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tableValues="1 1" /></feComponentTransfer><feComposite in2="SourceGraphic" operator="in" /></filter></defs></svg> <div data-elementor-type="header" data-elementor-id="44677" class="elementor elementor-44677 elementor-5062 elementor-location-header"> <section class="elementor-section elementor-top-section elementor-element elementor-element-62d67729 elementor-section-height-min-height mwd-menu-home elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle elementor-invisible" data-id="62d67729" data-element_type="section" data-settings="{"sticky":"top","sticky_effects_offset":3,"animation":"fadeIn","sticky_on":["desktop","tablet_extra","tablet","mobile"],"sticky_offset":0}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-31be865c" data-id="31be865c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-552c980a elementor-widget elementor-widget-image" data-id="552c980a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.13.2 - 11-05-2023 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <a href="https://e-dialog.group/ch/"> <img width="236" height="59" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-logo.svg" class="attachment-full size-full wp-image-5066" alt="" loading="lazy" /> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-80a38b8" data-id="80a38b8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-27c28c5f eael_advanced_menu_hamburger_disable_selected_menu_hide eael-advanced-menu--stretch eael-hamburger--tablet elementor-widget elementor-widget-eael-advanced-menu" data-id="27c28c5f" data-element_type="widget" id="advancedmenue" data-widget_type="eael-advanced-menu.default"> <div class="elementor-widget-container"> <div data-hamburger-icon="<i aria-hidden="true" class="fas fa-bars"></i>" class="eael-advanced-menu-container eael-advanced-menu-align-right eael-advanced-menu-dropdown-align-left" data-indicator-class="fas fa-angle-down fa-solid" data-dropdown-indicator-class="fas fa-angle-down fa-solid" data-hamburger-breakpoints="{"mobile":"Mobile Portrait (> 767px)","tablet":"Tablet Portrait (> 1024px)","tablet_extra":"Tablet Landscape (> 1200px)","desktop":"Desktop (> 2400px)","none":"None"}" data-hamburger-device="tablet"><ul id="menu-hauptmenu-schweiz" class="eael-advanced-menu eael-advanced-menu-dropdown-animate-to-top eael-advanced-menu-indicator eael-advanced-menu-horizontal"><li id="menu-item-36996" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-36996"><a href="#">Ich will</a> <ul class="sub-menu"> <li id="menu-item-36997" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36997"><a href="https://e-dialog.group/ch/bessere-kampagnen/">Bessere <br> Kampagnen</a> <ul class="sub-menu"> <li id="menu-item-36998" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-36998"><a href="/ch/bessere-kampagnen/#holistic-cross-channel-campaigns">Holistic Cross-Channel-Campaigns</a></li> <li id="menu-item-36999" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-36999"><a href="/ch/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li id="menu-item-37000" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37000"><a href="/ch/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li id="menu-item-37001" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37001"><a href="/ch/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li id="menu-item-37002" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37002"><a href="/ch/bessere-kampagnen/#creativity">Creativity</a></li> <li id="menu-item-37003" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37003"><a href="/ch/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li id="menu-item-37004" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-37004"><a href="https://e-dialog.group/ch/daten-nutzen/">Daten <br> nutzen</a> <ul class="sub-menu"> <li id="menu-item-37005" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37005"><a href="/ch/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li id="menu-item-37006" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37006"><a href="/ch/daten-nutzen/#consent-management">Consent Management</a></li> <li id="menu-item-37007" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37007"><a href="/ch/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li id="menu-item-37008" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37008"><a href="/ch/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li id="menu-item-37009" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37009"><a href="/ch/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li id="menu-item-37010" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-37010"><a href="https://e-dialog.group/ch/euer-wissen/">Euer <br> Wissen</a> <ul class="sub-menu"> <li id="menu-item-37012" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37012"><a href="https://e-dialog.group/ch/event-ubersicht/">Events</a></li> <li id="menu-item-37014" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37014"><a