="{"background_background":"classic","stretch_section":"section-stretched"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7934904d" data-id="7934904d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-664d6f3c elementor-testimonial--layout-image_left elementor-testimonial--align-left mwd-testimonial elementor-testimonial--skin-default elementor-pagination-type-bullets elementor-widget elementor-widget-testimonial-carousel" data-id="664d6f3c" data-element_type="widget" data-settings="{"slides_per_view":"1","autoplay_speed":12000,"space_between":{"unit":"px","size":0,"sizes":[]},"space_between_mobile":{"unit":"px","size":"","sizes":[]},"pagination":"bullets","speed":500,"autoplay":"yes","loop":"yes","pause_on_hover":"yes","pause_on_interaction":"yes","space_between_tablet_extra":{"unit":"px","size":10,"sizes":[]},"space_between_tablet":{"unit":"px","size":10,"sizes":[]}}" data-widget_type="testimonial-carousel.default"> <div class="elementor-widget-container"> <link rel="stylesheet" href="https://e-dialog.group/wp-content/plugins/elementor-pro/assets/css/widget-carousel.min.css"> <div class="elementor-swiper"> <div class="elementor-main-swiper swiper-container"> <div class="swiper-wrapper"> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> Die Integration unserer On-Premise-Daten mit den Cloud-Lösungen von Google ermöglicht es uns, CRM auf einfache Weise mit Echtzeit-Benutzersignalen zu verbinden. Dadurch konnten wir alle unsere digitalen Touchpoints personalisieren. </div> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Christian Pfundner</span><span class="elementor-testimonial__title">CIO, Schrack</span></cite> </div> <div class="elementor-testimonial__footer"> <div class="elementor-testimonial__image"> <img width="106" height="84" decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20106%2084'%3E%3C/svg%3E" alt="Christian Pfundner" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-quote-weiss.svg"><noscript><img width="106" height="84" decoding="async" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-quote-weiss.svg" alt="Christian Pfundner"></noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-25231207 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="25231207" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6324d95d" data-id="6324d95d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1e43be05 elementor-widget elementor-widget-heading" data-id="1e43be05" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Strategie</h2> </div> </div> <div class="elementor-element elementor-element-71d1cc7a elementor-widget elementor-widget-text-editor" data-id="71d1cc7a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="content-section layout-text "> <div class="container"> <div class="container-block"> <div> <p>Mit e-dialog hat Schrack den Hebel der Digitalisierung für einen <strong>ganzheitlichen Customer Journey Ansatz</strong> genutzt. Dadurch konnten Face2Face-Verkäufe auf die nächste Stufe gehoben, E-Mail-Angebote personalisiert und Empfehlungen vor Ort zur Bereitstellung von 360-Grad-Vertriebs-Dashboards bereitgestellt werden.</p></div></div></div></div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-ad89523 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ad89523" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e18712" data-id="2e18712" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7d19adf elementor-widget elementor-widget-image" data-id="7d19adf" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="418" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20418'%3E%3C/svg%3E" class="attachment-large size-large wp-image-29857" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2021/12/1200x627-schrack-linkedin-single-discover-1.jpg 1024w, https://e-dialog.group/wp-content/uploads/2021/12/1200x627-schrack-linkedin-single-discover-1-300x157.jpg 300w, https://e-dialog.group/wp-content/uploads/2021/12/1200x627-schrack-linkedin-single-discover-1-768x401.jpg 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2021/12/1200x627-schrack-linkedin-single-discover-1.jpg" /><noscript><img decoding="async" width="800" height="418" src="https://e-dialog.group/wp-content/uploads/2021/12/1200x627-schrack-linkedin-single-discover-1.jpg" class="attachment-large size-large wp-image-29857" alt="" srcset="https://e-dialog.group/wp-content/uploads/2021/12/1200x627-schrack-linkedin-single-discover-1.jpg 1024w, https://e-dialog.group/wp-content/uploads/2021/12/1200x627-schrack-linkedin-single-discover-1-300x157.jpg 300w, https://e-dialog.group/wp-content/uploads/2021/12/1200x627-schrack-linkedin-single-discover-1-768x401.