href="https://e-dialog.group/ch/whitepaper-ubersicht/">Whitepaper</a></li> <li id="menu-item-37013" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37013"><a href="https://e-dialog.group/ch/success-stories/">Success Stories</a></li> <li id="menu-item-37011" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37011"><a href="https://e-dialog.group/ch/blog/">Blogartikel</a></li> </ul> </li> </ul> </li> <li id="menu-item-37015" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37015"><a href="#">Wir können</a> <ul class="sub-menu"> <li id="menu-item-37016" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37016"><a href="https://e-dialog.group/ch/branchen/">Branchen</a></li> <li id="menu-item-37018" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37018"><a href="https://e-dialog.group/ch/technologien/">Technologien</a></li> <li id="menu-item-37017" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37017"><a href="https://e-dialog.group/ch/kanaele/">Kanäle</a></li> </ul> </li> <li id="menu-item-37019" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37019"><a href="#">Wir sind</a> <ul class="sub-menu"> <li id="menu-item-37021" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37021"><a href="https://e-dialog.group/ch/kontakt/">Kontakte und Standorte</a></li> <li id="menu-item-37020" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37020"><a href="https://e-dialog.group/ch/karriere/">Team & Karriere</a></li> <li id="menu-item-37023" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37023"><a href="https://e-dialog.group/ch/teaching-talking/">Teaching & Talking</a></li> <li id="menu-item-37022" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37022"><a href="https://e-dialog.group/ch/social-engagement/">Social Engagement</a></li> </ul> </li> </ul></div> </div> </div> <div class="elementor-element elementor-element-0e794f6 elementor-widget elementor-widget-shortcode" data-id="0e794f6" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><div id="mwd-main-navigation"><div id="mobile-ui-btn-bar"><img class="burger" src="https://e-dialog.group/wp-content/themes/e-dialog/img/bars.svg" alt="menue"><img class="close" src="https://e-dialog.group/wp-content/themes/e-dialog/img/close.svg" alt="menue"></div><div id="mobile-ui-footer"><a href="https://e-dialog.group/ch/kontakt/" target="">Kontakt</a><div class="social-media"><a target="_blank" href="https://de-de.facebook.com/edialog.at/"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/facebook.svg" alt="facebook"></a><a target="_blank" href="https://twitter.com/e_dialog"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/twitter.svg" alt="twitter"></a><a target="_blank" href="https://www.instagram.com/e_dialog/"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/instagram.svg" alt="instagram"></a><a target="_blank" href="https://at.linkedin.com/company/e-dialog_2"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/linkedin.svg" alt="linkedin"></a></div></div><ul id="mwd-main-navigation-menu" class="mwd-main-navigation-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-36996"><a href="#">Ich will<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36997"><a href="https://e-dialog.group/ch/bessere-kampagnen/">Bessere <br> Kampagnen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-36998"><a href="/ch/bessere-kampagnen/#holistic-cross-channel-campaigns">Holistic Cross-Channel-Campaigns</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-36999"><a href="/ch/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37000"><a href="/ch/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37001"><a href="/ch/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37002"><a href="/ch/bessere-kampagnen/#creativity">Creativity</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37003"><a href="/ch/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-37004"><a href="https://e-dialog.group/ch/daten-nutzen/">Daten <br> nutzen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37005"><a href="/ch/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37006"><a href="/ch/daten-nutzen/#consent-management">Consent Management</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37007"><a href="/ch/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37008"><a href="/ch/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-37009"><a href="/ch/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-37010"><a href="https://e-dialog.group/ch/euer-wissen/">Euer <br> Wissen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37012"><a href="https://e-dialog.group/ch/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37014"><a href="https://e-dialog.group/ch/whitepaper-ubersicht/">Whitepaper</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37013"><a href="https://e-dialog.group/ch/success-stories/">Success Stories</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37011"><a href="https://e-dialog.group/ch/blog/">Blogartikel</a></li> </ul> </li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37015"><a href="#">Wir können<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37016"><a href="https://e-dialog.group/ch/branchen/">Branchen</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37018"><a href="https://e-dialog.group/ch/technologien/">Technologien</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37017"><a href="https://e-dialog.group/ch/kanaele/">Kanäle</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37019"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37021"><a href="https://e-dialog.group/ch/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37020"><a href="https://e-dialog.group/ch/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37023"><a href="https://e-dialog.group/ch/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37022"><a href="https://e-dialog.group/ch/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <style>.bg-color-post {background-color: #0d5699;}.bg-color-success-story {background-color: #081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/ch/success-stories/" title="Success Stories">Success Stories</a> </span> <span class="arrow">></span> <span class="child">Magenta Datadriven Relaunch</span> </div> </div> <div class="mwd-blogPost flex job-intro"><div class="container"><div class=""><div class="image-holder" style="background-image: url(https://e-dialog.group/wp-content/uploads/2020/03/e-dialog-Case-Magenta-Relaunch.jpg)"><div class="logo"><img src="https://e-dialog.group/wp-content/uploads/2020/03/Logo-SuccessStory-Magenta.png" alt="logo"></div></div><h1>Magenta Datadriven Relaunch</h1></div></div></div><div class="mwd-blogPost job-intro-subbox flex"><div class="container"><div class="whitebox"><div class="inner">e-dialog unterstützt mit langjähriger Erfahrung und Expertise im Datadriven Marketing eines der größten Rebrandings der jüngeren Vergangenheit: Den Zusammenschluss von T-Mobile und UPC zur neuen Marke Magenta. Durch eine fundierte Keyword und Audience Strategie, basierend auf Learnings der Zusammenarbeit mit T-Mobile und ein differenziertes Kampagnen Set-up war magenta.at von Anfang an sichtbar, wobei der Brand-CPC um 96% gesenkt werden konnte.</div></div><div class="bluebox"><div class="inner">Führender Anbieter von Telekommunikation, TV und Entertainment<br /> Hauptsitz in Wien<br /> 2.500 Mitarbeiterinnen und Mitarbeiter</div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="38713" class="elementor elementor-38713 elementor-16549"> <section class="elementor-section elementor-top-section elementor-element elementor-element-79724a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="79724a1" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42bd28b1" data-id="42bd28b1" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1c2bf7b3 elementor-widget elementor-widget-heading" data-id="1c2bf7b3" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.13.2 - 11-05-2023 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style><h2 class="elementor-heading-title elementor-size-default">Ziele</h2> </div> </div> <div class="elementor-element elementor-element-4a4bb2da elementor-widget elementor-widget-text-editor" data-id="4a4bb2da" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.13.2 - 11-05-2023 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}</style> <ul> <li>Optimale Sichtbarkeit für die neue Website magenta.at</li><li style="margin-top: 0.5rem;">Suchanfragen für den alten Markennamen bedienen</li><li style="margin-top: 0.5rem;">Hoher Impression Share für Brand Keywords, da diese anfangs organisch nicht rankten</li><li style="margin-top: 0.5rem;">Direkt nach dem Re-Launch Sales generieren</li><li style="margin-top: 0.5rem;">Kunden über die Fusion und die neue Marke Magenta informieren</li><li style="margin-top: 0.5rem;">Cross- und Upselling zwischen beiden Markenwelten, T-Mobile und UPC</li> </ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-55acfd5 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="55acfd5" data-element_type="section" data-settings="{"background_background":"classic","stretch_section":"section-stretched"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f1cc2b1" data-id="5f1cc2b1" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6f0668ad elementor-testimonial--layout-image_left elementor-testimonial--align-left mwd-testimonial elementor-testimonial--skin-default elementor-pagination-type-bullets elementor-widget elementor-widget-testimonial-carousel" data-id="6f0668ad" data-element_type="widget" data-settings="{"slides_per_view":"1","autoplay_speed":12000,"space_between":{"unit":"px","size":0,"sizes":[]},"space_between_mobile":{"unit":"px","size":"","sizes":[]},"pagination":"bullets","speed":500,"autoplay":"yes","loop":"yes","pause_on_hover":"yes","pause_on_interaction":"yes","space_between_tablet_extra":{"unit":"px","size":10,"sizes":[]},"space_between_tablet":{"unit":"px","size":10,"sizes":[]}}" data-widget_type="testimonial-carousel.default"> <div class="elementor-widget-container"> <link