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-7fa8ce3f elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7fa8ce3f" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f7846b3" data-id="f7846b3" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1a79b29 elementor-widget elementor-widget-heading" data-id="1a79b29" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Maßnahmen</h2> </div> </div> <div class="elementor-element elementor-element-203cfdc8 elementor-widget elementor-widget-text-editor" data-id="203cfdc8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Durch die Anwendung von <strong>Machine Learning</strong> für Scoring und Data Blending helfen wir Vertriebsmitarbeitern, sich besser auf Kundentermine vorzubereiten. Wir erreichen dies durch E-Mail-Personalisierung und nutzen die Customer Journey-Erfahrung, um den Customer Lifetime Value zu steigern.</p><p>> Cloud DWH</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4ab36312" data-id="4ab36312" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-be3e40d elementor-widget elementor-widget-shortcode" data-id="be3e40d" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-584a5d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="584a5d7" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a860bf5" data-id="a860bf5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1d4fae6 elementor-widget elementor-widget-image" data-id="1d4fae6" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="763" height="374" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20763%20374'%3E%3C/svg%3E" class="attachment-large size-large wp-image-29868" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2021/12/Schrack_GCP_Darstellung.jpg 763w, https://e-dialog.group/wp-content/uploads/2021/12/Schrack_GCP_Darstellung-300x147.jpg 300w" data-lazy-sizes="(max-width: 763px) 100vw, 763px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2021/12/Schrack_GCP_Darstellung.jpg" /><noscript><img decoding="async" width="763" height="374" src="https://e-dialog.group/wp-content/uploads/2021/12/Schrack_GCP_Darstellung.jpg" class="attachment-large size-large wp-image-29868" alt="" srcset="https://e-dialog.group/wp-content/uploads/2021/12/Schrack_GCP_Darstellung.jpg 763w, https://e-dialog.group/wp-content/uploads/2021/12/Schrack_GCP_Darstellung-300x147.jpg 300w" sizes="(max-width: 763px) 100vw, 763px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-69e85705 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="69e85705" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-76f82016" data-id="76f82016" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1fd33e38 elementor-widget elementor-widget-heading" data-id="1fd33e38" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Ergebnisse</h2> </div> </div> <div class="elementor-element elementor-element-15b247c1 elementor-widget elementor-widget-text-editor" data-id="15b247c1" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="cell-sm-7 cell-md-8"><div><p>Durch die Synchronisierung mit Google Analytics 360/ Google Marketing Platform und deren CRM über die <strong>Google Cloud Platform</strong> hat Schrack die Aktivierung der Nutzung ihrer wertvollen Inhouse-Daten in den digitalen Touchpoints ermöglicht.