rel="stylesheet" href="https://e-dialog.group/wp-content/plugins/elementor-pro/assets/css/widget-carousel.min.css"> <div class="elementor-swiper"> <div class="elementor-main-swiper swiper-container"> <div class="swiper-wrapper"> <div class="swiper-slide"> <div class="elementor-testimonial"> <div class="elementor-testimonial__content"> <div class="elementor-testimonial__text"> Bei der Planung und der professionellen Umsetzung in Display, Search und bei der Datenintegration konnten wir uns auf e-dialog voll verlassen. </div> <cite class="elementor-testimonial__cite"><span class="elementor-testimonial__name">Pia Römer</span><span class="elementor-testimonial__title">Vice President Digital bei Magenta Telekom</span></cite> </div> <div class="elementor-testimonial__footer"> <div class="elementor-testimonial__image"> <img decoding="async" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-quote-weiss.svg" alt="Pia Römer"> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-29de3e74 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="29de3e74" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-586b6f6c" data-id="586b6f6c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2108dbf6 elementor-widget elementor-widget-heading" data-id="2108dbf6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Strategie</h2> </div> </div> <div class="elementor-element elementor-element-5c9d59a1 elementor-widget elementor-widget-text-editor" data-id="5c9d59a1" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li>Differenziertes Kampagnen-Setup, bei dem zwischen markengebundenem und nicht markengebundenem Traffic unterschieden wird</li><li>Keyword Strategie basierend auf Suchintention & den Learnings der letzten Jahre</li><li>Audience Strategie mit 1st Party Kundendaten von T-Mobile und UPC</li></ul> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-483c3c07 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="483c3c07" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-583524c5" data-id="583524c5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-24b68b60 elementor-widget elementor-widget-heading" data-id="24b68b60" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Maßnahmen</h2> </div> </div> <div class="elementor-element elementor-element-1113f1e6 elementor-widget elementor-widget-text-editor" data-id="1113f1e6" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Kampagne lief in zwei Phasen ab. In der ersten Phase war das Hauptziel, größtmögliche Sichtbarkeit für Suchbegriffe mit Markenbezug zu garantieren, um das Rebranding zu kommunizieren und Kunden weiterhin Antworten auf Suchanfragen zu liefern. Die erste Phase fungierte außerdem als Testphase, deren Learnings in die Zielsetzung und Smart Bidding Strategien der zweiten Phase einfließen.</p><p>Außerdem ermöglichte ein differenziertes Kampagnen Set-up, bei dem sowohl zwischen markengebundenem und nicht markengebundenem Traffic, als auch den drei Markennamen (Magenta, UPC und T-Mobile) unterschieden wird, individuell abgestimmte Bidding Strategien. Die Keyword-Strategie basiert auf Erfahrungswerten aus der jahrelangen Zusammenarbeit mit T-Mobile: Nur Keywords, die hinsichtlich Sales und Generierung von Store Visits gut performten, wurden ins neue Setup übernommen.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1de652ea" data-id="1de652ea" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-750528d elementor-widget elementor-widget-shortcode" data-id="750528d" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><div class="tool-icons"><img decoding="async" class="single-tool-icon" src="https://e-dialog.group/wp-content/uploads/2022/03/Display-Video-300x100.png" alt="Display Video" /><img decoding="async" class="single-tool-icon" src="https://e-dialog.group/wp-content/uploads/2022/03/Analytics-300x100.png" alt="" /><img decoding="async" class="single-tool-icon" src="https://e-dialog.group/wp-content/uploads/2022/11/looker_logo_googlecloud-300x102.png" alt="" /><img decoding="async" class="single-tool-icon" src="https://e-dialog.group/wp-content/uploads/2022/03/Search-Ads-300x100.png" alt="Search Ads" /></div></div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3bd8fc2 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3bd8fc2" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2266ea4a" data-id="2266ea4a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2e9879a elementor-widget elementor-widget-heading" data-id="2e9879a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Ergebnisse</h2> </div> </div> <div class="elementor-element elementor-element-660a13a8 elementor-widget elementor-widget-text-editor" data-id="660a13a8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Durch die Keyword und Bidding Strategie war die neue Marke Magenta von Anfang an sichtbar. Der Anfangs sehr hohe CPC sank rasch von 28 Cent auf 2 Cent.</p><p>Durch die bezahlten Suchanzeigen, stieg die Anzahl der Online Transaktionen in der Woche des Re-Launch um 238% im Vergleich zur vorherigen Woche. Die Besuche in den Filialen wurden ebenfalls um über 200% gesteigert.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4a059bd4" data-id="4a059bd4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5233f891 elementor-position-left elementor-vertical-align-middle elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box" data-id="5233f891" data-element_type="widget" data-widget_type="icon-box.default"> <div class="elementor-widget-container"> <link rel="stylesheet" href="https://e-dialog.group/wp-content/uploads/elementor/css/custom-widget-icon-box.min.css?ver=1684827038"> <div class="elementor-icon-box-wrapper"> <div class="elementor-icon-box-icon"> <span class="elementor-icon elementor-animation-" > <svg xmlns="http://www.w3.org/2000/svg" width="41" height="41" viewBox="0 0 41 41" fill="none"><path d="M9.13344 3.40067C9.23313 3.17048 9.37728 2.96174 9.55743 2.78663C9.71876 2.59968 9.91593 2.44703 10.1371 2.33786C10.3583 2.22868 10.5989 2.1653 10.8442 2.15153L37.5215 2.03046C37.7716 2.01935 38.0207 2.06001 38.2532 2.14995C38.4856 2.2399 38.6964 2.3772 38.8724 2.55315C39.0483 2.72909 39.1856 2.93988 39.2756 3.17236C39.3655 3.40484 39.4062 3.65397 39.3951 3.90405L39.274 30.5813C39.2683 31.0891 39.0705 31.5779 38.7203 31.9495C38.5455 32.1358 38.3324 32.2819 38.096 32.3776C37.8595 32.4733 37.6056 32.5162 37.352 32.5033C36.853 32.5039 36.3761 32.3074 36.0252 31.9565C35.6743 31.6056 35.4778 31.1287 35.4784 30.6297L35.6021 8.39022L4.59178 39.3579C4.36383 39.5859 4.00502 39.6643 3.59431 39.576C3.18361 39.4877 2.75462 39.2398 2.40174 38.8869C2.22361 38.7136 2.06952 38.5183 1.94876 38.3129C1.82801 38.1074 1.74313 37.896 1.69913 37.6914C1.65512 37.4868 1.65295 37.2933 1.69275 37.1224C1.73255 36.9514 1.8135 36.8067 1.93073 36.6969L32.947 5.85707L10.8773 6.02855C10.372 6.02631 9.88982 5.82604 9.53445 5.47067C9.17907 5.11529 8.97879 4.63314 8.97655 4.1278C8.98045 3.87796 9.03374 3.63086 9.13344 3.40067Z" fill="#3DA4C6" stroke="#3DA4C6" stroke-width="2.5" stroke-linejoin="round"></path></svg> </span> </div> <div class="elementor-icon-box-content"> <h3 class="elementor-icon-box-title"> <span > 200% </span> </h3> <p class="elementor-icon-box-description"> mehr Store Visits </p> </div> </div> </div> </div> <div class="elementor-element elementor-element-3ee3f148 elementor-position-left elementor-vertical-align-middle elementor-view-default elementor-mobile-position-top elementor-widget elementor-widget-icon-box" data-id="3ee3f148" data-element_type="widget" data-widget_type="icon-box.default"> <div class="elementor-widget-container"> <div class="elementor-icon-box-wrapper"> <div class="elementor-icon-box-icon"> <span class="elementor-icon elementor-animation-" > <svg xmlns="http://www.w3.org/2000/svg" width="41" height="41" viewBox="0 0 41 41" fill="none"><path d="M9.13344 3.40067C9.23313 3.17048 9.37728 2.96174 9.55743 2.78663C9.71876 2.59968 9.91593 2.44703 10.1371 2.33786C10.3583 2.22868 10.5989 2.1653 10.8442 2.15153L37.5215 2.03046C37.7716 2.01935 38.0207 2.06001 38.2532 2.14995C38.4856 2.2399 38.6964 2.3772 38.8724 2.55315C39.0483 2.72909 39.1856 2.93988 39.2756 3.17236C39.3655 3.40484 39.4062 3.65397 39.3951 3.90405L39.274 30.5813C39.2683 31.0891 39.0705 31.5779 38.7203 31.9495C38.5455 32.1358 38.3324 32.2819 38.096 32.3776C37.8595 32.4733 37.6056 32.5162 37.352 32.5033C36.853 32.5039 36.3761 32.3074 36.0252 31.9565C35.6743 31.6056 35.4778 31.1287 35.4784 30.6297L35.6021 8.39022L4.59178 39.3579C4.36383 39.5859 4.00502 39.6643 3.59431 39.576C3.18361 39.4877 2.75462 39.2398 2.40174 38.8869C2.22361 38.7136 2.06952 38.5183 1.94876 38.3129C1.82801 38.1074 1.74313 37.896 1.69913 37.6914C1.65512 37.4868 1.65295 37.2933 1.69275 37.1224C1.73255 36.9514 1.8135 36.8067 1.93073 36.6969L32.947 5.85707L10.8773 6.02855C10.372 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fill="none"><path d="M38.1035 9.06505C38.3337 9.16474 38.5424 9.30889 38.7176 9.48903C38.9045 9.65036 39.0572 9.84754 39.1663 10.0687C39.2755 10.2899 39.3389 10.5305 39.3527 10.7758L39.4737 37.4531C39.4848 37.7032 39.4442 37.9523 39.3542 38.1848C39.2643 38.4172 39.127 38.628 38.951 38.804C38.7751 38.9799 38.5643 39.1172 38.3318 39.2072C38.0994 39.2971 37.8502 39.3378 37.6001 39.3267L10.9229 39.2056C10.4151 39.1999 9.92625 39.0021 9.55464 38.652C9.36838 38.4771 9.22227 38.264 9.1266 38.0276C9.03093 37.7911 8.98801 37.5372 9.00091 37.2836C9.00026 36.7846 9.19676 36.3077 9.54766 35.9568C9.89857 35.6059 10.3755 35.4094 10.8745 35.41L33.114 35.5337L2.14625 4.52338C1.9183 4.29544 1.83985 3.93662 1.92818 3.52592C2.01652 3.11521 2.26438 2.68623 2.61726 2.33335C2.79061 2.15522 2.98588 2.00112 3.19132 1.88037C3.39677 1.75962 3.60818 1.67474 3.81277 1.63073C4.01736 1.58673 4.21093 1.58456 4.38184 1.62436C4.55275 1.66416 4.69748 1.74511 4.8073 1.86233L35.6471 32.8786L35.4756 10.8089C35.4779 10.3036 35.6781 9.82143 36.0335 9.46605C36.3889 9.11068 36.8711 8.9104 37.3764 8.90816C37.6262 8.91206 37.8733 8.96535 38.1035 9.06505Z" fill="#3DA4C6"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M39.5753 