</p></div></div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1ba4723c" data-id="1ba4723c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-545a1c9d elementor-position-left elementor-vertical-align-middle elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box" data-id="545a1c9d" data-element_type="widget" data-widget_type="icon-box.default"> <div class="elementor-widget-container"> <link rel="stylesheet" href="https://e-dialog.group/wp-content/uploads/elementor/css/custom-widget-icon-box.min.css?ver=1692288284"> <div class="elementor-icon-box-wrapper"> <div class="elementor-icon-box-icon"> <span class="elementor-icon elementor-animation-" > <svg xmlns="http://www.w3.org/2000/svg" width="41" height="41" viewBox="0 0 41 41" fill="none"><path d="M9.13344 3.40067C9.23313 3.17048 9.37728 2.96174 9.55743 2.78663C9.71876 2.59968 9.91593 2.44703 10.1371 2.33786C10.3583 2.22868 10.5989 2.1653 10.8442 2.15153L37.5215 2.03046C37.7716 2.01935 38.0207 2.06001 38.2532 2.14995C38.4856 2.2399 38.6964 2.3772 38.8724 2.55315C39.0483 2.72909 39.1856 2.93988 39.2756 3.17236C39.3655 3.40484 39.4062 3.65397 39.3951 3.90405L39.274 30.5813C39.2683 31.0891 39.0705 31.5779 38.7203 31.9495C38.5455 32.1358 38.3324 32.2819 38.096 32.3776C37.8595 32.4733 37.6056 32.5162 37.352 32.5033C36.853 32.5039 36.3761 32.3074 36.0252 31.9565C35.6743 31.6056 35.4778 31.1287 35.4784 30.6297L35.6021 8.39022L4.59178 39.3579C4.36383 39.5859 4.00502 39.6643 3.59431 39.576C3.18361 39.4877 2.75462 39.2398 2.40174 38.8869C2.22361 38.7136 2.06952 38.5183 1.94876 38.3129C1.82801 38.1074 1.74313 37.896 1.69913 37.6914C1.65512 37.4868 1.65295 37.2933 1.69275 37.1224C1.73255 36.9514 1.8135 36.8067 1.93073 36.6969L32.947 5.85707L10.8773 6.02855C10.372 6.02631 9.88982 5.82604 9.53445 5.47067C9.17907 5.11529 8.97879 4.63314 8.97655 4.1278C8.98045 3.87796 9.03374 3.63086 9.13344 3.40067Z" fill="#3DA4C6" stroke="#3DA4C6" stroke-width="2.5" stroke-linejoin="round"></path></svg> </span> </div> <div class="elementor-icon-box-content"> <h3 class="elementor-icon-box-title"> <span > 147% </span> </h3> <p class="elementor-icon-box-description"> Conversion Rate </p> </div> </div> </div> </div> <div class="elementor-element elementor-element-695c163f elementor-position-left elementor-vertical-align-middle elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box" data-id="695c163f" data-element_type="widget" data-widget_type="icon-box.default"> <div class="elementor-widget-container"> <div class="elementor-icon-box-wrapper"> <div class="elementor-icon-box-icon"> <span class="elementor-icon elementor-animation-" > <i aria-hidden="true" class="fas fa-check"></i> </span> </div> <div class="elementor-icon-box-content"> <h3 class="elementor-icon-box-title"> <span > 2 Monate </span> </h3> <p class="elementor-icon-box-description"> Amortisation </p> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div></div><div class="mwd-blogPost flex success-story__cta-footer teaser"><div class="col-container container container--full-width"><div class="inner-content call-to-action mwd-blogPost"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/de/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div id="wobbleCTA"></div></div><div class="inner-content success-story__cta-footer-service"><div class="container"><div class="call-to-action-inner"><span class="lead">Unsere Services</span><div class="call-to-action-inner-title">Digital Analytics</div><p><p>Webanalyse steht für Messbarkeit und ist die Grundlage für langfristige Erfolgskontrolle und Effizienzsteigerung Ihrer (Online) Marketing Aktivitäten.</p> </p><a href="https://e-dialog.group/de//de/daten-nutzen/#digital-analytics" class="btn" title="Mehr erfahren">Mehr erfahren</a></div></div></div></div></div><div class="mwd-blogPost flex more-topics space-top space-bottom"><div class="container"><div class="more-topics-headline">Weitere Success Stories</div><div class="col-container"><div class="col"><a href="https://e-dialog.group/de/success-story/wie-galeria-mit-gmp-und-gcp-das-ultimative-einkaufserlebnis-geschaffen-hat/" title="Wie GALERIA mit GMP und GCP das ultimative Einkaufs­erlebnis geschaffen hat"><img width="460" height="246" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20460%20246'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="e-dialog Case Preview Galeria Reco" decoding="async" fetchpriority="high" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/02/e-dialog-case-preview-galeria-reco.jpg 460w, https://e-dialog.group/wp-content/uploads/2023/02/e-dialog-case-preview-galeria-reco-300x160.jpg 300w" data-lazy-sizes="(max-width: 460px) 100vw, 460px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/02/e-dialog-case-preview-galeria-reco.jpg" /><noscript><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2023/02/e-dialog-case-preview-galeria-reco.jpg" 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