8.57898C39.8701 8.84263 40.1118 9.16051 40.287 9.51549C40.4704 9.887 40.5773 10.2918 40.6005 10.7058C40.6017 10.7272 40.6024 10.7487 40.6025 10.7701L40.7234 37.4257C40.738 37.8383 40.6691 38.25 40.5198 38.6358C40.3671 39.0305 40.1339 39.3888 39.8347 39.6879C39.5356 39.987 39.1774 40.2202 38.7827 40.373C38.3969 40.5222 37.9852 40.5911 37.5726 40.5766L10.917 40.4556L10.9087 40.4555C10.0859 40.4463 9.29713 40.1263 8.69866 39.5631C8.38086 39.2647 8.13129 38.9007 7.96769 38.4965C7.80816 38.1022 7.7339 37.6783 7.75085 37.253C7.75819 36.4357 8.08397 35.6525 8.6636 35.0729C9.25087 34.4856 10.047 34.159 10.8759 34.16L10.8813 34.1601L30.0821 34.2669L1.26218 5.40727C1.26198 5.40707 1.26239 5.40748 1.26218 5.40727C0.645132 4.78972 0.558815 3.94713 0.705949 3.26307C0.853133 2.57879 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34.2278 35.1187 34.1202 34.7605 33.76L4.03853 2.86218C3.98311 2.87828 3.90986 2.90787 3.82453 2.95802C3.71949 3.01976 3.61177 3.10354 3.5129 3.20514L3.50096 3.21724C3.29787 3.42033 3.19126 3.62958 3.15565 3.76538L33.9983 34.6505C34.3563 35.009 34.4625 35.5482 34.2671 36.0157C34.0718 36.4832 33.6135 36.7866 33.1068 36.7837L10.8727 36.66C10.872 36.66 10.8713 36.66 10.8706 36.66C10.7023 36.6604 10.5454 36.7266 10.4314 36.8407C10.3168 36.9552 10.2505 37.1129 10.2507 37.282C10.2507 37.2951 10.2506 37.3082 10.2502 37.3213C10.2499 37.3299 10.2495 37.3385 10.2491 37.3471C10.2455 37.4179 10.2574 37.4902 10.2851 37.5587C10.3128 37.6271 10.3554 37.6893 10.41 37.7406L10.4117 37.7422C10.5555 37.8777 10.7425 37.9527 10.9335 37.9556C10.9345 37.9557 10.9356 37.9557 10.9367 37.9557L37.6056 38.0767C37.6148 38.0767 37.6239 38.0769 37.633 38.0771C37.6405 38.0773 37.648 38.0776 37.6554 38.0779C37.7336 38.0814 37.8102 38.0686 37.8806 38.0414C37.9509 38.0142 38.0142 37.9729 38.067 37.9201C38.1198 37.8673 38.1611 37.804 38.1883 37.7337C38.2155 37.6634 38.2283 37.5868 38.2248 37.5086C38.224 37.492 38.2236 37.4754 38.2236 37.4588L38.1027 10.8228C38.096 10.7539 38.0767 10.6858 38.0453 10.622ZM3.02995 3.63951C3.02975 3.6393 3.03015 3.63971 3.02995 3.63951Z" fill="#3DA4C6"></path></svg> </span> </div> <div class="elementor-icon-box-content"> <h3 class="elementor-icon-box-title"> <span > 96% </span> </h3> <p class="elementor-icon-box-description"> CPC für den Markennamen </p> </div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-0407a67 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0407a67" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0cc0a6" data-id="f0cc0a6" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3f61fc8 elementor-widget elementor-widget-image" data-id="3f61fc8" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="480" src="https://e-dialog.group/wp-content/uploads/2020/03/Screenshot-Magenta.jpg" class="attachment-large size-large wp-image-30781" alt="Magenta Datadriven Relaunch" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2020/03/Screenshot-Magenta.jpg 1024w, https://e-dialog.group/wp-content/uploads/2020/03/Screenshot-Magenta-300x180.jpg 300w, https://e-dialog.group/wp-content/uploads/2020/03/Screenshot-Magenta-768x461.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /> </div> </div> </div> </div> </div> </section> </div> </div></div><div class="mwd-blogPost flex success-story__cta-footer teaser"><div class="col-container container container--full-width"><div class="inner-content call-to-action mwd-blogPost"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><h3>Bereit für Ihr neues Projekt?</h3><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/ch/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div id="wobbleCTA"></div></div><div class="inner-content success-story__cta-footer-service"><div class="container"><div class="call-to-action-inner"><span class="lead">Unsere Services</span><h3>Search Engine Advertising (SEA)</h3><p><p>Als zertifizierter Google Ads Premier Partner helfen wir Ihnen das meiste aus Ihren Kampagnen im Such- und Display-Netzwerk, Google Shopping, in Apps und auf YouTube herauszuholen.</p> </p><a href="https://e-dialog.group/ch//ch/bessere-kampagnen/#search-shopping" class="btn" title="Mehr erfahren">Mehr erfahren</a></div></div></div></div></div><div class="mwd-blogPost flex more-topics space-top space-bottom"><div class="container"><h3 class="more-topics-headline">Weitere Success Stories</h3><div class="col-container"><div class="col"><a href="https://e-dialog.group/ch/success-story/media-efficiency-fur-globus-mit-personalisierung-1p-daten-und-customer-match/" title="Media efficiency für Globus mit Personalisierung, 1P-Daten und Customer Match"><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2023/05/e-dialog-case-preview-globus-media-efficiency.jpg" class="attachment-large size-large wp-post-image" alt="e-dialog Success Story Globus Media efficiency" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2023/05/e-dialog-case-preview-globus-media-efficiency.jpg 460w, https://e-dialog.group/wp-content/uploads/2023/05/e-dialog-case-preview-globus-media-efficiency-300x160.jpg 300w" sizes="(max-width: 460px) 100vw, 460px" /><div class="inner"><div class="icon icon-success-story"></div><h4>Media efficiency für Globus mit Personalisierung, 1P-Daten und Customer Match</h4><a class="link" href="https://e-dialog.group/ch/success-story/media-efficiency-fur-globus-mit-personalisierung-1p-daten-und-customer-match/" title="Media efficiency für Globus mit Personalisierung, 1P-Daten und Customer Match">Mehr Lesen <svg width="21" height="11" viewBox="0 0 21 11" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_1055_4846)"><path fill-rule="evenodd" clip-rule="evenodd" d="M15.33 -4.71306e-05C15.2653 -0.000974069 15.201 0.01092 15.141 0.0349489C15.0809 0.0589778 15.0262 0.0946651 14.98 0.139952C14.8884 0.233417 14.837 0.359078 14.837 0.489955C14.837 0.620831 14.8884 0.746489 14.98 0.839953L19.52 5.35995L14.98 9.89995C14.889 9.99172 14.8379 10.1157 14.8379 10.245C14.8379 10.3742 14.889 10.4982 14.98 10.59C15.0238 10.639 15.0779 10.6779 15.1383 10.7038C15.1988 10.7297 15.2642 10.7421 15.33 10.74C15.4614 10.736 15.5865 10.6824 15.68 10.59L20.56 5.69995C20.6075 5.65595 20.6455 5.60259 20.6714 5.54322C20.6974 5.48384 20.7108 5.41975 20.7108 5.35495C20.7108 5.29016 20.6974 5.22606 20.6714 5.16669C20.6455 5.10732 20.6075 5.05396 20.56 5.00995L15.68 0.119952C15.6328 0.07731 15.5774 0.0446883 15.5173 0.0240618C15.4571 0.0034352 15.3934 -0.00476597 15.33 -4.71306e-05Z" fill="#081E56"/><path fill-rule="evenodd" clip-rule="evenodd" d="M0.490005 4.91002C0.425284 4.90866 0.360953 4.9204 0.300888 4.94454C0.240822 4.96868 0.186262 5.00473 0.140487 5.0505C0.0947122 5.09628 0.0586421 5.15084 0.0344998 5.2109C0.0103575 5.27097 -0.00137862 5.3353 -1.56025e-05 5.40002C-1.56025e-05 5.52998 0.0516157 5.65461 0.143509 5.7465C0.235401 5.83839 0.360049 5.89002 0.490005 5.89002H19.05C19.1792 5.88746 19.3023 5.83502 19.3936 5.74367C19.485 5.65233 19.5374 5.52917 19.54 5.40002C19.5414 5.3353 19.5296 5.27097 19.5055 5.2109C19.4813 5.15084 19.4453 5.09628 19.3995 5.0505C19.3537 5.00473 19.2992 4.96868 19.2391 4.94454C19.1791 4.9204 19.1147 4.90866 19.05 4.91002H0.490005Z" fill="#081E56"/></g><defs><clipPath id="clip0_1055_4846"><rect width="20.71" height="10.77" fill="white"/></clipPath></defs></svg></a></div></a></div><div class="col"><a href="https://e-dialog.group/ch/success-story/beste-roi-performance-kampagne-webad-fur-e-dialog/" title="Beste ROI-Performance Kampagne: webAD Gold für e-dialog"><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2022/03/e-dialog-Success-Story-XXXLutz-YT-Leadgenerierung-Vorschaubild.jpg" class="attachment-large size-large wp-post-image" alt="Success Story XXXLutz YT Leadgenerierung" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/03/e-dialog-Success-Story-XXXLutz-YT-Leadgenerierung-Vorschaubild.jpg 460w, https://e-dialog.group/wp-content/uploads/2022/03/e-dialog-Success-Story-XXXLutz-YT-Leadgenerierung-Vorschaubild-300x160.jpg 300w" sizes="(max-width: 460px) 100vw, 460px" /><div class="inner"><div class="icon icon-success-story"></div><h4>Beste ROI-Performance Kampagne: webAD Gold für e-dialog</h4><a class="link" href="https://e-dialog.group/ch/success-story/beste-roi-performance-kampagne-webad-fur-e-dialog/" title="Beste ROI-Performance Kampagne: webAD Gold für e-dialog">Mehr Lesen <svg width="21" height="11" viewBox="0 0 21 11" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_1055_4846)"><path fill-rule="evenodd" clip-rule="evenodd" d="M15.33 -4.71306e-05C15.2653 -0.000974069 15.201 0.01092 15.141 0.0349489C15.0809 0.0589778 15.0262 0.0946651 14.98 0.139952C14.8884 0.233417 14.837 0.359078 14.837 0.489955C14.837 0.620831 14.8884 0.746489 14.98 0.839953L19.52 5.35995L14.98 9.89995C14.889 9.99172 14.8379 10.1157 14.8379 10.245C14.8379 10.3742 14.889 10.4982 14.98 10.59C15.0238 10.639 15.0779 10.6779 15.1383 10.7038C15.1988 10.7297 15.2642 10.7421 15.33 10.74C15.4614 10.736 15.5865 10.6824 15.68 10.59L20.56 5.69995C20.6075 5.65595 20.6455 5.60259 20.6714 5.54322C20.6974 5.48384 20.7108 5.41975 20.7108 5.35495C20.7108 5.29016 20.6974 5.22606 20.6714 5.16669C20.6455 5.10732 20.6075 5.05396 20.56 5.00995L15.68 0.119952C15.6328 0.07731 15.5774 0.0446883 15.5173 0.0240618C15.4571 0.0034352 15.3934 -0.00476597 15.33 -4.71306e-05Z" fill="#081E56"/><path fill-rule="evenodd" clip-rule="evenodd" d="M0.490005 4.91002C0.425284 4.90866 0.360953 4.9204 0.300888 4.94454C0.240822 4.96868 0.186262 5.00473 0.140487 5.0505C0.0947122 5.09628 0.0586421 5.15084 0.0344998 5.2109C0.0103575 5.27097 -0.00137862 5.3353 -1.56025e-05 5.40002C-1.56025e-05 5.52998 0.0516157 5.65461 0.143509 5.7465C0.235401 5.83839 0.360049 5.89002 0.490005 5.89002H19.05C19.1792 5.88746 19.3023 5.83502 19.3936 5.74367C19.485 5.65233 19.5374 5.52917 19.54 5.40002C19.5414 5.3353 19.5296 5.27097 19.5055 5.2109C19.4813 5.15084 19.4453 5.09628 19.3995 5.0505C19.3537 5.00473 19.2992 4.96868 19.2391 4.94454C19.1791 4.9204 19.1147 4.90866 19.05 4.91002H0.490005Z" fill="#081E56"/></g><defs><clipPath id="clip0_1055_4846"><rect width="20.71" height="10.77" fill="white"/></clipPath></defs></svg></a></div></a></div><div class="col"><a href="https://e-dialog.group/ch/success-story/dfv-erweitert-zu-einem-full-funnel-ansatz-und-konzentriert-sich-auf-youtube-video-und-audio/" title="DFV erweitert zu einem Full-Funnel-Ansatz und konzentriert sich auf YouTube-Video und -Audio"><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2022/03/Success-Story-DFV-Full-Funnel-Vorschaubild.jpg" class="attachment-large size-large wp-post-image" alt="Success Story DFV Full Funnel" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/03/Success-Story-DFV-Full-Funnel-Vorschaubild.jpg 460w, https://e-dialog.group/wp-content/uploads/2022/03/Success-Story-DFV-Full-Funnel-Vorschaubild-300x160.jpg 300w" sizes="(max-width: 460px) 100vw, 460px" /><div class="inner"><div class="icon icon-success-story"></div><h4>DFV erweitert zu einem Full-Funnel-Ansatz und konzentriert sich auf YouTube-Video und -Audio</h4><a class="link" href="https://e-dialog.group/ch/success-story/dfv-erweitert-zu-einem-full-funnel-ansatz-und-konzentriert-sich-auf-youtube-video-und-audio/" title="DFV erweitert zu einem Full-Funnel-Ansatz und konzentriert sich auf YouTube-Video und -Audio">Mehr Lesen <svg width="21" height="11" viewBox="0 0 21 11" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_1055_4846)"><path fill-rule="evenodd" clip-rule="evenodd" d="M15.33 -4.71306e-05C15.2653 -0.000974069 15.201 0.01092 15.141 0.0349489C15.0809 0.0589778 15.0262 0.0946651 14.98 0.139952C14.8884 0.233417 14.837 0.359078 14.837 0.489955C14.837 0.620831 14.8884 0.746489 14.98 0.839953L19.52 5.35995L14.98 9.89995C14.889 9.99172 14.8379 10.1157 14.8379 10.245C14.8379 10.3742 14.889 10.4982 14.98 10.59C15.0238 10.639 15.0779 10.6779 15.1383 10.7038C15.1988 10.7297 15.2642 10.7421 15.33 10.74C15.4614 10.736 15.5865 10.6824 15.68 10.59L20.56 5.69995C20.6075 5.65595 20.6455 5.60259 20.6714 5.54322C20.6974 5.48384 20.7108 5.41975 20.7108 5.35495C20.7108 5.29016 20.6974 5.22606 20.6714 5.16669C20.6455 5.10732 20.6075 5.05396 20.56 5.00995L15.68 0.119952C15.6328 0.07731 15.5774 0.0446883 15.5173 0.0240618C15.4571 0.0034352 15.3934 -0.00476597 15.33 -4.71306e-05Z" fill="#081E56"/><path fill-rule="evenodd" clip-rule="evenodd" d="M0.490005 4.91002C0.425284 4.90866 0.360953 4.9204 0.300888 4.94454C0.240822 4.96868 0.186262 5.00473 0.140487 5.0505C0.0947122 5.09628 0.0586421 5.15084 0.0344998 5.2109C0.0103575 5.27097 -0.00137862 5.3353 -1.56025e-05 5.40002C-1.56025e-05 5.52998 0.0516157 5.65461 0.143509 5.7465C0.235401 5.83839 0.360049 5.89002 0.490005 5.89002H19.05C19.1792 5.88746 19.3023 5.83502 19.3936 5.74367C19.485 5.65233 19.5374 5.52917 19.54 5.40002C19.5414 5.3353 19.5296 5.27097 19.5055 5.2109C19.4813 5.15084 19.4453 5.09628 19.3995 5.0505C19.3537 5.00473 19.2992 4.96868 19.2391 4.94454C19.1791 4.9204 19.1147 4.90866 19.05 4.91002H0.490005Z" fill="#081E56"/></g><defs><clipPath id="clip0_1055_4846"><rect width="20.71" height="10.77" fill="white"/></clipPath></defs></svg></a></div></a></div></div></div></div> <div data-elementor-type="footer" data-elementor-id="44673" class="elementor elementor-44673 elementor-1986 elementor-location-footer"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c62feec" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f292302" data-id="f292302" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-606cc4a elementor-widget elementor-widget-theme-site-logo elementor-widget-image" data-id="606cc4a" data-element_type="widget" data-widget_type="theme-site-logo.default"> <div class="elementor-widget-container"> <a href="https://e-dialog.group/ch/"> <img width="236" height="59" src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-logo.svg" class="attachment-full size-full wp-image-1784" alt="" loading="lazy" /> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-16518b0" data-id="16518b0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-80d75de elementor-widget elementor-widget-heading" data-id="80d75de" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">EMPOWERING DATA-DRIVEN MARKETING </p> </div> </div> <div class="elementor-element elementor-element-a884487 elementor-widget elementor-widget-heading" data-id="a884487" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">by people for people </p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-7e5650a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7e5650a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-3dd98dd" data-id="3dd98dd" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-66ddefe elementor-widget elementor-widget-heading" data-id="66ddefe" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Zürich</p> </div> </div> <div class="elementor-element elementor-element-56ced21 elementor-widget elementor-widget-heading" data-id="56ced21" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Talacker 41 <br> 8001 Zürich </p> </div> </div> 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